{"id":869,"date":"2023-07-12T08:41:56","date_gmt":"2023-07-12T08:41:56","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-general-public\/"},"modified":"2024-02-28T15:06:12","modified_gmt":"2024-02-28T15:06:12","slug":"metaverse-general-public","status":"publish","type":"reports","link":"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-general-public\/","title":{"rendered":"How to Use the Metaverse? Sortlist Study Says: If Not for Entertaining, Don\u2019t Bother"},"content":{"rendered":"\n<div id=\"section-63524b53adaf4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63524b53adb6f\">What Is the Metaverse?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adbf6\">How Quickly is the Metaverse Being Adopted?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adc4e\">NFT Investments<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adcba\">Will the Metaverse Fail?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63524b53adcd1\">Methodology.<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:15px\">From the Oculus Rift (RIP) to 2024&#8217;s new darling the <a href=\"\">Apple Vision Pro<\/a>&#8230; whatever you want to call it (spatial computing, the metaverse or simply AR) virtual reality is here to stay. And with any major shift in technology, the what&#8217;s important isn&#8217;t to be first per-se, but to adopt for your business at the very moment your consumer is ready.<br><br>That is why we decided to survey 1000 general users and marketers across Belgium, Germany, Spain, France, and the Netherlands, and understand what they expect from the <strong>metaverse<\/strong> and spatial computing see what their thoughts are on how to use it, if they want to participate, and if it is really a thing of the future or just another trend.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>70%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">of respondents understand what the metaverse is<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>NFTs<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">What 61% of respondents would not invest in inside the metaverse<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Escape reality<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">What most users think the metaverse represents<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb6f\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">What Is the Metaverse?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb83\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">More Than a Name Change<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">65% of users surveyed across Europe were <strong>perfectly aware <\/strong>of <a href=\"https:\/\/www.nytimes.com\/2021\/10\/28\/technology\/facebook-meta-name-change.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook\u2019s name change.<\/a><\/p>\n\n\n\n<p style=\"font-size:15px\">65.63% among the men surveyed knew the company had done so, compared to 63.81% among women.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2-1024x576.png\" alt=\"Facebook name change\" class=\"wp-image-882\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-1-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb9e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Do People Know Facebook\u2019s New Name? <\/h3>\n\n\n\n<p style=\"font-size:15px\"><strong>Almost 90% of the general public<\/strong> knew that \u201cMeta\u201d is Facebook\u2019s new name. In contrast, only 81% of marketers mentioned \u201cMeta.\u201d<\/p>\n\n\n\n<p style=\"font-size:15px\">12% of them added \u201cI don\u2019t know\/I am not sure\u201d as an answer, which was nowhere seen in the general public survey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4-1024x576.png\" alt=\"Facebook's new name\" class=\"wp-image-881\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-2-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbb9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Understanding the Metaverse<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Our survey indicates that <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a>\u2019s vision has been transparent to users, as <strong>66.67% of respondents said they understand <\/strong>what the metaverse is.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2-1024x576.png\" alt=\"Metaverse definition\" class=\"wp-image-880\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-3-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbcd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">How Would You Define the Metaverse?<\/h3>\n\n\n\n<p style=\"font-size:15px\">When asked to define the metaverse, as in, the virtual world, <strong>just over half of users got it right<\/strong>. However, that didn\u2019t stop an important 26% of them saying that it was \u201cFacebook\u2019s new name.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"228px;\" src=\"https:\/\/lh6.googleusercontent.com\/hG5A_Pltgy05IPUvCZAPVWZQm30A8zw03vMKilVyo1I3WKPawy4VnSKwIPSqtK51KheqYZD9nJgy9mEN1cWhidmUmdMLNlU9vYxXlAjbzOxTpnKI3Wobc1WgfxCbk8Pds3WOLBZ4vH-UJX2flH9ipExBQ7htr2M8I7t-DkSmFNC6ASUBo2mD0kttxNfV=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>A tiny fraction also thought the metaverse is \u201clinked to Web3\u201d and is a \u201cnew Google.\u201d<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbe4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How Would You Define the Metaverse?<\/h3>\n\n\n\n<p>Users older than 54 knew that the metaverse was a virtual world (63%) <strong>more than did younger users<\/strong> aged between 25-34 (59%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-607x1024.png\" alt=\"How to use the metaverse - different agen groups\" class=\"wp-image-884\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-607x1024.png 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-178x300.png 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1-1214x2048.png 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-4-1.png 1920w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbf6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">How Quickly is the Metaverse Being Adopted?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc13\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expectations for the metaverse<\/h3>\n\n\n\n<p style=\"font-size:15px\">According to our survey, people\u2019s thoughts on the use of the metaverse are all related either to <strong>escapism<\/strong> or the <strong>future<\/strong>. An important 20% said a virtual world is \u201ca way of escaping the real world,\u201d followed by 17% that said it is the future and 16% that see it as a way of distraction.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"292px;\" src=\"https:\/\/lh6.googleusercontent.com\/5Df0DJToimhd21cp8D_TEmQlsYll6Zk5-iV6y7gQFhvi94CzUFQqLG9DUsmcG-eTlsLWr6y00d8zTMCOcBjq2HK8mT8rKA6iDsxxt9UyGUWIUM3qXAkfAW4rBmZlI7gweEeoYU5aLdXOuMxdkOOij02dpFMBcE4yQYHKl3f6I6P2tjrPyc0KIA06h_Ch=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc29\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What Users Expect from the Metaverse <\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The metaverse represents a way to <strong>escape the real world for women<\/strong> (58%), whereas it represents <strong>the future for men<\/strong> (53%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-910x1024.png\" alt=\"How to use the metaverse - men vs. women\" class=\"wp-image-885\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-910x1024.