{"id":713,"date":"2024-03-12T08:28:20","date_gmt":"2024-03-12T08:28:20","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/apple-vision-pro-for-marketing\/"},"modified":"2024-03-14T13:37:28","modified_gmt":"2024-03-14T13:37:28","slug":"apple-vision-pro-for-marketing","status":"publish","type":"reports","link":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/apple-vision-pro-for-marketing\/","title":{"rendered":"68% of businesses ready to bet big on the Apple Vision Pro"},"content":{"rendered":"\n

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In this Marketing Report:<\/h2>\n\n\n\n
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68% of UK companies plan to create marketing experiences within the Vision Pro<\/a><\/li>\n\n\n\n
What industries are leading the interest for immersive experiences in the Vision Pro?<\/a><\/li>\n\n\n\n
20% are already working on Vision Pro experiences. Here\u2019s what\u2019s coming soon.<\/a><\/li>\n\n\n\n
32% aren\u2019t investing; 84% say customers aren\u2019t ready<\/a><\/li>\n\n\n\n
No VR for these industries: Education and Consulting<\/a><\/li>\n\n\n\n
Conclusion<\/a><\/li>\n\n\n\n
Methodology<\/a><\/li>\n<\/ul>\n\n\n\n
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If you think the Vision Pro is just for tech enthusiasts, think again.<\/p>\n\n\n\n
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Our latest survey has revealed that more than half of businesses are interested in investing in marketing experiences for the new Apple device, fueling the question: is the metaverse finally here?<\/p>\n\n\n\n
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We surveyed 1000 business owners to see if the release of the Apple Vision Pro has given them new confidence in the boom of this technology, and whether or not it represents a new marketing<\/a> channel.<\/p>\n\n\n\n
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70%<\/h2>\n\n\n\n
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Companies that are inclined to invest<\/strong> in immersive experiences for the Vision Pro<\/h4>\n<\/div>\n\n\n\n\n
\u20ac10-30k<\/h2>\n\n\n\n
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What most businesses expect to spend<\/strong> to create immersive experiences for the Vision Pro<\/h4>\n<\/div>\n\n\n\n
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VR demos<\/h2>\n\n\n\n
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A quarter of companies<\/strong> plan to invest in virtual product demos for the Vision Pro<\/h4>\n<\/div>\n<\/div>\n\n\n\n
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68% of UK companies plan to create marketing experiences within the Vision Pro<\/h2>\n\n\n\n
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Exactly 49.55% of business owners are planning on investing in marketing within the Apple Vision Pro, while 18.62% have already begun to do so, adding up to a total of 68.17%.<\/p>\n\n\n\n
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Only a third of business owners surveyed (31.83%) said they would not invest in marketing for this platform.<\/p>\n\n\n
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The industries that are inclined to invest in immersive Vision Pro experiences<\/h2>\n\n\n\n
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The main sectors that are bullish on investing in immersive experiences<\/a> for the Vision Pro are E-commerce (78.85%), Fashion (77.08%), and Hospitals & Healthcare (71.96%).<\/p>\n\n\n\n
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Below we\u2019ll dive deeper into these industries and their expectations for immersive experiences.<\/p>\n\n\n\n
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Budget breakdown: How much are companies spending for Vision Pro experiences?<\/h2>\n\n\n\n
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Of those bullish on investing, 22.42% are planning on spending between 10k and 30k euros, while 21.82% would not spend more than 10k euros.<\/p>\n\n\n\n
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But that is less than the amount spent by those that have already invested in Vision Pro experiences: between 30k and 50k euros (14.52%).<\/p>\n\n\n\n
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This indicates that businesses who haven\u2019t invested yet are underscoring the potential costs of creating immersive experiences for virtual worlds.<\/p>\n\n\n\n
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Virtual networking: #1 priority for UK businesses marketing in the Vision Pro<\/h2>\n\n\n\n
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Our study reveals that virtual networking is UK businesses\u2019 top priority when deciding to invest in marketing within the Apple Vision Pro, as 29.96% plan to create experiences for that purpose alone.<\/p>\n\n\n
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Virtual networking is not a new concept, but with devices like Meta\u2019s Quest 3 and the new Apple Vision Pro, it now allows companies to offer a seamless experience that drives productivity with ease and comfort<\/a>.<\/p>\n\n\n\n
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What industries are leading the interest for immersive experiences in the Vision Pro?<\/h2>\n\n\n\n
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When looking at the global results of our survey, it becomes clear which industries are most enthusiastic about investing in marketing for the Vision Pro.<\/p>\n\n\n\n
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E-commerce<\/h2>\n\n\n\n
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Four out of five business owners in the e-commerce industry are especially optimistic about the opportunities that the Vision Pro represents (78.85%).<\/p>\n\n\n\n
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Among those, 54.81% are planning to invest and 24.04% have already begun to do so.<\/p>\n<\/div>\n\n\n\n
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E-commerce leaders are also looking forward to developing virtual product demos (24.39%), and creating virtual showrooms for their products (19.51%).<\/p>\n<\/div>\n\n\n\n
