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AND THE NEW

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Greater London, United Kingdom
The go-to creative digital agency for sports, entertainment and gaming.
THIS IS SOCIAL-FIRST STRATEGIC MARKETING. AND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities. We were created for the culturally-connected world and leverage the power of social media and content to build loyal fanbases, engage communities, and increase the commercial opportunity for our clients' businesses. Everything we do for our clients is driven by the insights we draw, the development of human truths, and clear creative production plans to bring our strategies to life. In short, we help brands build relevance and drive growth by crafting strategies that inspire action.
18 people in their team
Speaks English
12 projects in their portfolio
Sortlist member since 2023
Founded in 2021
6 awards conferred
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Services

12 services offered by AND THE NEW

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  • Description
    As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape.

    We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
    Skills in Social Media (16)
    Social Media ManagementSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media ContestSocial Media TrainingFacebook Reach OptimizationSocial Media Monitoring+6
    Works in Social Media (6)
    Launching A VTT Kickstarter Campaign - Social Media
    Creating Content For Mercedes F1's YouTube Channel - Social Media
    Activating Marriott's Manchester Utd Sponsorship - Social Media
    Driving Growth For A Tier-2 Esports Org - Social Media
    Clients in Social Media (6)
    QUELLVideo games | international
    Marriott BonvoyTravel & Leisure | international
    Realm ArchitectVideo games | international
    British Basketball LeagueSports | national
    Learn more about Social Media
  • Description
    As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients.

    To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity.

    From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions.

    From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts.

    We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
    Skills in Content Strategy (2)
    Social Content StrategyTarget Audience Definition
    Works in Content Strategy (10)
    Launching A New Web3 Gaming Brand - Content Strategy
    Creative B2B Marketing With Lewis Hamilton For SAP - Content Strategy
    Launching A VTT Kickstarter Campaign - Content Strategy
    Creating Content For Mercedes F1's YouTube Channel - Content Strategy
    Clients in Content Strategy (10)
    HEETVideo games | international
    SAPSoftware & Computer Services | international
    Realm ArchitectVideo games | international
    Coral EyewearClothing & Accessories | international
    Learn more about Content Strategy
  • Description
    As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions.

    As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few.

    We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.
    Skills in Video Production (7)
    Video MarketingStoryboard WritingDrone ShootingAudiovisual ProductionFilmmakingVideo ShootingVideo Editing
    Works in Video Production (7)
    Creative B2B Marketing With Lewis Hamilton For SAP - Video Production
    Launching A VTT Kickstarter Campaign - Video Production
    Creating Content For Mercedes F1's YouTube Channel - Video Production
    Activating Marriott's Manchester Utd Sponsorship - Video Production
    Clients in Video Production (7)
    Marriott BonvoyTravel & Leisure | international
    Mercedes F1Sports | international
    SAPSoftware & Computer Services | international
    Kickoff By ZujuVideo games | international
    Learn more about Video Production
  • Description
    As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social.

    We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients.

    Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand.

    Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.
    Skills in Influencer Marketing (19)
    Social Media InfluencerInfluencerInfluencer SelectionInfluencer Content ValidationInfluencer Reporting and ROIInfluencer Campaign MonitoringInfluencer Content ProductionMicro InfluencersTiktok InfluencersYoutube Influencers+9
    Work in Influencer Marketing (1)
    Launching A Mobile Game With Cristiano Ronaldo - Influencer Marketing
    Client in Influencer Marketing (1)
    Kickoff By ZujuVideo games | international
    Learn more about Influencer Marketing
  • Description
    As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.
    Skills in Growth Marketing (5)
    Customer AcquisitionGrowth MarketingSocial Media GrowthGrowth AuditGrowth Hacking
    Works in Growth Marketing (3)
    Launching A VTT Kickstarter Campaign - Growth Marketing
    Driving Product Sales Through Customers' Passions - Growth Marketing
    Tripling ROAS & Welcoming New Gym Customers - Growth Marketing
    Clients in Growth Marketing (3)
    Realm ArchitectVideo games | international
    Coral EyewearClothing & Accessories | international
    ROWBOTSSports | regional
    Learn more about Growth Marketing
  • Description
    As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty.

