{"id":6379,"date":"2021-12-27T09:00:00","date_gmt":"2021-12-27T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=6379"},"modified":"2024-07-30T10:16:16","modified_gmt":"2024-07-30T08:16:16","slug":"minimum-viable-product","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/minimum-viable-product\/","title":{"rendered":"All (Or Almost All) The Mistakes to Avoid When Launching a Digital Product"},"content":{"rendered":"\n

It happens very often at glueglue<\/a> to receive requests of creation of mobile or web applications<\/strong> with unlimited features to do envy to Facebook, Slack, and Amazon altogether. <\/p>\n\n\n\n

Entrepreneurs are so enthusiastic they let themselves go, maybe because they\u2019re not used to the digital world, maybe because they\u2019re in love with their own idea<\/strong> and way too enthusiastic about it.<\/p>\n\n\n\n

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\u201cThe golive of our app? It\u2019s scheduled next month\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n\n

In fact, the necessary efforts and time periods are undermined. Not because of a lack of ability, but because of a foundational choice<\/strong> that doesn\u2019t allow to practically develop all the features<\/strong> any time soon. <\/p>\n\n\n

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To all these entrepreneurs, our advice is to define a Minimum Viable Product<\/strong>, a product which will give the idea of a finished product and easy to realize, so it allows to understand if it\u2019s really worth the struggle to invest in that direction.<\/p>\n\n\n\n

But What Is a Minimum Viable Product? If You Do Something, Do It Well<\/strong><\/h2>\n\n\n\n

It\u2019s been quite some time since I\u2019ve read Lean Startup<\/em> <\/strong>by Eric Ries, a sort of bible for ‘startuppers’ that provides a definition of an MVP (Minimum Viable Product)<\/strong>, describing it as the version of a new product<\/a> that allows to learn the greatest amount of information on their clients with the lowest effort.<\/p>\n\n\n\n

During the development of digital products, the Minimum Viable Product<\/strong> should include only the minimum feature set <\/strong>which will represent its uniqueness. A dear friend always says: defining a Minimum Viable Product<\/strong> allows us to understand in simple terms what makes my product unique and to focus on that first. <\/p>\n\n\n

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Why Should You Have an MVP Approach?<\/strong><\/h2>\n\n\n\n

The fundamental idea is to <\/strong>kick-start the flow of leaning, measure and learning<\/em>, a cardinal principle of the Lean methodology. The objective is to <\/strong>minimize the efforts and costs of development and to focus on the data coming from real users and not hypotheses to create value.<\/p>\n\n\n\n

The Lean startup methodology<\/h3>\n\n\n\n

The Lean method helps release a product that can be continuously improved while validating (or not validating) your <\/strong>business idea or business model, learning from what users really want, and building a roadmap that makes sense for your app.<\/p>\n\n\n\n

This guide will give you the main steps that, in my experience, are useful to plan a feasible product and start the development to get the most precious thing in the least time possible: customer feedback.<\/strong><\/p>\n\n\n\n

How to Create Minimum Viable Products: The Fundamental Steps <\/strong><\/h2>\n\n\n
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1. Understand your goals<\/strong><\/h3>\n\n\n\n

It seems like an easy step, but it\u2019s not that easy, it\u2019s about understanding why you\u2019re doing something<\/em> <\/strong>and what goals you have set<\/em>. The following points should help you clear this first step.<\/p>\n\n\n\n