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26.83% are also planning to invest between between 10000 and 30000 euros for marketing in the Vision Pro.<\/p>\n\n\n\n
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Compared to other industries, e-commerce business owners are most bullish on investing in marketing experiences in the Vision Pro, since 32.69% of business owners in that industry think that these immersive experiences are mainstream now.<\/p>\n<\/div>\n\n\n\n
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Fashion<\/h2>\n\n\n\n
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The next industry optimistic in investing in marketing experiences for the Vision Pro is Fashion, in which 77.08% of business owners are either looking to invest or have already done so.<\/p>\n\n\n\n
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Exactly 50% of those owners are planning to create immersive experiences for the Apple device, while 27.08% have already started.<\/p>\n<\/div>\n\n\n\n
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Virtual demos are again the top priority for these businesses, since 27.03% will focus their marketing efforts on this specific use.<\/p>\n<\/div>\n\n\n\n
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While keen on creating immersive experiences, the Fashion industry is more tight on budget: 24.32% expect to invest less than 10k euros.<\/p>\n\n\n\n
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Fashion business owners think that Vision Pro immersive experiences will become mainstream in the next 5 years (64.58%), while a quarter think it\u2019s mainstream now.<\/p>\n\n\n\n
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Healthcare<\/h2>\n\n\n\n
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72% of business owners in healthcare are optimistic about investing in marketing within the Vision Pro.<\/p>\n\n\n\n
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Among those, 51% are planning to invest and 21% have already begun to do so.<\/p>\n<\/div>\n\n\n\n
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Healthcare business owners are most keen on creating virtual product testing or demos (29.87%) and developing VR games (27.27%).<\/p>\n<\/div>\n\n\n\n
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35% of these healthcare business owners say they plan to dedicate between 10000 and 30000 euros to these immersive experiences, by far the preferred range.<\/p>\n\n\n\n
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For 63.55% of business owners in this industry, immersive experiences like the ones that the Vision Pro enables will go mainstream in the next 5 years, doubling down on that optimism that makes them keep their eyes (and pockets) on the Vision Pro.<\/p>\n\n\n\n
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20% are already working on Vision Pro experiences. Here\u2019s what\u2019s coming soon.<\/h2>\n\n\n\n
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Our survey indicates that the first experiences for the Apple Vision Pro from brands will take many forms. Here\u2019s what we can expect:<\/p>\n\n\n\n
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Virtual product testing\/demos<\/h2>\n\n\n\n
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Our study shows that 25.80%<\/strong> of business owners have invested or plan on investing <\/strong>in virtual product testing for the Vision Pro.<\/em><\/p>\n<\/blockquote>\n\n\n\n
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Healthcare is a big industry currently working on applications for the Vision Pro – and 30% of those companies are looking to use them for virtual testing, such as diagnostics.<\/p>\n\n\n\n
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The Fashion industry is another big player in the virtual testing arena, expecting to use it as a testing lab for new products<\/a>. Our study reveals that 27% of those SMBs will invest in virtual product demos.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Other big brands, <a href=\"https:\/\/consumergoods.com\/nestle-leveraging-vr-create-and-test-virtual-product-prototypes\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">like Nestl\u00e9<\/a>, are also jumping into the virtual demo trend.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Virtual networking<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-bbda9fafeb39d4e22f94ddb6ba256d5f\" style=\"color:#200df2\"><em>Virtual networking is among business owners\u2019 priorities when it comes to the Vision Pro, as <strong>24.12% plan to create experiences for that purpose alone<\/strong>.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Particularly in an industry like e-commerce, networking is an essential part of diversifying and growing businesses.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/CgYJZR6hh14?si=uDdmTGrS23h_A_KF\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The advantage that networking has is its overextending influence; every business has a need for it, <a href=\"https:\/\/www.michaelpage.com.au\/advice\/career-advice\/career-progression\/top-12-benefits-networking-why-networking-important#:~:text=The%20Importance%20of%20Networking,career%20and%20a%20phenomenal%20career.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">regardless of industry or target market<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And the benefits of VR networking are multiple, from <a href=\"https:\/\/uncork-it.com\/metaverse\/network\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">faster access to experts and answers<\/a> to better participation of in-house teams.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">VR games<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-010fcd0d6238e10ab39e2c5e629cba52\" style=\"color:#200df2\"><em><strong>20.92%<\/strong> of the business owners surveyed agreed that <strong>creating VR games would be part of their investments<\/strong> in branded experiences for the Vision Pro.