{"id":388,"date":"2022-09-06T07:50:25","date_gmt":"2022-09-06T07:50:25","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/"},"modified":"2023-10-31T16:45:52","modified_gmt":"2023-10-31T16:45:52","slug":"smbs-marketing-survey","status":"publish","type":"reports","link":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/","title":{"rendered":"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs"},"content":{"rendered":"\n<div id=\"section-635248e5084ce\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-635248e508540\">The pandemic\u2019s impact on 2021 marketing budgets<\/a><\/li>\n\n\n\n<li><a href=\"#section-635248e508609\">Where Europe\u2019s SMBs will invest in 2021<\/a><\/li>\n\n\n\n<li><a href=\"#section-635248e5086a2\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-635248e5086bd\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on <a href=\"https:\/\/www.sortlist.com\/datahub\/reports_categories\/industry-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">our internal industry data<\/a>. But this time we decided to turn things. We asked almost 500 owners and general managers of small and medium-sized businesses (SMB or SMBs) across Europe what changes they are seeing regarding their marketing strategies and budgets for the year 2021.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>29%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Of companies will focus mainly on social media in 2021<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>500k-1M$<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">4% of Belgians and Netherlands companies spend this\/year in marketing<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>19%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Of companies invest mainly in digital strategy and online advertising<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508540\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">The pandemic\u2019s impact on 2021 marketing budgets<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508556\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>How much are you going to spend on marketing in 2021?<\/strong><\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The pandemic has made some marketing channels inevitable and influenced the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/covid-19-digitalisation-smbs\/\">digitalisation strategies of many SMBs<\/a>. In addition, our latest survey revealed a significant impact on marketing budgets.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.png\" alt=\"How much money are European companies spending on their marketing budget in 2021\" class=\"wp-image-401\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Across Sortlist\u2019s core markets \u2013 this includes Germany, France, Belgium, Spain, and the Netherlands \u2013 almost <strong>half of the surveyed SMB (47.0 %) <\/strong>stated that their <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">marketing budgets<\/a> for the year 2021 <strong>will be smaller compared to 2020.<\/strong><\/p>\n\n\n\n<p>Nevertheless, <strong>one out of four business owners (23.7 %) said their marketing budgets increased for the year 2021.<\/strong><\/p>\n\n\n\n<p>An additional 19.7 % said that no final budget decision had been taken at the time of the survey. 7.4 % said their budget has remained unchanged.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508573\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>The Netherlands<\/strong><\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p>According to our survey, <strong>one-third of SMBs in the Netherlands (30.0 %) will see their marketing budgets grow in the year 2021.<\/strong> Most budget increases will be in the range of 11-25 %.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.png\" alt=\"How much money are Dutch companies spending on their marketing budget in 2021\" class=\"wp-image-400\" width=\"496\" height=\"279\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>This means that <strong>25.0 % of surveyed companies plan to spend between 10.000 and 100.000 \u20ac on marketing in the current year.<\/strong> Another quarter aims to invest between 5.000 and 10.000 \u20ac.<\/p>\n\n\n\n<p><strong>The Netherlands has the highest rate of SMBs with a growing marketing budget <\/strong>and the lowest rate of reduced investments across the surveyed countries.<\/p>\n\n\n\n<p><strong>39.0 % of SMB owners stated they\u2019ll invest less.<\/strong> Another 23.0 % hadn\u2019t taken a decision yet when surveyed.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50858a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Spain<\/strong><\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p>Spain is coming in second in terms of growing marketing budgets. <strong>20.8 % of SMB owners said their investments<\/strong> in the area<strong> will increase.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.png\" alt=\"How much money are Spanish companies spending on their marketing budget in 2021\" class=\"wp-image-399\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most increases will be between 6 and 25 %. Hence, most <strong>SMB marketing budgets will amount to around 1.000 \u2013 10.000 \u20ac<\/strong>, with one-fifth of them going up to 100.000 \u20ac.<\/p>\n\n\n\n<p>Spain is close to the EU-average when it comes to steady or shrinking budgets. <strong>44.0 % of business owners said their marketing budget will decrease<\/strong> and 7.0 % of marketing budgets will stay unchanged.<\/p>\n\n\n\n<p>20.0 % hadn\u2019t taken a decision at the time of the survey.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5085a3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Germany<\/strong><\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>One out of four German SMBs will have a growing marketing budget <\/strong>at their hands in the current year.