How are PR strategies in the UK adapting to the rise of influencer marketing and user-generated content?

PR strategies in the United Kingdom are rapidly evolving to incorporate influencer marketing and user-generated content (UGC), reflecting a significant shift in the media landscape. These adaptations are crucial for brands to remain relevant and effectively engage with their target audiences in an increasingly digital world. Embracing Influencer Collaborations: UK PR agencies are increasingly partnering with influencers across various platforms, including Instagram, TikTok, and YouTube. Micro-influencers (typically with 10,000 to 100,000 followers) are becoming more valuable due to their higher engagement rates and niche audiences. According to a 2023 report by Influencer Marketing Hub, 93% of UK marketers use influencer marketing as part of their overall strategy. Integrating User-Generated Content: PR professionals are encouraging and leveraging UGC to build authenticity and trust. Brands are creating campaigns that actively solicit customer stories, reviews, and content. UGC is being incorporated into press releases, social media strategies, and brand narratives. Adapting Measurement and Analytics: PR agencies are developing new metrics to measure the impact of influencer collaborations and UGC. Tools like social listening platforms are being used to track brand mentions, sentiment, and engagement across various channels. ROI calculations now include factors such as engagement rates, click-through rates, and conversion metrics specific to influencer and UGC campaigns. Focusing on Authenticity and Transparency: UK PR strategies are emphasizing authentic partnerships with influencers who genuinely align with brand values. There's a growing focus on long-term influencer relationships rather than one-off collaborations. PR professionals are ensuring compliance with UK advertising regulations, including proper disclosure of sponsored content. Creating Integrated Campaigns: PR agencies are developing holistic campaigns that seamlessly blend traditional PR tactics with influencer marketing and UGC. Content is being repurposed across multiple channels, from press releases to social media posts and influencer collaborations. Real-time marketing opportunities are being leveraged by incorporating trending UGC or influencer content into PR strategies. Addressing Challenges: PR professionals are developing crisis management strategies specific to influencer partnerships and UGC. Agencies are implementing vetting processes to ensure influencers align with brand values and have authentic followings. There's an increased focus on educating clients about the benefits and potential risks of influencer marketing and UGC integration. In conclusion, UK PR strategies are becoming more dynamic and multifaceted to adapt to the rise of influencer marketing and user-generated content. By embracing these new forms of communication, PR agencies are helping brands create more authentic, engaging, and effective campaigns that resonate with modern British audiences. As the digital landscape continues to evolve, PR professionals in the UK must remain agile and innovative in their approach to these powerful marketing tools.

How can PR strategies effectively manage and mitigate reputational crises in the UK's fast-paced media landscape?

In the United Kingdom's dynamic media environment, effective PR strategies for managing and mitigating reputational crises are crucial. The fast-paced nature of British media, including influential outlets like the BBC, The Guardian, and social media platforms, requires a swift and well-coordinated approach. Here are key strategies that PR professionals in the UK employ to handle reputational crises: Rapid Response Protocol: Establish a crisis communication team and a clear chain of command. In the UK, where news can spread rapidly across various media channels, having a pre-approved process for quick decision-making and response is essential. Transparency and Authenticity: British audiences value honesty and straightforwardness. PR strategies should focus on transparent communication, acknowledging issues promptly, and providing genuine apologies when necessary. Digital-First Approach: With 96% of UK households having internet access (ONS, 2020), prioritize digital channels for crisis communication. This includes social media platforms, company websites, and online press releases. Media Training: Prepare spokespersons for the unique challenges of the British media landscape, including handling tough questions from journalists known for their scrutiny, such as those from Channel 4 News or BBC's Newsnight. Stakeholder Mapping: Identify and prioritize key stakeholders in the UK context, including regulatory bodies like Ofcom, industry associations, and influential public figures. Proactive Media Relations: Cultivate strong relationships with key British media outlets and journalists before a crisis occurs. This can help ensure fair coverage during challenging times. Social Media Monitoring: Implement real-time social media monitoring tools to track public sentiment and identify potential issues before they escalate. This is particularly important in the UK, where 77% of adults use social media regularly (Ofcom, 2021). Legal Compliance: Ensure all crisis communication adheres to UK laws and regulations, including data protection under GDPR and defamation laws. Cultural Sensitivity: Tailor messages to resonate with British cultural values and norms, acknowledging the diverse nature of UK society. Post-Crisis Reputation Management: Develop long-term strategies to rebuild trust and reputation after the immediate crisis has passed, which may include corporate social responsibility initiatives aligned with UK priorities. Implementing these strategies requires a deep understanding of the UK media landscape and public sentiment. For example, during the 2020 COVID-19 pandemic, many UK businesses faced reputational challenges. Those that communicated clearly, showed empathy, and took decisive action (like Tesco's rapid implementation of safety measures) generally fared better in public opinion. It's important to note that while these strategies provide a solid foundation, each crisis is unique and may require a tailored approach. PR professionals in the UK must remain agile and ready to adapt their strategies as situations evolve in the fast-paced British media environment.

