How are London businesses leveraging automation in email marketing, and what are the best practices for effective implementation?

Automation plays a crucial role in modern email marketing campaigns, particularly for businesses in London's fast-paced, competitive market. It allows companies to streamline their marketing efforts, improve efficiency, and deliver more personalized experiences to their subscribers. Here's how London businesses are leveraging automation and best practices for effective implementation: Benefits of Email Marketing Automation for London Businesses: Time and resource savings Improved targeting and personalization Increased engagement and conversion rates Better scalability of marketing efforts More consistent brand communication Key Automation Strategies for London Email Marketers: Welcome Series: Automate a series of welcome emails to new subscribers, introducing them to your London-based brand and offerings. Behavioral Triggers: Set up automated emails based on specific user actions, such as abandoned cart reminders or product recommendations. Segmentation: Use automation to segment your list based on subscriber data, allowing for more targeted campaigns. Dynamic Content: Implement dynamic content that changes based on subscriber preferences or behavior. Re-engagement Campaigns: Automatically send re-engagement emails to inactive subscribers to maintain a healthy list. Best Practices for Effective Implementation in London: Practice Description Start Small Begin with one or two automated workflows and gradually expand. Personalization Use subscriber data to personalize content, subject lines, and send times. Testing Regularly A/B test your automated emails to optimize performance. Compliance Ensure all automated emails comply with UK and EU data protection regulations (GDPR). Mobile Optimization Design automated emails for mobile devices, as many Londoners check email on smartphones. Implementing Automation Effectively: Choose the Right Tools: Select an email marketing platform that offers robust automation features suitable for your London business needs. Map Customer Journeys: Understand your customers' interactions with your brand to create relevant automated workflows. Quality Content: Ensure your automated emails contain valuable, engaging content that resonates with your London audience. Monitor and Adjust: Regularly review the performance of your automated campaigns and make data-driven adjustments. Integrate with Other Systems: Connect your email automation with your CRM and other marketing tools for a unified approach. According to a recent study by the UK DMA, automated emails generate 86% higher open rates, 196% higher click rates, and 320% more revenue than standard marketing messages. For London businesses, this translates to significant opportunities for growth and customer engagement. By implementing these automation strategies and best practices, London businesses can create more efficient, personalized, and effective email marketing campaigns. As the digital landscape continues to evolve, leveraging automation will be key to staying competitive in the bustling London market and beyond.

What are the most common email marketing mistakes London businesses make, and how can they avoid them?

London businesses, from startups in Shoreditch to established firms in the City, often encounter challenges with their email marketing efforts. As an expert with over a decade of experience in the London email marketing scene, I've observed several recurring mistakes. Here are the most common pitfalls and how to sidestep them: Neglecting list segmentation: Many London companies blast the same message to their entire email list. Instead, segment your audience based on demographics, behaviour, or preferences. For instance, a West End theatre could separate subscribers into 'musical lovers' and 'drama enthusiasts' for more targeted promotions. Overlooking mobile optimization: With Londoners constantly on the move, mobile-friendly emails are crucial. Ensure your emails are responsive and look great on smartphones. According to a recent study, 60% of email opens in the UK occur on mobile devices. Failing to comply with GDPR: Post-Brexit, London businesses must still adhere to UK GDPR. Always obtain explicit consent before sending marketing emails and provide clear opt-out options. Non-compliance can result in hefty fines from the ICO (Information Commissioner's Office). Ignoring local context: London is a diverse city with distinct neighbourhoods. Tailor your content to reflect local events, cultural nuances, or even area-specific offers. A Notting Hill-based business could reference the famous Portobello Road Market in their emails to increase relevance. Poor subject lines: In a city where professionals receive hundreds of emails daily, your subject line needs to stand out. Avoid clickbait and instead focus on clear, compelling, and concise subject lines. Consider using location-specific keywords like 'London exclusive' or 'Thames-side offer' to pique interest. Inconsistent sending schedule: Londoners appreciate predictability in their busy lives. Establish a consistent sending schedule, but be mindful of timing. For B2B communications, Tuesday to Thursday mornings often work well, as many London professionals catch up on emails during their commute. Neglecting analytics: With the wealth of data available, not tracking email performance is a missed opportunity. Use tools to monitor open rates, click-through rates, and conversion metrics. The average email open rate in the UK is around 18%, so use this as a benchmark for your London campaigns. Lack of personalization: Generic emails won't cut it in a city known for its personalized experiences. Use subscriber data to personalize content beyond just using first names. For example, a London-based travel agency could send tailored suggestions based on a customer's previous bookings or browsing history. Overlooking the power of storytelling: London has a rich history and vibrant present – use this in your email content. Share customer success stories, highlight local partnerships, or narrate your brand's journey in the city. This approach can significantly boost engagement and foster a stronger connection with your London audience. Failing to optimize for dark mode: With many Londoners working late or commuting in the early hours, dark mode usage is on the rise. Ensure your email designs look great in both light and dark modes to cater to all preferences and viewing conditions. By avoiding these common mistakes, London businesses can significantly improve their email marketing effectiveness. Remember, the key is to provide value, respect your subscribers' preferences, and stay attuned to the unique pulse of London's diverse and dynamic market. Regular testing and optimization of your email strategies will help you stay ahead in this competitive landscape.

