{"id":7736,"date":"2022-08-16T09:00:00","date_gmt":"2022-08-16T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7736"},"modified":"2024-12-25T00:03:32","modified_gmt":"2024-12-24T23:03:32","slug":"lifestyle-brand","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/lifestyle-brand\/","title":{"rendered":"How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It"},"content":{"rendered":"<p>Today&#8217;s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this <strong>new era of <a href=\"https:\/\/www.sortlist.co.uk\/branding\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">brand marketing<\/a>.<\/strong><\/p>\n<p>Think about one of the <strong>biggest brands<\/strong>, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose message goes beyond their product offering.<\/p>\n<p>In this article, discover the <strong>most successful lifestyle brands<\/strong> and learn how to create an emotional connection with your target market.<\/p>\n<div id=\"module_key_takeaways--block_8355d847a9d8676ce209c55af4e416ae\" class=\"sl_custom_module module_key_takeaways is_preview\">\n<div class=\"module_key_takeaways__wrapper\">\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Starting Your Brand:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Define lifestyle representation.<\/li>\n<li>Tell an authentic <a href=\"https:\/\/www.sortlist.co.uk\/blog\/brand-storytelling\/\">brand story<\/a>.<\/li>\n<li>Personalize customer interactions.<\/li>\n<li>Create memorable experiences.<\/li>\n<li>Cultivate community.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Building Strategy:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Communicate purpose.<\/li>\n<li>Authentic customer engagement.<\/li>\n<li>Experience-centered marketing.<\/li>\n<li>Community cultivation.<\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">What Is a Lifestyle Brand?<\/h2>\n<p>A lifestyle brand is a type of brand that seeks to embody a particular way of living and present it as a <strong>desirable lifestyle<\/strong> to consumers. They go beyond merely selling products and services and instead aim to connect with customers on a deeper level by aligning themselves with their values and interests. <\/p>\n<p>These brands often <a href=\"https:\/\/whop.com\/blog\/build-a-community-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">build a community<\/a> of like-minded individuals who share a passion for the lifestyle they promote. The goal is to establish a strong emotional connection with customers, which can lead to long-term loyalty and advocacy.<\/p>\n<h3 class=\"wp-block-heading\">Elements of a Lifestyle Brand<\/h3>\n<p>We have analyzed 7 of the best lifestyle brands in the market. In this issue, we can spot some similar elements among them. So, what <strong>makes them stand out<\/strong> from other brands are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Values and aspirations aligned with a target audience<\/li>\n<li>An emotional connection<\/li>\n<li>A strong claim on your <a href=\"https:\/\/www.sortlist.co.uk\/blog\/brand-essence\" target=\"_blank\" rel=\"noreferrer noopener\">brand essence<\/a><\/li>\n<li>Unique brand image<\/li>\n<li>Experience-focused<\/li>\n<li><a href=\"https:\/\/www.sortlist.co.uk\/blog\/honest-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Honest branding<\/a><\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Examples of Successful Lifestyle Brands&nbsp;<\/h2>\n<p>Marketing strategies play a fundamental role in developing successful lifestyle brands. These strategies&#8217; main focus is selling a <strong>desired lifestyle<\/strong>.<\/p>\n<p>In this manner, lifestyle brands <strong>understand their customer <\/strong>and connect with them through their brand&#8217;s values and providing a distinctive way of life to which customers feel they belong.<\/p>\n<p>Then, <strong>stop focusing your efforts<\/strong> on traditional advertising and pushy sales tactics that will only generate short-term revenue. Instead, prepare your marketing team for lifestyle branding.<\/p>\n<p>Following, we present to you a <strong>list of 7 successful lifestyle brand examples<\/strong>:<\/p>\n<h3 class=\"wp-block-heading\">Example 1 &#8211; Harley Davidson: a sense of community<\/h3>\n<p><a href=\"https:\/\/www.harley-davidson.com\/us\/en\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Harley Davidson<\/strong><\/a> is known for its distinctive and exclusive motorbikes. However, the decisive factor behind the purchasing decision of a Harley Davidson motorbike involves more than just the quality.<\/p>\n<p>In fact, people who buy them do so because <strong>they want to become part of the group<\/strong> that Harley Davidson has created. The brand speaks to a group of people that loves riding with their mates and wearing their rockstar leather jacket.<\/p>\n<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Ride together into that wild world.&#8221;<\/p>\n<p><cite>Harley Davidson<\/cite><\/p><\/blockquote>\n<p>Harley Davidson&#8217;s <strong>target audience<\/strong> is strong, independent, confident and lives a life without rules by taking their own choices freely. Belonging to this group means you represent these values.<\/p>\n<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Go Ride | Harley-Davidson\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sIjAwfsSJFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Example 2 &#8211; Coca Cola: taste the feeling<\/h3>\n<p>An important factor in <a href=\"https:\/\/us.coca-cola.