AND THE NEW

London, United Kingdom

The go-to creative digital agency for sports, entertainment and gaming.

THIS IS SOCIAL-FIRST STRATEGIC MARKETING. AND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities. We were created for the culturally-connected world and leverage the power of social media and content to build loyal fanbases, engage communities, and increase the commercial opportunity for our clients' businesses. Everything we do for our clients is driven by the insights we draw, the development of human truths, and clear creative production plans to bring our strategies to life. In short, we help brands build relevance and drive growth by crafting strategies that inspire action.

18 people in their team

Speaks English

13 projects in their portfolio

Sortlist member since 2023

Founded in 2021

6 awards conferred

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12 services offered by AND THE NEW

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Description

As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.

Skills in Social Media (16)

SM Analytics

Social Media Strategy

Social Media Management

Social Media Marketing

Facebook Business Manager

Social Media Consulting

Social Media Planning

Social Media Video Production

Facebook Reach Optimization

Instagram Filter Campaign

Works in Social Media (6)

Launching A VTT Kickstarter Campaign - Social Media

Creating Content For Mercedes F1's YouTube Channel - Social Media

Activating Marriott's Manchester Utd Sponsorship - Social Media

Clients in Social Media (4)

Realm ArchitectVideo games | international

Mercedes F1Sports | international

Marriott BonvoyTravel & Leisure | international

HEETVideo games | international

Learn more about Social Media

Description

As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients. To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity. From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions. From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts. We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.

Skills in Content Strategy (2)

Social Content Strategy

Target Audience Definition

Works in Content Strategy (10)

Creative B2B Marketing With Lewis Hamilton For SAP - Content Strategy

Launching A VTT Kickstarter Campaign - Content Strategy

Creating Content For Mercedes F1's YouTube Channel - Content Strategy

Clients in Content Strategy (4)

The Winners CircleVideo games | international

SAPSoftware & Computer Services | international

Realm ArchitectVideo games | international

Mercedes F1Sports | international

Learn more about Content Strategy

Description

As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions. As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few. We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.

Skills in Video Production (7)

Drone Shooting

Video Marketing

Storyboard Writing

Audiovisual

Video Editing

Video Shooting

Filmmaking

Works in Video Production (8)

Luxury Hotel Video Production - No.124 Brighton - Video Production

Creative B2B Marketing With Lewis Hamilton For SAP - Video Production

Launching A VTT Kickstarter Campaign - Video Production

Creating Content For Mercedes F1's YouTube Channel - Video Production

Clients in Video Production (4)

Guesthouse HotelsTravel & Leisure | national

SAPSoftware & Computer Services | international

Realm ArchitectVideo games | international

Mercedes F1Sports | international

Learn more about Video Production

Description

As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social. We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients. Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand. Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.

Skills in Influencer Marketing (19)

B2B Influencer Marketing

Influencer

Instagram Influencer

Celebrity Marketing

Social Media Influencer

Influencer Recruitment

Youtube Influencers

Micro Influencers

Influencer Strategy

LinkedIn Influencers

Work in Influencer Marketing (1)

Launching A Mobile Game With Cristiano Ronaldo - Influencer Marketing

Client in Influencer Marketing (1)

Kickoff By ZujuVideo games | international

Learn more about Influencer Marketing

Description

As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.

Skills in Growth Marketing (5)

Customer Acquisition

Growth Hacking

Growth Marketing

Social Media Strategy

Growth Audit

Works in Growth Marketing (3)

Launching A VTT Kickstarter Campaign - Growth Marketing

Driving Product Sales Through Customers' Passions - Growth Marketing

Tripling ROAS & Welcoming New Gym Customers - Growth Marketing

Clients in Growth Marketing (3)

Realm ArchitectVideo games | international

Coral EyewearClothing & Accessories | international

ROWBOTSSports | regional

Learn more about Growth Marketing

Description

As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty. We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities. We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.

Skills in Community Management (11)

Community Building

Instagram Community Management

LinkedIn Community Management

Facebook Community Management

Youtube Community Management

Community Management Externalization

Comment Moderation

Twitter Community Management

Content Production

Monthly Reporting

Works in Community Management (3)

Creating Content For Mercedes F1's YouTube Channel - Community Management

Launching A Fitness Gaming Console - Community Management

Clients in Community Management (3)

Mercedes F1Sports | international

HEETVideo games | international

QUELLVideo games | international

Learn more about Community Management

Description

As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.

Skills in Advertising (5)

Advertising Production

Digital Media Advertising

Graphic Design Advertising

Social Advertising

Sports Advertising

Work in Advertising (1)

Launching The 2022/23 Basketball Season - Advertising

Client in Advertising (1)

British Basketball LeagueSports | national

Learn more about Advertising

Description

As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries. We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.

Skills in Marketing (12)

App Marketing

B2B Marketing

International Marketing

Marketing Analytics

Marketing Strategy

Mobile Marketing

Viral Marketing

Marketing Consulting

Sports Marketing

Marketing Services

Works in Marketing (3)

Launching A VTT Kickstarter Campaign - Marketing

Launching The 2022/23 Basketball Season - Marketing

Clients in Marketing (3)

The Winners CircleVideo games | international

Realm ArchitectVideo games | international

British Basketball LeagueSports | national

Learn more about Marketing

Description

As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development. We've built brands from the ground up from mobile games through to consumer products.

Skills in Branding & Positioning (30)

Brand Design

Brand Identity

Brand Management

Brand Naming

Corporate Identity Design

Digital Branding

International Branding

Visual Identity

Brand Storytelling

Online Branding

Works in Branding & Positioning (2)

Launching The 2022/23 Basketball Season - Branding & Positioning

Clients in Branding & Positioning (2)

The Winners CircleVideo games | international

British Basketball LeagueSports | national

Learn more about Branding & Positioning

Description

As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.

Skills in Graphic Design (24)

2D Design

Conceptual Design

Illustration

Creative Graphic Design

Mockup Design

Logo Design

Print Design

Graphic Chart Design

Graphic Frame

Merchandising

Works in Graphic Design (4)

Creating Content For Mercedes F1's YouTube Channel - Graphic Design

YouTube and Social Media Marketing For The FIA - Graphic Design

Launching The 2022/23 Basketball Season - Graphic Design

Clients in Graphic Design (4)

The Winners CircleVideo games | international

Mercedes F1Sports | international

FIASports | international

British Basketball LeagueSports | national

Learn more about Graphic Design

Team

18 members in AND THE NEW's team

StoryAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.

Awards

AND THE NEW was awarded 6 times

Football Business Awards2022-12-01Best Global Brand Activation In Football (Shortlist)

The Race Media Awards2025-01-01Creative Content Of The Year (Shortlist)

Hermes Creative Awards2023-07-01Best Marketing/Promotional Campaign

Viddy Awards2023-10-01Best Non-Broadcast Commercial Video

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Contact

Contact details of AND THE NEW

Details

HeadquarterAND THE NEW, Vestry Street, London, UK