Top Email Marketing Agencies in London

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Elevate your digital communication strategy with London's premier email marketing agencies and consultants. Our curated selection features experienced professionals adept at crafting compelling campaigns that drive engagement and conversions. Explore each agency's portfolio and client testimonials to gauge their expertise in email automation, list management, and personalized content creation. Whether you're a startup looking to build your subscriber base or an established brand aiming to optimize your email performance, you'll find specialists to meet your needs. Sortlist allows you to post your specific project requirements, enabling London's top email marketing talents to reach out with tailored solutions that align with your business goals and target audience. Discover the power of effective email marketing to boost your ROI and strengthen customer relationships.

Top Featured Email Marketing Agencies

UAATEAM LLC
4.9
(36 reviews)
🏆 Best rates for Sortlist users 🏆
Recommended
Top awarded
We offer digital marketing services to firms who wish to maximize their internet marketing efforts. Based on your project and objectives, we can provide complicated or simple consulting services. ⭐️ SEM (PPC) management - your advertisements will be displayed above the organic search results in most major web search engines based on the keywords you specify. ⭐️ SEO management - we will optimize your website or application to rank higher in search engine results. ⭐️ Email marketing - we'll enhance your brand's revenue and user engagement. Promotional emails, welcome series, and cart abandonment ⭐️ Social Media Marketing (SMM) - we'll advertise your company on social networks and enhance audience interaction. We will collaborate with influencers to increase brand awareness and sales. ⭐️ CRO (Conversion Rate Optimization) - we will analyze your data and raise the conversion rate of your website or advertising campaigns without increasing your budget. Our company is a Google Premier Partner and Meta Marketing Partner. We are also partners with such services as Shopify, Klavuyo, Mailchimp, and TikTok, indicating that our qualifications are of the greatest level. We are experts in the following: Pay per click: Google Ads, BingAds, Facebook/Instagram ads, TikTok advertising, Pinterest advertising, Twitter advertising, Google Merchant Center, Programmatic, Quora ads, Yelp, Amazon ads. SEO : on-page SEO, off-page SEO, local SEO, technical SEO, Linkbuilding, PBN building. Social Media : influencers marketing, Instagram, Facebook, Twitter, TikTok, Linkedin, Pinterest, Social media strategy, social media content, UGC. Email marketing : automated flows, promo campaigns, Klaviyo, Mailchimp, Sendgrid, Sendpulse, Omnisend. Conversion Rate Optimization: Google Optimize, Google Analytics, heatmaps, UI/UX optimization, A/B testing. Contact us immediately to discuss your online advertising idea.
7 works in Email Marketing
Located in Kharkiv, Ukraine
From €650 for Email Marketing
Worked in Automotive (+14)
Speaks English, Russian(+2)
51-200 members
TLMT®
(0 review)
Inspired by marketing
Top awarded
Why settle for uninspiring marketing efforts and lacklustre results? TLMT® is a full-service digital marketing agency based in the UK, focused on creating impactful, ROI-driven strategies. From increasing your brand’s online visibility to driving tangible results, we’re here to transform how you connect with your target audience. Our expertise spans SEO services, Web development, Digital Marketing Services, and integrated marketing solutions. Whether you’re looking to dominate national markets, expand internationally or improve local reach, our tailored strategies position your business for success in a competitive market.
2 works in Email Marketing
Located in Essex, United Kingdom
From €1,000 for Email Marketing
Worked in Sports (+4)
Speaks English
11-50 members

