Arfadia
Spark Creativity and Innovative Solutions
PT. Arfadia Digital Indonesia was established on February 25, 2008 and has obtained legal entity approval from the Minister of Justice of the Republic of Indonesia. We are triple ISO certified (ISO 9001, ISO 14001, OHSAS 18001). For over 18 years, Arfadia has transformed into Indonesia leading AI-Based Consultative Partner. With 120+ professionals across Jakarta (HQ), Bali and Bandung, we partnered with 625+ clients in 50+ countries achieving 92% retention rate. As AI reshapes how people discover brands, businesses must adapt or become invisible. The future belongs to those who optimize for AI-powered discovery across every platform. Arfadia leads through two pioneering approaches: GENERATIVE ENGINE OPTIMIZATION (GEO): We are the pioneer in Indonesia with comprehensive GEO expertise. Your brand becomes the answer when people ask AI platforms like ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok and DeepSeek. Our RoGEO Framework measures actual revenue from AI visibility. SEARCH EVERYWHERE OPTIMIZATION (SEOv2): From Google to TikTok, YouTube to Reddit, we position your brand wherever audiences search including 7+ AI chatbots, Google Maps and voice assistants. Full-Service Digital Capabilities: GEO and SEO 360 with 150+ media distribution network (Indonesia and International) TikTok SEO, YouTube SEO, Reddit Marketing and Community Building App Store Optimization (ASO), Social Media Management Performance Marketing (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads) Online Reputation Management, Crisis Communication, Media Release and PR Video Production, Branding, Website and App Development Cryptocurrency and Blockchain Marketing, GEO Training Workshop Trusted by enterprises, BUMN, banking, fintech, mining, oil and gas, healthcare and highly regulated industries. We do not follow trends. We create them. While competitors focus on Google rankings, our clients dominate AI recommendations. Arfadia: Your long-term partner in digital success. 120 people in their team
Speaks English, Indonesian
10 projects in their portfolioSortlist member since 2018
Founded in 2008
4 awards conferred5/5
Services
19 services offered by Arfadia
Description Transform your digital visibility with our next-generation SEO methodology refined over 20++ years of proven results. We go beyond conventional ranking tactics to deliver Search Everywhere Optimization, ensuring your brand dominates not just Google, TikTok, Youtube, but every platform where your customers search. Our comprehensive approach covers technical infrastructure optimization, strategic content architecture, and authority-building campaigns that generate sustainable organic growth. We analyze over 200 ranking factors, implement advanced schema markup, and build high-quality backlinks through our network of 150+ media publications. What sets us apart: We integrate AI-readiness into every SEO campaign. As search evolves toward AI-generated answers, your optimized content becomes the source that AI platforms cite and recommend. Deliverables include: Technical SEO audit, on-page optimization, keyword strategy, content optimization, link building, local SEO, international SEO, monthly analytics reporting, and competitor monitoring. GENERATIVE ENGINE OPTIMIZATION (GEO) Be the answer when millions ask AI. As Indonesia's pioneer in Generative Engine Optimization, we position your brand as the trusted recommendation across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, and Google AI Overviews. Traditional marketing reaches people searching for solutions. GEO ensures you become the solution that AI recommends. Our proprietary RoGEO Framework measures what matters: actual revenue generated from AI visibility, not vanity metrics. We optimize your digital footprint through entity recognition, citation building, structured content architecture, and strategic presence on platforms that AI models trust. The result: when decision-makers ask AI for recommendations in your industry, your brand appears as the definitive answer. Deliverables include: AI visibility audit, entity optimization, citation strategy, content restructuring for AI comprehension, Reddit marketing integration, schema implementation, llms.txt deployment, and monthly AI citation tracking.Skills in SEO (30) Search Engine OptimizationLocal SEODigital MarketingLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO Consulting+20Works in SEO (9) Reviews in SEO (4) Michael EdenzonGerald AndrioleErlend EideAlexandra WheelerClients in SEO (4) PT. Toffin IndonesiaBeverage | nationalLB LIAEducation | nationalJobstreet ExpressE-commerce | nationalAllianzInsurance | national