<\/p>\n\n\n\n<p>Planned marketing investments for the coming year are on average higher in Germany than in Spain. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.png\" alt=\"How much money are German companies spending on their marketing budget in 2021\" class=\"wp-image-398\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Almost <strong>one-quarter of German SMBs will spend between 10.000 and 100.000 \u20ac on marketing <\/strong>in the coming year.<\/p>\n\n\n\n<p>German entrepreneurs will see together with Dutch SMB owners the fewest marketing budget cuts (39.0 %). Investment decreases and increases will mainly be between 6 and 25 %.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5085dd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Belgium<\/strong><\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p>Roughly <strong>one-fourth of Belgian SMBs (22.4 %) will see their marketing investments grow in 2021.<\/strong> This means that over a quarter of SMBs will have a marketing budget of around 1.000 \u2013 5.000 \u20ac at their disposal, with another quarter going up to 100.000 \u20ac.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.png\" alt=\"How much money are Belgian companies spending on their marketing budget in 2021\" class=\"wp-image-397\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>However, more than half of the surveyed business owners and general managers <strong>(53.1 %) said their marketing budgets are shrinking. <\/strong>Another 4.1 % said their budgets will remain the same and 19.4 % hadn\u2019t taken a decision yet.<\/p>\n\n\n\n<p>Most decreases will remain in the area of up to 25 %, increases will mostly fall into the range of 6 \u2013 25 %.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5085f2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\">France<\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>France has the lowest rate of increased budgets and the highest rate of cuts<\/strong>, according to our survey. 14.0 % of French SMBs will see their marketing budgets grow in 2021.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.png\" alt=\"How much money are French companies spending on their marketing budget in 2021\" class=\"wp-image-396\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In addition, 12.0 % of annual marketing investments will stay unchanged and another 12.0 % weren\u2019t yet decided when the survey was conducted.<\/p>\n\n\n\n<p>However, <strong>60.0% of French entrepreneurs said their marketing budgets will shrink in the current year.<\/strong><\/p>\n\n\n\n<p>This adds up to one-fifth of budgets falling into the range of 1.000 \u2013 5.000 \u20ac and another fifth of 5.000 to 10.000 \u20ac.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508609\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Where Europe\u2019s SMBs will invest in 2021<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508618\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>In what area(s) will you invest in 2021?<\/strong><\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Next to how their budgets are impacted, we asked almost 500 SMB owners where they\u2019ll invest their marketing money in 2021. The results show that <strong>digital communication channels will remain a big priority.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/How-much-are-you-going-to-spend-on-marketing-in-2021.png\" alt=\"Where will SMB invest the most marketing budget in 2021\" class=\"wp-image-395\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/How-much-are-you-going-to-spend-on-marketing-in-2021.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/How-much-are-you-going-to-spend-on-marketing-in-2021-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50862c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>On what marketing channels will you focus on in 2021?<\/strong><\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Across the surveyed countries, <strong>the top three marketing channels in the year 2021 will be social media, company websites, and email marketing.<\/strong><\/p>\n\n\n\n<p>Digital strategy, website creation, and social media will hence be the top 3 in-demand expertises in 2021.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/8.png\" alt=\"On what marketing channels will SMBs focus their budget in 2021\" class=\"wp-image-394\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/8.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/8-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50863e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/te\u0301le\u0301chargement-1.jpeg\" alt=\"Karin brenner Lead Advertising Manager Stylight\" class=\"wp-image-389\"\/><figcaption class=\"wp-element-caption\">Karin Brenner, <br>Lead Advertising Manager at <a href=\"https:\/\/www.stylight.com\/insights\/news\/has-2020-killed-traditional-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stylight<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>\u201cThe COVID-19 pandemic obviously had a massive impact on the way companies have approached advertising in 2020: a big drop in advertising spending can be seen \u2013 especially at the beginning of the crisis. Billboards and cinema ads have of course become obsolete for most of 2020, but I think that the shift was actually more on a product level than on a media level: Consumers\u2019 daily routines, preferences and behaviors have shifted so much that their media consumption could not stay unimpacted.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508650\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>The Netherlands<\/strong><\/h4>\n\n\n\n<p>Dutch entrepreneurs offer little surprise when it comes to the top 3 marketing channels for their SMBs in 2021. <strong>Social media followed by the business\u2019 website and email marketing lead the ranking.