﻿{"id":7258,"date":"2022-06-06T09:00:00","date_gmt":"2022-06-06T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7258"},"modified":"2023-04-27T15:21:15","modified_gmt":"2023-04-27T13:21:15","slug":"small-business-automation","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/small-business-automation\/","title":{"rendered":"12 Small Business Automation Tools to Master Your Marketing"},"content":{"rendered":"\n<p>Digital marketing is a must for all types and sizes of businesses, especially small ones and startups and small business automation tools are here to make the process easier.<\/p>\n\n\n\n<p>As a small business owner, you can&#8217;t find a better way to <a href=\"https:\/\/www.sortlist.co.uk\/blog\/brand-awareness-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase your brand awareness<\/a> and build a brand identity.<\/p>\n\n\n\n<p>Using digital marketing channels to their full potential is the best chance you have these days. This is especially helpful when you see another version of the coronavirus is spreading. In fact, the traditional means of marketing and advertising don&#8217;t work very well.<\/p>\n\n\n\n<p>So if you&#8217;re not using digital marketing, it&#8217;s time to think of how to start and what to do. One of the worst problems small business owners face in this regard is how to <strong>manage all the tasks and keep their presence on all the channels<\/strong>.<\/p>\n\n\n\n<p>As you know, small businesses usually have a limited budget for marketing and advertising, and therefore they can&#8217;t employ anyone for this task.<\/p>\n\n\n\n<p>Fortunately, you can find a tool for every task these days. Small business <strong>automation platforms<\/strong> are key to overcoming this problem and performing a <strong>cost-effective marketing strategy<\/strong>.<\/p>\n\n\n\n<p>Here is how to use these tools and what tools you can use for your small business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12 Small Business Automation Tools \ud83d\udee0 <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hootsuite<\/h3>\n\n\n\n<p>Over 15 million individuals and more than 800 Fortune 1000 firms use <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a>, the most popular social media management platform.<\/p>\n\n\n\n<p>There&#8217;s a reason for its popularity: it&#8217;s an all-in-one platform that lets you curate and plan content, track social ROI, execute <a href=\"https:\/\/www.sortlist.co.uk\/blog\/social-media-marketing-price\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing<\/a>, and more.<\/p>\n\n\n\n<p>People appreciate Hootsuite because it is such a comprehensive tool that they can monitor many social media accounts and keywords, connect with over 35 social networks, and bulk-schedule social media postings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sprout Social<\/h3>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a>, like Hootsuite, combines a number of social media tools into one platform, including social media scheduling, monitoring, and reporting.<\/p>\n\n\n\n<p>This platform is one of the rarest <strong>small business automation tools<\/strong> and <strong>social media management systems<\/strong> that include CRM services.<\/p>\n\n\n\n<p>Providing a thorough profile of your consumers allows you to better serve them and develop deeper connections.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/screenshot-2022-06-02-at-09.35.36.png\" alt=\"sprout social\" class=\"wp-image-7262\" width=\"631\" height=\"326\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36.png 2546w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-768x397.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1536x794.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-2048x1059.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-288x149.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-576x298.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-339x175.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-678x350.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-373x193.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-746x386.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-691x357.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1382x714.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-973x503.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1946x1006.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1048x542.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-478x247.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-956x494.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-516x267.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1032x533.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-680x351.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.35.36-1360x703.png 1360w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Buffer&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buffer<\/a> is a user-friendly, simplified social media management software that small businesses and also individuals rely on to help them reach significant success in social media engagement.<\/p>\n\n\n\n<p>Publishing, engagement, analytics, easy landing pages, and team collaboration are all part of our product portfolio.<\/p>\n\n\n\n<p>This platform lets <strong>social media marketers perform more effectively by actively examining and enhancing their solutions<\/strong>.<\/p>\n\n\n\n<p>Customers adore how clean and intuitive our tools are, how polite and prompt our customer care is, and how informative our information is, according to what we&#8217;ve heard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sendible&nbsp;<\/h3>\n\n\n\n<p>This is a social management tool designed for businesses with multiple clients. <a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sendible<\/a> allows you to <strong>design your dashboard according to your branding<\/strong> to attract new clients, on top of most functions that social media management systems give.