How can PR strategies elevate a company's thought leadership and position executives as industry experts in the UK market?

Public Relations (PR) plays a crucial role in establishing thought leadership and positioning executives as industry experts, particularly in the competitive UK market. Here are several effective strategies that PR professionals employ to achieve these goals: Develop a robust content strategy: Create and distribute high-quality, insightful content that showcases your executives' expertise. This can include: Authoring white papers and industry reports Writing op-eds for respected publications Maintaining a company blog with thought-provoking articles Producing podcasts or video series featuring expert discussions Secure speaking engagements: Position executives as keynote speakers or panelists at industry conferences, webinars, and events. Notable UK events like the PR Week UK Awards or the CIPR National Conference can provide excellent platforms for showcasing expertise. Leverage media relations: Build relationships with key journalists and secure interviews, expert commentary opportunities, and feature articles in respected UK publications such as The Financial Times, The Guardian, or industry-specific outlets. Utilise social media effectively: Develop a strong social media presence for executives on platforms like LinkedIn and Twitter. Share insights, engage with industry discussions, and participate in relevant Twitter chats or LinkedIn Live sessions. Create thought leadership campaigns: Develop comprehensive campaigns that combine multiple PR tactics to position the company and its executives as go-to sources for industry insights. For example, Deloitte's 'Power Up' campaign successfully positioned the firm as a leader in productivity and technology adoption in the UK. Participate in industry associations: Encourage executives to take active roles in professional bodies such as the Chartered Institute of Public Relations (CIPR) or the Public Relations and Communications Association (PRCA). This involvement can lead to speaking opportunities, awards, and increased credibility. Conduct and publish original research: Invest in proprietary research that provides valuable insights to the industry. For instance, the Edelman Trust Barometer has become a globally recognised resource, positioning the firm as a thought leader in trust and credibility. Offer expert commentary on current events: Provide timely, insightful commentary on breaking news or industry trends. This can position executives as go-to experts for media outlets seeking informed opinions on pressing issues. Collaborate with academic institutions: Partner with prestigious UK universities like Oxford, Cambridge, or the London School of Economics for research projects or guest lectures. This association can enhance credibility and showcase expertise. Leverage awards and accolades: Pursue relevant industry awards and publicise any recognition received. Awards like the PR Week UK Awards or the CIPR Excellence Awards can significantly boost an executive's profile. By implementing these strategies, PR can significantly contribute to establishing thought leadership and positioning executives as industry experts. However, it's crucial to remember that building thought leadership is a long-term process that requires consistency, authenticity, and a deep understanding of the UK market and industry landscape. According to a 2023 study by Gartner, 74% of B2B buyers consider thought leadership content when making purchasing decisions. Moreover, LinkedIn's research shows that 58% of decision-makers read one or more hours of thought leadership content per week. These statistics underscore the importance of a well-executed thought leadership strategy in the modern business environment. In the UK specifically, the Chartered Institute of Public Relations (CIPR) State of the Profession 2023 report highlights that 'thought leadership' is among the top five most in-demand PR skills. This emphasizes the growing recognition of thought leadership as a critical component of PR strategies in the UK market.

Top Public Relations (PR) Agencies in The United Kingdom

Which one is the best for your company?

Takes 3 min. 100% free

Public Relations (PR)

3212 agencies

Search location

Ratings

Budget

Elevate your brand's reputation with top-tier Public Relations (PR) agencies in the United Kingdom. Our carefully curated list showcases experienced PR professionals adept at crafting compelling narratives and managing media relations. Explore each agency's portfolio and client testimonials to find the perfect match for your communication needs. From crisis management to brand storytelling, these PR experts offer tailored strategies to enhance your public image. Whether you're a startup looking to make a splash or an established company aiming to reinforce your market position, Sortlist connects you with the UK's finest PR talent. Post your project requirements, and let skilled PR agencies reach out with bespoke proposals designed to amplify your voice in today's competitive landscape.