<\/strong><\/p>\n\n\n\n<p>The expertises in which business owners plan to invest in 2021 differ slightly. Digital strategy and online advertising lead the poll followed by social media and traditional advertising.<\/p>\n\n\n\n<p>One outstanding example of smart investments in social media advertising is the ongoing campaign by the Dutch agency <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/digital-movers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Digital Movers<\/a> with a budget of 25,000 \u20ac. Thanks to the right microtargeting, they are currently gathering registrations for a 3-day extreme amateur bike race from a well-selected audience.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50865e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Spain<\/strong><\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>Social media and the business\u2019 website are the top communication channels in Spain.<\/strong> Email marketing comes in third, closely followed by new digital initiatives such as webinars or virtual events.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/10.png\" alt=\"Campagne Online Butcher\" class=\"wp-image-392\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/10.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/10-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>This is also reflected in the marketing expertise which will be most in-demand in Spain in 2021. Digital strategy and online advertising are in the lead, followed by website and e-commerce creation as well as social media.<\/p>\n\n\n\n<p>An example that there aren\u2019t any limits when it comes to moving sales online is the recently implemented project by <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/brandwash\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brandwash Agency<\/a>. The Madrid-based agency set up a new website and e-commerce (budget: 2,500 \u20ac) for <a href=\"https:\/\/en.onlinebutcher.es\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ONLINE BUTCHER<\/a>, a digital business that is delivering quality meat to Spanish doorsteps.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e508671\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Germany<\/strong><\/h4>\n\n\n\n<p><strong>German small and medium business<\/strong> owners favour the same top three marketing channels in 2021, with <strong>social media, the company website, and email marketing leading the poll.<\/strong><\/p>\n\n\n\n<p>In terms of <strong>expertise, digital strategy and online advertising are the most in-demand<\/strong>, followed by website and e-commerce creation. The third place is a neck-and-neck race between social media, brand, and positioning as well as traditional advertising.<\/p>\n\n\n\n<p>The websites recently created by the German agencies <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/formlos-berlin\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FORMLOS Berlin<\/a> and <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/chaerry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">chaerry<\/a> showcase how much user experiences can differ based on the needs and expectations of the users.<\/p>\n\n\n\n<p>FORMLOS Berlin created a barrier-free website for the NGO <a href=\"https:\/\/www.hi-deutschland-projekte.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Handicap international<\/a> for a budget of 25,000 \u20ac which allows users with different abilities to access the same information.<\/p>\n\n\n\n<p>Chaerry Digitalagentur implemented an entirely different user experience for a large-scale school project in Berlin. The website for <a href=\"https:\/\/kiezstory.berlin\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">kietz:story<\/a> is meant to motivate children to explore the history of their neighborhood and document their findings online. Price tag: 10,000 \u20ac.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50867f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\"><strong>Belgium<\/strong><\/h4>\n\n\n\n<p>Belgian small and medium business owners go along with their European counterparts when it comes to choosing their preferred communication channels in 2021, although in a different order. <strong>In Belgium, the own website leads the ranking, followed by social media and email marketing.<\/strong><\/p>\n\n\n\n<p>The top three sought-after marketing expertise are slightly different. <strong>Digital strategy and online advertising, as well as website and e-commerce creation, are leading the poll <\/strong>but traditional advertising comes in third.<\/p>\n\n\n\n<p>The online advertising campaign done by <a href=\"https:\/\/www.sortlist.be\/fr\/agency\/just-like-u\" target=\"_blank\" rel=\"noreferrer noopener\">Just Like U<\/a> highlights what can be achieved with a relatively small budget. For a budget of 3,000 \u20ac, the Belgian agency created both a landing page and a Google AdWords campaign for the family-owned locksmith <a href=\"https:\/\/gs-serrurerie.be\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GS Serrurerie<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e50868d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" style=\"font-size:23px\">France<\/h4>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>In France, the top three marketing channels for 2021 are also social media, the business website, and email marketing. <\/strong>However, the most in-demand competencies according to entrepreneurs are a bit different.