{"id":8008,"date":"2022-09-21T10:00:00","date_gmt":"2022-09-21T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=8008"},"modified":"2022-09-23T09:18:34","modified_gmt":"2022-09-23T07:18:34","slug":"instagram-lead-generation-7-strategies-you-need-to-try","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/instagram-lead-generation-7-strategies-you-need-to-try\/","title":{"rendered":"Instagram Lead Generation: 7 Strategies You Need to Try"},"content":{"rendered":"\n

Compared to other channels, Instagram<\/strong> is particularly powerful for raising brand awareness, driving organic engagement and boosting your brand\u2019s reputation. <\/p>\n\n\n\n

But not everybody realizes that Instagram can also be used as a powerful tool for lead generation.<\/strong> Keep reading to learn how to fully<\/strong> take advantage<\/strong> of this social media channel. <\/p>\n\n\n\n

About Instagram Lead Generation in Brief<\/h2>\n\n\n\n

You already know that Instagram marketing is awesome for building a following and driving brand awareness, but you might wonder if you can really use it for lead generation to drive sales.<\/p>\n\n\n\n

The idea of capturing email addresses and driving traffic from Instagram might seem like too much of a challenge, given that the platform limits outbound links to just one in your bio, and you can\u2019t put any links in captions or comments. <\/p>\n\n\n\n

But yes, you can use it for lead generation if you know the right techniques. Here\u2019s everything you need to know about using Instagram for lead generation. <\/p>\n\n\n\n

Why Should Companies Bother With Lead Generation on Instagram?<\/h2>\n\n\n\n

Firstly, Instagram is one of the most popular social media channels<\/strong>, so it\u2019s likely that a lot of your target audience spends time there. <\/p>\n\n\n\n

In Q4 2021, Instagram was the most downloaded app<\/u><\/a>, pushing TikTok off the top spot for the first time since Zoom briefly overtook it in Q2 2020 (for understandable reasons) and making it the first time a Meta app has headed the list since Q4 2019. <\/p>\n\n\n\n

Although Instagram dropped back to second place in January 2022, it returned to first place in July<\/u><\/a>, marking a massive and sustained comeback<\/strong> for the app. <\/p>\n\n\n\n

Instagram doesn\u2019t just get downloaded a lot, it also sees a lot of activity. Instagram users spend an average of 51 minutes on the platform every day<\/strong>, and four out of every 10 users<\/u><\/a> visit it daily, which is more than any other platform. <\/p>\n\n\n\n

Finally, Instagram may be the platform most associated with brand activity.<\/strong> Consumers know that it\u2019s the place to go to learn more about their favorite brands and find out what they\u2019re doing. <\/p>\n\n\n\n

An Ipsos-Meta survey reported that half of Instagram\u2019s community<\/u><\/a> uses the app to discover new brands, products or services and even make the most out of Instagram shopping.<\/p>\n\n\n\n

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7 Tactics for Generating Leads on Instagram<\/h2>\n\n\n\n

Now we\u2019ve established how much potential Instagram has for lead generation. Here are the tactics you need<\/strong> to make it into a reality. <\/p>\n\n\n\n

1. Optimize your Instagram bio for lead generation<\/h3>\n\n\n\n

People who visit your Instagram account show that they are interested<\/strong> in your brand. So, this is a great space to use for pushing them another step along your sales funnel. <\/p>\n\n\n\n

First, set up an Instagram business account<\/strong> to get more business-specific features. Second, optimize your bio <\/strong>to reflect your brand and encourage people towards another micro-conversion. <\/p>\n\n\n\n

Your bio needs to include: <\/p>\n\n\n\n