Learn more about SEODescription Roadmaps that transform digital presence into business advantage. Our digital strategy services provide comprehensive planning that aligns technology, content, and marketing initiatives with business objectives, ensuring every digital investment contributes to measurable outcomes. We begin with thorough assessment: auditing current digital assets, analyzing competitive positioning, understanding customer journeys, and identifying gaps and opportunities. This diagnostic foundation ensures strategies address real challenges rather than assumed problems. Strategy development integrates all digital elements: website and technology infrastructure, content and SEO, paid and organic social, advertising, email, and emerging channels. We prioritize initiatives based on impact potential and resource requirements, creating phased roadmaps that balance quick wins with long-term transformation. Our strategies acknowledge the AI-transformed landscape. As search evolves toward generative AI, as customer expectations shift, as platforms rise and fall, your digital strategy must anticipate and adapt. We build flexibility and future-readiness into every recommendation. Deliverables include: Digital audit and assessment, competitive benchmarking, customer journey mapping, channel strategy, technology recommendations, content strategy, SEO and GEO roadmap, paid media strategy, measurement framework, budget allocation guidance, implementation roadmap, governance recommendations, and ongoing advisory support.Skills in Digital Strategy (22) Social Media MarketingOnline MarketingSocial Media ManagementInbound MarketingDigital MarketingDigital AdvertisingMedia PlanningSearch MarketingDigital StrategyMedia Buying+12Works in Digital Strategy (8) Reviews in Digital Strategy (4) George HudsonThomas EthanSzymon SypniewiczDarius GooreClients in Digital Strategy (4) LB LIAEducation | nationalJobstreet ExpressE-commerce | nationalAllianzInsurance | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | national
Learn more about Digital StrategyDescription Precision targeting that connects your message with ready-to-act audiences. Our online advertising services maximize digital ad performance across search, social, display, and video channels through strategic planning, creative excellence, and continuous optimization. Digital advertising offers unprecedented targeting capabilities. We leverage these tools to ensure your ad spend reaches prospects most likely to convert: targeting by demographics, interests, behaviors, search intent, and remarketing to past website visitors. Every impression serves strategic purpose. Platform expertise spans the digital ecosystem. Google Ads captures high-intent search traffic and extends reach through display and YouTube. Meta Ads delivers sophisticated targeting across Facebook and Instagram. TikTok Ads reaches engaged audiences through native video formats. LinkedIn Ads connects with professional decision-makers. We select and combine platforms based on where your audience engages. Our optimization process never stops. Continuous A/B testing refines creative elements. Bid adjustments maximize efficiency. Audience insights inform targeting refinements. Performance data shapes ongoing strategy. The result: campaigns that improve over time. Deliverables include: Campaign strategy, audience research and targeting, keyword strategy (search), ad creative development, landing page recommendations, campaign setup and launch, conversion tracking implementation, A/B testing, bid optimization, remarketing campaigns, performance dashboards, and regular optimization reporting.Skills in Online Advertising (16) RetargetingDigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingProgrammatic AdvertisingPaid MediaOnline Video Advertising+6Works in Online Advertising (7) Clients in Online Advertising (4) LB LIAEducation | nationalJobstreet ExpressE-commerce | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | nationalPT. Asuransi Jiwa ManulifeInsurance | national
Learn more about Online AdvertisingDescription Words that work as hard as you do. Our copywriting services craft persuasive, engaging content across formats: from headlines that capture attention to long-form content that establishes authority, every word is chosen to move your audience toward action. Great copywriting balances art and science. Creative craft produces language that resonates emotionally and reads naturally. Strategic discipline ensures every piece serves business objectives and speaks to audience needs. We bring both to every project. Our copywriting follows the same rigorous 12-step methodology proven across our content operations: Step 1: AI-Powered Research using Claude, ChatGPT, Perplexity, and Gemini to gather comprehensive topic intelligence and identify compelling angles. Step 2: Data Gathering from authoritative sources, with all statistics verified and linked to original references for E-E-A-T compliance. Step 3: Human Writing by professional copywriters who bring natural voice, cultural understanding, and persuasive technique. No AI-generated text. Step 4: Visual Integration with custom infographics, tables, and design elements created by our visual team to enhance engagement. Step 5: Video Integration embedding relevant video content to enhance experience and increase time on page. Step 6: Schema Markup implementing FAQ, Article, HowTo, and other structured data for rich snippet qualification. Step 7: FAQ Creation targeting "People Also Ask" boxes and voice search queries through strategic question-answer content. Step 8: Readability Optimization refining content to Grade 8-9 level using Hemingway Editor for maximum accessibility. Step 9: AI Detection Verification confirming 100% human-written content through Originality.ai and GPTZero. Step 10: Plagiarism Check