All Email Marketing Consultants in London

IBT
(0 review)
Award Winning BPO Company
IBT is an end-to-end BPO [Business Process Outsourcing] Services provider & well established Company based in Dubai, UAE. IBT is one of the fast growing companies in UAE with over 600+ qualified professionals. We strive to build long term relationships based on mutual trust resulting from meeting customer expectations. IBT delivers digital transformation and end-to-end Outsourcing services from ideation to execution, facilitating over 1000+ enterprise clients to outperform the competition. “Born digital,” IBT takes an agile, synergetic approach to devising customized solutions across the digital value chain. Our broad expertise in Technology and Outsourcing makes your business more Profitable & Productive. Whether you need to drive your business more efficiently or expedite revenue growth, we can get you there. IBT empowers global enterprises to address a twin mandate: to make their present operations as productive and cost-effective as viable and to fund innovation to unleash new potential across their organizations. What makes IBT unique is our intelligence to help clients meet both these challenges. We help them intensify productivity by ensuring that essential business functions work speedier, cheaper and better. And, our capability to conceptualize, engineer and implement new and expanded capacities allows clients to remodel legacy models to take their business to the next level.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
201-500 members
Exposure
(0 review)
We are an independent communications agency. We deal in creative solutions to business challenges, crafting campaigns and content that work exceptionally hard to convey brilliant ideas with passion...Making brands culturally relevant since 1993
Looking for work in Email Marketing
Located in Gainesville, United States
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
51-200 members
Marketing Graham
(0 review)
Freelance B2B marketing consultant and fractional CMO. FCIM qualified. Check my case studies, testimonials and B2B marketing tips.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
PwC
(0 review)
At PwC, our purpose is to build trust in society and solve important problems.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
Unstuck Agency
(0 review)
Our mission is to help B2B businesses reach their full potential using cutting-edge lead generation techniques.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
MTS Media
(0 review)
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
Success with Systems Ltd
(0 review)
We are London's leading digital marketing agency, offering SEO, PPC, email, and LinkedIn marketing services through a team of highly qualified and experienced experts.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
Inspires Marketing Ltd.
(0 review)
Clients love this Marketing Consultant based in South West London. Impressive expertise brings solid revenue-generating marketing strategies to life.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
WSI Digital Advisors
(0 review)
WSI Digital Advisors are part of a global network of digital marketing consultancies. We've helped 100,000 businesses solve their digital marketing problems.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
FRANÇOIS DAUBA
(0 review)
Digital web design agency in London. Experts WooCommerce & Shopify web designers. Ecommerce Web Design Agency & Digital Marketing Agency.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Digital Planet
(0 review)
360' Digital Marketing Agency is your one-stop solution for all your digital needs.
We are creative thinkers, idea generators, change leaders, problem solvers, and dream weavers who live and breathe creativity. In fact, in the digital world, we are everything our clients need us to be. We exist to satisfy the digital needs and solve the digital problems of our clients. Digital Planet is your one-stop solution for all your digital needs be it creating a website from the scratch, hosting an application on cloud servers, or building a community around your brand on social media platforms. Digital Planet is not just another company that is all words and no actions. We let businesses focus on their core competencies by creatively solving all their digital needs. Digital Planet is the name of an idea, a completely different planet that came into being due to the evolution of binaries. In the world full of 0s and 1s, where everything seems super complicated, Digital Planet is helping clients across the world to make sense of it.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
11-50 members
Summon Digital
5
(1 review)
Summon® are a Digital Marketing Agency based in London
