{"id":7755,"date":"2022-08-17T09:00:00","date_gmt":"2022-08-17T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7755"},"modified":"2023-08-23T11:06:50","modified_gmt":"2023-08-23T09:06:50","slug":"restaurant-social-media","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/restaurant-social-media\/","title":{"rendered":"How To Create The Best Restaurant Social Media Marketing Strategy"},"content":{"rendered":"\n<p>According to a survey done by <em>Social Media Today<\/em>,<a href=\"https:\/\/www.socialmediatoday.com\/news\/how-instagram-changed-the-restaurant-industry-infographic\/572565\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u> 30% of millennials avoid restaurants with a weak social media presence<\/u><\/a>, especially on Instagram. <\/p>\n\n\n\n<p>With the number of options <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> users have nowadays, a weak <strong>restaurant social media marketing strategy<\/strong> can negatively affect your revenue and long-term success.\u00a0<\/p>\n\n\n\n<p>It can be hard to know which social media sites to pay attention to and which ones to ignore, so in this blog post, we\u2019ll talk about the platforms with the biggest potential for <strong>restaurant social media channels <\/strong>based on recent trends: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n<\/ul>\n\n\n\n<p>In this article, we compared each platform and collected the <strong>best examples of restaurant social media marketing <\/strong>strategies that have worked effectively for others.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which Social Media Platform Is Best for Restaurants?&nbsp;<\/h2>\n\n\n\n<p>Excluding messaging apps (such as WhatsApp and Telegram), TikTok, Facebook, and Instagram are among the <a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">top social media platforms worldwide<\/a>.<\/p>\n\n\n\n<p>Tiktok is the fastest-growing social media site nowadays. It only took them 3 years to amass their <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>1 billion followers<\/u><\/a>, which Instagram built for over 6 years.&nbsp;<\/p>\n\n\n\n<p> On top of that, TikTok videos dominate many Instagram and Facebook Reels, which shows how versatile TikTok video content is.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Although Twitter has great potential, we didn\u2019t include it in the list because <strong>it is widely used for news and events-related content.&nbsp;<\/strong><\/p>\n\n\n\n<p>However, some businesses still regard Twitter as a platform with much potential. <strong>Restaurants with multiple locations and fast food chains<\/strong> like Wendy&#8217;s, McDonalds, and Burger King <strong>use Twitter&#8217;s trending hashtags for social listening and to stay culturally relevant.&nbsp;<\/strong><\/p>\n\n\n\n<p>We also didn\u2019t include <a href=\"https:\/\/www.sortlist.co.uk\/blog\/youtube-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> in this list because <strong>YouTube is usually used for long-form video content<\/strong>, and oftentimes, audiences do not refer to the platform to find new eating spots.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_b901341e7244527813632419008c07c1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Looking             \n                <span data-text=\"for a social media agency?|to promote your restaurant on social media?|to increase your customers through social media?\" class=\"js-texte-typing-text\"><\/span>\n                <span class=\"cursor\">|<\/span>\n                    <\/h4>\n        \n        <p>Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Find an agency!<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How Do Restaurants Promote Themselves on Social Media? <\/h2>\n\n\n\n<p>According to Hootsuite\u2019s <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Social Trends 2022 Report,<\/u><\/a> more brands are using content creators to strengthen their social media presence.<\/p>\n\n\n\n<p>For restaurants, this is an opportunity for you to <strong>find local based content creators<\/strong> to provide <a href=\"https:\/\/www.sortlist.co.uk\/blog\/buzz-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">word-of-mouth marketing<\/a> for your business. Including them in your <a href=\"https:\/\/www.chimpandzinc.com\/blogs\/julys-emerging-social-media-acceleration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">social media strategy<\/a> allows you to reach more people because they already have a sizable following.&nbsp;<\/p>\n\n\n\n<p>Moreover, you can save money on the costly content production process. Taking quality videos and images of your food means you have to pay for professional food photographers and videographers.&nbsp;<\/p>\n\n\n\n<p>Creating your own content this way is not sustainable in the long run. While the upfront costs of content creators pay off over time as their videos get more views daily.&nbsp;Consider using well-generated <a href=\"https:\/\/www.7shifts.com\/blog\/restaurant-job-interview-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">interview questions for restaurants<\/a> to hire the best fit for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok&nbsp;<\/h3>\n\n\n\n<p>TikTok\u2019s recent boom has made it one of the most important social media platforms for marketers. If other restaurants in your area aren\u2019t on <a href=\"http:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok<\/a> yet, they will be soon.