{"id":7388,"date":"2022-06-22T17:10:59","date_gmt":"2022-06-22T15:10:59","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/live-commerce\/"},"modified":"2024-07-30T10:00:56","modified_gmt":"2024-07-30T08:00:56","slug":"live-commerce","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/live-commerce\/","title":{"rendered":"Live Commerce: The Latest Multi-Billion E-Commerce Trend"},"content":{"rendered":"\n<p>We know it: marketing and <a href=\"https:\/\/www.sortlist.com\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, <strong>a new trend has been making the rounds: live commerce.<\/strong><\/p>\n\n\n\n<p>And I&#8217;m not talking about a small trend. In this article on <a href=\"https:\/\/future.com\/shopatainment-video-shopping-entertainment\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shopatainment<\/a>, Connie Chan explains that<strong> online shopping<\/strong> evolved rapidly among Chinese consumers. Likewise, it gave way to live commerce which already represents a <strong>$137 billion-dollar-a-year industry<\/strong> in China.<\/p>\n\n\n\n<p>More importantly, <strong>this movement is coming to Europe<\/strong>. Like it or not, any company that does e-commerce is going to have to address the issue of live<a href=\"https:\/\/gepard.io\/ecommerce-strategy\/product-video-marketing\"> video shopping<\/a>. For this purpose, we recorded a podcast with <a href=\"https:\/\/www.linkedin.com\/in\/smaranda-molle\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smaranda Molle<\/a>, Content &amp; Performance Strategist at <a href=\"https:\/\/www.sortlist.com\/agency\/hilarious\" target=\"_blank\" rel=\"noreferrer noopener\">Hilarious<\/a> to talk about this <strong>new e-commerce trend<\/strong>.<\/p>\n\n\n\n<p>This article is an English-translated version of our podcast discussion (originally in French), available on <a href=\"https:\/\/youtu.be\/Y28ihsYE7z8\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> and <a href=\"https:\/\/open.spotify.com\/episode\/4LaRCAVOlsrBaBL4LAefZB?si=oz-FFWoSQ9Sibubt7E3d3g\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>. Continue reading to learn about the latest on this <strong>innovative sales channel<\/strong> to <a href=\"https:\/\/blog.cinnox.com\/cx-blueprint-for-e-commerce-success\">engage customers and drive sales<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Live Commerce?<\/h2>\n\n\n\n<p>In the podcast, Smaranda explains that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Live commerce is a Teleshopping 2.0&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p>To get into context, it is the new version of home shopping networks. However, instead of buying through television, <strong>online shoppers buy from live events<\/strong> hosted on social media platforms such as Facebook live or Instagram live.<\/p>\n\n\n\n<p>As online shoppers, they can <strong>discover these products in real-time<\/strong> and make instant purchasing directly on the live streams.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/live-commerce.jpg\" alt=\"example of live commerce session\" class=\"wp-image-7394\" width=\"698\" height=\"494\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce.jpg 1748w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-768x545.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1536x1090.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-50x35.jpg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-288x204.jpg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-576x409.jpg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-339x240.jpg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-678x481.jpg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-373x265.jpg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-746x529.jpg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-691x490.jpg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1382x980.jpg 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-973x690.jpg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1048x743.jpg 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-478x339.jpg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-956x678.jpg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-516x366.jpg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1032x732.jpg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-680x482.jpg 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1360x965.jpg 1360w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><figcaption>Example of Live Commerce Session<\/figcaption><\/figure><\/div>\n\n\n\n<p>Likewise, <strong>the benefits<\/strong> of live commerce are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhance the <strong>customer experience<\/strong><\/li>\n\n\n\n<li>Have <strong>real-time conversations<\/strong> with online shoppers<\/li>\n\n\n\n<li>Show <strong>what the products look like<\/strong><\/li>\n\n\n\n<li>Explain <strong>how to use<\/strong> the products<\/li>\n\n\n\n<li>Include <strong>interactive elements<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In the same manner, traditional e-commerce has the flaw of low conversation rates. Yet, the live commerce format is similar to an in-person experience but via live streaming.