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is an area that\u2019s been overly explored in the gaming industry, with Sony\u2019s Playstation VR and Meta\u2019s Quest 3 quickly <a href=\"https:\/\/www.pcmag.com\/news\/oculus-and-playstation-vr-jockey-atop-the-virtual-reality-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">dominating the market<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/3C-3pbYzPCg?si=WZVIOaVwdlxDOLk9\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Virtual showrooms<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-e5b58c202e19e6c38f94ddb8383e5744\" style=\"color:#200df2\"><em><strong>12.21%<\/strong> of business owners said they <strong>would invest in creating virtual showrooms<\/strong> for their brands.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another one of e-commerce\u2019s favourites, virtual showrooms allow businesses to showcase their products in an interactive way.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/DGgmz35nx0s?si=t_JHzBlMFBrRetQR\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vision Pro-optimised advertising<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-d35d490401173eb5b895ed84108f69e3\" style=\"color:#200df2\"><em>Similarly, <strong>13.44% of respondents said they would invest in Vision Pro-optimised advertising<\/strong>. That is to say, regular advertising that is adapted to the Vision Pro.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The capabilities of VR headsets like the Vision Pro and the Quest 3, along with technologies such as AR Code, allow companies to display AR Videos in users\u2019 environment, enhancing the experience of viewing dynamic content (such as video ads) in attractive and innovative ways.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/vBA-rOLYCtU?si=PyEm6p4lginzBamm\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Branded virtual experiences<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-color has-link-color wp-elements-3d38cb0ef0475c7ebd18f12276d7cbb1\" style=\"color:#200df2\"><em><strong>Only 9.62%<\/strong> of business owners are <strong>thinking about creating branded virtual experiences <\/strong>for the Vision Pro.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is branded content that is adapted to the Vision Pro platform, similar to what you would see on a virtual reality experience at a theme park.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/5K950lBpi6A?si=MuCEHUQz5T3b9NBi\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-not-investing\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(231,244,238);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">32% aren\u2019t investing; 84% say customers aren\u2019t ready<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A third of UK business owners won\u2019t invest in virtual experiences for the Vision Pro because they \u201chave no interest in creating immersive experiences for my business\u201d (31.83%).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Of those not investing, 29.25% say they\u2019re not interested in creating virtual experiences for their businesses, while 22.64% say it\u2019s too expensive.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/13.png\" alt=\"\" class=\"wp-image-728\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/13.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/13-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/13-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>However, 44.34% of those not investing also agree that these immersive experiences will become mainstream in the next 5 years.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/8-1.png\" alt=\"\" class=\"wp-image-5001\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>84% of businesses not investing in the Vision Pro say their customers are not ready for virtual experiences.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/14.png\" alt=\"\" class=\"wp-image-726\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/14.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/14-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/14-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-vr-no-industries\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">No VR for these industries: Education and Consulting<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Education<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The education industry is not too confident about the Vision Pro: 50% would not invest at all in creating immersive experiences.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/15.png\" alt=\"\" class=\"wp-image-725\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/15.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/15-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/15-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>That\u2019s impressive, considering that in our previous <a href=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-for-business\/\" data-type=\"link\" data-id=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse for Business study<\/a>, the Education sector was the 2nd industry investing the most in the metaverse.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The main reason these companies won\u2019t invest is because they lack a dedicated team to develop experiences for the Vision Pro (28.21%).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It makes sense, since education professionals are not expected to be tech-savvy or specialists. As is the case for other industries, it relies on outsourced providers like those found on <a href=\"https:\/\/sortlist.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> to solve their digital needs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And 26% of business owners in education say they have no interest in creating immersive experiences for the Apple device.