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Welcome to Turnstyle Media. We are a strategic creative communications based in London, UK.  We're here to help brands connect with consumers and sports fans across the world through the power of athletes.

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AND THE NEW

We were selected by Kickoff By Zuju to drive both the brand launch and ongoing marketing strategy and delivery for their new football mobile game. With their partnership with Cristiano Ronaldo in place, our marketing strategy focused on three key areas: (1) turning an app into a brand, (2) driving reach and relevance amongst targeted audience groups, and (3) building community and habitual gameplay to drive daily active player base amongst football-loving mobile gamers.To best tell this story, we developed the brand mantra of “Play Every Moment”. To build brand fame, we worked with Ronaldo on the brand launch campaign – creating a tongue-in-cheek creative concept and capturing a suite of assets for different treatments and assets for every stage of the funnel. In addition, we leveraged an army of influencers, micro creators and communities across key markets to play, stream and share the game – designed to be played as you watch a real life football match. With the Play Every Moment narrative, the brand campaign, ongoing social content, community management, paid media execution, and influencer management we successfully launched Kickoff By Zuju to market in a big way.

Launching A Mobile Game With Cristiano Ronaldo

The British Basketball League’s ambition was to become one of the best basketball leagues in the world. With new investment to meet this ambition, the League needed to relaunch the new season in a way that both engaged the current community on a deeper level than ever before and attracted new fans in the process.With only six weeks until season tip-off in September 2022 and a huge campaign to plan and execute, including Sky Sports TVC slots, the League turned to AND THE NEW to bring the dream to life and drive viewership across all platforms. Leading across all creative development, paid media strategy and execution, and social media strategy and execution for the entire season, we succeeded in making this the most successful and viewed BBL season in decades!In addition to social and campaigns, we lead the charge on performance marketing for the season across direct ticket sales, content boosting, and sponsorship campaign paid media.

Launching The 2022/23 Basketball Season

AND THE NEW were selected by the FIA in March 2024 following a competitive pitch process to support the growth of their core content channels (namely YouTube, Instagram and TikTok) via the creation of a new content strategy and implementation across their entire series portfolio from Formula E and Formula One to WEC, WRC, Drag Racing, Truck Racing and more.At the heart of the strategy was to both celebrate the unsung heroes from all corners of the motorsport world, and to inspire the next generation to engage with motorsport on a deeper level. Through our creative treatment, we prioritised two core aspects: 1) stories that would engage new audiences which they may not have seen/heard before, and 2) showcasing these stories in ways we know different audiences want to watch and engage. For the FIA this was a whole new approach, leaning into creative and trending treatments.

YouTube and Social Media Marketing For The FIA

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