Top Featured Public Relations (PR) Agencies

Cab Campaign
4.9
(4 reviews)
We're a campaign-based, creative communications agency that works with feel-good brands with purpose
We design, create and deliver powerful and engaging campaigns that raise awareness and ultimately drive demand
10 works in Public Relations (PR)
Located in Warwickshire, United Kingdom
From €25,000 for Public Relations (PR)
Worked in Travel & Leisure (+4)
Speaks English
11-50 members
CWA Agency
5
(3 reviews)
We’re innovators, experts and creatives. Passionate about what we do and the clients we do it for.
We’re a 60 year young proactive marketing agency in Leicester, working with clients worldwide. And we’re in this together. We work in partnership to deliver results that add value for our clients, underpinned by the expertise and insights that cement our best-in-class performance.
4 works in Public Relations (PR)
Located in Leicester, United Kingdom (+1)
From €3,000 for Public Relations (PR)
Worked in Others (+8)
Speaks English
11-50 members
Around PR Studio
4.9
(7 reviews)
PR for tech companies and startups.
Highly recommended
Around PR Studio is an international boutique agency filling the gap between your startup, venture investors and your audience. We have years of experience working with tech companies and know how to get your story heard, seen and well known.
5 works in Public Relations (PR)
Located in WC2N, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Banking & Financials (+7)
Speaks English, Polish
11-50 members
Channel V Media
5
(4 reviews)
We position companies for market success and create awareness among their high‑value audiences.
Top awarded
Founded in 2008, Channel V Media (CVM) is an award-winning communications and content marketing agency that specializes in launching and building market momentum for fast-growing technology, media, and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads. Current and past clients include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, Fortune & Frame and others.
11 works in Public Relations (PR)
Located in New York, United States
From €9,000 for Public Relations (PR)
Worked in Food (+7)
Speaks English
11-50 members