<\/p>\n\n\n\n<p>Sendible&#8217;s integrations are amazing, including the Canva graphics editor, royalty-free image search, and YouTube search. It also includes some automation for individuals looking to save time on time-consuming jobs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/screenshot-2022-06-02-at-09.37.33.png\" alt=\"sendible\" class=\"wp-image-7261\" width=\"540\" height=\"258\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33.png 2764w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-768x368.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1536x737.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-2048x983.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-288x138.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-576x276.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-339x163.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-678x325.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-373x179.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-746x358.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-691x332.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1382x663.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-973x467.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1946x934.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1048x503.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-478x229.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-956x459.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-516x248.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1032x495.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-680x326.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.37.33-1360x652.png 1360w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Social Pilot<\/h3>\n\n\n\n<p>Social Pilot combines a number of social media management capabilities (such as scheduling and analytics, but not monitoring) into a single dashboard and charges a low fee for it. Therefore, it is an ideal choice among other small business tools, especially for agencies that work with several customers because of its client management function.<\/p>\n\n\n\n<p>Unique value: <a href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Pilot<\/a> curates and recommends information from a variety of fields (including technology, education, and health and fitness), which is useful if you need to quickly identify relevant content.<\/p>\n\n\n\n<p>White-label reports, which are especially useful for agencies, are another useful feature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CoSchedule&nbsp;<\/h3>\n\n\n\n<p>This platform is more than just a social media management tool; it&#8217;s also a <strong>comprehensive marketing automation calendar<\/strong>. You can manage and collaborate with your social media marketing team to create social media posts, content, events, and tasks with <a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CoSchedule<\/a>.<\/p>\n\n\n\n<p>CoSchedule&#8217;s unique value is that it allows marketers to organize all of their projects (social media, content, events, emails, and so on) in one place.<\/p>\n\n\n\n<p>Their ReQueue feature helps you find optimal posting times and fill in gaps in your <strong>social media schedule<\/strong> with your best posts automatically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crowdfire&nbsp;<\/h3>\n\n\n\n<p>Over time, <a href=\"https:\/\/www.crowdfireapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Crowdfire<\/a> has been adding new features. It also allows you to manage your Twitter account (follow and unfollow) and suggests articles to share in addition to scheduling content.<\/p>\n\n\n\n<p>Crowdfire differs from other <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sortlist.co.uk\/blog\/social-media-consulting\/\"><u>social media management<\/u><\/a> systems in that it allows you to connect your blogs, YouTube channels, and online stores, and it will automatically produce social media postings for every change you make.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/screenshot-2022-06-02-at-09.59.20.png\" alt=\"crowdfire small business automation\" class=\"wp-image-7260\" width=\"695\" height=\"382\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20.png 2308w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-768x423.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1536x847.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-2048x1129.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-288x159.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-576x317.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-339x187.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-678x374.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-373x206.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-746x411.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-691x381.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1382x762.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-973x536.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1946x1072.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1048x578.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-478x263.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-956x527.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-516x284.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1032x569.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-680x375.