We're a team of digital experts providing services including PPC, SEO, Programmatic, Content, Paid Social & CRO. We’re based in London but work closely with marketing clients to target consumers in the UK and abroad. We started with the aim of giving clients more control and a clearer understanding of their digital activity, and we continue to apply those values. When working with us, you won’t have to worry about the overuse of digital industry jargon. Instead, we focus on creating real relationships and getting to know your business so that we can tailor our approach, work efficiently and grow your brand. As a results-driven agency, performance is at the heart of everything we do. It’s also our mission to keep delivering transparency to help you measure the true success of your digital activity. We can help you make the media decisions that will transform your online presence and deliver the results that matter.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Worked in Household Products
Speaks English
1-10 members
The Good Marketer
5
(1 review)
We're a Marketing Agency which works with SMEs
The Good Marketer is a Digital Marketing Agency based in London which works with SMEs; helping them grow, expand and reach new heights in the digital space. As a small business ourselves, we understand that yours is your baby - your pride and joy. That’s why we make it our mission to take on your vision for the future and act as an extension of your team. Whether you already know a fair bit about marketing or very little at all, when you choose The Good Marketer, you choose a growing team of highly-skilled, knowledgeable and passionate individuals. And it’s with that skill, knowledge and passion that we can help you build your business from the ground up using the most fruitful and relevant marketing channels available be that Facebook, Email, Google or anything else in between. "Brilliant service provided by a respectful, efficient and effective team. David has done an excellent job of creating our ads and keeping us updated with our progress. Tom and David are still managing my ads today and I will be keeping them on board for a very long time. Thank you!" Chris Binks, Director @ BAF Motorsports
Looking for work in Email Marketing
Unknown location
Budget on request
Worked in Media
Speaks English
11-50 members
BDE Design
(0 review)
Creative website design solutions to help you grow and market your small business. Experienced designers working with UK companies since 2005.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
SF Digital Studios
(0 review)
SF Digital Studios is a digital marketing agency that offers video marketing and Google Ads management services and a host of other online marketing services. Call 01525 850795.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Style Factory Productions
(0 review)
One of the web's leading blogs on e-commerce and how to grow an online business.
Style Factory offers expert ecommerce reviews, email marketing advice, plus essential tips on SEO and how to run your own business.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
11-50 members
Upbeat Agency
(0 review)
Hey there. We're Upbeat 👋 Your new favourite digital marketing agency.
Hey there. We’re Upbeat 👋 We’re a fun, friendly, results driven DTC marketing agency that specialises in helping businesses to grow their leads, sales and brand using online marketing. If you’re struggling to find the time, resources, and expertise to run effective marketing campaigns, we’re here to help. Partner with us and you’ll immediately unlock a wealth of paid media knowledge, strategic thinking, and in-depth marketing know-how. 🏆 Social Media Social media has become a staple in the modern-day marketing plan and our team come well experienced and well equipped to help you tap into all channels. Whether that’s driving brand growth on TikTok, producing sales from Google, or increasing your following on Twitter. 📱Paid Social Tap into the incredible power of paid social advertising across a wide range of networks. Our team of media buyers are incredibly skilled at developing successful campaigns, driving growth, and scaling up sales. 🥇 Paid Search Google remains to be one of the most progressive, reliable, and profitable channels for a lot of brands. With increased ad placements, clever algorithm updates and increased market dominance, this channel needs to be part of your marketing arsenal. 🎨 Content Production Our team of in-house content creators have a wide range of skills, experience and knowledge when it comes to producing content that’s right for your brand. Whether that’s performance-based ad creatives, social media videos, the latest TikTok trends, graphics for Pinterest or engaging Tweets.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
11-50 members
Open House Media
(0 review)
Increase your revenue! We are a full-service Klaviyo Email Marketing and SMS Agency successfully helping eCommerce businesses grow. Get A Quote Now!
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
MailBakery
(0 review)
MailBakery is a Dedicated Service to Custom Design and Code of Email Marketing Templates and ESP integration. Find Out More...
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
Yay!Starter Marketing
(0 review)
B2B digital marketing services for Edtech, Fintech and Cleantech businesses.