ensuring 0% duplicate content through Copyscape and Grammarly verification. Step 11: Source Citations linking all claims to authoritative sources for credibility with readers and AI systems. Step 12: SEO Publishing optimizing meta elements, URL structure, internal linking, and technical publishing details. Deliverables include: Website copy, landing page copy, product descriptions, advertising copy, email copy, social media copy, blog posts, long-form articles, whitepapers, case studies, video scripts, and brand messaging.Skills in Copywriting (16) Content MarketingContent WritingCreative CopywritingTranslation ServicesOnline ContentDigital CopywritingContent CurationContent EditionCreative WritingText Analytics+6Works in Copywriting (7) Clients in Copywriting (4) LB LIAEducation | nationalJobstreet ExpressE-commerce | nationalMinistry Of Finance IndonesiaGovernment & Administration | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | national
Learn more about CopywritingDescription Earned media that builds lasting credibility. Our public relations services secure coverage across publications your audience trusts, building the third-party validation that influences perception and purchase decisions. We maintain relationships with journalists, editors, and publishers across our network of 150+ media outlets. Indonesian coverage spans tier-one nationals like Kompas and Detik, business publications like Bisnis Indonesia and Kontan, and vertical-specific outlets across industries. International reach extends to publications in USA, UK, Singapore, Thailand, Japan, Korea, and Australia. Our PR approach goes beyond press release distribution. We develop newsworthy angles, craft compelling pitches, and coordinate coverage that tells your story authentically. From product launches to thought leadership positioning, we create narratives that journalists want to share. In the age of AI-powered search, PR has gained new importance. Media mentions provide the authoritative citations that AI systems use to validate and recommend brands. Strategic PR thus serves both traditional reputation building and emerging AI visibility objectives. Deliverables include: PR strategy development, media list building, press release writing, media pitch development, journalist relationship management, interview coordination, coverage monitoring, media placement tracking, crisis communication planning, and monthly coverage reporting.Skills in Public Relations (PR) (20) Public RelationsPublic AffairsPR StrategyOnline PRpublic communicationPR CampaignsPR MarketingPR CoachingInternational Public RelationsPress Kit+10Works in Public Relations (PR) (6) Clients in Public Relations (PR) (4) LB LIAEducation | nationalAllianzInsurance | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | nationalPT. Asuransi Jiwa ManulifeInsurance | national
Learn more about Public Relations (PR)Description Digital headquarters built for growth. We design and develop websites that serve as the foundation of your online presence: visually compelling, technically sound, and optimized for both user experience and search visibility. Our approach integrates design and development from the start. UX research identifies user needs and behaviors, informing information architecture that guides visitors toward conversion. Visual design creates compelling aesthetics that reinforce brand identity. Development transforms designs into fast, secure, responsive websites. We build on platforms matched to your needs: custom development for unique requirements, WordPress for content-rich sites requiring easy updates, Webflow for design-forward projects, or Shopify for e-commerce. Technology decisions consider current requirements and future scalability. Every website we create is optimized for performance. Fast loading speeds improve user experience and search rankings. Responsive design ensures flawless display across devices. SEO-ready architecture provides the foundation for organic visibility. Security implementations protect your business and visitors. Deliverables include: Discovery and requirements gathering, information architecture, wireframing, visual design, responsive development, CMS integration, third-party integrations, content migration, SEO setup, performance optimization, security configuration, quality assurance testing, deployment, and training.Skills in Website Creation (18) Website DevelopmentShowcase WebsiteResponsive Web DesignWeb ContentSmall Business Web DesignWebsite RedesignWebsite OptimizationFront End DevelopmentMultilingual WebsiteBack-End Development+8Works in Website Creation (4) Review in Website Creation (1) Jordan SamuelClients in Website Creation (4) LB LIAEducation | nationalMinistry Of Finance IndonesiaGovernment & Administration | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | nationalPT. Asuransi Jiwa ManulifeInsurance | national