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"279\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/9.png\" alt=\"\" class=\"wp-image-391\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/9.png 496w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/9-300x169.png 300w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Traditional advertising leads the ranking in France<\/strong>, followed by digital strategy and online advertising as well as social media. Website and e-commerce, as well as mobile app creation, are competing for the 4th position.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.be\/fr\/agency\/publicaverti\" target=\"_blank\" rel=\"noreferrer noopener\">PublicAverti<\/a> implemented a traditional advertising campaign for the product launch of a nose spray for babies for a budget of 10,000 \u20ac. The campaign included both B2C efforts like posters in pharmacies, as well as B2B measures like ads in trade press publications.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5086a2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5086b0\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Ongoing social distancing measures and sometimes restricted budgets are setting the tone for the marketing year 2021.&nbsp;<\/p>\n\n\n\n<p><strong>Digital strategy and online advertising are among the top 3 in-demand marketing expertises in all surveyed countries.<\/strong> Website and e-commerce creation is a top pick in three out of five countries as well as social media.<\/p>\n\n\n\n<p>This could be linked to the inaccessibility of physical points of sales and an increased need for digitalisation.<\/p>\n\n\n\n<p>Our results show that those countries where SMBs anticipate the strongest declines in marketing budgets correlate with those European countries whose GDP contracted the most in 2020.<\/p>\n\n\n\n<p>Nevertheless, many European SMBs have an increased marketing budget at their disposal and our examples show that well-invested smaller amounts can still make SMBs stand out of the crowd.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5086bd\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5086cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>For this report, Sortlist surveyed 498 owners and general managers of small and medium businesses in Spain, France, Germany, Belgium, and the Netherlands. An SMB is a business with fewer than 250 employees and annual sales of no more than EUR 50 million. The survey was carried out between 27 November and 7 December 2020 through online questionnaires.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635248e5086d7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_a9fc830513af28c324ab98c0cb8a76e5\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/telechargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/forbes-logo-7-1.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":212,"featured_media":390,"template":"","reports_categories":[7,4],"class_list":["post-388","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -<\/title>\n<meta name=\"description\" content=\"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -\" \/>\n<meta property=\"og:description\" content=\"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T16:45:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Untitled-design-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/\",\"name\":\"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2023\\\/10\\\/Untitled-design-4.png\",\"datePublished\":\"2022-09-06T07:50:25+00:00\",\"dateModified\":\"2023-10-31T16:45:52+00:00\",\"description\":\"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2023\\\/10\\\/Untitled-design-4.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/22\\\/2023\\\/10\\\/Untitled-design-4.png\",\"width\":1024,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/smbs-marketing-survey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.co.uk\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -","description":"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/","og_locale":"en_US","og_type":"article","og_title":"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -","og_description":"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.","og_url":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/","og_site_name":"Data Hub","article_modified_time":"2023-10-31T16:45:52+00:00","og_image":[{"width":1024,"height":440,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Untitled-design-4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/","url":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/","name":"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs -","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Untitled-design-4.png","datePublished":"2022-09-06T07:50:25+00:00","dateModified":"2023-10-31T16:45:52+00:00","description":"Marketing survey: 500 SMBs surveyed across Europe on what changes they are seeing regarding on their marketing strategies and budgets for the year 2021.","breadcrumb":{"@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Untitled-design-4.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Untitled-design-4.png","width":1024,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/smbs-marketing-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.co.uk\/datahub\/"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.co.uk\/datahub\/#website","url":"https:\/\/www.sortlist.co.uk\/datahub\/","name":"Data Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.co.uk\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/reports\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/users\/212"}],"version-history":[{"count":4,"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/reports\/388\/revisions"}],"predecessor-version":[{"id":1171,"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/reports\/388\/revisions\/1171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/media\/390"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/datahub\/wp-json\/wp\/v2\/reports_categories?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}