    We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities.

    We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
    Skills in Community Management (11)
    Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationLinkedIn Community ManagementYoutube Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation+1
    Works in Community Management (3)
    Creating Content For Mercedes F1's YouTube Channel - Community Management
    Driving Growth For A Tier-2 Esports Org - Community Management
    Launching A Fitness Gaming Console - Community Management
    Clients in Community Management (3)
    QUELLVideo games | international
    Mercedes F1Sports | international
    HEETVideo games | international
    Learn more about Community Management
  • Description
    As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape.

    We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
    Skills in Advertising (5)
    Advertising ProductionSocial AdvertisingSports AdvertisingDigital Media AdvertisingGraphic Design Advertising
    Work in Advertising (1)
    Launching The 2022/23 Basketball Season - Advertising
    Client in Advertising (1)
    British Basketball LeagueSports | national
    Learn more about Advertising
  • Description
    As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries.

    We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.
    Skills in Marketing (12)
    Marketing StrategyBlockchain MarketingMarketing Channel OptimizationMarketing ServicesSports MarketingInternational MarketingMarketing AnalyticsViral MarketingMarketing ConsultingApp Marketing+2
    Works in Marketing (3)
    Launching A New Web3 Gaming Brand - Marketing
    Launching A VTT Kickstarter Campaign - Marketing
    Launching The 2022/23 Basketball Season - Marketing
    Clients in Marketing (3)
    British Basketball LeagueSports | national
    The Winners CircleVideo games | international
    Realm ArchitectVideo games | international
    Learn more about Marketing
  • Description
    As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development.

    We've built brands from the ground up from mobile games through to consumer products.
    Skills in Branding & Positioning (30)
    Brand MarketingBrand DevelopmentBrandingBrand IdentityBrand StrategyVisual IdentityMessagingIdeal Customer Profile DefinitionSports BrandingBrand Positioning+20
    Works in Branding & Positioning (2)
    Launching A New Web3 Gaming Brand - Branding & Positioning
    Launching The 2022/23 Basketball Season - Branding & Positioning
    Clients in Branding & Positioning (2)
    The Winners CircleVideo games | international
    British Basketball LeagueSports | national
    Learn more about Branding & Positioning
  • Description
    As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.
    Skills in Graphic Design (24)
    Promotional PosterPhotoshopIcon DesignMerchandisingImage EditingCreative DesignTypographyPitch Deck DesignGraphic ArtGraphic Frame+14
    Works in Graphic Design (4)
    Launching A New Web3 Gaming Brand - Graphic Design
    Creating Content For Mercedes F1's YouTube Channel - Graphic Design
    YouTube and Social Media Marketing For The FIA - Graphic Design
    Launching The 2022/23 Basketball Season - Graphic Design
    Clients in Graphic Design (4)
    Mercedes F1Sports | international
    FIASports | international
    British Basketball LeagueSports | national
    The Winners CircleVideo games | international
    Learn more about Graphic Design
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Team

18 members in AND THE NEW's team

AND THE NEW cover
StoryAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.
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Awards

AND THE NEW was awarded 6 times

Football Business Awards2022-12-1Best Global Brand Activation In Football (Shortlist)
The Race Media Awards2025-1-1Creative Content Of The Year (Shortlist)
Hermes Creative Awards2023-7-1Best Marketing/Promotional Campaign
Viddy Awards2023-10-1Best Non-Broadcast Commercial Video
dotComm Media Awards2022-11-1Best Use Of Instagram
The Race Media Awards2025-1-1Boutique Agency Of The Year

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Details

https://andthenew.agency
  • Headquarter16-16a Baldwin's Gardens, London, UK