{"id":8245,"date":"2022-10-24T09:00:00","date_gmt":"2022-10-24T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=8245"},"modified":"2024-10-11T10:31:30","modified_gmt":"2024-10-11T08:31:30","slug":"branding-palette","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/branding-palette\/","title":{"rendered":"Brand Color Palette: What Is It & Best Free Tools to Create Your Own"},"content":{"rendered":"

By definition, a branding palette<\/strong>, or color palette<\/strong> is “a color chart of different shades<\/strong>” that is used as a color scheme for brand colors.<\/p>\n

Your color palette meets an essential need for your brand, which is the visual identity<\/a> or the graphic charter of your website, but not only!<\/p>\n

It also allows users to differentiate and recognize you on the web, in the store, and in all your communication media (web and print). That’s why the research and the choice of colors for your brand color scheme are essential and must be done rigorously.<\/p>\n

But then, how to choose them well?<\/p>\n

It is now possible to make a brand color palette on the web without having all the knowledge and tools of a graphic designer. There are now color generators<\/strong> with which you can create the perfect color combination<\/strong> for your website. It is even possible to compare the different combinations or palettes created by sharing them on social media networks for example.<\/p>\n

Today, we are going to suggest to you the best tools<\/strong> that will allow you to build a color palette<\/strong> sustainably.<\/p>\n

And if you want to go further, we can advise you on the best graphic design agencies<\/a>.<\/p>\n

Let’s get to work!<\/p>\n

Best tools to create a branding palette (for free)<\/h2>\n

Discover our selection of the most relevant, efficient, and easy-to-use palette creation tools for the average user:<\/p>\n

Coolors<\/h3>\n

Let’s start with Coolors<\/a>: this site allows you to easily and quickly generate color palettes, according to your brand identity needs. The tool offers you to create your own palette freely or to be inspired by thousands of pre-designed color combinations available in their palette library on their website.<\/p>\n

So when you enter the site, you can freely create a brand color palette in the following way:<\/p>\n

    \n
  1. Random color palettes are displayed directly on the home page and change as soon as you press your space bar.<\/li>\n
  2. When you like a color, just click on the lock to lock it in your palette and start your creation.<\/li>\n
  3. Repeat the operation for all the other boxes, alternating clicks on the space bar and locking the colors you like. The tool will automatically suggest complementary colors to those you have selected.<\/li>\n<\/ol>\n
    \"coolors\"<\/figure>\n

    To access certain options (such as saving existing palettes), you will need to create an account on the site with your mailbox.<\/p>\n

    Advantages :<\/p>\n