&nbsp;<\/p>\n\n\n\n<p>Just like other social media sites, TikTok is focused on bringing entertainment. And the reason why it stands out so well is because of the creative ways content is being delivered to its audience.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re eyeing using TikTok for your <strong>restaurant social media marketing strategy<\/strong>, here\u2019s how to do it for both paid and organic.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Behind-the-scenes content<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@davidwma\/video\/7019044183000321286\" data-video-id=\"7019044183000321286\" style=\"max-width: 605px;min-width: 325px;\" &gt; &lt;section&gt; &lt;a target=\"_blank\" title=\"@davidwma\" href=\"https:\/\/www.tiktok.com\/@davidwma\"&gt;@davidwma&lt;\/a&gt; Behind-the-scenes of a Michelin star dinner at Cocina Hermanos Torres  &lt;a title=\"behindthescenes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/behindthescenes\"&gt;#behindthescenes&lt;\/a&gt; &lt;a title=\"foodstyling\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodstyling\"&gt;#foodstyling&lt;\/a&gt; &lt;a title=\"learnontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/learnontiktok\"&gt;#learnontiktok&lt;\/a&gt; &lt;a title=\"finedining\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/finedining\"&gt;#finedining&lt;\/a&gt; &lt;a target=\"_blank\" title=\"\u266c Stories 2 - Danilo Stankovic\" href=\"https:\/\/www.tiktok.com\/music\/Stories-2-6777279827805390850\"&gt;\u266c Stories 2 - Danilo Stankovic&lt;\/a&gt; &lt;\/section&gt; &lt;\/blockquote&gt; &lt;script async src=\"https:\/\/www.tiktok.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Highlight your food serving or food preparation techniques&nbsp;<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@davidwma\/video\/7019044183000321286\" data-video-id=\"7019044183000321286\" style=\"max-width: 605px;min-width: 325px;\" &gt; &lt;section&gt; &lt;a target=\"_blank\" title=\"@davidwma\" href=\"https:\/\/www.tiktok.com\/@davidwma\"&gt;@davidwma&lt;\/a&gt; Behind-the-scenes of a Michelin star dinner at Cocina Hermanos Torres  &lt;a title=\"behindthescenes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/behindthescenes\"&gt;#behindthescenes&lt;\/a&gt; &lt;a title=\"foodstyling\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodstyling\"&gt;#foodstyling&lt;\/a&gt; &lt;a title=\"learnontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/learnontiktok\"&gt;#learnontiktok&lt;\/a&gt; &lt;a title=\"finedining\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/finedining\"&gt;#finedining&lt;\/a&gt; &lt;a target=\"_blank\" title=\"\u266c Stories 2 - Danilo Stankovic\" href=\"https:\/\/www.tiktok.com\/music\/Stories-2-6777279827805390850\"&gt;\u266c Stories 2 - Danilo Stankovic&lt;\/a&gt; &lt;\/section&gt; &lt;\/blockquote&gt; &lt;script async src=\"https:\/\/www.tiktok.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Content creator or social media influencer reviews<\/h4>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@highspeeddining\/video\/7036069968345255214\" data-video-id=\"7036069968345255214\" style=\"max-width: 605px;min-width: 325px;\" &gt; &lt;section&gt; &lt;a target=\"_blank\" title=\"@highspeeddining\" href=\"https:\/\/www.tiktok.com\/@highspeeddining\"&gt;@highspeeddining&lt;\/a&gt; Jungsik \u2b50\ufe0f\u2b50\ufe0f &lt;a title=\"michelinstars\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/michelinstars\"&gt;#MichelinStars&lt;\/a&gt; Part 2 &lt;a title=\"nyc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nyc\"&gt;#nyc&lt;\/a&gt; &lt;a title=\"koreanfood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/koreanfood\"&gt;#koreanfood&lt;\/a&gt; &lt;a title=\"restaurantreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/restaurantreview\"&gt;#restaurantreview&lt;\/a&gt; &lt;a title=\"foodreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodreview\"&gt;#foodreview&lt;\/a&gt; &lt;a title=\"foodtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foodtiktok\"&gt;#foodtiktok&lt;\/a&gt; &lt;a title=\"caviar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/caviar\"&gt;#caviar&lt;\/a&gt; &lt;a title=\"octopus\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/octopus\"&gt;#octopus&lt;\/a&gt; &lt;a title=\"scallop\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/scallop\"&gt;#scallop&lt;\/a&gt; &lt;a title=\"docueatery\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/docueatery\"&gt;#docueatery&lt;\/a&gt; &lt;a title=\"highspeeddining\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/highspeeddining\"&gt;#highspeeddining&lt;\/a&gt; &lt;a target=\"_blank\" title=\"\u266c original sound - Joel Haas\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7036069649305865007\"&gt;\u266c original sound - Joel Haas&lt;\/a&gt; &lt;\/section&gt; &lt;\/blockquote&gt; &lt;script async src=\"https:\/\/www.tiktok.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>Social media algorithms are different for each platform. Although TikTok uses hashtags like Instagram, they show content differently. A TikTok hashtag search will recommend content based on several factors: (1) user interest, (2) video engagement rate, (3) audio used, (4) language and location, and (5) subject matter.