{"id":7837,"date":"2022-09-05T10:00:00","date_gmt":"2022-09-05T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=7837"},"modified":"2023-04-27T11:17:41","modified_gmt":"2023-04-27T09:17:41","slug":"employee-advocacy","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/employee-advocacy\/","title":{"rendered":"7 Steps to Set Up Your Employee Advocacy Program"},"content":{"rendered":"\n

Employee advocacy or employee ambassadors is a communication strategy that encourages your employees to talk about you<\/strong> on social networks<\/strong> and increase your visibility as a result.<\/p>\n\n\n\n

Currently, it is difficult to get an audience for a corporate speech. Make your brand known thanks to the playful and dynamic speeches of your employees through social networks to develop your notoriety and generate leads.<\/p>\n\n\n\n

According to the Edelman barometer, consumers trust employees more than the company’s hierarchy. Thus, employee advocacy is one of the most effective marketing strategies on the market to increase your visibility through social media<\/p>\n\n\n\n

Definition of Employee Advocacy<\/h2>\n\n\n\n

Employee advocacy is a strategy that allows you to turn employees into ambassadors of your brand<\/strong>. To do so, they speak out on social networks about your company, your brand, your products, and\/or services.<\/p>\n\n\n

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This marketing strategy is usually part of a B2B approach, but it is also applicable in B2C.<\/p>\n\n\n\n

Your employees intervene on social networks and various employee advocacy platforms to promote your company<\/strong>.<\/p>\n\n\n\n

To do so, they can talk about both their professional and personal lives, through which they make the link with the company. Employee advocacy is a revolutionary method that was born with the advent of social networks.<\/p>\n\n\n\n

For example, the brand Reebok<\/a> advocates a healthy lifestyle and has highlighted this commitment through its employees. Using the #fitasscompany, employees were able to share their moments of life dedicated to sports.<\/p>\n\n\n

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Previously, companies used to express themselves through their leaders. But their word could not always be considered objectively. Companies are slowly losing their voice. Fortunately, it has become possible to give voice to other more neutral members of the company through social media<\/a>.<\/p>\n\n\n\n

The publishing and engagement platforms confirm this trend, another place where employee ambassadors can express themselves to promote the company, its products, and services.<\/p>\n\n\n\n

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What Are the Advantages of Employee Advocacy in Companies?<\/h2>\n\n\n\n

Making your employees ambassadors of your brand brings many benefits to your company.<\/p>\n\n\n

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A more credible voice<\/h3>\n\n\n\n

Consumers trust a company’s employees more than its managers or even less than outsiders.<\/p>\n\n\n\n

They have a better knowledge of the brand and its products than people outside the company. And they can give objective opinions about management.<\/p>\n\n\n\n

Simply choose leaders within your organization who can speak to the value of your brand.<\/p>\n\n\n\n

Low cost<\/h3>\n\n\n\n

Communication is expensive these days if you have to use influencers or hire a community manager on social networks.<\/p>\n\n\n\n

Employee advocacy gives you the opportunity to massively develop your brand without spending a fortune. You will have enough margin to get more profit on your products.<\/p>\n\n\n\n

Enhanced brand image<\/h3>\n\n\n\n

Employee advocacy is a program that builds credibility. Giving a voice to your employees means trusting them and appreciating them at their true value.<\/p>\n\n\n\n

At the same time, it reflects an engaging and inclusive corporate culture.<\/p>\n\n\n\n

A wider audience<\/h3>\n\n\n\n

Each of your employees has their own type of social media contacts. The employee advocacy program allows you to reach more targets.<\/p>\n\n\n\n

A higher conversion rate<\/h3>\n\n\n\n

As you reach more varied and qualified targets, your conversion rate will also naturally increase. By talking about you on social networks, your employees will attract new prospects that you can easily convert.<\/p>\n\n\n\n

Involved and valued employees<\/h3>\n\n\n\n

Give your employees the freedom to express themselves instead of imposing their speech. They will feel valued since they can speak on your behalf as if they were the ones in charge.<\/p>\n\n\n\n

At the same time, they can demonstrate their expertise to the audience. You are sure that they will share high-value-added content. Do not impose any way of communicating, the best is that they communicate freely in a relaxed and playful way.<\/p>\n\n\n\n

Benefits for employee ambassadors<\/h3>\n\n\n\n

To motivate your employees in the framework of an employee advocacy program, you can offer benefits in kinds such as gift certificates or vouchers.<\/p>\n\n\n\n

Social recognition is also a good idea by nominating the best employee of the month. Your employees will be more than motivated to represent your company and become its spokesperson.<\/p>\n\n\n\n

How to Set up an Employee Advocacy Strategy in 7 Steps? <\/h2>\n\n\n\n

To develop an employee ambassador program, you need to follow a few specific steps.<\/p>\n\n\n\n

In any case, in order for the ambassador to speak on behalf of your brand with relevance, you need to train them on brand branding<\/a> and personal branding.<\/p>\n\n\n\n

Take care of your corporate culture<\/h3>\n\n\n\n

Quality of work life is more motivating than compensation for many employees, especially millennials.<\/p>\n\n\n\n

As such, it’s imperative to improve the work environment and atmosphere at work to foster employee engagement<\/a>. Build a real bond with your employees by building on mutual trust. To do this:<\/p>\n\n\n\n