{"id":7170,"date":"2022-05-09T09:00:00","date_gmt":"2022-05-09T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7170"},"modified":"2023-04-27T15:19:15","modified_gmt":"2023-04-27T13:19:15","slug":"seo-myths","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/seo-myths\/","title":{"rendered":"5 SEO Myths Debunked to Speed Up Your Optimizations"},"content":{"rendered":"\n

Focus on keywords, creating new content regularly, and indexing! Pay attention to backlink building, exquisite content, and a high reputation! Use SEO tools and implement the measures there! <\/p>\n\n\n\n

As a website owner and SEO<\/a>, you constantly read and hear about tips and optimization activities that are \u2013 supposedly \u2013 indispensable. And are supposed to boost the ranking of your own site.<\/p>\n\n\n\n

Most of these are SEO myths. <\/p>\n\n\n\n

The truth is: Not all SEO measures are equally useful and important<\/strong>, but partly hopelessly overrated. You can find out which ones they are here.<\/p>\n\n\n\n

Keyword Density<\/h2>\n\n\n\n

The density of central keywords and key phrases in the text is long outdated. Of course, you still shouldn’t refrain from placing the main keyword and one or two secondary keywords in meaningful places (as early as possible) as well as in the headlines. <\/p>\n\n\n\n

For website owners, SEOs and SEO managers, however, it is more important to offer unique, high-value and useful content on the pages that also fulfills the search intent \u2013 instead of forcefully placing the main keyword ten or 15 times in the article.<\/p>\n\n\n\n

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What Is a Focus Keyword and Why Is It So Important?<\/h4>\n <\/header>\n\n

In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]<\/p>\n <\/div>\n <\/a>\n Advertising & Marketing<\/a>\n \n <\/div>\n <\/div> \n \n <\/div>\n <\/div>\n<\/div>\n\n\n

The requirement to meet a certain percentage, i.e. to pay attention to the ratio of keywords to the total number of words in the text, is antiquated and dates back to the 00s. <\/p>\n\n\n\n

Google’s algorithms and neural networks have long since become intelligent enough to read out the subject matter and the significance of an article for a search query on the basis of a sensible text structure, outline, and headline hierarchy\/architecture.<\/p>\n\n\n\n

Customizing the URL<\/h2>\n\n\n\n

After crawling, most SEO tools point to adjusting the URLs of the (sub)pages. They “complain” about a wide variety of things:<\/p>\n\n\n\n