<\/p>\n\n\n\n<p>That\u2019s why if you pick a trending audio or music, you can still be viral even if you only have a handful of followers or never had viral videos before!<\/p>\n\n\n\n<p><\/p>\n\n\n\n\n\n<h4 class=\"wp-block-heading\">How To Run Paid TikTok Ads&nbsp;<\/h4>\n\n\n\n<p>TikTok has a wide range of ad types from images to videos and branded content. It\u2019s the best alternative to static ads that do not show a lot of information or your product in action. <\/p>\n\n\n\n<p>Like Facebook, TikTok\u2019s Pixel also tracks activities on your website as soon as your <a href=\"https:\/\/www.sortlist.co.uk\/blog\/target-audience-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a> lands on it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"639\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o.png\" alt=\"TikTok for Restaurant Social Media \" class=\"wp-image-7759\" 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https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o-956x382.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o-516x206.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o-1032x412.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o-680x272.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2022\/08\/622123f9c3c8639fb2ad7cdb_-hmc9y6wy_2ka_bn-woj8swvswany9eprkaa1xmzhvnptnpmb31mabgeehxbpi75wdhzsohn1igeifa5qv63nxpprmd2sn9jsxoprvodqf7jlcqyz1y-qmz2lkpsu9mvjxqitm_o-1360x543.png 1360w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Different types of TikTok ads<\/figcaption><\/figure>\n\n\n\n<p><strong>Steps to create TikTok Ads:&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign up for your own <a href=\"https:\/\/www.tiktok.com\/business\/en\/solutions\/business-account\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok Business Ads Manager Account<\/a>&nbsp;<\/li>\n\n\n\n<li>Create and install your TikTok Pixel&nbsp;<\/li>\n\n\n\n<li>Setup your first Ad Campaign&nbsp;<\/li>\n\n\n\n<li>Setup your Ad Group&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Setting up an ad on TikTok is much like setting up an ad on any other platform. Among the best use cases of TikTok ads for restaurants is <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/inspiration\/chipotle-80\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Chipotle\u2019s Branded Hashtag Challenges<\/u><\/a> like the #LidFlipChallenge and #GuacDance.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chipotle\/video\/6855700785964109061\" data-video-id=\"6855700785964109061\" style=\"max-width: 605px;min-width: 325px;\" &gt; &lt;section&gt; &lt;a target=\"_blank\" title=\"@chipotle\" href=\"https:\/\/www.tiktok.com\/@chipotle\"&gt;@chipotle&lt;\/a&gt; Good times &lt;a title=\"chipotle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chipotle\"&gt;#chipotle&lt;\/a&gt; &lt;a title=\"guacdance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guacdance\"&gt;#guacdance&lt;\/a&gt; &lt;a title=\"avocado\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/avocado\"&gt;#avocado&lt;\/a&gt; &lt;a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\"&gt;#fyp&lt;\/a&gt; &lt;a target=\"_blank\" title=\"\u266c original sound - Chipotle\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6855700786823826181\"&gt;\u266c original sound - Chipotle&lt;\/a&gt; &lt;\/section&gt; &lt;\/blockquote&gt; &lt;script async src=\"https:\/\/www.tiktok.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook&nbsp;<\/h3>\n\n\n\n<p>Everybody\u2019s on Facebook nowadays and although it is not a new social media fad, it has the most ideal user base. More than 30% of <a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>Facebook user demographic<\/u><\/a> are between the ages of 18-44, which is the best target age group for restaurants.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These are income-generating individuals who have the money to spend and are too busy with work to cook at home.&nbsp;<\/p>\n\n\n\n<p>If you are not yet using Facebook for your <strong>restaurant social media marketing strategy<\/strong>, here\u2019s how to do it for both paid and organic.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Work with Food Vloggers or influencers&nbsp;<\/h4>\n\n\n\n<p>Find well-known vloggers in your local community and work with them.&nbsp;Ask them to add location tags, mention your business page, and social media accounts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Post evergreen content for FB Reels&nbsp;<\/h4>\n\n\n\n<p>Evergreen content is the type of content that stays the same or relevant even years later. The reason why you want to post evergreen video reels is that you cannot do a manual search on FB reels, at least for now. &nbsp;<\/p>\n\n\n\n<p>Facebook suggests reels on your feed based on your recent interests. So you might want to stay away from using themes, music, or anything trendy that gets old after some time.