Comprehensive guides and tips for getting started in marketing.
25 March 2024 ∙ 30 minutes of reading time
This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]
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21 February 2024 ∙ 10 minutes of reading time
Keeping users engaged with mobile apps can be a tall task, especially when there are other apps vying for their attention. That’s why you need a mobile app engagement strategy. 90% of users who engage with an app tend to stick around. And 8 in 10 people will pay extra for an engaging experience. Check […]
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22 January 2024 ∙ 12 minutes of reading time
With every passing year, the attention span of customers is reducing, too. For instance, a few years ago, people used to wait for 12 seconds, at least. Now, they switch their interest in just 8 seconds. And why not? Technology is evolving; there are new apps launched every day, and smartphones are getting better. Also, the […]
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13 December 2023 ∙ 8 minutes of reading time
The internet is an information-overloaded space. In such a scenario, grabbing eyeballs towards your business can be difficult. In that situation, logos serve as visual ambassadors that cement brand identities in our client’s minds. So how to design a logo? It takes an individual just seven seconds on average to form an opinion about a logo design. […]
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11 October 2023 ∙ 11 minutes of reading time
In an era where consumers wield the power of choice, their preferences and experiences are of ultimate importance. User experience encompasses every touchpoint a user has with a brand, from the first contact to the final interaction. As businesses vie for consumer loyalty in a competitive market, delivering an exceptional UX has become a critical […]
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24 May 2023 ∙ 9 minutes of reading time
In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]
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23 January 2023 ∙ 8 minutes of reading time
Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business. In this guide, we will explore vital components of successful client data management and the advantages of […]
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21 February 2024 ∙ 10 minutes of reading time
Keeping users engaged with mobile apps can be a tall task, especially when there are other apps vying for their attention. That’s why you need a mobile app engagement strategy. 90% of users who engage with an app tend to stick around. And 8 in 10 people will pay extra for an engaging experience. Check […]
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29 January 2024 ∙ 11 minutes of reading time
From the moment people wake up, they are constantly bombarded with different services and products across devices and in real life. In fact, this continues to happen till they go to sleep. This shows that the market is anything but easy to establish a new business. However, just because the competition is tough doesn’t mean […]
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15 January 2024 ∙ 10 minutes of reading time
Rebranding is a strategic tool that can reshape identities for enhanced relevance and resonance. It can pump up the fortunes of a brand. There are many reasons to go for rebranding – from a sagging market presence to shifts in business strategies. This way, we see that the triggers for rebranding are nuanced. Reasons behind […]
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27 March 2024 ∙ 10 minutes of reading time
The first thing that crosses our minds when imagining a telecom company is heavy infrastructure. And why not? That is what we have been seeing for years. There are huge towers, data centers, transmitters and whatnot! But, in recent years, even telcos are making a shift from physical infrastructure to digital, cloud-based applications. For instance, […]
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11 March 2024 ∙ 13 minutes of reading time
We live in a world that is continuously evolving and embracing digitisation to streamline processes. Hence, it is only normal for firms to embrace this shift, too. After all, following the trend is key to survival and growth! So how do you develop the perfect digital transformation strategy? As per reports, 92% of companies are already chasing digital […]
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19 December 2023 ∙ 9 minutes of reading time
The holiday season is upon us once more. Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones. While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]
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22 April 2024 ∙ 8 minutes of reading time
The main goal of any enterprise is to expand globally. Yet, with that, they face the challenge of dealing with different cultures. So, cultural diversity is important for a company’s success in new markets in global PR. It affects: So, it’s crucial to understand and handle these cultural differences well for your company to grow […]
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15 April 2024 ∙ 9 minutes of reading time
Introduction For a successful public relations campaign, it’s really important to know if your efforts are working well. But how do we know this? That’s where metrics and analytics come in. They help us understand how effective our PR campaigns are so we can make them even better and show our bosses the results. Let’s explore […]
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8 April 2024 ∙ 14 minutes of reading time
Do you have a new story to share or perhaps wish to get the word out for your new product? Consider a media pitch. It is the art of getting a journalist or an editor interested in your news and enticing them to cover it. This, in turn, helps you obtain the relevant media coverage. […]
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