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Coca Cola&#8217;s<\/strong><\/a> success is its strong marketing. The reason why it is highly effective is that Coca-Cola focuses on lifestyle brand marketing. In other words, <strong>provoking feelings<\/strong> instead of selling just the product.<\/p>\n<p>Marketing efforts are centred on the idea of sharing a cheerful moment with loved ones. But Coca-Cola&#8217;s efforts do not end there. The company also incorporates human-centric marketing where they first listen to customers and then create a product offering to solve their needs.<\/p>\n<p>For example, the healthy lifestyle trend has been growing in the last recent years. As expected, soda habits were affected and seen as not healthy for consumers. Coca-Cola responded to the growing concern for a healthy life by introducing Coke Zero.<\/p>\n<p>This move made the brand <strong>re-gained ground<\/strong> and make people keep sharing moments together, and now in a healthier way.<\/p>\n<p>Another memorable action from the brand was its <strong>personalized packaging <\/strong>campaign. Customers could buy a Coke with names on it. In this way, the main message of the campaign was to <strong>share a coke<\/strong> with that someone written on the bottle or can.<\/p>\n<p>Then, we can learn from Coca-Cola that <strong>promoting feelings and values<\/strong> rather than the product itself is an effective way to increase sales and make customers become loyal to your brand.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Find Your Friend&#039;s Name on Your Coca Cola! Share Your Coke, Mates!!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/InGvD2fR1qs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Example 3 &#8211; Apple: think of different<\/h3>\n<p>As no surprise, <strong><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple<\/a><\/strong> is another great example of a lifestyle brand. It is considered one of the <strong>most valuable brands<\/strong> in the world. In order to analyze its success, let&#8217;s start first with the way Apple speaks to its customers.<\/p>\n<p>Used as an example by Simon Sinek in his theory of <a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&#8220;The Golden Circle&#8221;<\/a>, Apple is one of those few companies that understand the &#8220;Why&#8221;. In other words, Apple has a clear vision of why they exist, its purpose, and its beliefs.<\/p>\n<p><strong>Challenging the status quo<\/strong> and <strong>thinking differently<\/strong> have always been at the core of Apple&#8217;s business. Like-minded people follow the brand&#8217;s ideals and will remain loyal because they feel identified and emotionally connected.<\/p>\n<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div id=\"module_call-to-action--block_17e049a49cf4edd62f2197fba28b49fc\" class=\"sl_custom_module module_call-to-action align_text_left\">\n<div class=\"module_call-to-action__wrapper\">\n<h4 class=\"js-texte-typing\">Looking for improving your brand<br \/>\n                <span data-text=\"awareness?|identity?|marketing?\" class=\"js-texte-typing-text\"><\/span><br \/>\n                <span class=\"cursor\">|<\/span><br \/>\n                    <\/h4>\n<p>Discover the best agencies for your project based on your own specific requirements.<\/p>\n<p>                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Find an agency<\/span><\/p><\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<h3 class=\"wp-block-heading\">Example 4 &#8211; Tesla: built for the future<\/h3>\n<p>Elon Musk is considered one of the <strong>most influential entrepreneurs<\/strong> of the 21st century. The reason? He creates and builds with a purpose in mind. We are not talking about money, but rather a shared vision of a better future.<\/p>\n<p>Being one of the pioneers of electrical mobility trying to disrupt traditional vehicles and improve the overall quality of life is what people follow him for. <a href=\"https:\/\/www.tesla.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Tesla&#8217;s<\/strong><\/a> cars mark the beginning of a new era of safe technology and clean mobility.<\/p>\n<p>In this same manner, Elon Musk has financed other projects with the end goal of <strong>building a better future.<\/strong><\/p>\n<h3 class=\"wp-block-heading\">Example 5 &#8211; The North Face: making the outdoors part of your life<\/h3>\n<p><a href=\"https:\/\/www.thenorthface.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>The North Face&#8217;s<\/strong><\/a> products are designed for enjoying outdoor activities. The superior quality and design are undoubtedly one of the brand&#8217;s best assets. However, the success of this company goes beyond its products only.<\/p>\n<p>The brand&#8217;s mission is to <strong>connect people with the outdoors.<\/strong> They have managed to do so by building outdoor experiences while staying inside. In this way, the emotional link is built and customers feel engaged with the brand&#8217;s mission and values.<\/p>\n<p>A remarkable example is <strong>the launch of their McMurdo jacket<\/strong>. In South Korea, The North Face redecorated one of its stores to create a similar atmosphere to that of the South Pole. The launch campaign included virtual reality where customers felt that they were actually in the South Pole.