London-based marketing agency as featured in The Sun and Business Mondays. Yay!Starter Marketing delivers marketing and digital services enabling growth. We work with start-ups and scale-ups in a variety of sectors. Check out the website for more information and send us a direct message. Delivering results with your best interests at heart! 🧡
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
SalesGenomics
(0 review)
Proven, affordable digital ad packages for founder-led ecommerce websites
At SalesGenomics, we have a proven formula for executing effective, efficient ecommerce ad campaigns with an average improvement of 30% - 50% in sales within the first 3 months. We are Meta ads experts, as well as Google and Shopify Partners. As we’re operating in a 100% remote model, you can rest assured that you’ll get the most bang for your buck. We successfully compete on value with the biggest industry players and, thanks to zero overhead costs, you get the best price-to-value ratio. So, are we the right marketing partner for you? If you answer yes to 3 or more of the statements below, give us a call and let’s talk! You make $15k or more in monthly online revenue and have your own product inventory You are tired of spreading yourself thin and want to stay focused on your business vision You feel overwhelmed by the fast-changing marketing landscape, making it hard to tell whether a drop in performance is a global phenomenon or your assets need some improvement You want to outsource your ad strategy, campaign development and management so you can focus on what you do best (and you’ve been burned before by a partner who overpromised and under-delivered) You want transparent, actionable reporting so you can see at a glance how your program is performing You are ready to team up with a marketing partner you can trust, with reasonable, simple pricing and a clear plan of action to get you the results you want. If you want to see if we’re a good fit for you, let’s talk! Just click right here and pick a slot that works best for you.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
11-50 members
Vooba
(0 review)
A fresh thinking #DigitalAgency providing results-orientated marketing strategies 👋
We're a creative, modern, fresh-thinking digital marketing agency with a passion for all things digital: Our mission is to provide high quality, results-orientated digital marketing strategies, designed to meet our clients key objectives. Whilst we're based in rural West Sussex, we deliver campaigns to the UK and EU. Each campaign is managed by dedicated consultants who will work with you for the duration. Our small agency vibe, and core values enable us to remain approachable, motivated and transparent.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Tusko Agency
(0 review)
We are an award-winning Creative Agency based in Bristol and London specialising in Content, Web, Branding and Digital Marketing.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
MAD
(0 review)
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Said Digital - Digital Agency, London
(0 review)
A digital agency bringing together the best minds in marketing to help brands speak to more people
Said Digital helps your brand speak to more people efficiently. We provide direction and drive results for digital marketing and social marketing goals and campaigns. We're a team of digital marketing experts with years of experience across a range of industries.
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
1-10 members
Eight Wire
(0 review)
Full service creative marketing agency based in Cornwall
Eight Wire is a full-service marketing, branding, web development and graphic design agency based in Falmouth, Cornwall with clients across the UK.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
optimyzd
(0 review)
We strive to provide a best in class service to our partners. PPC, Social Media, Video Advertising and more.
Let us help reach your potential customers across search, display, social, shopping, streaming and more. Google & Facebook Ads Partner Agency
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
SGS
(0 review)
When you need to be sure
Our value to society is enabling a better, safer and more interconnected world.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
10001+ members
Click.in
(0 review)
Free online Indian classifieds. Sell, Buy, Find - faster and easier: flats, apartments, houses, PG, jobs, IT jobs, BPO jobs, cars, used cars, used bikes, motorcycles, mobiles, computers, tuition.... - click.in
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Fabrik Brands
(0 review)
We make. We build. We shape. We craft.
Fabrik Brands— Creative Industry We’re specialists. We’ve developed deep expertise in core areas of communication: branding, naming, digital media and design for print. These key disciplines are central to brand-building and brand development. We don’t dabble in other areas or spread our talents too thinly. We’re wary of diluting our abilities. In our chosen fields, our skills and commitment run deep. This specialisation reflects a basic truth of creativity. No one can be good at everything. In our experience, ‘one-stop shops’ often sell faulty goods. Fabrik rolled-off the production line in 1995. Since then, we’ve worked with an eclectic mix of clients including: AXA, Affinity Sutton, Skype, Birkbeck – University of London, Sony, Aviva, The BBC, MTV, Goldsmiths, AstraZeneca, The Royal Society and Johnson & Johnson. Proud of our reputation for being a specialist, rather than a generalist, we welcome visitors to our factory-floor. No hard hat needed. To arrange a tour, please call +44 (0) 7336 1388 or visit www.fabrikbrands.com
