{"id":6835,"date":"2022-03-07T09:00:00","date_gmt":"2022-03-07T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=6835"},"modified":"2025-09-17T09:30:43","modified_gmt":"2025-09-17T07:30:43","slug":"instagram-ad-examples","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/instagram-ad-examples\/","title":{"rendered":"7 Creative Instagram Ad Ideas to Fuel Your B2B Sales"},"content":{"rendered":"<p>An Instagram newsfeed is not just a bunch of your friends\u2019 Friday party pics anymore. It is a massive <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> platform hosting regular users, influencers, and, of course, businesses, including big brands.&nbsp;<\/p>\n<p>Yet, despite the overwhelming popularity of Instagram, some brands still feel dubious about opting for it as a B2B promotion platform.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">You might wonder:&nbsp;<\/h3>\n<ul class=\"wp-block-list\">\n<li>Will I find my target audience here?&nbsp;<\/li>\n<li>Is it better than Facebook ads or <a href=\"https:\/\/www.sortlist.co.uk\/blog\/create-a-linkedin-company-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn ads<\/a>?<\/li>\n<li>Isn\u2019t Instagram only for Zoomers and Millennials?&nbsp;<\/li>\n<li>How do I keep the balance between showcasing expertise and being entertaining in the ads?<\/li>\n<\/ul>\n<p>No worries, we\u2019ll get it covered \u2013 and then some. This article will help you create scroll-stopping advertising content for your B2B purposes, and you\u2019ll see the best <strong>Instagram ad examples<\/strong> for inspiration.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Why Instagram?&nbsp;<\/h2>\n<p>Now you might be asking yourself \u2013 is Instagram a good place for your B2B marketing efforts? The answer is an absolute and definite yes. For businesses looking for assistance, effective <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/leeds-england-gb\">social media management in Leeds<\/a> can enhance your outreach and engagement on platforms like Instagram.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-07-at-17.18.17.png\" alt=\"statista\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-07-at-17.18.17.png\" alt=\"statista\" class=\"wp-image-7278\" width=\"637\" height=\"402\"\/><\/p>\n<h2 class=\"wp-block-heading\">Components of a Successful Creative Instagram Photo\/Video Ad<\/h2>\n<p>Before we dive into the best creative Instagram ad examples and ideas for B2B, let\u2019s break down the main components of a quality Insta ad everyone should keep in mind.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Content Quality<\/h3>\n<p>Needless to say, you have got to make sure your <strong>content is fit for Instagram<\/strong> \u2013 a largely visual platform. Choose eye-catching high-quality photos and\/or videos (vertical videos are Insta standard), create short, to-the-point captions, and concise calls to action in your Instagram ads.&nbsp;<\/p>\n<div id=\"module_liste_articles--block_033017de22d00997927a73413cc9f202\" class=\"sl_custom_module module_liste_articles module_liste_articles align_text_left\">\n<div class=\"module_liste_articles__wrapper\">\n<p>                    <span class=\"module_liste_articles__title\">Suggested Articles<\/span><\/p>\n<div class=\"module_liste_articles__columns\">\n<div class=\"module_liste_articles__column\">\n<div class=\"push push-post\">\n<p>                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.co.uk\/blog\/tiktok-vs-instagram-2\/\"><\/p>\n<div class=\"content\">\n<header>\n<h4>TikTok vs Instagram: Best Social Media Platforms for Businesses<\/h4>\n<\/header>\n<p class=\"excerpt\">Social media has proven to be a fantastic marketing tool for businesses of all sizes and types in the past few years. With the hit of the COVID-19 global pandemic in 2020, social media became one of the main ways of connecting with other social media users worldwide. It\u2019s a tool that allows you to [&hellip;]<\/p>\n<\/p>\n<\/div>\n<p>                                    <\/a><br \/>\n                                                                            <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/social-media\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Social Media<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"module_liste_articles__column\">\n<div class=\"push push-post\">\n<p>                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.co.uk\/blog\/instagram-photo-ideas\/\"><\/p>\n<div class=\"content\">\n<header>\n<h4>9 Instagram Photo Ideas to Drive Sales this Holiday Season<\/h4>\n<\/header>\n<p class=\"excerpt\">The festive shopping season is almost here. With 1 billion monthly active users, 83% of whom discover new products and services on Instagram, it&#8217;s more likely that your holiday are also active in-app. If you market your products or services on Instagram, it&#8217;s high time to interact with holiday shoppers on the platform as the [&hellip;]<\/p>\n<\/p>\n<\/div>\n<p>                                    <\/a><br \/>\n                                                                            <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/social-media\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Social Media<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\">Target Audience<\/h3>\n<p>Know what kind of businesses you\u2019re aiming to reach with your Instagram ad. <a href=\"https:\/\/www.sortlist.co.uk\/blog\/target-audience-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Study your target demographics<\/a>, business niche, and competitors when working on Instagram ad ideas. Content creation strategies will grow from there.