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CfMJTf-F6qF\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"&gt;&lt;div style=\"padding:16px;\"&gt; &lt;a href=\"https:\/\/www.instagram.com\/reel\/CfMJTf-F6qF\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"&gt; &lt;div style=\" display: flex; flex-direction: row; align-items: center;\"&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 19% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"&gt;&lt;svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"&gt;&lt;g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"&gt;&lt;g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"&gt;&lt;g&gt;&lt;path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"&gt;&lt;\/path&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/svg&gt;&lt;\/div&gt;&lt;div style=\"padding-top: 8px;\"&gt; &lt;div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"&gt;View this post on Instagram&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 12.5% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"&gt;&lt;div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: 8px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: auto;\"&gt; &lt;div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/a&gt;&lt;p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"&gt;&lt;a href=\"https:\/\/www.instagram.com\/reel\/CfMJTf-F6qF\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"&gt;A post shared by JhaiHo (@mor1019jhaiho)&lt;\/a&gt;&lt;\/p&gt;&lt;\/div&gt;&lt;\/blockquote&gt; &lt;script async src=\"\/\/www.instagram.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>Facebook audiences don\u2019t often share content on their timeline unless your content has triggered an emotion in them. Relevance and freshness is still a major factor for virality on Facebook.&nbsp;<\/p>\n\n\n\n<p>If you can find recent trending memes, topics, and discussions, you can ride the tide and <a href=\"https:\/\/www.sortlist.co.uk\/blog\/content-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">get engagement<\/a> on that, too. Many restaurants include ideas like this in their social strategy.<\/p>\n\n\n\n<p>However, just a word of warning, it still depends on your business\u2019 image and brand voice. Also, be careful when using memes on your restaurant&#8217;s Facebook page for cultural appropriation and political correctness.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to make better Facebook Ads Than Your Competitors<\/h4>\n\n\n\n<p>There\u2019s a nifty trick marketers use to know their competitors\u2019 Facebook Ads. Simply go to your competitor\u2019s Facebook page, go down to <strong>Page Transparency, <\/strong>and click on \u201c<strong>See All\u201d. <\/strong>Click on \u201c<strong>Go to Ad library<\/strong>\u201d and voila, you\u2019ll see their ads.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Facebook Page Transparency\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/hMGYZMr0D5Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want to create the <strong>best ads for your restaurant<\/strong>, use video content that has already performed well before. As much as possible, make the experience of watching your ad feel natural to the person who scrolls.&nbsp;<\/li>\n\n\n\n<li>Use video content with people who are experiencing your food and service in it. Invite content creators to visit your restaurant for a free meal. You can also offer free dinners or discounts to encourage customers to leave detailed online reviews.<\/li>\n\n\n\n<li>Use high-quality videos only. Follow Facebook\u2019s guidelines when it comes to the size of the videos to use.<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also another Facebook ads strategy that\u2019s becoming popular nowadays and it\u2019s called <strong>Influencer Whitelisting<\/strong>. It\u2019s when you use another person\u2019s or an influencer&#8217;s page for your sponsored ads.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/6262fe734d25446ac334a1a3_5ffca8d7c52f5b73f570a11b_blogupdate.jpeg\" alt=\"\" class=\"wp-image-9271\" width=\"682\" height=\"397\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.lumanu.com\/blog\/what-is-influencer-whitelisting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Influencer Whitelisting from Lumanu<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Influencer whitelisting allows you to work with influencers or content creators who make amazing compelling content and whose target audience are receptive to their social recommendations.&nbsp;<\/p>\n\n\n\n<p>When people interact with pages they already have liked or followed before they don\u2019t usually notice it is a sponsored ad they are looking at.&nbsp;<\/p>\n\n\n\n<p>Moreover, user-generated content from influencers shows more truthfulness to any claims or positive feedback about your restaurant\u2019s food and their overall experience. This leads to better engagement and ROI.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_b901341e7244527813632419008c07c1\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">Looking             \n                <span data-text=\"for a social media agency?|to promote your restaurant on social media?|to increase your customers through social media?\" class=\"js-texte-typing-text\"><\/span>\n                <span class=\"cursor\">|<\/span>\n                    <\/h4>\n        \n        <p>Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_blank\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Find an agency!<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram&nbsp;<\/h3>\n\n\n\n<p>Instagram\u2019s algorithm shows content from hashtag search based on these two factors: (1) freshness and (2) engagement rate in the first hour upon posting.