Looking for work in Email Marketing
Unknown location
Budget on request
Works in multiple industries
Speaks English
11-50 members
KOTA
5
(1 review)
Rebel against boring
We’re a team of talented creatives who live and breathe great design. We’re not just crowd-pleasers who take instructions, we’re artists who take inspiration from the wider creative world of music, film, fashion, and art. By soaking up popular culture, sharing new ideas and staying on the pulse of the latest trends, we develop brands, design websites and deliver campaigns that break the mould, and fight back against boring. You'll find our team working across; Website Design & Development: Crafting responsive, search engine-friendly websites with instant impact, impressing users and effectively positioning your brand. Branding: Using strategic thinking to develop your brand positioning and identity, from logo and visuals, to engaging tone of voice. Digital Marketing: Delivering effective digital strategies and eye-catching online marketing campaigns that earn attention, spark emotion and increase conversions.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Worked in Restaurants
Speaks English
11-50 members
Streets Marketing Agency
(0 review)
Marketing Strategy, digital marketing strategy, digital marketing, advertising, design, content
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
SEO Moves
(0 review)
SEO Moves are an award winning leading organic SEO Company in the UK, delivering exceptional results for our clients. Request a free site audit today.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Growth by Design
(0 review)
Moving your business from marketing average to marketing great - to enable greater business success for you!
Are you getting the most out of your marketing? Growth By Design are a small business marketing agency that can help you maximise results!
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
RGA
(0 review)
We design businesses and brands for a more human future.
R/GA is a global digital product and marketing company that harnesses design, technology, data, and creative strategy to generate new value for brands and their consumers.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Worked in Clothing & Accessories
Speaks English
1001-5000 members
Hedgehog Digital
(0 review)
Digital Marketing powered by Search.
Hedgehog, a digital marketing agency for the modern age. Specialising in SEO, Web Design, Content and Digitial PR.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
11-50 members
Varn
(0 review)
SEO Specialists * Technical SEO * Off-Page SEO * AI & Data Analytics * Paid Media & Social
Varn is a specialist SEO Agency. Experts in search, digital marketing, analytics, content & paid media. Delivering ROI & website rankings >>
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
11-50 members
Internet Consultancy
(0 review)
Award winning full service creative digital marketing agency specialising in search, design and lead generation.
Creative digital marketing agency in Southampton, Hampshire offering web design, graphic design, SEO, copywriting, branding, PPC, PR and lead generation.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
51-200 members
DUO Digital - Web Design & SEO Middlesbrough
(0 review)
DUO Digital is an independent digital marketing agency in Middlesbrough. Specialising in SEO & Web Design. UK Wide!
DUO Digital - Independent Digital Marketing Agency in Middlesbrough. SEO & Web Design. UK Wide Clients. 5* Feedback. Results Driven. Connect with us >>
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members
Apollo
5
(1 review)
Helping sales teams find their ideal buyers and convert them into customers.
Apollo.io combines a buyer database of over 250M contacts and powerful sales engagement and automation tools in one, easy to use platform. Trusted by over 160,000 companies including Autodesk, Rippling, Deel, Jasper.ai, Divvy, and Heap, Apollo has more than one million users globally. By helping sales professionals find their ideal buyers and intelligently automate outreach, Apollo helps go-to-market teams sell anything. In the last year, we’ve grown ARR 3x, quadrupled our active users, and closed a $110M Series C led by Sequoia Capital in March of 2022. This year, we continue to grow faster each month with record months of sales and added ARR.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
501-1000 members
WFMA agency
(0 review)
WFMA is an omnichannel digital marketing agency in London offering digital marketing, ecommerce optimization & strategic marketing services.
Looking for work in Email Marketing
Unknown location
From €1,000 for Email Marketing
Works in multiple industries
Speaks English
1-10 members

