Färm

New Balance

Nespresso

Blizzard

Adobe

Audi

Estee Lauder

United Kingdom

Advertising

Artificial Intelligence

Audio Production

Blockchain Development

Branding & Positioning

Cloud Consulting

Community Management

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Copywriting

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Web analytics/Big data

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iCrossing is a digital agency that works with businesses to create a real step-change. Setting it apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients. iCrossing delivers Change. Made Simple.

iCrossing

Plymouth

Digital Transformation

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Digitale Transformation

Digitalised

Stratégie digitale complète et multi-leviers

Stratégie online

Eli5 Product Studio

We understand the importance of providing personalised care for patients in the healthcare system. We’re proud to have worked on Pacmed, a solution that helps healthcare providers make data-driven decisions. By combining medical expertise with machine learning and analysing vast amounts of data, Pacmed can predict the optimal moment for patients to be discharged from the ICU. One of the main challenges in determining discharge time is the sheer amount of data that needs to be analysed - a single patient in the ICU generates around 30,000 data points per day. To address this, we built an algorithm that predicts the probability of a patient being readmitted or dying within seven days of discharge, with accuracy in line with scientific research. This information is presented in a clear and intuitive dashboard so that doctors can make better-informed decisions.

AI decision making tool for intensive care

Putting Digital at the Centre

England

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