All Public Relations (PR) Companies in The United Kingdom

Cab Campaign
4.9
(4 reviews)
We're a campaign-based, creative communications agency that works with feel-good brands with purpose
We design, create and deliver powerful and engaging campaigns that raise awareness and ultimately drive demand
10 works in Public Relations (PR)
Located in Warwickshire, United Kingdom
From €25,000 for Public Relations (PR)
Worked in Travel & Leisure (+4)
Speaks English
11-50 members
CWA Agency
5
(3 reviews)
We’re innovators, experts and creatives. Passionate about what we do and the clients we do it for.
We’re a 60 year young proactive marketing agency in Leicester, working with clients worldwide. And we’re in this together. We work in partnership to deliver results that add value for our clients, underpinned by the expertise and insights that cement our best-in-class performance.
4 works in Public Relations (PR)
Located in Leicester, United Kingdom (+1)
From €3,000 for Public Relations (PR)
Worked in Clothing & Accessories (+8)
Speaks English
11-50 members
Around PR Studio
4.9
(7 reviews)
PR for tech companies and startups.
Highly recommended
Around PR Studio is an international boutique agency filling the gap between your startup, venture investors and your audience. We have years of experience working with tech companies and know how to get your story heard, seen and well known.
5 works in Public Relations (PR)
Located in WC2N, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Banking & Financials (+7)
Speaks English, Polish
11-50 members
Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
22 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+7)
From €3,000 for Public Relations (PR)
Worked in Banking & Financials (+22)
Speaks English
201-500 members
Be-cause Integrated Communications
5
(18 reviews)
We believe that understanding the core purpose of a brand is fundamental to effective communication.
Recommended
Top awarded
At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!
7 works in Public Relations (PR)
Located in Cape Town, South Africa (+1)
From €3,000 for Public Relations (PR)
Worked in Education (+7)
Speaks English
1-10 members
The Orchard Media & Events Group
4.5
(4 reviews)
Strategic thinking. Creative solutions. Commercial impact.
Top awarded
We're an award-winning, multi-disciplinary, integrated marketing agency based in Cardiff, UK. We help brands and organisations to connect with their audiences, through tactical insight and strategy, bold ideas and concepts, innovative products and experiences, and smart business thinking. From video production and events management to strategic communications, content marketing and branding, we work with organisations across the globe to deliver bespoke, effective campaigns to solve their creative and commercial challenges. Collaboration is an intrinsic part of our process. We work closely with clients and partners to establish and define their brief, use insight and experience to refine the idea, and select the best specialists from our in-house team and beyond to provide effective and demonstrable results for your business. IPA members
1 work in Public Relations (PR)
Located in Cardiff, United Kingdom
From €5,000 for Public Relations (PR)
Worked in Food (+7)
Speaks English, French(+2)
51-200 members
Cedarwood Digital
(0 review)
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR.
Top awarded
Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR. We work with businesses ranging from start-ups, to independently owned, to multinationals, helping to deliver effective performance marketing strategies across the board. 🏆PPC Agency Of The Year 2023 🏆Search Agency Of The Year 2023/24 🏆5 x UK Search Awards (2023) 🏆2 x European Search Awards (2023)
8 works in Public Relations (PR)
Located in Greater Manchester, United Kingdom
From €5,000 for Public Relations (PR)
Worked in Legal Services (+12)
Speaks English
11-50 members
Liberty Marketing Ltd
5
(1 review)
Unleashing online performance for brands that demand better.
Top awarded
We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
8 works in Public Relations (PR)
Located in Cardiff, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Beauty (+13)
Speaks English
11-50 members
Bullshark
4.7
(14 reviews)
We deliver 360-degree growth, powered through digital.
Recommended
Established in late 2020, Bullshark has grown to become a leading 360-degree digital services provider. We empower businesses to achieve revenue growth and operational efficiency through our integrated solutions across strategy, technology, marketing, and data. OUR SERVICES We deliver expertise and capabilities across 4 key service areas: (1) Strategy: We immerse ourselves into our clients’ businesses, unpacking their challenges and objectives to develop a strategic roadmap for growth. (2) Technology: An unparalleled technological offering that spans websites through to complex custom software. Our approach essentially means there are no barriers or limitations to what we can create. This enables value delivery across the board, creating a true competitive advantage for our clients. (3) Marketing: We support our clients with a fully managed marketing service, aggregating capabilities that range from content creation all the way through to performance marketing. The scope of our marketing services is the enablement of customer acquisition, retention, and lifetime value maximisation. (4) Data: We implement robust data acquisition tools across each touch point, enabling the transitioning of our clients’ businesses to a data-driven decision-making culture, fostering intelligence and profitability. OUR TRACK RECORD We have built a robust client base exceeding 150 brands, earning trust and recognition from globally renowned names including Wolt, Juventus Academy, The Government of Malta, Bioderma, Pfizer, Farsons, Thirteen Group, and more. Our portfolio showcases successful client engagements across diverse industries and regions, including the UK, Malta, USA, Europe, and UAE. OUR PRESENCE Headquartered in Malta, with a strategic presence in the UK, Bullshark combines local expertise with a global outlook to deliver tailored digital solutions that drive tangible results for our clients.
Looking for work in Public Relations (PR)
Located in Birkirkara, Malta (+1)
From €1,000 for Public Relations (PR)
Worked in Human Resources (+4)
Speaks English, Italian(+1)
11-50 members
Craft & Slate Creative Agency
5
(7 reviews)
Masters of Brand Storytelling
Highly recommended
Craft & Slate is a premium creative agency specializing in brand development, strategy, design, and marketing. We craft compelling brand narratives that engage relevant audiences to drive business success.
Looking for work in Public Relations (PR)
Located in Greater London, United Kingdom (+1)
From €1,000 for Public Relations (PR)
Worked in Non-profit (+5)
Speaks English
11-50 members
MCG Agency
4.7
(1 review)
MCG is a creative communications consultancy. Our ideas will get you noticed.
Members of the MCG team bring a wealth of wide-ranging experience to the agency, with areas of specialism spanning content creation, comms strategy, influencer relations, reputation management, corporate and internal communications, as well as business-to-business and consumer media relations – all from a mixture of in-house, agency and journalism backgrounds.
6 works in Public Relations (PR)
Located in Leeds, United Kingdom
From €5,000 for Public Relations (PR)
Worked in Food (+3)
Speaks English
11-50 members
Applebee Marketing Ltd
5
(3 reviews)
Complete marketing & PR support for your business
What we do at Applebee Marketing & PR is work in a friendly, open, honest and professional way to deliver cost-effective tailored marketing solutions that show a measurable return on investment, whatever size of budget you have. It's all about developing our relationship with the client. In marketing and advertising, research is vital. What we need to understand is you, your business and your vision for the future. Only then will we fully be able to develop an effective marketing strategy or deliver a campaign that's right for your business; whether it's a sustained PR campaign, new literature, graphic design or copywriting. Our aim is to be a natural extension of your in-house team. You're the experts in your field. It's our job to research, identify and target the right audience. Next, it's all about winning their attention and gaining their trust.
6 works in Public Relations (PR)
Located in Leicestershire, United Kingdom (+1)
From €1,000 for Public Relations (PR)
Worked in Marketing & Advertising (+8)
Speaks English
1-10 members
Simpatico PR
5
(1 review)
We help companies win more coverage through expert B2B PR thought-leadership.
We are a highly experienced B2B PR team specialising in thought-leadership and media relations. We help companies create brilliant PR-friendly content ideas that will interest editors and reporters. Our team of ex-journalists will help you articulate your expertise and win media coverage month after month, delivering a real return on PR investment. Responding to changing business needs, we only employ senior people with the experience to deliver great results and work with you closely in day-to-day partnership. We’re designed to be an expert extension of your PR, marketing and growth teams. Since 2010 we’ve worked with some of the biggest names in advertising, technology innovation and design. We have expertise in specialist fields such as fintech, edtech, payments, sustainable business, AI, CX, data management, adtech, martech, commerce, retail media, OOH, TV and radio.