<\/p>\n\n\n\n<p>Introducing this factor of <strong>human interaction<\/strong> by live video streaming results in higher engagement and thus more chances to close a sale compared to traditional e-commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where Did Live Commerce Trend Start?<\/h3>\n\n\n\n<p>As I mentioned at the beginning of this article, livestream video shopping<strong> initiated sales in China.<\/strong> That&#8217;s where this trend has exploded into $137 billion-a-year of total Chinese sales.<\/p>\n\n\n\n<p>In the podcast, Smaranda explains that this is mainly due to <strong>the functionality and the structure<\/strong> of the social networks used there. To put it simply, social networks like Douyin have been designed to directly integrate the possibility to make purchases.<\/p>\n\n\n\n<p>Furthermore, this is true for Chinese E-commerce platforms too. To mention an example, TMall Global hosted a live shopping session with <strong>Viya<\/strong> (famous Chinese live-streamer) and <strong>Kim Kardashian<\/strong>. In just a few minutes, all of KKW&#8217;s perfumes were sold out.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2.png\" alt=\"example of live streaming\" class=\"wp-image-7393\" width=\"758\" height=\"352\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2.png 1000w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-768x357.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-50x23.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-288x134.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-576x268.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-339x158.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-678x315.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-373x173.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-746x347.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-691x321.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-973x452.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-478x222.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-956x445.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-516x240.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/c65826_2b4959d6b8c34119ba5c1c68f006cef9_mv2-680x316.png 680w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><figcaption>Live Commerce Event by Viya and Kim Kardashian<\/figcaption><\/figure><\/div>\n\n\n\n<p>By connecting with mobile payment tools like WeChat Pay, users can <strong>easily shop without leaving the social network<\/strong>. The whole point of Douyin is to keep its users on the platform as long as possible, without them having to leave the mobile app.<\/p>\n\n\n\n<p>Today, this live commerce trend is starting to arrive in the Western world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Live Commerce a Must for All Industries?<\/h3>\n\n\n\n<p>The question is whether all brands and industries should be concerned with live shopping. Can the live commerce channel be interesting for all types of products?<\/p>\n\n\n\n<p>I asked Smaranda this question. According to her:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No matter what your industry is, live shopping events can have the potential to generate revenue for your business. It&#8217;s definitely a trend that is revolutionizing online shopping.<\/p>\n<\/blockquote>\n\n\n\n<p>Right now, it&#8217;s mostly used in the retail industry. To be more specific, <strong>mainly the fashion and makeup industries<\/strong> have incorporated live stream shopping for online users. This can be explained by the fact that it&#8217;s one of the sectors with the most influencers as well as a fairly <strong>forward-thinking audience<\/strong>.<\/p>\n\n\n\n<p>Yet for the short-coming future, we can imagine that <strong>tech influencers<\/strong> will also start doing live videos. For example, to present smartphones, drones, smart watches, etc. This is the same for other specialties such as influencers in fitness, food, travel, etc.<\/p>\n\n\n\n<p>In short, <strong>regardless of the industry you are in<\/strong>, live commerce can be an interesting channel to add to your online shopping platforms mix.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/live-commerce-1.png\" alt=\"example of makeup live commerce\" class=\"wp-image-7392\" width=\"674\" height=\"477\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1.png 1748w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-768x545.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-1536x1090.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-288x204.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-576x409.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-339x240.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-678x481.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-373x265.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-746x529.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-691x490.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-1382x980.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-973x690.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-1048x743.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-478x339.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-956x678.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-516x366.