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/screenshot-2022-06-02-at-09.59.20-1360x750.png 1360w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tailwind&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.tailwind.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tailwind<\/a> is a Pinterest and Instagram social media management platform. Tailwind gives advice for enhancing your Pinterest and Instagram success in addition to letting you plan posts, monitor interactions, and evaluate results.<\/p>\n\n\n\n<p>Tailwind is ideal for Pinterest and Instagram marketers since it offers a variety of capabilities tailored to these visual networks, such as Pinterest content promotion and Instagram user-generated content management.<\/p>\n\n\n\n<div id=\"module_liste_articles--block_c9b54a35fdac3dfbc66e9eb98bdd80c2\" class=\"sl_custom_module module_liste_articles module_liste_articles align_text_left\">\n    <div class=\"module_liste_articles__wrapper\">\n            \n                    <span class=\"module_liste_articles__title\"> <\/span>\n        \n        <div class=\"module_liste_articles__columns\">\n                                <div class=\"module_liste_articles__column\">\n                        <div class=\"push push-post\">\n                            \n                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.co.uk\/blog\/pinterest\/\">\n\n                                        <div class=\"content\">\n                                            <header>\n                                                <h4>Using Pinterest Keyword Research, SEO, and Advertising to Boost Your Pinterest Followers<\/h4>\n                                            <\/header>\n\n                                            <p class=\"excerpt\">Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales.\u00a0 With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also [&hellip;]<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                                            <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Advertising &amp; Marketing<\/a>\n                                    \n                                                        <\/div>\n                    <\/div>  \n                        \n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Later<\/h3>\n\n\n\n<p>Later, unlike most social media management apps, it is primarily focused on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).<\/p>\n\n\n\n<p>Later&#8217;s strength is its visual content calendar, which allows you to quickly drag and drop photographs to schedule them. It also features a free link tool that you can use to link to a <a href=\"https:\/\/socialtradia.com\/blog\/how-to-do-product-marketing-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>shoppable Instagram feed <\/u><\/a>or other websites and posts from your Instagram account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Falcon.io<\/h3>\n\n\n\n<p>A social media monitoring, engagement, publishing, analytics, and <a href=\"https:\/\/www.cience.com\/blog\/what-is-a-customer-data-platform\">customer data<\/a> management platform. By managing various client touchpoints on a single platform, Falcon allows organizations to fully exploit the potential of digital marketing and advertising.<\/p>\n\n\n\n<p><a href=\"http:\/\/Falcon.io\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Falcon.io<\/a> is a social media management platform that includes everything a social media marketer needs in one place: social media administration, engagement, and analytics, customer experience management, and DIY landing page creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot<\/h3>\n\n\n\n<p>The social media management capabilities from <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot<\/a> are included in their all-in-one marketing platform, which starts at $1,120 per month. You can quickly compare your results across your marketing channels and assess your social ROI since HubSpot combines all of your marketing activities (such as social media, email, <a href=\"https:\/\/www.sortlist.co.uk\/seo\/united-kingdom-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, and CRM) into a single platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Hub<\/h3>\n\n\n\n<p><a href=\"https:\/\/socialhub.io\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Social Hub<\/a> is a social media management platform for companies, organizations, and governments. I feel it gives an efficient, scalable, and secure solution based on its target audience and clients.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_8584a4936fe495e95765d715a326f623\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Do you             \n                <span data-text=\"want to start automizing your marketing?|need a CRM agency?|need a digital marketing agency?\" class=\"js-texte-typing-text\"><\/span>\n                <span class=\"cursor\">|<\/span>\n                    <\/h4>\n        \n        <p>Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Find an agency!<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Should Small Businesses Use Automation?