<\/p>\n<p>But, the best part of the campaign was the actual transition from virtual reality to real life. If you feel curious, here&#8217;s the video of the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/innovative-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>innovative branding<\/strong><\/a> campaign:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ub9e5\uba38\ub3c4 \ub0a8\uadf9\ud0d0\ud5d8\uff5c\ub178\uc2a4\ud398\uc774\uc2a4 The North Face #Sudden Exploration #VR Experience with Oculus\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FSfkE4emoBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Example 6 &#8211; Red Bull: chasing adrenaline junkies<\/h3>\n<p><strong><a href=\"https:\/\/www.redbull.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Bull&#8217;s<\/a><\/strong> slogan <strong>&#8220;gives you wings&#8221;<\/strong> is the core of every marketing action done by the brand. Marketing efforts are as energetic as these energy drinks.<\/p>\n<p>For instance, the brand <strong>sponsors many extreme sports<\/strong>. The message is clear here. Red Bull wants to let people know that drinking their energy drinks is similar to the <strong>adrenaline<\/strong> caused by these extreme sports.<\/p>\n<p>Are you ready to <strong>live life at its fullest?<\/strong> Make sure to re-stock your fridge with some Red Bull energy drinks.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2017 World of Red Bull Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pjuqPmrsne0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">Example 7 &#8211; Nike: motivating athletes<\/h3>\n<p><strong><a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nike<\/a><\/strong> has become a lifestyle brand by fully <strong>understanding and supporting athletes<\/strong>. One of the most successful product lines is the collaboration with elite athlete Michael Jordan.<\/p>\n<p>The fashion-forward design of these sneakers not only represents a status in the sports industry, but they have also become part of a lifestyle. With the increase in popularity of the <strong>athleisure trend<\/strong>, consumers are starting to see sports brands as a way of life.<\/p>\n<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It doesn&#8217;t just live in the court. We bring it to everything we do.&#8221;<\/p>\n<p><cite>Michael Jordan<\/cite><\/p><\/blockquote>\n<p>In addition, it is no secret that Nike sponsors multiple sports teams and events. And not only in the major leagues but also at lower ranks. Nike helps <strong>an average person feel like an elite athlete<\/strong> simply by supporting them in the process of becoming one.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JORDAN FAMILY DNA | HERE FOR A REASON | AIR JORDAN\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ol8QM6eZx9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">How to Start a Lifestyle Brand?<\/h2>\n<p>Feeling inspired already? In this section, we share with you <strong>a 5-step recipe<\/strong> for becoming a lifestyle brand.<\/p>\n<h3 class=\"wp-block-heading\">Step 1 &#8211; Decide what kind of lifestyle you want to achieve<\/h3>\n<p>The first point is to <strong>define the lifestyle<\/strong> you want to represent. This step is the most important one as this decision will set the personality and the values of your brand.<\/p>\n<p>There are many types of lifestyles you can adopt. There is no right or wrong style. The best way to decide which one you want to achieve is to think about the <strong>long-term<\/strong>. What is the goal of your brand? What do you aspire to be?<\/p>\n<p>Having these questions in mind will guide you in taking the best decision. Following up, here&#8217;s a list of the different types of a <strong>lifestyle brands<\/strong>:<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"589\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands.png\" alt=\"types of lifestyle brands\" class=\"wp-image-9929\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands.png 852w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-768x531.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-288x199.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-576x398.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-339x234.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-678x469.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-373x258.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-746x516.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-691x478.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-478x330.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-516x357.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/lifestyle-brands-680x470.png 680w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/figure>\n<h4 class=\"wp-block-heading\">Values<\/h4>\n<p>The goal is to connect people that share the same values as your brand. For example freedom, sustainability, diversity, fun, etc.<\/p>\n<h4 class=\"wp-block-heading\">Interests<\/h4>\n<p>Brands that appeal to a group of people with similar interests in hobbies, music, etc. For example surfers, motorcycling, tech-savvy, football fans, etc.<\/p>\n<h4 class=\"wp-block-heading\">Ambitions<\/h4>\n<p>Customers can have different goals in life: career-driven, family-oriented, etc. Brands serve as a key to making them achieve these ambitions.