{"id":6423,"date":"2021-12-21T17:05:26","date_gmt":"2021-12-21T16:05:26","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/interactive-content-future-trends-2\/"},"modified":"2025-02-19T09:33:00","modified_gmt":"2025-02-19T08:33:00","slug":"interactive-content-future-trends-2","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/interactive-content-future-trends-2\/","title":{"rendered":"Experts Talk: Interactive Content Is the 2024 Trend You Can\u2019t Ignore"},"content":{"rendered":"

Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created<\/a>. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out<\/strong> from the crowd.<\/p>\n

It is in this context where interactive content<\/strong> appears, which has already established itself as one of the biggest promoters of user interaction in multiple channels.<\/p>\n

To learn about it more in depth, we have gathered 8 of the most prominent experts in the industry, including Mailchimp, WordPress, Rock Content, Vilma N\u00fanez, Juan Merodio, Se\u00f1or Mu\u00f1oz, Madrid Content School,<\/strong> and Madre SEOperiora<\/strong>, who offer us a glimpse into the future of interactive content.<\/p>\n

But First\u2026 What Is \u201cInteractive\u201d?<\/h2>\n

Simply put, interactive content is content that engages the audience. It’s the type of content that allows for input or action from your reader.<\/p>\n

It’s a very innovative way to generate engagement<\/a> and brand loyalty that typical static content can’t always do.<\/p>\n

Interactive content is characterized by using various resources such as audiovisuals<\/strong> to encourage, as its name suggests, the user to “interact” with what we have presented.<\/p>\n<\/p>\n

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There\u2019s a fundamental premise that interaction presents: change<\/strong>. People are able to directly manipulate the web content via basic or complex interactions.<\/em><\/p>\n

– Pablo Honey<\/strong>, Design Lead, Automattic<\/a><\/p>\n<\/p>\n<\/div>\n<\/div>\n

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In the digital realm, some of the main types of interactive content include animated infographics<\/a>, videos, quizzes, and calculators.<\/p>\n

Examples of Interactive Content<\/h2>\n

Many brands have jumped on the interactive bandwagon. Here are some examples of interactive content that are out of this world:<\/p>\n

Bandersnatch<\/h3>\n

The movie “Bandersnatch” in its entirety is an example of interactive content, in which Netflix bet on a story (or multiple?) whose outcome is completely decided by the viewer.<\/p>\n

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