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">(Perfect) Timing&nbsp;<\/h3>\n<p>Consider which stage of the buyer\u2019s journey your <strong>Instagram ad<\/strong> works best for, and align your ideas to it. Are you concerned with demand generation or driving more leads to your website, etc.? Answering this question will help you better address the potential customers\u2019 needs with your Insta ads.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">7 Creative Instagram Ad Examples and Ideas for Your B2B<\/h2>\n<p>Without further ado, let\u2019s take a look at some of the brightest ideas for a catchy, <strong>creative Instagram ad<\/strong> that will boost your B2B sales.&nbsp;<\/p>\n<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div id=\"module_call-to-action--block_cd243e9af5a61fce96fd5250ac775ff9\" class=\"sl_custom_module module_call-to-action align_text_left\">\n<div class=\"module_call-to-action__wrapper\">\n<h4 class=\"js-texte-typing\">Want to<br \/>\n                <span data-text=\"hire a social media agency?|leverage linkedin?|grow on instagram?|go viral on tiktok?\" class=\"js-texte-typing-text\"><\/span><br \/>\n                <span class=\"cursor\">|<\/span><br \/>\n                    <\/h4>\n<p>From 32,000 agencies, we narrow down to only the ones you&#8217;ll love. <\/p>\n<p>No commitment, totally free.<\/p>\n<p>                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_self\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Show me agencies<\/span><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<h3 class=\"wp-block-heading\">Explore Instagram Carousel Ads in Stories<\/h3>\n<p>People increasingly prefer Instagram Stories to regular posts thanks to the interactive nature of this format. Leverage that by launching a <a href=\"https:\/\/business.instagram.com\/blog\/carousel-ads-for-instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Carousel Ad<\/a> in Stories. Include 2-4 images and\/or videos the visitor can swipe through. A carousel ad has several benefits:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>It allows for elaborate storytelling around your brand (compared to a single ad);<\/li>\n<li>You can include links to your web pages under every slide;<\/li>\n<li>People are more likely to get engaged with a series of Insta stories.&nbsp;<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">Pro-tip:&nbsp;<\/h4>\n<p>Use carousel Ads in conjunction with your regular stories. Create a natural flow of content that would integrate ads within your other published materials. This way, your Instagram ad carousel will be less invasive and more user-friendly.&nbsp;<\/p>\n<p>Take <a href=\"https:\/\/www.loreal.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">L\u2019Oreal<\/a> as a great ad example of how carousel Instagram stories grab the viewers\u2019 attention. The cosmetic brand successfully uses this format to promote its multiple products in a series of bright images under one umbrella concept, call to action, or catch-word. Instagram&#8217;s users can go straight to the product page, avoiding the necessity to browse through the entire website.&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"606\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/pasted-image-0-4.png\" alt=\"Instagram ad ideas\" class=\"wp-image-6845\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4.png 925w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-768x503.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-50x33.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-288x189.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-576x377.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-339x222.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-678x444.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-373x244.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-746x489.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-691x453.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-478x313.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-516x338.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/pasted-image-0-4-680x445.png 680w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.aitarget.com\/blog\/case-studies\/l-oreal-paris-innovates-with-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aitarget<\/a><\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\">Leverage UGC in Your Instagram Ads&nbsp;<\/h3>\n<p>User-generated content is one of the most significant B2B sales boosters. No wonder \u2013 as much as <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2013\/under-the-influence-consumer-trust-in-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">84%<\/a> of consumers claim that recommendations and reviews from ordinary people are much more valuable for their purchasing decision than any other type of advertising. That\u2019s why UGC is great at fostering trust in your brand and encouraging people to choose it.&nbsp;It is also an immense source of social proof.