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/16.png\" alt=\"\" class=\"wp-image-724\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/16.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/16-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/16-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Exactly 71.79% of business owners in education think their customers aren\u2019t ready for virtual experiences such as those brought about by the Vision Pro.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/17.png\" alt=\"\" class=\"wp-image-723\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/17.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/17-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/17-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still, 67% of business owners in this industry think that virtual worlds, as a mainstream platform, will boom in the next 5 years.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/18.png\" alt=\"\" class=\"wp-image-722\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/18.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/18-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/18-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For all the talk about the <a href=\"https:\/\/www.ixrlabs.com\/blog\/ways-apple-vision-pro-will-impact-higher-education\/#:~:text=What%20is%20the%20vision%20pro,offer%20engaging%2C%20immersive%20learning%20opportunities.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">many use cases that virtual worlds can provide for this industry<\/a>, business owners aren\u2019t convinced yet.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Consulting<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Consulting businesses are also not interested in marketing to users inside the Vision Pro; 54.35% say they aren\u2019t planning on investing in it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/19.png\" alt=\"\" class=\"wp-image-721\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/19.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/19-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/19-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>More interesting is that a great 60% of those SMBs also have no interest in creating virtual experiences for their customers.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/20.png\" alt=\"\" class=\"wp-image-720\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/20.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/20-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/20-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A reason behind this low confidence in marketing investment for the Vision Pro is outlined by another shocking statistic: 80% of respondents think their customers are not ready for immersive experiences.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21.jpg\" alt=\"\" class=\"wp-image-654\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21.jpg 1920w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/01\/21-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Most business owners in this sector agree that the metaverse will become mainstream in the next 5 years (64%).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/22.png\" alt=\"\" class=\"wp-image-719\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/22.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/22-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/22-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It also highlights the contrast between the sentiment back in 2021-2022 when the metaverse presented itself as <a href=\"https:\/\/www.linkedin.com\/pulse\/role-metaverse-consulting-henry-jones\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a new marketing channel for consulting firms<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The anticipation surrounding the Apple Vision Pro transcends mere gadget fascination, <\/p>\n\n\n\n<p>signalling a new era for business marketing strategies. Our survey shows that businesses are not just ready but eager to embrace the Vision Pro, especially for creating product demos and using it for virtual networking.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nearly three years post-Meta’s rebranding, the use of Apple\u2019s virtual new product is being eyed by industries far and wide, including e-commerce and healthcare, and dismissed by others, such as education and consulting.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The Vision Pro emerges not just as a device but as an indicator of the metaverse’s integration into mainstream business marketing, challenging previous hesitations and setting concrete use cases.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodology<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--sectionwrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This report is the result of three surveys carried out between February 12th and February 16th, 2024, across the United Kingdom, Spain, and France. We surveyed 333 business owners in each country, asking them about their marketing plans for the Apple Vision Pro, what type of experience they hope to design, and what budget they would allocate for those efforts. The responses are anonymous.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>21% of business owners think VR games will be part of their Vision Pro investments.<\/p>\n","protected":false},"author":102,"featured_media":718,"template":"","reports_categories":[4],"class_list":["post-713","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports"],"acf":[],"yoast_head":"\n<title>68% of businesses ready to bet big on the Apple Vision Pro - Data Hub<\/title>\n<meta name=\"description\" content=\"Explore how businesses are looking at the Apple Vision Pro for innovative marketing, what budgets they have, and what experiences to expect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/apple-vision-pro-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"68% of businesses ready to bet big on the Apple Vision Pro - 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