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-1032x732.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-680x482.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-1-1360x965.png 1360w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><figcaption>Example of Makeup Live Event<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Live Commerce Formats<\/h3>\n\n\n\n<p>The whole advantage of this marketing channel is that it uses video, which gives a lot of possibilities. Thanks to video, you can <strong>present your product in creative ways<\/strong>.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the <strong>manufacturing process<\/strong> of your products.<\/li>\n\n\n\n<li>Make an <strong>unboxing<\/strong> to show how your products look like when delivered.<\/li>\n\n\n\n<li>Make a <strong>tutorial<\/strong> to show the different uses of your products.<\/li>\n\n\n\n<li>And so on.<\/li>\n<\/ul>\n\n\n\n<p>Video content offers many ways to <strong>capture the attention<\/strong> of your audience and promote better your products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to organize a Live Commerce Event?<\/h2>\n\n\n\n<p>Now that we know the basics of live commerce, the next step is to learn: <strong>how to organize one?<\/strong><\/p>\n\n\n\n<p>Smaranda presents a <strong>5-step guide<\/strong>, which I summarize here:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choose Your Platform<\/h3>\n\n\n\n<p>The first step is to <strong>choose the platform on which you will broadcast<\/strong> your live shopping events. Here, you have several options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li><a href=\"https:\/\/kubiobuilder.com\/wordpress-web-design\/how-to-make-a-wordpress-website\/\">Your own website<\/a><\/li>\n<\/ul>\n\n\n\n<p>In the podcast, we explain that if your website doesn&#8217;t generate a huge amount of traffic, it&#8217;s better to host your <strong>live stream on a network like TikTok or Instagram<\/strong> (doubled on Facebook).<\/p>\n\n\n\n<p>Indeed, unless you are a well-known brand like Asos or Shein, whose websites attract a lot of traffic, you will need to be on a social network to attract a decent amount of audience to your live events.<\/p>\n\n\n\n<p>For reference, Shein generates around 18 million visits per month on its US website:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/untitled-design-8.png\" alt=\"shein traffic\" class=\"wp-image-7391\" width=\"756\" height=\"365\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-768x372.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1536x744.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-288x140.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-576x279.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-339x164.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-678x328.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-373x181.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-746x361.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-691x335.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1382x669.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-973x471.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1946x943.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1048x508.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-478x232.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-956x463.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-516x250.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1032x500.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-680x329.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/untitled-design-8-1360x659.png 1360w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><figcaption>Shein&#8217;s Monthly Traffic. Source: Ahrefs<\/figcaption><\/figure><\/div>\n\n\n\n<p>In addition, it should be noted that whether it is TikTok or Instagram, the available features of the platforms are not very different from each other. It&#8217;s up to you to <strong>choose the platform that best suits your brand<\/strong> and where your audience spends most of its time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Decide The Location<\/h3>\n\n\n\n<p>Once you have chosen your platform, you need to <strong>choose the location<\/strong> from which you will broadcast your live stream event.<\/p>\n\n\n\n<p>Certainly, you have several options when deciding on the location. You can do it from your company&#8217;s offices, but you can also choose a location that <strong>makes sense for your audience<\/strong>.<\/p>\n\n\n\n<p>If you are a clothing brand, why not do it from a store? Or, if you are a fitness brand, why not do it from a gym? The idea is to <strong>find an attractive setting<\/strong> that makes sense in relation to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The products you offer.<\/li>\n\n\n\n<li>The audience you are addressing.<\/li>\n<\/ul>\n\n\n\n<p>As long as the place can offer you <strong>a good connection and a good sound<\/strong>, the possibilities are endless. Be creative!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Select Your Presenter<\/h3>\n\n\n\n<p>The third step is to <strong>choose the person who will host your live events<\/strong>. Here you can either choose someone from your company or work with an <a href=\"https:\/\/www.sortlist.co.uk\/blog\/working-with-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer<\/a>.