{"id":7897,"date":"2022-09-06T11:06:00","date_gmt":"2022-09-06T09:06:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/brand-archetypes\/"},"modified":"2022-09-06T16:41:54","modified_gmt":"2022-09-06T14:41:54","slug":"brand-archetypes","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/brand-archetypes\/","title":{"rendered":"12 Brand Archetypes to Use & Turn Into Powerful Marketing Tools\u00a0"},"content":{"rendered":"\n

The correct implementation of brand archetypes in your marketing can change the way clients perceive your brand. In a world where emotions drive sales<\/strong>, you can turn this knowledge into a powerful marketing tool.<\/p>\n\n\n\n

But, how to do it? Familiarize yourself with the 12 brand archetypes<\/strong> in this article and learn how to implement them. <\/p>\n\n\n\n

Brand Archetypes Explained <\/h2>\n\n\n\n

There was a psychoanalyst you might have heard of \u2014 Carl Jung <\/em>\u2014 who came up with 12 archetypes in 1919. Later on, digital specialists discovered that those archetypes could serve business and marketing needs.<\/strong> <\/p>\n\n\n\n

A brand archetype is a collection of behaviors and characteristics<\/strong> that a person recognizes instinctively. <\/p><\/blockquote>\n\n\n\n

You correctly use the archetype if your audience feels belonging<\/strong> and has an emotional connection<\/strong> when interacting with your brand. <\/p>\n\n\n\n

In marketing, brand archetypes should be an integral part of the brand strategy<\/strong> that allows clients to connect with a brand on a subconscious, emotional level. Showing the human side of a brand helps establish a meaningful connection and reveals brand personality.<\/p>\n\n\n\n

\"12<\/figure>\n\n\n\n

Archetype as a Marketing Tool<\/h2>\n\n\n\n

In marketing, brand archetypes are the key to personal and strong brand identity.<\/strong> It\u2019s been long known that emotions are what truly drive sales.<\/strong> As understanding archetypes is instinctive, it can influence your marketing.<\/p>\n\n\n\n

With archetypes, you can understand the core motivations of your customers and answer the question: <\/p>\n\n\n\n

\u2018Why do my customers truly need it?\u2019 (product, service, etc.)<\/p><\/blockquote>\n\n\n\n

Once you understand the answer to that question, you can align your campaign’s efforts with the core desires<\/strong> of your perfect customer.<\/p>\n\n\n\n

These efforts should also influence positions in search engines. With the help of archetypes, you can define the content most likely to cause interest<\/strong> and aim at the most targeted audience from the start. <\/p>\n\n\n\n

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How to Choose the Right Brand Archetype?<\/h2>\n\n\n\n

Choosing a brand’s archetype is similar to defining the company\u2019s mission<\/strong>. Define your values and goals, and then reflect them on your brand. You should be honest with your audience.<\/p>\n\n\n\n

Next, identify your customer persona<\/strong>, and connect the brand with that archetype. It should be based on your targeted audience’s behavior, desires, and values.<\/p>\n\n\n\n

There are several ways to research your customers:<\/p>\n\n\n\n

Social media<\/h3>\n\n\n\n

To get to know your customers better, you can analyze which posts they interact with most<\/strong>. Try using a SproutSocial<\/a> social media management tool to get insights from your social media channels and build a thorough strategy.<\/p>\n\n\n\n

\"Sprout<\/figure>\n\n\n\n

Content<\/h3>\n\n\n\n

Another way to define a brand archetype is to understand what content interests your audience.<\/strong> If you don\u2019t have an answer to this question, try using tools that will do the research for you.<\/p>\n\n\n\n

One such tool is the SE Ranking<\/a> SEO tool, where you can find the pages that gain the most traffic<\/strong> as well as the keywords that bring this traffic.<\/p>\n\n\n\n

As the tool connects with Google Analytics data<\/strong>, you can get more information about where your traffic comes from and get to know your audience even better. <\/p>\n\n\n\n

\"SE<\/figure>\n\n\n\n

Client testimonials<\/h3>\n\n\n\n

What do your clients say about your brand? A brand monitoring tool<\/u><\/a> such as Hootsuite will help you analyze feedback<\/strong> and make thoughtful marketing decisions. <\/p>\n\n\n\n

\"Hootsuite\"<\/figure>\n\n\n\n

12 Brand Archetypes and Examples<\/h2>\n\n\n\n

Let\u2019s take a closer look at brand archetypes and how to work with them.<\/p>\n\n\n\n

1. The creator brand archetype<\/h3>\n\n\n\n

Core desires<\/strong><\/h4>\n\n\n\n

We all have a creative part living inside us, and brands can touch on that when it correlates with their values. Creators see things<\/strong> others don\u2019t, have great imaginations<\/strong>, and chase innovations<\/strong>. <\/p>\n\n\n\n

Niche<\/strong><\/h4>\n\n\n\n

Anything to do with art, design, IT, writing, architecture.<\/p>\n\n\n\n

How to apply<\/strong><\/h4>\n\n\n\n

As the creator archetype focuses on authenticity and new approaches<\/strong>, your brand’s message should convey exactly that. <\/p>\n\n\n\n

Audiences are willing to pay more for a product with advanced functionality<\/strong> and bold, creative solutions<\/strong>, which is why creator brands will catch their attention.<\/p>\n\n\n\n

Examples of creator brands<\/strong><\/h4>\n\n\n\n

Youtube<\/strong>, Apple<\/strong>, Adobe<\/strong>.<\/p>\n\n\n\n

Adobe uses unusual, vivid fonts and turns a usual activity \u2014 like taking the subway \u2014 into a magical show where anything can happen. It is bold, modern, up-to-date, and certainly catches attention. <\/p>\n\n\n\n

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