4 works in Public Relations (PR)
Located in Greater London, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Marketing & Advertising (+1)
Speaks English
1-10 members
Probey Services
4.8
(101 reviews)
Building Websites, Generate Leads!
Highly recommended
Top awarded
Probey Services is a premier technology and digital marketing company, providing cutting-edge solutions across the USA, UK, Australia, UAE, and India. Established in 2016, we have grown into a full-service provider with a team of 250+ skilled professionals, delivering tailored strategies that empower businesses in an evolving digital landscape. Our Expertise Probey Services has a strong foundation in technology, design, and marketing, we offer a comprehensive suite of services, including: Website Design & Website Development, e-commerce websites, Shopify, WordPress Website, redesign , and business websites. Software Development & IT Services Scalable software solutions, IT consulting, and enterprise technology. Mobile App Development Native and cross-platform apps for iOS & Android Apps. Digital Marketing & Performance Marketing SEO, SEM, PPC, social media marketing , and data-driven performance campaigns. Branding & Brand Building Strategic brand identity development and market positioning. Graphic Design, Logo Design & Online Reputation Management (ORM) Engaging visuals and reputation management to enhance brand trust. Why Choose Probey Services? Comprehensive Solutions: From technology development to digital marketing, we provide a 360-degree approach to business growth. Client-Centric Approach: We focus on collaboration, innovation, and transparency, ensuring solutions align with business objectives. Proven Industry Expertise: With 10 years of experience across diverse industries, we deliver measurable results and long-term success. Global Presence: Serving businesses across major international markets with customized solutions in mutiple industries. At Probey Services, we go beyond delivering services, we work as an extended team, with an ecosystems that drive business growth, enhance customer engagement, and maximize ROI. Our commitment to excellence and innovation makes us the trusted partner in your digital journey. Awards & Recognitions: Excellence in Digital Transformation (2023) Top Emerging Web Development Firm (2022) Best Digital Marketing Strategy (2023) Android App Development Company - Designrush (2024) Let’s Grow Together! Contact us today to discover how Probey can transform your digital presence. 📞 +1 20299 57212 | +44 75371 88459 | +91 97739 01990 | +91 120 313 2126 ✉️ [email protected] 🌐 www.probeyservices.com
5 works in Public Relations (PR)
Located in New York, United States (+4)
From €100 for Public Relations (PR)
Worked in Clothing & Accessories (+16)
Speaks English, Dutch, Belgium(+5)
501-1000 members
OggaDoon PR and Digital Marketing
(0 review)
We are OggaDoon PR and Digital Media, a Bristol-based digital marketing agency
We’re a PR and Digital Marketing agency, with a difference. A Bristol based Digital Marketing and PR agency, our growing team works with people and businesses that have a passion and a purpose on a national and international level. As a team, we are collectively motivated and driven by creating a positive impact – this is what makes us and our work different. Through our guerrilla marketing and PR actions, we promote businesses that contribute to society positively and through their products and services, make a difference to their customers.
8 works in Public Relations (PR)
Located in Bristol, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Publishing (+5)
Speaks English
1-10 members
HUB
5
(3 reviews)
Everything brilliant brands need, all in one place.
Strategy and insight. Performance and digital. Creative services and media planning. In-house photography studios. A diverse portfolio. This is HUB. We’ve been elevating brands across the world since 2007, with hard work and great ideas inspiring our integrated approach from the get-go. Prolific North Top 50 Integrated Agency 2024 | Google Premier Partner 2025 | Adobe Partner
Looking for work in Public Relations (PR)
Located in Calverley, United Kingdom (+1)
From €3,000 for Public Relations (PR)
Worked in Toys (+9)
Speaks English
51-200 members
Solvid
(0 review)
We Skyrocket Businesses Online
Established in 2015, Solvid is a creative SEO, Guest Blogging, Copywriting, Content Marketing and Digital PR agency based in the heart of London, United Kingdom. We are proud of what we do. We get butterflies by helping businesses succeed online. We use effective search engine optimisation, guest blogging, digital PR, copywriting, content marketing and link-building efforts to catapult your rankings, drive organic traffic and generate sales. We’ve worked with some of the most exciting brands in many different niches to create meaningful, data-driven SEO results. Solvid is about much more than just getting your business noticed online. Our experienced team of professionals work tirelessly to win you more customers, increase search traffic and generate more conversions. Having worked with notable clients like Freedom24, The Open University, Hostinger, MetaTrader 5, Finteza and Kucoin, we've helped numerous businesses prosper online, generate organic traffic and increase conversions. Our clients have been featured in some of the most prominent publications in the world, including Forbes, Business Insider, Nasdaq, TechRadar, U.S.News, Yahoo News, Mashable, Hubspot, and many more. Our services include: SEO (Search Engine Optimisation) Guest Posting and Blogger Outreach Content Marketing Copywriting Digital PR SEO Audits Link Building We specialise in the following industries: Fintech SaaS Crypto Marketing Law/Legal Insurance eCommerce B2B Finance and Investing Health Tech Retail Get in touch to start propelling your business to the top of search engine results.
3 works in Public Relations (PR)
Located in Greater London, United Kingdom
From €3,000 for Public Relations (PR)
Worked in Technology Hardware & Equipment (+2)
Speaks English
11-50 members
Behaviour Digital
5
(2 reviews)
A Google Ads and Social Media Ads Agency Built for Ambitious Businesses.
Transforming your business, one click at a time. Behaviour Digital is a digital advertising agency that specialises in helping businesses of all sizes improve their online presence. From paid search, YouTube advertising to social media and more, we offer a wide range of solutions to help you reach your target audience and drive more qualified traffic to your website. With our expert team of digital marketing professionals, we can help you develop a comprehensive digital marketing strategy that will deliver results and help you reach your business goals.
Looking for work in Public Relations (PR)
Located in Glasgow City, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Retail
Speaks English
1-10 members
Martina Mercer
5
(1 review)
Incredible growth and consumer loyalty through intelligent unique techniques that boost your brand
Have you? Taken over a company and don’t know where to start? Launched a new product and don’t know if you need to reach people online, offline or on Mars? Do you have a clear idea of what you want but just haven’t got the time? We need to have a friendly chat. Whether you’ve one customer or a million, you’re starting your business or you’ve hit a plateau I will make sure you grow. I’ll ensure you save money, not spend it, while receiving the very best return on your investment, in me. Whether it’s PR, Digital Marketing, Offline Marketing, Consumer Relations, Training or Campaigns I’ll use my 25 years as a creative persuasive writer, my academic awards and unmatchable skills to bring you customers, clients and sales. Chat with me today, I want to hear all about your brand dreams, your business goals. Together we can make sure stuff happens! I have incredible contacts in the media, many are friends and old associates and I am a multi award winning global, national and local PR, growth marketing, SEO and content expert ensuring startups and big brands get the exposure, sales and customer loyalty they deserve. With over 600 five star reviews, and testimonials from household names I provide result driven cost effective ad services to grow your brand substantially online and off. Using a blend of consumer psychology, marketing expertise, strong media contacts and harnessing current trends Martina is proactive, up to date and focused on bring you the very best results that continue to promote growth and keep your customers coming back for more. Not an agency, Martina works closely with every client and crawls under the skin of the brand to ensure she markets it with pride, authenticity, humility and passion. Please do take a look at the different services she excels at and don't hesitate to get in touch for a no obligation informal chat.
1 work in Public Relations (PR)
Located in Devon, United Kingdom
From €1,000 for Public Relations (PR)
Worked in Food
Speaks English
1-10 members
Vitruvian Agency
4.7
(10 reviews)
empowering businesses to amplify
Highly recommended
Vitruvian is a Public Relations and Marketing Enablement company, that empowers businesses to amplify their voice in the market through Public Relations and marketing consultancy, enabling their marketing engine to generate measurable ROI.
3 works in Public Relations (PR)
Located in Dubai, United Arab Emirates (+4)
From €1,000 for Public Relations (PR)
Worked in Hospitals & Healthcare (+2)
Speaks English
11-50 members