5 67

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Insights from a Local Expert: Email Marketing in London

Awards and Achievements in the London Scene

In the bustling business hub of London, Email Marketing Agencies have been consistently recognized for their innovative campaigns and client success stories. The local scene brims with accolades such as the prestigious DMA Awards, where many agencies have demonstrated their prowess by securing top honors for their creative and effective email marketing strategies.

Client Success Stories

London's email marketing specialists have an impressive roster of clients, including major retail brands, financial institutions, and burgeoning tech startups. These agencies have engineered successful campaigns with remarkable open and conversion rates, significantly boosting client revenues and brand engagement.

Budget Considerations for Email Marketing

Understandably, budget is a critical factor when it comes to choosing the right agency. In London, the spectrum of email marketing solutions means that services can be tailored to different financial thresholds:

Small Businesses: Starting packages for basic yet impactful email campaigns can range from £1,000 to £5,000. These solutions often include template designs and campaign analytics.
Mid-Sized Enterprises: More comprehensive strategies, including automation and advanced segmentation, typically range between £5,000 and £20,000.
Large Corporations: For bespoke, large-scale campaigns integrating multiple digital channels, costs can start from £20,000 and ascend based on the campaign complexity and ongoing management.

It's advisable for businesses to clearly define their marketing goals and customer engagement objectives to align with the best-suited email marketing expertise within budget constraints.

Leveraging Local Talents

London's diverse talent pool in digital marketing allows businesses to work with agencies that have specific strengths in email marketing. Whether needing a generalist approach or specialized services such as behavioral targeting or personalized content, London’s agencies offer a wealth of options.

With 167 projects showcased and 117 client reviews, businesses seeking email marketing services have access to a broad and accomplished range of providers who are ready to cater to various needs and budgets. Tapping into this proven expertise can significantly enhance your company’s engagement with current and potential customers.

Summary

As London continues to thrive as a center for marketing excellence, the effectiveness of partnering with a local email marketing agency cannot be overstated. With a strong track record of successful campaigns, considerable industry recognition, and a versatile array of service providers, London remains a vibrant landscape for any business aiming to boost their email marketing efforts.

Written by Ray Baijings Sortlist Expert in LondonLast updated on the 19-03-2025

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Frequently Asked Questions.

In London's fast-paced business environment, optimising email designs and content for mobile devices is crucial for improving user experience and achieving better campaign results. Here are some best practices to consider:

1. Responsive Design

Implement responsive design techniques to ensure your emails look great on all devices. London's professionals are often on the go, so your emails should adapt seamlessly to various screen sizes.

2. Concise Content

Keep your content brief and to the point. Londoners are busy and often check emails while commuting on the Tube or between meetings. Use short paragraphs, bullet points, and clear headings to improve readability.

3. Mobile-Friendly CTAs

Design call-to-action (CTA) buttons that are easily tappable on mobile devices. Aim for a minimum size of 44x44 pixels to ensure they're finger-friendly.

4. Optimise Subject Lines

Craft concise subject lines that are effective on mobile screens. Aim for 30-40 characters to ensure they don't get cut off on smaller devices.

5. Use Single-Column Layouts

Single-column layouts work best for mobile viewing. They're easier to read and require less resizing or scrolling.

6. Optimize Images

Use compressed images to ensure fast loading times, especially important for London's varying mobile network speeds. Include alt text for images in case they don't load.

7. Test Across Devices

Test your emails on various devices and email clients popular in London, such as iPhones, Android devices, and tablets.

8. Prioritize Content

Place the most important information at the top of the email. This is particularly crucial for London's time-pressed professionals who may not scroll through entire messages.

9. Use Legible Fonts

Opt for sans-serif fonts that are easy to read on small screens. A minimum font size of 14px for body text is recommended.

10. Implement AMP for Email

Consider using AMP (Accelerated Mobile Pages) for Email to create more interactive and engaging mobile experiences, a trend gaining traction in London's tech-savvy market.

Element	Recommendation
Email Width	600px maximum
Font Size	14-16px for body, 22-24px for headlines
CTA Button Size	Minimum 44x44 pixels
Image-to-Text Ratio	80% text, 20% images

By implementing these best practices, companies in London can significantly improve their email marketing performance on mobile devices. Remember, with 55% of email opens occurring on mobile devices in the UK (source: Litmus, 2023), optimising for mobile is not just a nice-to-have—it's essential for success in London's competitive digital landscape.

Automation plays a crucial role in modern email marketing campaigns, particularly for businesses in London's fast-paced, competitive market. It allows companies to streamline their marketing efforts, improve efficiency, and deliver more personalized experiences to their subscribers. Here's how London businesses are leveraging automation and best practices for effective implementation:

Benefits of Email Marketing Automation for London Businesses:

Time and resource savings
Improved targeting and personalization
Increased engagement and conversion rates
Better scalability of marketing efforts
More consistent brand communication

Key Automation Strategies for London Email Marketers:

Welcome Series: Automate a series of welcome emails to new subscribers, introducing them to your London-based brand and offerings.
Behavioral Triggers: Set up automated emails based on specific user actions, such as abandoned cart reminders or product recommendations.
Segmentation: Use automation to segment your list based on subscriber data, allowing for more targeted campaigns.
Dynamic Content: Implement dynamic content that changes based on subscriber preferences or behavior.
Re-engagement Campaigns: Automatically send re-engagement emails to inactive subscribers to maintain a healthy list.