<\/p>\n\n\n\n<p>This is also the reason why those with a high follower count on Instagram tend to have more viral posts because they can get a lot of likes, shares, and comments in the least amount of time.<\/p>\n\n\n\n<p>Despite that, restaurants are still flocking over to Instagram for more online reach.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use Instagram Collections&nbsp;<\/h4>\n\n\n\n<p>Instagram Collections are a great way to categorize your <a href=\"https:\/\/restaurant-menu.net\/?utm_source=sortlist&amp;utm_medium=link&amp;utm_campaign=homepage\" rel=\"nofollow\">restaurant menu<\/a> items or the overall experience people will get when they come to your restaurant. Use visually attractive images of your menu items or post user-generated content from your restaurant goers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/instagram-collection-ads.png\" alt=\"\" class=\"wp-image-9272\" width=\"522\" height=\"348\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Always have relevant hashtags<\/h4>\n\n\n\n<p>This Instagram account below shows up on #newyorkrestaurant search on IG, and it\u2019s because they always have that hashtag in all of their posts.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go live videos are vital to every restaurant&#8217;s social media success. You get a lot more engagement across every social platform. You can use streaming apps so you can live stream on your restaurant&#8217;s social media profiles at the same time.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show the experience&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In an aesthetic-first social media platform like Instagram, your image or video content should give your potential customers an experience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/Cebczk_oHYs\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"&gt;&lt;div style=\"padding:16px;\"&gt; &lt;a href=\"https:\/\/www.instagram.com\/tv\/Cebczk_oHYs\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"&gt; &lt;div style=\" display: flex; flex-direction: row; align-items: center;\"&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 19% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"&gt;&lt;svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"&gt;&lt;g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"&gt;&lt;g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"&gt;&lt;g&gt;&lt;path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"&gt;&lt;\/path&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/svg&gt;&lt;\/div&gt;&lt;div style=\"padding-top: 8px;\"&gt; &lt;div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"&gt;View this post on Instagram&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 12.5% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"&gt;&lt;div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: 8px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: auto;\"&gt; &lt;div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/a&gt;&lt;p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"&gt;&lt;a href=\"https:\/\/www.instagram.com\/tv\/Cebczk_oHYs\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"&gt;A post shared by STEAK FIRE \ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25 (@steakfire)&lt;\/a&gt;&lt;\/p&gt;&lt;\/div&gt;&lt;\/blockquote&gt; &lt;script async src=\"\/\/www.instagram.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>The way they sliced that steak already made you crave it.&nbsp;And that&#8217;s a killer <strong>restaurant marketing strategy<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Feed the eyes &#8211; Mind your branding!&nbsp;<\/h4>\n\n\n\n<p>When creating images for your posts, keep the same presets and filters, fonts, and colors of your business&#8217; <a href=\"https:\/\/www.sortlist.co.uk\/branding\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a>. You should be giving off a consistent tone on your restaurant&#8217;s social media profiles as your audience scrolls through.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Host social media contests<\/h4>\n\n\n\n<p>Another common <strong>restaurant marketing strategy<\/strong> is social media contests. You can offer meals, trips, or gifts that are completely free and use them to increase your following. <\/p>\n\n\n\n<p>Encourage visitors to share photos, leave reviews, or for your target audience to tag friends, and share the post. This will help you gain new customers and more followers in the least amount of time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Using Instagram for Paid Ads<\/h4>\n\n\n\n<p>Instagram and Facebook both belong to the same company, you can schedule posts and run ads on both platforms simultaneously. You also don&#8217;t need to have an Instagram account to be able to run ads, but it&#8217;s better to be present on both.<\/p>\n\n\n\n<p>Here&#8217;s how to run an Instagram or Facebook ad:<\/p>\n\n\n\n<p>To select Instagram as a placement for your ads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Ads Manager.<\/li>\n\n\n\n<li>Choose <strong>Create<\/strong>.<\/li>\n\n\n\n<li>Click on the <a href=\"https:\/\/www.facebook.com\/business\/help\/1621419411431034?id=1997185213680277\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">objective that supports Instagram as an ad placement<\/a>.