<\/p>\n<h4 class=\"wp-block-heading\">Life stages<\/h4>\n<p>We can group customers by stages in their life: university students, retirees, newly parents, etc.<\/p>\n<h4 class=\"wp-block-heading\">Generations<\/h4>\n<p>Not quite similar to the last one, generations group people by the year they were born. The most famous generations are baby boomers, Gen X, millennials &amp; Gen Z.<\/p>\n<h4 class=\"wp-block-heading\">Economic situation<\/h4>\n<p>Customers who are looking for affordable options or customers who enjoy the luxury lifestyle.<\/p>\n<h4 class=\"wp-block-heading\">Style<\/h4>\n<p>Brands appeal to a particular kind of style such as simple, modern, classical, bold, etc.<\/p>\n<h4 class=\"wp-block-heading\">Profession<\/h4>\n<p>Brands are based on a certain profession or industry. For example marketing, real estate, finance, etc.<\/p>\n<h4 class=\"wp-block-heading\">Culture<\/h4>\n<p>Targeting people with the same culture. For example American culture, Asian culture, European culture, etc.<\/p>\n<h4 class=\"wp-block-heading\">Living preferences<\/h4>\n<p>Brands can create a desired lifestyle based on living preferences. Some customers might prefer to live in cities, some others in the countryside. In this same way, some prefer the beach life to the mountain life.<\/p>\n<h3 class=\"wp-block-heading\">Step 2 &#8211; Tell your brand&#8217;s story<\/h3>\n<p>Transmit a <strong>clear message<\/strong> of what is <strong>behind your brand<\/strong>. <a href=\"https:\/\/www.sortlist.co.uk\/blog\/corporate-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Corporate storytelling<\/a> is a powerful tool to communicate with customers and appeal to their feelings.<\/p>\n<p>Customers tend to become more loyal to <strong>brands that are transparent <\/strong>with what they do and why they do them. However, communicating your values and aspirations is just the beginning. You must consistently show that your brand has a <strong>strong standing<\/strong> in those ideals.<\/p>\n<p>When telling your <strong>brand&#8217;s story<\/strong>, make sure to highlight past events, current situation and how the future looks.<\/p>\n<h3 class=\"wp-block-heading\">Step 3 &#8211; Be personal<\/h3>\n<p>Connect with customers at an <strong>individual level<\/strong>. In other words, try to make things as personalized as possible. You can achieve this by:<\/p>\n<ul class=\"wp-block-list\">\n<li>Remembering your customers&#8217; birthdays and sending them a message<\/li>\n<li>Reminding them of certain goals they have shared with you to achieve<\/li>\n<li>Be accessible to your customers<\/li>\n<li>Allow your customers to become part of the creation process<\/li>\n<li>Ask for their feedback to make improvements<\/li>\n<li>Encourage user-generated content<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Step 4 &#8211; Create experiences<\/h3>\n<p>The best way to show a customer what is the lifestyle you are selling is to<strong> make them experience it.<\/strong> Let&#8217;s take a look back at some of the examples previously mentioned.<\/p>\n<p>How Red Bull sponsors extreme sports to make fans experience the adrenaline is a clever way to <strong>link experience<\/strong> <strong>and product<\/strong> together.<\/p>\n<h3 class=\"wp-block-heading\">Step 5 &#8211; Build your community<\/h3>\n<p>Lastly, once you have <strong>successfully bonded <\/strong>with customers you can start building your brand community. The task is not done by just gathering people together. Yet, you must dedicate time and effort to <strong>maintaining the community together.<\/strong><\/p>\n<p>This can be done by creating forums, events, or groups where the main interest is your brand and the lifestyle you represent. People will <strong>feel happy to spend time<\/strong> with others that share the same interests.<\/p>\n<h2 class=\"wp-block-heading\">Creating Your Lifestyle Brand Strategy<\/h2>\n<p>Overall, becoming a lifestyle brand has many benefits for your business. The most relevant one is to build loyalty and customer retention. Make sure to clearly communicate the purpose of your brand and the values you live for.<\/p>\n<p>If you need help in creating your <a href=\"https:\/\/www.sortlist.co.uk\/blog\/branding-tactics\" target=\"_blank\" rel=\"noreferrer noopener\">branding tactics,<\/a> we can put you in contact with the <a href=\"https:\/\/www.sortlist.co.uk\/branding\/london-england-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">top branding agencies<\/a>. Start building your army today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this new era of brand marketing. Think about one of the biggest brands, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose [&hellip;]<\/p>\n","protected":false},"author":193,"featured_media":11740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[171,191],"class_list":["post-7736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It<\/title>\n<meta name=\"description\" content=\"Create an emotional connection to engage and retain customers. Learn from the best lifestyle brands and start building your brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/lifestyle-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It\" \/>\n<meta property=\"og:description\" content=\"Create an emotional connection to engage and retain customers. 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