<\/p>\n\n\n\n<p>There are several things to keep in mind when selecting<strong> the best possible host.<\/strong><\/p>\n\n\n\n<p>First of all, the person must be comfortable in front of the camera. He or she must have an <strong>energetic attitude<\/strong> to keep an audience captivated for 60 minutes. It&#8217;s an intense job, requiring presentation skills.<\/p>\n\n\n\n<p>Secondly, the person must be very <strong>knowledgeable<\/strong> about the products that will be presented. The host must be convinced of what he or she is presenting. Otherwise, it will show in the live video.<\/p>\n\n\n\n<p>Additionally, if you choose to work with an influencer, make sure you choose <strong>one that your audience already knows<\/strong> and with whom you can collaborate in the long run.<\/p>\n\n\n\n<p>In the podcast, we also explain that live shopping is not a one-shot event. If you decide to use it, you will need to plan several sessions, and therefore have a <strong>recurring host<\/strong>. Think about this factor when making your choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose Your Products<\/h3>\n\n\n\n<p>The fourth step is to choose the products you will put forward during your live commerce event. Note that Instagram allows you to sell up to 30 different products during a single session. However, in our opinion 30 is too many.<\/p>\n\n\n\n<p>In the podcast, <strong>Smaranda advises offering 10, at most<\/strong>. Let&#8217;s say you talk about each product for 5 minutes, you&#8217;re already coming up with 50 minutes of live time, which is a lot.<\/p>\n\n\n\n<p>Ideally, you want to choose products that are easy to talk about and that can be well illustrated in live video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Define Your Budget<\/h3>\n\n\n\n<p>Last but not least, think about your budget when organizing your live shopping event. I asked this question during the podcast and the problem is that it is complicated to <strong>define a price range<\/strong> for organizing a live shopping event.<\/p>\n\n\n\n<p>There are many factors that can influence the budget:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your technical equipment<\/li>\n\n\n\n<li>The budget requested by the influencer<\/li>\n\n\n\n<li>The promotion of the live event<\/li>\n<\/ul>\n\n\n\n<p>Therefore, keep in mind that organizing a live shopping event costs money, but it is necessary to go through it to benefit from the advantages of this sales channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistakes To Avoid In Live Commerce<\/h2>\n\n\n\n<p>Finally, before closing our discussion, I asked Smaranda if there were any mistakes we should avoid when organizing a live commerce event. She shared with us <strong>the three most common mistakes<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Not having a <strong>communications plan<\/strong><\/li>\n\n\n\n<li>Not <strong>recycling<\/strong> your content<\/li>\n\n\n\n<li>Neglecting the <strong>technical aspects<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Hence, we will discuss each of the items in the following paragraphs in more detail. It is important to keep these items in mind during <strong>the planning stage<\/strong> of your next live commerce event to avoid failing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mistake #1: Not Having A Communications Plan<\/h3>\n\n\n\n<p>The first mistake is not having a clear <a href=\"https:\/\/www.sortlist.co.uk\/blog\/communication-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">communications plan<\/a> to promote your live event. Indeed, if you want to <strong>reach a minimum audience<\/strong> during your session, you will have to put effort into promoting it and creating a tease for the event.<\/p>\n\n\n\n<p>In the podcast, Smaranda also recommends organizing the live shopping event well in advance. Similarly, you should <strong>allocate the right budget<\/strong> for promotion purposes and make sure that your audience hear about the event beforehand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mistake #2: Not Recycling Your Content<\/h3>\n\n\n\n<p>The second mistake is not recording your live stream and, therefore, not recycling it. Think about it: it&#8217;s a high-quality content that you can <strong>replay on many different channels<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube video<\/li>\n\n\n\n<li>Instagram posts<\/li>\n\n\n\n<li>Reels<\/li>\n\n\n\n<li>Stories<\/li>\n<\/ul>\n\n\n\n<p>Take advantage of your live commerce events to <strong>create more video content<\/strong>, which you can rebroadcast on your different communication channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mistake #3: Neglecting the technical aspects<\/h3>\n\n\n\n<p>Finally, the last mistake to avoid is neglecting the technical aspects. A<strong> well-organized live shopping event<\/strong> requires a lot of technical aspects behind it. These should not be taken for granted.