{"id":934,"date":"2020-06-17T09:00:23","date_gmt":"2020-06-17T07:00:23","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=934"},"modified":"2023-04-28T09:06:05","modified_gmt":"2023-04-28T07:06:05","slug":"how-to-take-your-event-digital","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/how-to-take-your-event-digital\/","title":{"rendered":"How To Take Your Event Digital"},"content":{"rendered":"<p>The current COVID pandemic has greatly compromised setting up any kind of events.\u00a0 As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and <a href=\"https:\/\/www.sortlist.co.uk\/blog\/covid-marketing\/\" target=\"_blank\" rel=\"noopener\">Event Marketing plummeted<\/a>. Today, even though Europe is progressively lifting containment measures, it is probable that events will never look the same, and the creation of digital events may even become the norm.<\/p>\n<p>Health measures, social distancing, and teleworking are here now and they will probably stay with us for a long time. Considering this new reality, it is time to fully embrace digital events. The question is how do you actually create a digital event? How do you set it up? Promote it? Create a networking experience?<\/p>\n<p>In order to answer those questions in the most efficient way, Sortlist decided to partner with OFCORES, a Belgian agency specialized in Event Creation and <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/event-marketing\/\">Event Marketing<\/a>. <a href=\"https:\/\/www.linkedin.com\/in\/carolinearbaugh\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Caroline Hundhausen<\/a>, a Communication Specialist at OFCORES, wrote a series of 3 articles regarding the digitalisation of events, in order for you to have all the basics necessary for your own project.\u00a0 While this article focused on the different kinds of digital events your company can set up, this is only one part of digital event creation. In our <a href=\"https:\/\/www.sortlist.co.uk\/blog\/5-marketing-tactics-digital-event\/\">next article, you will learn<\/a> how to market your event in order to reach your attendance goal.<\/p>\n<h2>Introduction<\/h2>\n<p><span style=\"font-weight: 400;\">Due to travel restrictions, health measures, and widespread home-officing, it\u2019s time to embrace digital event creation. OFCORES can provide you with easy-to-use virtual engagement platforms to continue to deliver quality event experiences to participants online. You must know that every event has different goals and that we work with each client to devise solutions tailored to their needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to us, here are the benefits of <a href=\"https:\/\/www.sortlist.co.uk\/event\/london-england-gb\">organizing Digital Events<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More accessible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased attendance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better retention rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open doors to endless virtual experiences\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deliver economic and environmental benefits over more traditional event forms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And here are some examples of how to re-envision your event in a digital format:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Breakouts to virtual roundtables<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live networking to 1:1 virtual meet-ups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keynotes to live streams<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Coffee breaks to game opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exhibitions to 3D virtual reality tours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sessions and panels conducted in a professional TV-like studio presentation format<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We leverage various technology and social platforms to effectively bring your brand to life and strengthen audience engagement and inclusiveness.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, discover more about the different types of digital event formats.\u00a0<\/span><\/p>\n<h2>Digital Event\/Virtual Event<\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>virtual event<\/b><span style=\"font-weight: 400;\"> is one where attendees experience the content wholly online rather than by gathering in person. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <a href=\"https:\/\/www.livewebinar.com\/blog\/tips\/virtual-conferences-better-than-in-person\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">virtual conferences<\/a> take place live around detailed agendas, which include keynote presentations and breakout sessions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From an attendee perspective, an <a href=\"https:\/\/www.softermii.com\/blog\/how-to-build-a-custom-virtual-event-platform-the-event10x-story\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">online event platform<\/a> offers maximum flexibility and many advantages. Registrants access all event information on the virtual event page, including the program, session details, directories, 1:1 meeting scheduling, and more. They have the ability to customise their event itinerary and the information they review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virtual event platforms use community engagement tools like digital libraries, supplemental audio\/video content, live Q&amp;A, <a href=\"https:\/\/youengage.me\/blog\/live-polling-in-meetings-8-best-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">live polling<\/a>, chat, interactive video networking meetings, mobile apps, and more. Content for these events is flexible.\u00a0 They can be produced live, on-demand, or as a mix.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online event platforms seamlessly integrate with registration systems, automatically capturing significant event data. This data can be used to measure and improve event performance in real-time through quantifying unique site visitors, views, questions, content downloads, attendance, posts and shares, and more.