Learn more about Website CreationDescription Campaigns engineered for measurable business results. Our advertising services span strategy, creation, and optimization across digital and traditional channels, always with relentless focus on return on investment. We approach advertising as performance marketing. Every campaign begins with clear objectives and success metrics. Creative development is informed by audience insights and competitive analysis. Media placement prioritizes efficiency alongside reach. Continuous optimization improves results throughout campaign lifecycles. Digital advertising capabilities include search campaigns capturing active demand, display campaigns building awareness, video campaigns telling stories, social advertising reaching targeted demographics, and retargeting campaigns recapturing interested prospects. We manage platforms including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads. Traditional advertising expertise complements digital: print campaigns, outdoor advertising, radio spots, and broadcast integration where appropriate. We evaluate each channel objectively based on its ability to reach your audience cost-effectively. Deliverables include: Advertising strategy, campaign planning, audience targeting, creative development, media buying, A/B testing, landing page recommendations, conversion tracking, campaign optimization, competitive monitoring, and transparent performance reporting.Skills in Advertising (27) Social AdvertisingAdvertising CampaignDisplay MarketingDigital advertisingFull-ServiceAdvertising ProductionPay-Per-ClickGuerilla AdvertisingBusiness AdvertisingWeb Advertising+17Works in Advertising (3) Clients in Advertising (3) AllianzInsurance | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | nationalPT. Asuransi Jiwa ManulifeInsurance | national
Learn more about AdvertisingDescription Strategic allocation that maximizes every marketing dollar. Our media planning services determine the optimal mix of channels, timing, and budget distribution to reach your target audience with maximum efficiency and impact. Effective media planning begins with audience understanding. Where do your prospects spend attention? What content do they consume? When are they most receptive? We answer these questions through data analysis and market research, building audience profiles that inform channel selection. We evaluate opportunities across the full media landscape: digital channels including search, social, display, and video; traditional channels including print, outdoor, radio, and television where relevant; and emerging platforms presenting early-mover advantages. Recommendations balance reach, frequency, cost efficiency, and strategic fit. Our plans include detailed implementation guidance: flight schedules, budget allocation by channel and period, creative requirements, and tracking frameworks. You receive not just strategy but actionable roadmaps ready for execution. Deliverables include: Audience analysis, media landscape assessment, channel evaluation and selection, budget allocation modeling, flight scheduling, reach and frequency projections, creative specifications by channel, measurement framework, and optimization recommendations.Skills in Media Planning (7) Media BuyingMedia StrategyStrategic PlanningMedia MonitoringOffline MediaNew MediaMedia CoverageWorks in Media Planning (5) Clients in Media Planning (4) LB LIAEducation | nationalJobstreet ExpressE-commerce | nationalAllianzInsurance | nationalIndonesian Ministry of Energy and Mineral ResourceGovernment & Administration | national
Learn more about Media PlanningDescription Build communities that become customers. Our social media services transform your presence across platforms into an engine for awareness, engagement, and conversion through strategic content, authentic interaction, and data-driven optimization. We manage the complete social ecosystem: Instagram for visual storytelling, TikTok for viral reach, LinkedIn for professional credibility, Facebook for community building, X for real-time engagement, and YouTube for long-form impact. Each platform receives native strategy respecting its unique algorithm and user expectations. Content creation spans formats: feed posts that stop scrolls, stories that build daily connection, reels and shorts that capture attention, carousels that educate, and live content that humanizes your brand. Our creative team produces platform-optimized content while maintaining consistent brand voice. Beyond posting, we build genuine community. Our community managers respond to comments, engage with followers, participate in conversations, and transform passive audiences into active advocates. This human touch distinguishes meaningful social presence from automated broadcasting. Deliverables include: Social media strategy, content calendar development, content creation (graphics, videos, copy), scheduling and publishing, community management, hashtag strategy, trend monitoring, competitor analysis, paid social coordination, influencer collaboration support, and monthly performance analytics.Skills in Social Media (18) Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSocial Media Follower ManagementSM AnalyticsSocial Media Contest+8Works in Social Media (4) Review in Social Media (1) Richard MasonClients in Social Media (4) PT. Toffin IndonesiaBeverage | nationalAllianzInsurance | nationalPT. Asuransi Jiwa ManulifeInsurance | nationalMCA IndonesiaNon-profit | international