<\/p>\n<p>Take advantage of this unique quality of <a href=\"https:\/\/www.inbeat.co\/articles\/ugc-marketing-an-ultimate-guide-to-leverage-user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UGC in your Insta ads<\/a>! You can do it in a variety of ways:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Reach out to one of your long-term satisfied clients and create a video testimonial where they talk about the value of your brand;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Ask your followers to leave you a review or take a picture of your product \u201cin real life\u201d. Publish them on your Instagram page accompanied with relevant links;<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li>Start a <a href=\"https:\/\/kicksta.co\/instagram-hashtag-generator\" target=\"_blank\" rel=\"noreferrer noopener\">unique hashtag<\/a> for your brand \u2013 this will give you lots of \u201crepostable\u201d material from real users and, at the same time, boost your brand awareness.\u00a0<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\">Extra piece of advice:&nbsp;<\/h4>\n<p>When sharing a client\u2019s testimonial, prioritize visuals instead of overloading your post with text. If it is a lengthy review, choose an eye-catching quote that highlights the value of your brand and accompany it with a client\u2019s photo or short video. This way, your ad will not get lost in the Instagram feed.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Promote Your Educational Materials<\/h3>\n<p>B2B is the sector where spontaneous purchasing decisions are much rarer than in B2C. Business experts, like yourself, look to work with brands that will bring maximum value to their company.&nbsp;<\/p>\n<p>That\u2019s where educational materials can make a real difference.&nbsp;<\/p>\n<p>By offering knowledge to your potential customers, you show that you\u2019re ready to give them more than just a product or service.&nbsp;<\/p>\n<p>Implement educational materials into your Insta ads. They can increase organic traffic to your website attract key target audiences within your business niche.&nbsp;<\/p>\n<p>An excellent Instagram ad example featuring educational materials is <a href=\"https:\/\/www.instagram.com\/overstock\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Overstock<\/a> series of stories with detailed guidelines for home decor and furnishing.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-10-at-00.38.05.png\" alt=\"home work instagram ad ideas\" class=\"wp-image-7280\" width=\"456\" height=\"809\" title=\"home work\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/overstock\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Overstock<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\">Extra educational Instagram ad ideas:<\/h4>\n<ul class=\"wp-block-list\">\n<li>Niche reports;<\/li>\n<li>Live sessions and Q&amp;A\u2019s on IGTV;<\/li>\n<li>Expert opinions and quotes.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-13-at-21.15.03.png\" alt=\"instagram ad ideas\" class=\"wp-image-7281\" width=\"457\" height=\"809\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/condenasttraveller\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Go Retrospective&nbsp;with Archival Photo and Video Ads<\/h3>\n<p>Tell your potential customers about your brand in a creative and engaging way by\u2026 taking a trip down memory lane! Create an Instagram ad featuring old photos or videos of your office, first product samples, staff, etc. To enhance your advertising efforts, consider collaborating with experienced <a href=\"https:\/\/www.sortlist.co.uk\/l\/united-kingdom-gb\">marketing agencies<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"954\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-10-at-00.58.56.png\" alt=\"instagram ad ideas\" class=\"wp-image-6842\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56.png 1600w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-768x458.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-1536x916.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-50x30.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-288x172.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-576x343.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-339x202.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-678x404.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-373x222.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-746x445.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-691x412.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-1382x824.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-973x580.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-1048x625.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-478x285.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-956x570.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-516x308.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-1032x615.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-680x405.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/02\/screenshot-2022-02-10-at-00.58.56-1360x811.png 1360w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3 class=\"wp-block-heading\">Run an Insta Poll<\/h3>\n<p>Did you know that interactive content can generate <a href=\"https:\/\/www.demandmetric.com\/content\/content-buyers-journey-benchmark-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2 times more conversions<\/a> than other types of content? It\u2019s time to bring this advantage to your Instagram ads!