Best Practices for Effective Implementation in London:

Practice	Description
Start Small	Begin with one or two automated workflows and gradually expand.
Personalization	Use subscriber data to personalize content, subject lines, and send times.
Testing	Regularly A/B test your automated emails to optimize performance.
Compliance	Ensure all automated emails comply with UK and EU data protection regulations (GDPR).
Mobile Optimization	Design automated emails for mobile devices, as many Londoners check email on smartphones.

Implementing Automation Effectively:

Choose the Right Tools: Select an email marketing platform that offers robust automation features suitable for your London business needs.
Map Customer Journeys: Understand your customers' interactions with your brand to create relevant automated workflows.
Quality Content: Ensure your automated emails contain valuable, engaging content that resonates with your London audience.
Monitor and Adjust: Regularly review the performance of your automated campaigns and make data-driven adjustments.
Integrate with Other Systems: Connect your email automation with your CRM and other marketing tools for a unified approach.

According to a recent study by the UK DMA, automated emails generate 86% higher open rates, 196% higher click rates, and 320% more revenue than standard marketing messages. For London businesses, this translates to significant opportunities for growth and customer engagement.

By implementing these automation strategies and best practices, London businesses can create more efficient, personalized, and effective email marketing campaigns. As the digital landscape continues to evolve, leveraging automation will be key to staying competitive in the bustling London market and beyond.

London businesses, from startups in Shoreditch to established firms in the City, often encounter challenges with their email marketing efforts. As an expert with over a decade of experience in the London email marketing scene, I've observed several recurring mistakes. Here are the most common pitfalls and how to sidestep them:

Neglecting list segmentation: Many London companies blast the same message to their entire email list. Instead, segment your audience based on demographics, behaviour, or preferences. For instance, a West End theatre could separate subscribers into 'musical lovers' and 'drama enthusiasts' for more targeted promotions.
Overlooking mobile optimization: With Londoners constantly on the move, mobile-friendly emails are crucial. Ensure your emails are responsive and look great on smartphones. According to a recent study, 60% of email opens in the UK occur on mobile devices.
Failing to comply with GDPR: Post-Brexit, London businesses must still adhere to UK GDPR. Always obtain explicit consent before sending marketing emails and provide clear opt-out options. Non-compliance can result in hefty fines from the ICO (Information Commissioner's Office).
Ignoring local context: London is a diverse city with distinct neighbourhoods. Tailor your content to reflect local events, cultural nuances, or even area-specific offers. A Notting Hill-based business could reference the famous Portobello Road Market in their emails to increase relevance.
Poor subject lines: In a city where professionals receive hundreds of emails daily, your subject line needs to stand out. Avoid clickbait and instead focus on clear, compelling, and concise subject lines. Consider using location-specific keywords like 'London exclusive' or 'Thames-side offer' to pique interest.
Inconsistent sending schedule: Londoners appreciate predictability in their busy lives. Establish a consistent sending schedule, but be mindful of timing. For B2B communications, Tuesday to Thursday mornings often work well, as many London professionals catch up on emails during their commute.
Neglecting analytics: With the wealth of data available, not tracking email performance is a missed opportunity. Use tools to monitor open rates, click-through rates, and conversion metrics. The average email open rate in the UK is around 18%, so use this as a benchmark for your London campaigns.
Lack of personalization: Generic emails won't cut it in a city known for its personalized experiences. Use subscriber data to personalize content beyond just using first names. For example, a London-based travel agency could send tailored suggestions based on a customer's previous bookings or browsing history.
Overlooking the power of storytelling: London has a rich history and vibrant present – use this in your email content. Share customer success stories, highlight local partnerships, or narrate your brand's journey in the city. This approach can significantly boost engagement and foster a stronger connection with your London audience.
Failing to optimize for dark mode: With many Londoners working late or commuting in the early hours, dark mode usage is on the rise. Ensure your email designs look great in both light and dark modes to cater to all preferences and viewing conditions.

By avoiding these common mistakes, London businesses can significantly improve their email marketing effectiveness. Remember, the key is to provide value, respect your subscribers' preferences, and stay attuned to the unique pulse of London's diverse and dynamic market. Regular testing and optimization of your email strategies will help you stay ahead in this competitive landscape.