<\/h2>\n\n\n\n<p>Small business owners can use automation in several ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact management<\/strong><\/h3>\n\n\n\n<p>Manually dealing with leads and contacts might be inconvenient. Consider using <a href=\"https:\/\/www.sortlist.co.uk\/blog\/crm-consulting\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM automation<\/a> to replace that cumbersome spreadsheet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign-up forms<\/li>\n\n\n\n<li>Lead scoring<\/li>\n\n\n\n<li>List segmentation<\/li>\n\n\n\n<li>Example of this automation in action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email marketing<\/strong><\/h3>\n\n\n\n<p>Email marketing still has a great return on investment (ROI). For every $1 spent, businesses receive an average of $35. Email allows you to <strong>easily communicate with your audience<\/strong> and aids in brand exposure. However, most small companies don&#8217;t have time to send professional, individualized emails to all of their contacts on a regular basis. It&#8217;s a lot easier with <a href=\"https:\/\/www.sortlist.co.uk\/email-marketing\/united-kingdom-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> automation software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social media marketing<\/strong><\/h3>\n\n\n\n<p>Automating your content to publish on social media platforms at specific times is referred to as social media automation. However, the options are limitless.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social listening<\/li>\n\n\n\n<li>Social media advertising<\/li>\n\n\n\n<li>Integrations<\/li>\n\n\n\n<li>Example of this automation in action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Notifications<\/strong><\/h3>\n\n\n\n<p>Notifications are a sort of automation with several advantages, including<strong> enhanced efficiency and speed<\/strong>.<\/p>\n\n\n\n<p>Automatic notifications keep you up to date on key occurrences, allowing you to react quickly. Your sales staff, for example, maybe notified when a deal&#8217;s status changes. There is no time wasted in responding to the change.<\/p>\n\n\n\n<p>Sneleentaxi manages leads and prospects with ActiveCampaign CRM. Notifications are crucial when it comes to obtaining partnerships with larger corporations. When a sales agent receives a non-consumer email, they are alerted so that they may follow up with that company as a possible partner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customer service<\/strong><\/h3>\n\n\n\n<p>Small companies care about their clients and strive to provide the finest service possible.<\/p>\n\n\n\n<p>But it isn&#8217;t simple. You have a tiny team \u2014 or none at all \u2014 and support requests pour in at all hours of the day and night through a multitude of channels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ticket assignment<\/li>\n\n\n\n<li>Chatbots<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitoring<\/strong><\/h3>\n\n\n\n<p>In your Smart Inbox, you can keep track of brand mentions, hashtags, and searches. Discover patterns and respond quickly to reputational threats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Publishing<\/strong><\/h3>\n\n\n\n<p>Create a single collaborative calendar to plan your content strategy. Publish across all platforms. Save time and have more productive interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Small Business Automation Tools in Digital Marketing<\/h2>\n\n\n\n<p>First, we need to review some advantages of using automation in digital marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Saving time<\/strong><\/h3>\n\n\n\n<p>Repetitive manual chores take up more than three hours each day for office workers. And 51% think that accomplishing their core work is hampered by <strong>repetitious digital administration activities<\/strong>.<\/p>\n\n\n\n<p>Automating business processes will relieve your staff of such responsibilities. Employees may focus on what they&#8217;re actually excellent at now that the most repetitive, dull jobs are out of the way: strategic work that adds to your small company&#8217;s bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reducing human mistakes<\/strong><\/h3>\n\n\n\n<p>Anyone who performs the same job repeatedly will ultimately make a mistake. For example, during a routine debugging in 2017, an employee mistyped a command, resulting in an Amazon Web Services outage. That type of inaccuracy isn&#8217;t made by automation software. Every time a procedure is completed, an automation tool does it the same way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Data-driven decision-making&nbsp;<\/strong><\/h3>\n\n\n\n<p>When companies have data to back up their judgments, they make better ones. However, manually assembling, evaluating, and exchanging data and reports is time-intensive. Businesses can synthesize a vast number of data without putting in a lot of extra effort, thanks to automation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a must for all types and sizes of businesses, especially small ones and startups and small business automation tools are here to make the process easier. As a small business owner, you can&#8217;t find a better way to increase your brand awareness and build a brand identity. Using digital marketing channels to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":7259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[44],"class_list":["post-7258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Small Business Automation Tools to Master Your Marketing<\/title>\n<meta name=\"description\" content=\"Speed up your marketing processes by taking a look at these 12 small business automation tools that you can use most of for free!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/small-business-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Small Business Automation Tools to Master Your Marketing\" \/>\n<meta property=\"og:description\" content=\"Speed up your marketing processes by taking a look at these 12 small business automation tools that you can use most of for free!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/small-business-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T13:21:15+00:00\" \/>\n<meta property=\"og:image\" 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