Learn more about Social MediaDescription Define what makes you unmistakably you. Our branding and positioning services build strategic foundations that differentiate your business, resonate with target audiences, and guide all subsequent marketing efforts. We approach branding as business strategy made visible. Before designing anything, we conduct deep discovery into your market, competitors, customers, and organizational culture. This research reveals positioning opportunities: the unique space you can credibly own in your customers' minds. From strategic positioning, we develop comprehensive brand identities. Visual systems including logos, colors, and typography create instant recognition. Verbal identities including voice, messaging, and taglines ensure consistent communication. Together, these elements form cohesive brand experiences across every touchpoint. Great brands are not just seen and heard; they are felt. We craft brands that forge emotional connections, transforming customers into advocates who choose you not just for what you do, but for what you represent. Deliverables include: Brand discovery and research, competitive positioning analysis, brand strategy development, positioning statement, value proposition, brand architecture, visual identity system (logo, colors, typography), brand voice and messaging guidelines, brand book documentation, and launch planning.Skills in Branding & Positioning (30) BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentEmployer BrandingCorporate BrandingOnline BrandingDigital Branding+20Works in Branding & Positioning (3) Clients in Branding & Positioning (3) PT. Toffin IndonesiaBeverage | nationalPT. Asuransi Jiwa ManulifeInsurance | nationalMCA IndonesiaNon-profit | international
Learn more about Branding & Positioning
Team
120 members in Arfadia's team
StoryFrom 5 dreamers in 2008 to 120+ professionals across Jakarta, Bali, Bandung and Australia today. More than colleagues, we are family united by passion for digital. One culture: honest communication, genuine teamwork, total commitment to your success. Partner with Arfadia, gain a team who celebrates your wins as ours.
Awards
Arfadia was awarded 4 times
OHSAS 18001: 20072021-03-01
ISO 14001: 20042021-03-01
ISO 9001: 20082021-02-01
SWA and MIXX - Best Digital Agency in Indonesia2019-11-30Digital Agency
Reviews
21 reviews for Arfadia
5/5
(21 reviews)
RM
Richard MasonCEO at Northern Star Mortgage Fund
ServiceSocial Media
SectorOthers
Team1 - 10
What was the objective behind your collaboration?Enhancing our social media presence and ensuring consistent, interesting content across all platforms was the primary goal of our partnership.
What did you enjoy the most during your collaboration?What I enjoyed most was the Arfadia team's proactive approach and creativity. They not only maintained our social media accounts but also brought fresh ideas that resonated with our audience.
Are there any areas for improvements?One area for improvement could be the inclusion of more analytics reporting to track engagement and growth over time. This would help us better understand our audience and refine our strategies.
Richard Mason recommends this agency
DG
Darius GooreCEO at Sui Foundation
ServiceDigital Strategy
SectorBanking & Financials
Team11 - 50
What was the objective behind your collaboration?The objective of our collaboration was to establish a clear and effective content strategy that would enhance our brand messaging and engage our audience more effectively.
What did you enjoy the most during your collaboration?The Arfadia team's knowledge and inventiveness were what I valued most; they assisted us in identifying important themes and subjects that appealed to our target audience, which led to a well-organized and powerful content strategy. Their cooperative style made the process both pleasurable and effective.
Are there any areas for improvements?One area for improvement could be to offer more regular updates on content performance metrics. This would help us better understand the impact of our strategies and adjust as needed.
Darius Goore recommends this agency
AW
Alex WastonCEO at The Rent Shop
ServiceDigital Strategy
SectorReal Estate
Team51 - 200
What was the objective behind your collaboration?The main objective of our collaboration was to create a comprehensive digital blueprint that would streamline our digital operations and enhance our online presence.
What did you enjoy the most during your collaboration?What I enjoyed most was the Arfadia team's innovative approach and deep understanding of digital ecosystems. They provided insightful recommendations and tailored strategies that perfectly aligned with our business goals. Their collaborative process made it easy for us to implement changes effectively.
Are there any areas for improvements?One area for improvement could be the addition of more hands-on workshops during the implementation phase. This would help clients feel even more empowered and confident in executing the strategies developed.
Alex Waston recommends this agency
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Contact
Contact details of Arfadia
Details
- HeadquarterArfadia, Raudha Building, Jalan Kuningan Barat II, Kuningan Barat, Jakarta, Indonesia
- Candi Digital Agency, Gang Mecutan 7, Jimbaran, Badung Regency, Bali, Indonesia
- cibis nine, Jalan Raya Cilandak KKO, RT.13/RW.5, East Cilandak, South Jakarta City, Jakarta, Indonesia