{"id":8990,"date":"2023-01-23T09:47:05","date_gmt":"2023-01-23T08:47:05","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=8990"},"modified":"2024-07-26T11:24:28","modified_gmt":"2024-07-26T09:24:28","slug":"amazon-marketing-services","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/amazon-marketing-services\/","title":{"rendered":"Maximize Sales on Amazon: Guide to Amazon Marketing Services"},"content":{"rendered":"\n

Did you know that there are 300 million plus<\/a> active Amazon users? And one thing in common between all these users is the \u201chigh purchase intent<\/strong>.\u201d <\/p>\n\n\n\n

The high conversion rate, in combination with Amazon\u2019s low cost-per-click<\/a>, makes it an absolute goldmine for advertisers.  <\/p>\n\n\n\n

But the problem is that not every Amazon seller is aware of the available Amazon advertising resources. Amongst the 2.5+ million active sellers on Amazon, just 25,000 sellers make more than $1 million in sales<\/strong>. Of course, the remaining ones end up making a decent revenue, but you get our gist, right? <\/p>\n\n\n\n

On Amazon, your products have potential, given 89% of buyers<\/a> prefer purchasing from Amazon over other ecommerce platforms. Now, the question is, are you ready to grab that opportunity? If yes, consider sticking until the end as we navigate you through Amazon Marketing Services or AMS.<\/p>\n\n\n\n

What is Amazon Marketing Services (AMS), and How Does It Work? <\/strong><\/h2>\n\n\n\n

Amazon Marketing Services is one of the many Amazon advertising solutions launched by Amazon. In fact, it is a milestone and an outstanding service in Amazon\u2019s advertising scheme. AMS typically focuses on catering to keyword-targeted advertising<\/strong> campaigns. <\/p>\n\n\n\n

Similar to other advertising solutions, AMS is available to a wide range of brands and vendors. It helps brand managers target ads anywhere they prefer to leverage SEO, elevate ROI and acquire new customers. In addition to other Amazon marketing strategies, AMS proves to be an excellent tool that operates within Amazon. <\/p>\n\n\n\n

You can use cues like Related Products, Keywords, Purchasing History, Customer Interests, Trends, etc., to create or attract demand for your products. In Layman\u2019s terms, you can stock the related product screen with other products you deal with. <\/p>\n\n\n\n

Of course, in the past, vendors faced a problem where their advertisements were either alienated or not well appreciated by the customers. But Amazon\u2019s new paying scheme has put an end to it. Now you just pay when someone actually clicks on your ads<\/strong>. This means the time people spend viewing the ad isn\u2019t a factor anymore. Similarly, brands and vendors can freely register for the services. <\/p>\n\n\n\n

Why does AMS matter for your business?<\/strong><\/h3>\n\n\n\n

AMS is a game-changing marketing technique implemented by the most prominent and reputable eCommerce platform today. <\/p>\n\n\n\n

Marketing has always been a need, not only to stand out from the competitors but to drive customers towards the brand<\/strong> and become one of the established brands in the market. The increasing competition only makes things challenging for brand managers. <\/p>\n\n\n\n

Thankfully, Amazon Marketing Services helps your brand\/product reach its highest potential. <\/p>\n\n\n\n

The keywords and filtering involved in Amazon product research can sometimes make it challenging for the brand to stand out. This is where Amazon Marketing Services comes in. It allows you to base your ads on keywords and recommended tabs<\/strong>. <\/p>\n\n\n\n

AMS helps in establishing the product\u2019s place in the marketplace of Amazon eCommerce. It assists the new products\/services in getting out and about in public. <\/p>\n\n\n\n

By boosting your marketing technique, you can sell more products and eventually make more profits<\/strong>. AMS gives your product a new way to be discovered and elevates your ROI in return. <\/p>\n\n\n\n

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Sellics<\/a><\/figcaption><\/figure><\/div>\n\n\n

Also, let’s not forget the specifics of AMS. It allows you to select every single component of your ad virtually. For instance, if you think your product might appeal to people using smart devices, you can market your advertisement only to them. <\/p>\n\n\n\n

Besides, you have the option to link your product with any other services, platforms, and products of accessibility. The impressive versatility of Amazon Marketing Services AMS keeps you from paying for empty ads. AMS only charges when people click on your ads<\/strong>, making it an efficient marketing tactic ever launched by Amazon. <\/p>\n\n\n\n

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AMS keeps the sellers satisfied and offers the best bang for every buck invested in the marketing strategy. You end up having better control over your marketing spending. <\/p>\n\n\n\n

