{"id":405,"date":"2022-09-06T12:18:54","date_gmt":"2022-09-06T12:18:54","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/marketing-during-covid-19\/"},"modified":"2023-10-31T16:47:03","modified_gmt":"2023-10-31T16:47:03","slug":"marketing-during-covid-19","status":"publish","type":"reports","link":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/marketing-during-covid-19\/","title":{"rendered":"Marketing and COVID-19: Which Sectors are Most Affected?"},"content":{"rendered":"\n<div id=\"section-63516941cf66e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-block_62e79d3bc0898\">Growth by expertise &#8211; Global Overview<\/a><\/li>\n\n\n\n<li><a href=\"#section-63516941cf740\">Growth by expertise: France, Belgium, Spain, Germany and the Netherlands<\/a><\/li>\n\n\n\n<li><a href=\"#section-63516941cf787\">Conclusions<\/a><\/li>\n\n\n\n<li><a href=\"#section-63516941cf7a2\">Methodology<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It is in this context that we asked ourselves a question: how was the marketing landscape impacted by the COVID-19 pandemic so far?<\/p>\n\n\n\n<p>In two months, we have seen notable developments in the marketing field and this article seeks to present which expertises are suffering the most from the crisis we are going through, and which expertises are in greater demand than usual. Because we help companies partner with the best <a href=\"https:\/\/www.sortlist.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing providers<\/a>, we are perfectly positioned to measure market developments and understand what the trends are.<\/p>\n\n\n\n<p>If you are a marketing professional, knowing such information could allow you to adapt your offer and services to better meet market demand and thus get through the crisis more easily.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>100,51%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is the growth of the web application expertise during the COVID-19 pandemic.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Web Application<\/strong><\/h2>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">seems to be the expertise that grew the most both in our core markets and internationally<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>44,58%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is how much the demand for the event expertise went down during the pandemic<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf6ea\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Marketing during the COVID-19 pandemic<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf6ff\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Growth of different expertises during the COVID-19 pandemic<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>By looking at the projects posted in the last weeks on Sortlist, we can draw some conclusions on a global scale:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web applications, E-Commerce, SEO and Digital Strategy are on the rise<\/li>\n\n\n\n<li>Event Marketing, Mobile Apps and Online Advertising are going down by 30%.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets-1024x576.png\" alt=\"Marketing growth during COVID-19: Global overview\" class=\"wp-image-419\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/1.-List-All-markets.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"https:\/\/www.sortlist.co.uk\/ecommerce\">E-commerce<\/a>, digital strategy, and&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/social-media\">social media<\/a>&nbsp;are the marketing activities where demand grew most in the first three months after the outbreak of the pandemic.<\/strong>&nbsp;Many shops had to close in spring, which is why demand in the e-commerce segment rose sharply.<\/p>\n\n\n\n<p>But it was not only the retail trade that shifted to the internet; many aspects of communication with customers now take place online. This could explain the increase in project requests in the area of digital strategy and social media as well as&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/content-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>&nbsp;and graphic design.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf716\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Rising expertises during the COVID-19 pandemic&nbsp;<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>The most sought after expertises on Sortlist <\/strong>since the start of the pandemic are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sortlist.com\/web-development\" target=\"_blank\" rel=\"noreferrer noopener\">Web Applications<\/a> &#8211; grew by 46,74%<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">E-Commerce<\/a> &#8211; grew by 41,64%<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> &#8211; grew by 36, 94%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries-1024x576.png\" alt=\"Marketing during Covid-19: Global overview - rising expertises\" class=\"wp-image-418\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/2.-Rising-All-countries.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf72b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expertises that lost demand during the COVID-19 pandemic &#8211; Global overview<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The expertises that <strong>lost demand during the COVID-19<\/strong> pandemic are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sortlist.com\/online-ad\" target=\"_blank\" rel=\"noreferrer noopener\">Online Advertising<\/a> &#8211; went down by 29,88%<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/app-development\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile App<\/a> &#8211; went down by 35,86%<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sortlist.com\/event\" target=\"_blank\" rel=\"noreferrer noopener\">Event<\/a> &#8211; went down by 44,58%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1-1024x576.png\" alt=\"Marketing during Covid-19: Global overview - expertises that lost demand\" class=\"wp-image-416\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/3.-Down-all-industries-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Worldwide, the&nbsp;<strong>event,&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/public-relations\">public relations<\/a>,&nbsp;and film sectors were hardest hit by the coronavirus crisis&nbsp;<\/strong>during the second quarter of 2020. Event bans and social distancing led to a&nbsp;<strong>decline in demand for event marketing by almost half in the period from April to June 2020.<\/strong>&nbsp;Project requests in the area of public relations dropped by almost 20%.<\/p>\n\n\n\n<p>In the third quarter, the business situation for marketing companies in the event, public relations, and film sectors recovered somewhat. This is likely to be directly related to the relaxation of the Corona restrictions. