{"id":7701,"date":"2022-08-15T10:00:00","date_gmt":"2022-08-15T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7701"},"modified":"2024-07-30T09:57:46","modified_gmt":"2024-07-30T07:57:46","slug":"app-gamification","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/app-gamification\/","title":{"rendered":"Do You Want More People to Use Your Mobile Solution? Consider App Gamification"},"content":{"rendered":"\n

The number of mobile apps is growing rapidly, as is the number of downloads. New software products keep entering the market. These are fintech, educational, language learning, fitness apps, etc. In 2021, people installed<\/u> about 230 billion apps<\/a> on their smartphones, which is 63% more than in 2019.<\/p>\n\n\n\n

However, along with this seemingly positive trend, there is a problem for business owners. When a person installs an app it doesn’t mean they will use it on a regular basis. <\/p>\n\n\n\n

People delete 23% of programs in the first 24 hours, and 50% of customers abandon software after a month of working with it. As a result, there are numerous software solutions on the market but just a few of them have gained popularity and trust.<\/p>\n\n\n\n

In a situation like this, how can a company retain users and increase user engagement<\/strong>?<\/p>\n\n\n\n

One of the options for resolving this issue is to introduce app gamification<\/strong> into a mobile solution. It will make the software product not only useful but exciting to work with.<\/p>\n\n\n\n

Gamification in Non-gaming Apps<\/h2>\n\n\n\n

Have you ever participated in a grocery store promotion where chips are given out for purchases? After collecting a specific number of stickers, a user exchanges them for promotional goods or buys them with a small surcharge. This significantly boosts sales as many people try to take advantage of such offers and enhances user engagement.<\/p>\n\n\n\n

And you probably know about such a teaching technique when a student receives a sticker for the successful completion of tasks. No doubt, with such incentives, buyers and students will want to participate \u201cin the game\u201d again.<\/p>\n\n\n\n

\"app<\/figure><\/div>\n\n\n\n

The examples above are variants of app gamification<\/strong>, that is, the application of gaming techniques in non-gaming environments. <\/p>\n\n\n\n

In mobile apps, this approach is used to interest clients, create a positive perception of a brand, involve them in working with programs, and enhance social interaction. By completing tasks and seeing their achievements, a client interacts with a product more actively and will not look for alternatives on the market. This is vital as user engagement is a top priority for any successful business.<\/p>\n\n\n\n

Taiwanese-American entrepreneur Yu-kai Chou<\/u><\/a> believes that app gamification<\/strong> makes users feel successful.<\/p>\n\n\n\n

\"app<\/figure><\/div>\n\n\n\n

Why App Gamification Is Important<\/h2>\n\n\n\n

The use of game elements in the game environment can become a mechanism that retains customers and reduces the bounce rate. This behavior is largely determined by the fact that app gamification is closely related to psychological triggers such as:<\/p>\n\n\n\n