12 3

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Customer reviews about Public Relations (PR) Agencies in The United Kingdom

Head of CommunicationsTechnology | United Kingdom

Partnering with this Public Relations (PR) Agency from the UK has been transformative for our brand's visibility and media relations. Their strategic approach to storytelling and media engagement is top-notch. They truly understand the nuances of the British media landscape, which has significantly amplified our outreach.

Marketing DirectorRetail | United Kingdom

I was particularly impressed by the innovative approaches and bespoke campaigns that this UK Public Relations (PR) Agency rolled out for us. Their focus on creating measurable results through cutting-edge PR strategies has improved our publicity and market position significantly.

CEOHealthcare | United Kingdom

Working with a top-tier Public Relations (PR) Company based in the United Kingdom has been a pivotal part of our marketing strategy. Their deep understanding of crisis management and brand communication has helped us navigate through challenging times with grace and professionalism.

Insights from a UK Expert: Exploring Public Relations Agencies

The United Kingdom, known for its vibrant media landscape and innovative communication strategies, is a hub for leading Public Relations (PR) agencies. With a rich repository of 229 projects and 126 client reviews, the PR sector in the UK showcases a robust environment for managing public perception and building brand authority.

Key Players and Their Achievements

A Spectrum of Agencies

In the UK, the diversity among PR agencies ranges from large, multinational firms to niche boutiques, each bringing a unique flair and specialized expertise to the table. This variety ensures that businesses of all sizes can find a PR partner that aligns perfectly with their communication needs.