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf740\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Growth by expertise: Germany, France, Spain, Belgium, and the Netherlands<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf750\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets-1024x576.png\" alt=\"Marketing growth during COVID-19: Core markets\" class=\"wp-image-415\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/4.-List-Core-markets.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf75f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Rising expertises in Sortlist\u2019s core markets<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The <strong>most sought after expertises on Sortlist<\/strong> since the start of the pandemic in France, Germany, Spain and the Netherlands are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web Applications &#8211; grew by 100,51%<\/li>\n\n\n\n<li>Digital Strategy &#8211; grew by 56,85%<\/li>\n\n\n\n<li>E-Commerce &#8211; grew by 41,64%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries-1024x576.png\" alt=\"Core Markets: Rising expertises\" class=\"wp-image-414\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/5.-Rising-Core-countries.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The increase in demand for web applications, e-commerce, digital strategy, and website creation could be linked to the confinement that these countries are going through. Concretely, the impossibility of making offline sales, in stores, for example, seems to push companies to rely much more on their online presence to compensate for the losses induced by the confinement.&nbsp;<\/p>\n\n\n\n<p>The trend that&nbsp;<strong>companies want to improve their online communication<\/strong>&nbsp;is also emerging in Sortlist\u2019s core countries.&nbsp;<strong>Content strategy,&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/design\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design<\/a>, SEO, and digital strategy were increasingly in demand<\/strong>&nbsp;in the 3rd quarter of 2020.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf771\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expertises that lost demand in Sortlist\u2019s core markets<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>The expertises that <strong>lost demand during the COVID-19<\/strong> pandemic in Sortlist\u2019s core markets are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Graphic Design &#8211; went down by 27,02%<\/li>\n\n\n\n<li>Branding &amp; Positioning &#8211; went down by 30,51%<\/li>\n\n\n\n<li>Movie &#8211; went down by 32,30%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries-1024x576.png\" alt=\"Core Markets: Expertises that lost demand\" class=\"wp-image-413\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/6.-Down-Core-coutries.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>But on the other hand, investments in online advertising are declining. Even if it may seem contradictory, we believe that this is linked to the fear of making advertising investments that would not have a positive ROI.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Also, the decline in demand for the creation of mobile apps and websites in the five countries is remarkable. This could be related to the economic consequences of the pandemic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Sortlist-Core-Countries-1024x576-1.jpeg\" alt=\"\" class=\"wp-image-411\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Sortlist-Core-Countries-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Sortlist-Core-Countries-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Sortlist-Core-Countries-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Already in May Sortlist carried out a&nbsp;<a href=\"https:\/\/www.sortlist.com\/blog\/smbs-website-2020-survey\/\">survey among 500 small and medium-sized companies on their web presence<\/a>. In this survey,&nbsp;<strong>60% of the respondents stated that their budget for creating a website had been cut since the outbreak of the pandemic.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-germany\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sortlist\u2019s core countries in the overview: Germany<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>In Germany, event marketing and public relations activities recovered particularly well&nbsp;<\/strong>in the third quarter of 2020. This could be due to the fact that Germany has a relatively low infection rate in international and European comparison to date and restrictions in the event sector have therefore been less strict.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Germany-1024x576-1.jpeg\" alt=\"Projects posted in Germany\" class=\"wp-image-410\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Germany-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Germany-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Germany-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>The above-mentioned trend that know-how for the&nbsp;<strong>creation of websites and&nbsp;<\/strong><a href=\"https:\/\/www.sortlist.co.uk\/app-development\"><strong>mobile apps<\/strong><\/a><strong>&nbsp;is less in demand<\/strong>&nbsp;is also evident&nbsp;<strong>in Germany<\/strong>. This is probably due to the general business situation and negative outlooks that are causing German companies to postpone major one-off marketing investments.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-france\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sortlist\u2019s core countries in the overview: France<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>France is one of the European countries where the public health consequences of the Covid-19 pandemic are particularly evident.<\/strong>&nbsp;This is likely to have a longer-term impact on the marketing industry.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-France-1024x576-1.jpeg\" alt=\"projects posted in france\" class=\"wp-image-409\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-France-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-France-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-France-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>On the one hand, demand for event marketing continued to decline in the third quarter and demand for e-commerce returned to normal. On the other hand,&nbsp;<strong>services related to digital communication are in greater demand among customers.<\/strong>&nbsp;<strong>Graphic design, digital strategy, and website creation were able to grow in the third quarter of 2020<\/strong>.