<\/p>\n<p>One way to do this is to leverage the Instagram poll function. This type of interaction add will boost visitors\u2019 <a href=\"https:\/\/www.inbeat.co\/engagement-rate-calculator-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">engagement rate<\/a> and give people a sense that their opinion is important to your brand.&nbsp;<\/p>\n<p>Ask your viewers questions relevant to your brand and product. As the Instagram poll function gives you the opportunity to choose between two options, you can use various option combinations to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ask users to vote for their favorite products or their design elements;<\/li>\n<li>Gather insights into potential clients\u2019 pain points;<\/li>\n<li>Simply have fun with unusual questions, and so much more.&nbsp;<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-12-at-17.37.23.png\" alt=\"instagram ad ideas\" class=\"wp-image-7283\" width=\"373\" height=\"314\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/trivago\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trivago<\/a><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/pasted-image-0-1-1.png\" alt=\"instagram ad ideas\" class=\"wp-image-7284\" width=\"411\" height=\"341\"\/><figcaption class=\"wp-element-caption\"><a href=\"\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tech Wire Asia<\/a><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Create a Product Tutorial via Instagram Video Ads or Carousel Ads<\/h3>\n<p>B2B buyers tend to pay attention to brands that can save their time and effort, and solve their potential problems. Tutorial Instagram ads are a great way to explain how to use your product \u2013they motivate potential customers to give your company a try.<\/p>\n<p>Create tutorials to guide your buyers for an enhanced user experience! Again, Instagram carousel stories provide a convenient format for this type of ad. Each slide can be a visual step.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-12-at-18.03.26.png\" alt=\"\" class=\"wp-image-7285\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/boosted.lightricks.com\/how-to-create-a-tutorial-with-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Boosted<\/a><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Embrace Memes&nbsp;<\/h3>\n<p>Last but not least \u2013 even B2B marketing needs occasional humorous notes to spice things up a bit.&nbsp;<\/p>\n<p>Incorporate viral memes into your Instagram ads to generate more engagement and show your brand in a new light, evoking positive emotions in viewers.<\/p>\n<p>Multiple brands leverage the viral quality and popularity of memes among modern audiences to promote their products and services.&nbsp;<\/p>\n<h4 class=\"wp-block-heading\">Pro-tip:<\/h4>\n<p>When choosing a meme to include in your Instagram ad:<\/p>\n<ul class=\"wp-block-list\">\n<li>Make sure the meme matches the tone of the ad and your brand identity;<\/li>\n<li>Prioritize recent viral memes to hop on the most relevant trends;<\/li>\n<li>Personalize popular memes to give them a new angle.&nbsp;<\/li>\n<li>Run through stock photos to find new ideas to frame your meme ad originally.&nbsp;<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-12-at-18.20.05.png\" alt=\"\" class=\"wp-image-7286\" width=\"529\" height=\"334\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lpgenerator.ru\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LP Generator<\/a><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/02\/screenshot-2022-02-12-at-18.22.38.png\" alt=\"\" class=\"wp-image-7287\" width=\"461\" height=\"551\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/invstr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n<p>Instagram marketing provides you with nearly unlimited creative opportunities to promote your product in the B2B niche.&nbsp;<\/p>\n<p>Stand out with your creative approach to Instagram ads by making them educational, entertaining, viral, and \u2013 if you play your cards well \u2013 even all of the above at once!<\/p>\n<p>And the last piece of advice: hiring a quality <a href=\"https:\/\/www.sortlist.co.uk\/online-ad\/london-england-gb\" target=\"_blank\" rel=\"noreferrer noopener\">digital advertising agency<\/a> can help you visualize your bold ideas even better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Instagram newsfeed is not just a bunch of your friends\u2019 Friday party pics anymore. It is a massive social media platform hosting regular users, influencers, and, of course, businesses, including big brands.&nbsp; Yet, despite the overwhelming popularity of Instagram, some brands still feel dubious about opting for it as a B2B promotion platform.&nbsp; You [&hellip;]<\/p>\n","protected":false},"author":153,"featured_media":6836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[58],"class_list":["post-6835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Creative Instagram Ad Ideas to Fuel Your B2B Sales<\/title>\n<meta name=\"description\" content=\"Looking to start advertising your business on social media? Here are some Instagram ad ideas for you to copy and build a strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/instagram-ad-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Creative Instagram Ad Ideas to Fuel Your B2B Sales\" \/>\n<meta property=\"og:description\" content=\"Looking to start advertising your business on social media? 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