Clients and Prestigious Awards

UK PR agencies have an impressive track record, having served esteemed clients across various industries, from technology giants to fashion conglomerates. These agencies are also frequently recognized with prestigious awards, underlining their competence and innovation in the field.

Client Reviews

The voice of the customer is crucial in gauging the success and reliability of a PR agency. With 126 client reviews, the feedback highlights the agencies’ capabilities in delivering strategic communication solutions that effectively enhance brand image and public relations.

Choosing Your PR Agency: Budget and Beyond

Assessing Your Budget

The budget plays a critical role when selecting a PR agency. In the UK, pricing can vary significantly depending on the agency’s size and reputation. It is essential to clearly define your budget and expectations beforehand to find a suitable agency. Here are some tailored budgeting tips:

Small Businesses and Startups

For small businesses and startups, collaborating with mid-sized or specialized boutique agencies can be a strategic choice. Offering competitive rates while delivering quality services, a basic PR package can range between £2,000 and £10,000.

Mid-Sized Enterprises

Mid-sized enterprises may require more comprehensive PR strategies, involving crisis management, event coordination, and digital PR. Reflecting the greater complexity, prices for extensive PR services can vary from £10,000 to £50,000.

Large Corporations

Large corporations with extensive public relations needs can benefit from top-tier agencies known for their strategic acumen and global outreach. Budgets here typically start at £50,000, escalating according to the campaign's scope and duration.

Reviewing Past Work

Evaluating previous campaigns and the 229 projects on record provides valuable insights into the agencies' creative approach and success in handling complex PR challenges. This analysis is crucial for selecting a PR agency whose vision aligns with your brand identity.

Considering Agency Specialties

Some agencies in the UK specialize in specific areas such as digital engagement, corporate communications, or media relations. Selecting a firm with particular expertise ensures that they can address your unique requirements effectively.

Enhance Your Brand’s Public Image with UK’s Top PR Experts

The UK continues to be a leading light in PR innovation, supported by a network of experienced and versatile agencies. Whether your enterprise is looking to refine its public image or prepare for a market expansion, the abundant choices and detailed client feedback available make finding the ideal PR agency straightforward. As a local expert for Sortlist, I encourage you to explore the variety of public relations solutions offered right here in the UK.

Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 21-05-2025

Latest Projects Submitted to Public Relations (PR) Companies in The United Kingdom

Corporate Communication Strategy for Financial InstitutionLeading financial institution£40,000 - £50,000 | 05-2025A financial institution is looking for a PR agency to develop a corporate communication strategy to enhance its brand presence in the financial services market. The project involves media relations, content creation, and crisis communication management.

Sustainability Initiative Promotion for Consumer Goods BrandLarge consumer goods company£40,000 - £70,000 | 04-2025A renowned consumer goods brand is seeking a PR agency to promote its latest sustainability initiative. The project focuses on increasing consumer awareness through media campaigns, influencer collaborations, and public events to highlight the brand's commitment to sustainable practices.

Strategic Public Relations for a Tech Start-UpInnovative technology start-up in the UK>£30,000 | 03-2025The start-up is searching for a public relations agency to aid in launching its newest tech product. The goal is to boost market entrance and establish a strong brand presence. Prior experience in the tech sector is desirable.

Public Relations Strategy for Renewable Energy SectorLeading renewable energy firm in the UK>£60,000 | 03-2025A prominent renewable energy company seeks an experienced PR agency to craft a robust public relations strategy aimed at elevating its brand presence and communicating its sustainable initiatives to a broader audience. The selected agency should demonstrate expertise in environmental and energy sectors.

Brand Awareness Campaign for Eco-Friendly Product LineLeading retailer in sustainable products>£40,000 | 03-2025A renowned retailer seeks a PR firm to design and execute a brand awareness campaign for their new eco-friendly product line. The agency should demonstrate prior success in promoting sustainability.

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Dynamo helped HTC predict the Gold mobile trend

Managing Director Critical Power Supplies Company

Marketing Manager Heating and Ventilation Company

Frequently Asked Questions.

PR strategies in the United Kingdom are rapidly evolving to incorporate influencer marketing and user-generated content (UGC), reflecting a significant shift in the media landscape. These adaptations are crucial for brands to remain relevant and effectively engage with their target audiences in an increasingly digital world.

Embracing Influencer Collaborations:

UK PR agencies are increasingly partnering with influencers across various platforms, including Instagram, TikTok, and YouTube.
Micro-influencers (typically with 10,000 to 100,000 followers) are becoming more valuable due to their higher engagement rates and niche audiences.
According to a 2023 report by Influencer Marketing Hub, 93% of UK marketers use influencer marketing as part of their overall strategy.

Integrating User-Generated Content:

PR professionals are encouraging and leveraging UGC to build authenticity and trust.
Brands are creating campaigns that actively solicit customer stories, reviews, and content.
UGC is being incorporated into press releases, social media strategies, and brand narratives.