<\/li>\n\n\n\n<li>Click <strong>Continue<\/strong>.<\/li>\n\n\n\n<li>Add the details for your ad set.<\/li>\n\n\n\n<li>For the placements section, you have two options: (1) Manual Placements, and (2) Automatic Placements. For manual placements, choose Instagram because that&#8217;s where you want your ads to run. If you choose Automatic placements, Facebook will choose which placements work best for you on both Facebook and Instagram based on what works best for your ads.<\/li>\n\n\n\n<li>Select <strong>Continue<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>To have the best results on Instagram ads, we recommend that you use videos. Videos have better engagement rate than photos and it&#8217;s the best way to show off your food and service.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CSpBIyKteOD\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"&gt;&lt;div style=\"padding:16px;\"&gt; &lt;a href=\"https:\/\/www.instagram.com\/p\/CSpBIyKteOD\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"&gt; &lt;div style=\" display: flex; flex-direction: row; align-items: center;\"&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 19% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"&gt;&lt;svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"&gt;&lt;g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"&gt;&lt;g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"&gt;&lt;g&gt;&lt;path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"&gt;&lt;\/path&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/g&gt;&lt;\/svg&gt;&lt;\/div&gt;&lt;div style=\"padding-top: 8px;\"&gt; &lt;div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"&gt;View this post on Instagram&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"padding: 12.5% 0;\"&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"&gt;&lt;div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"&gt;&lt;\/div&gt; &lt;div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: 8px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=\"margin-left: auto;\"&gt; &lt;div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"&gt;&lt;\/div&gt; &lt;div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt; &lt;div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"&gt;&lt;\/div&gt; &lt;div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/a&gt;&lt;p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"&gt;&lt;a href=\"https:\/\/www.instagram.com\/p\/CSpBIyKteOD\/?utm_source=ig_embed&amp;amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\"&gt;A post shared by Instagram for Business (@instagramforbusiness)&lt;\/a&gt;&lt;\/p&gt;&lt;\/div&gt;&lt;\/blockquote&gt; &lt;script async src=\"\/\/www.instagram.com\/embed.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>If you want to test other ad placements, Instagram stories are also highly recommended. According to Instagram, 500 million people (or half of everyone on Instagram) watch stories every day. This means you have the potential to reach more people via IG stories.<\/p>\n\n\n\n<p>If you run Instagram ads expect to be flooded with messages. Responsiveness is a make or break for many customers. Your social media efforts and ad spending will be wasted if you can&#8217;t keep your response times fast enough for your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>TikTok, Facebook, and Instagram are undoubtedly the best place increase brand awareness nowadays. It&#8217;s hard to do all of it alone, so it&#8217;s easier to <a href=\"https:\/\/www.sortlist.co.uk\/social-media\/united-kingdom-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">find a social media agency<\/a> that will help you create the best <strong>marketing plan for your restaurant.<\/strong><\/p>\n\n\n\n<p>Leave that task of posting consistently, working with influencers, responding to messages, and optimizing your ads to the experts who has done this before.<\/p>\n\n\n\n<p>A weak <strong>social media presence<\/strong> can mean death for your restaurant business. But when done right, you can bring in a good volume of foot traffic to your restaurant&#8217;s location daily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a survey done by Social Media Today, 30% of millennials avoid restaurants with a weak social media presence, especially on Instagram. With the number of options social media users have nowadays, a weak restaurant social media marketing strategy can negatively affect your revenue and long-term success.\u00a0 It can be hard to know which [&hellip;]<\/p>\n","protected":false},"author":210,"featured_media":7756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[58],"class_list":["post-7755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create The Best Restaurant Social Media Marketing Strategy<\/title>\n<meta name=\"description\" content=\"TikTok? Instagram? Facebook? Here&#039;s how to create the best restaurant social media marketing strategy to promote your business on socials\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/restaurant-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create The Best Restaurant Social Media Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"TikTok? Instagram? Facebook? 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