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-267x300.png 267w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-768x864.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-1365x1536.png 1365w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5-1820x2048.png 1820w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-5.png 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc39\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is the Metaverse a Good Thing? <\/h3>\n\n\n\n<p style=\"font-size:15px\">For <a href=\"https:\/\/www.sortlist.com\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a> purposes, it seems it is. But companies should be careful, as half of the users we polled remarked that they <strong>would not trust a virtual world<\/strong>. This may not be good news for <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">businesses<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4-1024x576.png\" alt=\"Trust in metaverse\" class=\"wp-image-874\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-6-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc4e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">NFT Investments<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc5d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Do People Know What NFTs Are?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Almost 60% of the general public <\/strong>said they are aware of what NFTs are.<\/p>\n\n\n\n<p style=\"font-size:15px\">Of these, men are <strong>more knowledgeable<\/strong> than women (76% vs. 46%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1-1024x576.png\" alt=\"Knowledge about NFTs\" class=\"wp-image-873\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-7-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc75\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is It Worth Investing in NFTs?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Exactly 60.5% <\/strong>of respondents would not think of investing in these assets.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1-1024x576.png\" alt=\"Investments in NFTs\" class=\"wp-image-872\" style=\"width:461px;height:259px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-8-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc8a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is It Worth Investing in NFTs? An Overview By Country<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">Users in <strong>Spain<\/strong> and the <strong>Netherlands<\/strong> seem to be the <strong>most optimistic<\/strong> in terms of NFT investment, since they present the highest index of users who would consider it. Both countries are equally split, with 50% of users in each agreeing they would consider investing.<\/p>\n\n\n\n<p style=\"font-size:15px\">Conversely, it is in Belgium and France that the gap is widest, countries in which users are reluctant to invest in NFTs. In Belgium, only 17% of respondents would consider them and 83% would not, while in France, only 29% would consider it and 71% wouldn\u2019t.<\/p>\n\n\n\n<p style=\"font-size:15px\">Germany stands at a midpoint, manifesting the smallest difference between users who would consider NFT investments (45%) and those who would not (55%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-607x1024.png\" alt=\"Investment in NFTs per country\" class=\"wp-image-871\" style=\"width:495px;height:835px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-607x1024.png 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-178x300.png 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-768x1296.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-910x1536.png 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1-1214x2048.png 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-9-1.png 1920w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adca4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">NFTs As Reliable Investments<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"font-size:15px\">When asked if they would see NFTs as reliable investment opportunities, <strong>most users were hesitant about it<\/strong>.<\/p>\n\n\n\n<p style=\"font-size:15px\">Only 17.7% said they were considering potential investments in NFTs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1-1024x576.png\" alt=\"Are NFTs reliable investments?\" class=\"wp-image-870\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2024\/02\/Design-10-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Will the Metaverse Fail?<\/h2>\n\n\n\n<p style=\"font-size:15px\">The studies we have carried out at Sortlist demonstrate that both brand and user seem to be heading in directions that aren\u2019t always aligned, making the synergy between both difficult.<\/p>\n\n\n\n<p style=\"font-size:15px\">Despite seeing companies targeting the right group (young men who we saw are the most interested), the metaverse still needs to tackle the <strong>issues of trust and <a href=\"\" target=\"_blank\" rel=\"noreferrer noopener\">cybersecurity<\/a><\/strong> correctly for it to succeed.<\/p>\n\n\n\n<p style=\"font-size:15px\">Our user study tells us that users simply aren\u2019t ready to treat the metaverse as anything other than an <strong>entertainment tool<\/strong>, and even so, they are wary of providing their personal data freely in this virtual world.<\/p>\n\n\n\n<p style=\"font-size:15px\">Facebook is no stranger to data concerns. However, with the power of its brand behind virtual worlds, the metaverse could well move quickly from hype to daily reality.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcd1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:15px\">The study was conducted between February 24th and March 1st, 2023, among 1000 respondents above the age of 18 across Belgium, Germany, Spain, France, and the Netherlands. In the study, we surveyed business owners, the public, and marketers with the aim of finding out how people are reacting to the metaverse. The responses are anonymous.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcdf\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_85a79e478f062ec9ca76acd3e1a4095a\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n           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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/telechargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                        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decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/22\/2023\/10\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":883,"template":"","reports_categories":[7,4],"class_list":["post-869","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digital-marketing-strategy-reports","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study: How does the public see the rise of the metaverse?<\/title>\n<meta name=\"description\" content=\"The study conducted among 1000 respondents highlights how the public sees the rise of the metaverse and their thoughts on the virtual world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-general-public\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: How does the public see the rise of the metaverse?\" \/>\n<meta property=\"og:description\" content=\"The study conducted among 1000 respondents highlights how the public sees the rise of the metaverse and their thoughts on the virtual world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/datahub\/reports\/metaverse-general-public\/\" \/>\n<meta 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