Square Marketing Success Story
We introduce agencies to Square Marketing.
Here is their story.
Project: Digital Strategy
Budget: €
We have more than 20 clients we wouldn't have without Sortlist
Could you introduce yourself and your company?
I am Nicola Sbarin, General Manager and Co-founder of Square Marketing, a digital marketing agency based in Verona, Milan and Dubai. We are skilled in project management and have expertise in balancing performance, design, communication, and strategy.
What challenges did Square Marketing face when opening a new branch?
We faced significant challenges when we opened a new branch of our company in the UAE. Our biggest challenge was to find new clients and establish ourselves in the new market. Though we were an established company in Italy, we pretty much had to start from scratch in the UAE, especially considering we had only one salesperson there.
How did your company find Sortlist and what impact did listing on it have?
We found Sortlist by searching for services related to ours, and we often found Sortlist ranking first. After deciding to list on it, we immediately started receiving opportunities within our target market. Even large companies that wouldn't have connected with us in the past started to reach out. The visibility we gained from our website and the opportunities from Sortlist significantly contributed to our growth.
Can you describe the benefits of using Sortlist for lead generation and entering new markets?
Sortlist has made our lead generation more predictable and allowed us to optimize every touchpoint in our pipeline, which has increased our conversion rate. On average, we receive 25 opportunities per month, split between Italy and the Middle East. We've seen a good return on our Sortlist investment, with a ratio of 1 to 7 compared to Google, Meta or LinkedIn campaigns. The best part is that we're achieving similar results without extra effort. Furthermore, Sortlist provided us with an opportunity to enter a new market without requiring large investments.
Would you recommend Sortlist to other businesses looking to grow?
I would definitely recommend Sortlist to others, but I'd advise not just to join but to invest effort and budget to make it an integral part of your strategy.
How would you describe Sortlist in three sentences?
Sortlist's predictability is super important for us and was instrumental in helping us enter a new market. It's an effective platform for optimizing lead generation while minimizing effort. In short, Sortlist makes growth goals achievable.
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