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Hybrid Events<\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><b>hybrid event<\/b><span style=\"font-weight: 400;\"> combines live, in-person attendance with digital, online attendance components. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a business conference that hosts an in-person gathering of 20-100 people in Brussels <\/span><span style=\"font-weight: 400;\">and<\/span><span style=\"font-weight: 400;\"> livestreams its keynotes and sessions to a worldwide virtual audience is a hybrid event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid events still introduce the energy of a live audience and maintain an easier flow in conducting in-person panel discussions for speakers, while reaching a much wider audience than in-person-only events. Like all <a href=\"https:\/\/www.airmeet.com\/hub\/ultimate-guide-organize-virtual-events-conferences\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">virtual events<\/a>, hybrid events also capture useful event data, allow a flexible event experience for online attendees, and reduce travel, cost, and accessibility barriers to attendance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The return on investment for the hybrid event is increased even more when virtual access tickets are sold at a lower rate to those who cannot attend in person, as well as when session recordings are repurposed for use in future marketing activities.<\/span><\/p>\n<h2>Virtual Reality or 3D Events<\/h2>\n<p><b>Virtual reality (VR)<\/b><span style=\"font-weight: 400;\"> is a completely computer-generated environment. Organisers must create a computerized event space to host a VR event. Attendees wear VR headsets that pair with event planning software when they interact in this event world. This allows them to experience the event space as if they were really there. Each attendee is usually represented by an avatar, which allows them to interact with other participants and move through the 360\u00b0 and 3D immersive event realistically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While less immersive, a <\/span><b>3D event<\/b><span style=\"font-weight: 400;\"> does not require a VR headset. Such events are also created by developing a computerized event space and generating avatars for participants, but a 3D event takes place on the computer screen. <a href=\"https:\/\/www.sortlist.co.uk\/3d-design\/london-england-gb\">3D events<\/a> are therefore more engaging than a video livestream.\u00a0 However, they do not go so far as to make viewers feel like they are physically in the room, as with a VR headset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VR and 3D events elevate the remote event participant experience by allowing attendees to navigate a real event space as avatars and interact more realistically with others. In such an environment, participants are less tempted by external distractions and engage better with the event.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p>While this article focused on the different kinds of digital events your company can set up, this is only one part of digital event creation. In our <a href=\"https:\/\/www.sortlist.co.uk\/blog\/5-marketing-tactics-digital-event\/\">next article, you will learn<\/a> how to market your event in order to reach your attendance goal.<\/p>\n<p>In the meantime, <span style=\"font-weight: 400;\">don&#8217;t hesitate to get in touch with <a href=\"https:\/\/www.sortlist.be\/en\/agency\/of-cores\" target=\"_blank\" rel=\"noopener noreferrer\">OFCORES<\/a> about hosting virtual, hybrid, VR, or other online events. We\u2019ll help you reach your audience with experiences that are impactful \u2013 wherever your attendees are.\u00a0 You can also look at an <a href=\"https:\/\/www.sortlist.co.uk\/event\/united-kingdom-gb\">event marketing firm<\/a> with Sortlist to help you get started!\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The current COVID pandemic has greatly compromised setting up any kind of events.\u00a0 As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,57],"class_list":["post-934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-event-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Take Your Event Digital<\/title>\n<meta name=\"description\" content=\"The first of our three part piece focusing on digital events. Find out why your businesses should be engaging in digital event creation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/how-to-take-your-event-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Take Your Event Digital\" \/>\n<meta property=\"og:description\" content=\"The first of our three part piece focusing on digital events. Find out why your businesses should be engaging in digital event creation!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/how-to-take-your-event-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T07:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T07:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2020\/06\/article-covers-for-com-and-uk-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Caroline Hundhausen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline Hundhausen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/\"},\"author\":{\"name\":\"Caroline Hundhausen\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/e49e5242ae0c1b97420f0c4906189243\"},\"headline\":\"How To Take Your Event Digital\",\"datePublished\":\"2020-06-17T07:00:23+00:00\",\"dateModified\":\"2023-04-28T07:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/\"},\"wordCount\":1027,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2020\\\/06\\\/article-covers-for-com-and-uk-11.png\",\"articleSection\":[\"Advertising &amp; Marketing\",\"Event Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/\",\"name\":\"How To Take Your Event Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/how-to-take-your-event-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2020\\\/06\\\/article-covers-for-com-and-uk-11.png\",\"datePublished\":\"2020-06-17T07:00:23+00:00\",\"dateModified\":\"2023-04-28T07:06:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/e49e5242ae0c1b97420f0c4906189243\"},\"description\":\"The first of our three part piece focusing on digital events. 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