<\/p>\n\n\n\n<p>However, there was a&nbsp;<strong>decline in the areas of&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a>&nbsp;and mobile apps<\/strong>. This could be due to companies focusing on existing communication channels in the face of negative business expectations and postponing long-term and more cost-intensive projects.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-spain\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sortlist\u2019s core countries in the overview: Spain<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In Spain, the last three months have also seen a recovery in those marketing sectors that suffered a major blow in the second quarter of 2020. In detail,&nbsp;<strong>demand from customers for know-how in event marketing and film increased<\/strong>&nbsp;again in the third quarter. The development in e-commerce and digital strategy returned to normal.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Spain-1024x576-1.jpeg\" alt=\"projects posted in Spain\" class=\"wp-image-408\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Spain-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Spain-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Spain-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Similar to France or Germany, the need for expertise in mobile apps, website creation, and branding has decreased in Spain. In the current business climate, marketers in Spain could increasingly focus on short-term goals. Long-term projects such as branding or major investments such as in a&nbsp;<a href=\"https:\/\/www.sortlist.com\/web-development\" target=\"_blank\" rel=\"noreferrer noopener\">new website<\/a>&nbsp;or mobile app could currently be out of reach for many companies due to the poor economic situation.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-belgium\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sortlist\u2019s core countries in the overview: Belgium<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Belgium reflects many international developments. The marketing areas of public relations and events recovered over the summer.&nbsp;<strong>Demand for graphic design&nbsp;<\/strong>also<strong>&nbsp;increased in Belgium<\/strong>&nbsp;in the third quarter, which could be due to the fact that brands are increasingly focusing on communication on the Internet.&nbsp;<strong>The demand for skills in the creation of websites and apps also declined among Belgian marketing clients.&nbsp;<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Belgium-1024x576-1.jpeg\" alt=\"Projects posted in Belgium\" class=\"wp-image-407\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Belgium-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Belgium-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-Belgium-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-netherlands\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Sortlist\u2019s core countries in the overview: Netherlands<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In the Netherlands, the situation regarding marketing trends is somewhat different when compared internationally. Event marketing recovered somewhat here in the third quarter. The&nbsp;<strong>demand for services in the area of digital strategy and website creation is currently high<\/strong>, which could be due to the fact that companies are shifting their communication with customers to digital channels in the long term.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-the-Netherlands-1024x576-1.jpeg\" alt=\"Projects posted in the Netherlands\" class=\"wp-image-406\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-the-Netherlands-1024x576-1.jpeg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-the-Netherlands-1024x576-1-300x169.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Projects-Posted-in-the-Netherlands-1024x576-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf787\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusions<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf796\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>What can we learn from this information? Marketing during the COVID-19 pandemic has been greatly impacted by external factors. The demand for expertise in SEO, e-commerce, content strategy, and web applications is growing, and rightly so: companies need to be able to gain <a href=\"https:\/\/www.sortlist.com\/web-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">online visibility<\/a> and put in place tools that allow them to sell their solutions effectively, to compensate for the loss induced by the confinement we are going through. And they need to be able to do this while minimizing their advertising costs, hence the fact that the demand for advertising and online advertising has fallen over the last two months, compared to 2019.<\/p>\n\n\n\n<p>All of these trends we have seen are consistent with the slowdown in offline commerce and the acceleration of the digital transformation that has already been observed for some time. The only difference is that this COVID-19 crisis puts businesses in a situation where their digital transition must be faster and more painful than expected.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf7a2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf7b1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>For this study about how the marketing environment changed during the COVID-19 pandemic, we compared the number of projects that have been submitted to Sortlist in 2019 with the number of projects that we have received between February and April 2020, for the 15 expertises that are generally the most requested on our website. Concretely, we looked at the percentage that each expertise represented among the total number of projects posted on our platform.<\/p>\n\n\n\n<p>In addition, you should know that we have made this comparison on two scales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For all the countries where Sortlist is active ;<\/li>\n\n\n\n<li>A focus on Belgium, France, Spain, Germany, and the Netherlands;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63516941cf7bc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_fe01b65fb319909ddb19600ab90d9275\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/telechargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/forbes-logo-7-1.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":212,"featured_media":412,"template":"","reports_categories":[7,4],"class_list":["post-405","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and COVID-19: Which Sectors are Most Affected?<\/title>\n<meta name=\"description\" content=\"In this study, Sortlist reveals how marketing during covid changed and which expertises were impacted the most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/marketing-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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