<\/p>\n\n\n\n<p>In China, it is not uncommon to see entire teams dedicated to <strong>the smooth running<\/strong> of a live shopping event:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1419\" height=\"737\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/technique-live-shopping-chine.png\" alt=\"example of technical team\" class=\"wp-image-7390\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine.png 1419w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-768x399.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-288x150.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-576x299.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-339x176.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-678x352.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-373x194.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-746x387.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-691x359.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-1382x718.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-973x505.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-1048x544.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-478x248.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-956x497.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-516x268.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-1032x536.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-680x353.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/technique-live-shopping-chine-1360x706.png 1360w\" sizes=\"auto, (max-width: 1419px) 100vw, 1419px\" \/><figcaption class=\"wp-element-caption\">Example of Technical Team<\/figcaption><\/figure>\n\n\n\n<p>In this photo, you can see not only all the technical equipment used for a live shopping session but also the makeup artists present for the occasion.<\/p>\n\n\n\n<p>Therefore, <strong>think about this aspect<\/strong>. What equipment will you need, and who will make sure that everything goes as planned during the live session?<\/p>\n\n\n\n<p>To make sure that you have everything needed to launch a <strong>successful live commerce event<\/strong>, <a href=\"https:\/\/www.sortlist.com\/agency\/hilarious\" target=\"_blank\" rel=\"noreferrer noopener\">Hilarious<\/a> can help you through every step of the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps<\/h2>\n\n\n\n<p>Here we are at the end of this article! In concrete terms, <strong>live commerce<\/strong> is when a brand decides to organize a livestream shopping event to sell products, on social media platforms, through live broadcast.<\/p>\n\n\n\n<p>Do you feel ready to launch your first or next live commerce event? You can contact <a href=\"https:\/\/www.sortlist.com\/agency\/hilarious\" target=\"_blank\" rel=\"noreferrer noopener\">Hilarious<\/a> directly to help you organize a live shopping session.<\/p>\n\n\n\n<p>Additionally, if you\u2019re looking for <strong><a href=\"https:\/\/www.sortlist.co.uk\/web-development\/london-england-gb\">web development companies in London<\/a><\/strong> or <strong><a href=\"https:\/\/www.sortlist.co.uk\/s\/shopify\/london-england-gb\">Shopify agencies in London<\/a><\/strong> to assist with your e-commerce needs, these experts can provide valuable support in setting up and optimizing your online platforms for a seamless live commerce experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I&#8217;m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[34,194],"class_list":["post-7388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-software-development","category-ecommerce-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Commerce: The Latest Multi-Billion E-Commerce Trend<\/title>\n<meta name=\"description\" content=\"Learn all about the trend that is revolutionizing the way users shop online and a step-by-step guide to launch your own live commerce event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/live-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Commerce: The Latest Multi-Billion E-Commerce Trend\" \/>\n<meta property=\"og:description\" content=\"Learn all about the trend that is revolutionizing the way users shop online and a step-by-step guide to launch your own live commerce event.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/live-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T15:10:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T08:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/06\/live-commerce-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tancr\u00e8de d&#039;Aspremont Lynden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tancr\u00e8de d&#039;Aspremont Lynden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/live-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/live-commerce\\\/\"},\"author\":{\"name\":\"Tancr\u00e8de d'Aspremont Lynden\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/3a09cba0494828940c49b550349b464b\"},\"headline\":\"Live Commerce: The Latest Multi-Billion E-Commerce Trend\",\"datePublished\":\"2022-06-22T15:10:59+00:00\",\"dateModified\":\"2024-07-30T08:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/live-commerce\\\/\"},\"wordCount\":1976,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/live-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/06\\\/live-commerce-2.png\",\"articleSection\":[\"Development &amp; 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