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Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n \n \n Find an agency!<\/span>\n\n \n <\/div>\n<\/div>\n\n\n

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Setting Up an AMS Account<\/strong><\/h2>\n\n\n\n

Before you start experiencing the many benefits Amazon Marketing Services AMS has to offer; you will first require setting up an account. <\/p>\n\n\n\n

To proceed, you have to be an Amazon Vendor<\/strong> or at least a KDP (Kindle Direct Publishing) self-publishing author. If you wish to set up AMS without being either of these, you will need an invitation for the author or vendor. <\/p>\n\n\n\n

Here are the steps involved in setting up the AMS account \u2013<\/p>\n\n\n\n

Sign up or log into your Amazon seller account<\/strong><\/h3>\n\n\n\n

If you don\u2019t have an Amazon seller central account, you will require signing up for one. If you already have one, consider logging in. <\/p>\n\n\n\n

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Amazon Seller<\/a><\/figcaption><\/figure><\/div>\n\n\n

Once into the account, proceed toward \u201cCampaign Manager.\u201d Then select \u201cChoose Ad Campaign type\u201d and then \u201cSponsored Products.\u201d<\/p>\n\n\n\n

Add ASIN<\/strong><\/h3>\n\n\n\n

Now proceed with clicking on the merchandise option that you wish to advertise. The system will then request you to provide the product ASIN<\/strong> (Amazon Standard Identification Number). <\/p>\n\n\n\n

ASIN features a combination of numbers and letters. <\/p>\n\n\n\n

You will be provided with various options for ASIN. Select the relevant one and add the same to your product campaign. <\/p>\n\n\n\n

Provide a campaign name<\/strong><\/h3>\n\n\n\n

It is best that you choose a catchy, remarkable name for your campaign. Ensure that you stick with this name for future use, too. Hence, go with a name that is easy to remember. <\/p>\n\n\n\n

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BidX<\/a><\/figcaption><\/figure><\/div>\n\n\n

Add relevant details<\/strong><\/h3>\n\n\n\n

This is the part where you define the timeline of your campaign as well as the daily budget. <\/p>\n\n\n\n

Work on targeting strategy<\/strong><\/h3>\n\n\n\n

You can choose either an Automatic or Manual targeting strategy<\/strong>. <\/p>\n\n\n\n

With Automatic, you allow Amazon\u2019s algorithm to select the audience and keyword. But with Manual targeting, you can choose the audience and keywords on your own. <\/p>\n\n\n\n

If you lack any prior experience with amazon advertising, perhaps stick to automatic targeting. You can even add a few keywords using the \u201cadd\u201d button. <\/p>\n\n\n\n

If you choose Manual targeting, remember you will require bidding before clicking the \u201cadd\u201d button. <\/p>\n\n\n\n

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BidX<\/a><\/figcaption><\/figure><\/div>\n\n\n

You are ready to launch<\/strong><\/h3>\n\n\n\n

Now your Amazon Marketing Services campaign is ready to be deployed. But ensure that you review everything before clicking the launch campaign button. <\/p>\n\n\n\n

You shall receive a notification of the campaign being accepted within 24 hours<\/strong>. In case the campaign is rejected, you will be sent highlighted errors. You can fix these errors and re-submit your campaign again.<\/p>\n\n\n\n

Are you registered with Amazon\u2019s Brand Strategy? Consider using the Headline Search Ads<\/strong>. These are banner ads that make your products get displayed on the top right of the search results. Also, you might require selecting \u201cHeadline Search Ads\u201d instead of \u201cChoose an Ad Campaign.\u201d (Listed in point 1.1) <\/p>\n\n\n\n

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Amazon SEO Consultant<\/a><\/figcaption><\/figure><\/div>\n\n\n

Pro Tip \u2013 <\/em><\/strong>When it comes to selecting the Amazon Marketing Service account, ensure to determine your shopper\u2019s motive. Perhaps the way they engage with your brand and how the shoppers browse and purchase online. <\/em><\/p>\n\n\n\n

Advertising Options<\/strong><\/h2>\n\n\n\n

There are a few types of amazon advertising solutions offered through AMS, including \u2013<\/p>\n\n\n\n

Sponsored Products<\/strong><\/h3>\n\n\n\n

Through Sponsored Product Ads, you can significantly grow your sales on Amazon. These are one of the basic ad types available to Amazon sellers. <\/p>\n\n\n\n

Here are some impressive reasons why you must focus on Amazon Sponsored Product ads<\/strong> \u2013<\/p>\n\n\n\n