Adapting Measurement and Analytics:

PR agencies are developing new metrics to measure the impact of influencer collaborations and UGC.
Tools like social listening platforms are being used to track brand mentions, sentiment, and engagement across various channels.
ROI calculations now include factors such as engagement rates, click-through rates, and conversion metrics specific to influencer and UGC campaigns.

Focusing on Authenticity and Transparency:

UK PR strategies are emphasizing authentic partnerships with influencers who genuinely align with brand values.
There's a growing focus on long-term influencer relationships rather than one-off collaborations.
PR professionals are ensuring compliance with UK advertising regulations, including proper disclosure of sponsored content.

Creating Integrated Campaigns:

PR agencies are developing holistic campaigns that seamlessly blend traditional PR tactics with influencer marketing and UGC.
Content is being repurposed across multiple channels, from press releases to social media posts and influencer collaborations.
Real-time marketing opportunities are being leveraged by incorporating trending UGC or influencer content into PR strategies.

Addressing Challenges:

PR professionals are developing crisis management strategies specific to influencer partnerships and UGC.
Agencies are implementing vetting processes to ensure influencers align with brand values and have authentic followings.
There's an increased focus on educating clients about the benefits and potential risks of influencer marketing and UGC integration.

In conclusion, UK PR strategies are becoming more dynamic and multifaceted to adapt to the rise of influencer marketing and user-generated content. By embracing these new forms of communication, PR agencies are helping brands create more authentic, engaging, and effective campaigns that resonate with modern British audiences. As the digital landscape continues to evolve, PR professionals in the UK must remain agile and innovative in their approach to these powerful marketing tools.

In the United Kingdom's dynamic media environment, effective PR strategies for managing and mitigating reputational crises are crucial. The fast-paced nature of British media, including influential outlets like the BBC, The Guardian, and social media platforms, requires a swift and well-coordinated approach. Here are key strategies that PR professionals in the UK employ to handle reputational crises:

Rapid Response Protocol: Establish a crisis communication team and a clear chain of command. In the UK, where news can spread rapidly across various media channels, having a pre-approved process for quick decision-making and response is essential.
Transparency and Authenticity: British audiences value honesty and straightforwardness. PR strategies should focus on transparent communication, acknowledging issues promptly, and providing genuine apologies when necessary.
Digital-First Approach: With 96% of UK households having internet access (ONS, 2020), prioritize digital channels for crisis communication. This includes social media platforms, company websites, and online press releases.
Media Training: Prepare spokespersons for the unique challenges of the British media landscape, including handling tough questions from journalists known for their scrutiny, such as those from Channel 4 News or BBC's Newsnight.
Stakeholder Mapping: Identify and prioritize key stakeholders in the UK context, including regulatory bodies like Ofcom, industry associations, and influential public figures.
Proactive Media Relations: Cultivate strong relationships with key British media outlets and journalists before a crisis occurs. This can help ensure fair coverage during challenging times.
Social Media Monitoring: Implement real-time social media monitoring tools to track public sentiment and identify potential issues before they escalate. This is particularly important in the UK, where 77% of adults use social media regularly (Ofcom, 2021).
Legal Compliance: Ensure all crisis communication adheres to UK laws and regulations, including data protection under GDPR and defamation laws.
Cultural Sensitivity: Tailor messages to resonate with British cultural values and norms, acknowledging the diverse nature of UK society.
Post-Crisis Reputation Management: Develop long-term strategies to rebuild trust and reputation after the immediate crisis has passed, which may include corporate social responsibility initiatives aligned with UK priorities.

Implementing these strategies requires a deep understanding of the UK media landscape and public sentiment. For example, during the 2020 COVID-19 pandemic, many UK businesses faced reputational challenges. Those that communicated clearly, showed empathy, and took decisive action (like Tesco's rapid implementation of safety measures) generally fared better in public opinion.

It's important to note that while these strategies provide a solid foundation, each crisis is unique and may require a tailored approach. PR professionals in the UK must remain agile and ready to adapt their strategies as situations evolve in the fast-paced British media environment.

Public Relations (PR) plays a crucial role in establishing thought leadership and positioning executives as industry experts, particularly in the competitive UK market. Here are several effective strategies that PR professionals employ to achieve these goals:

Develop a robust content strategy: Create and distribute high-quality, insightful content that showcases your executives' expertise. This can include:
- Authoring white papers and industry reports
- Writing op-eds for respected publications
- Maintaining a company blog with thought-provoking articles
- Producing podcasts or video series featuring expert discussions
Secure speaking engagements: Position executives as keynote speakers or panelists at industry conferences, webinars, and events. Notable UK events like the PR Week UK Awards or the CIPR National Conference can provide excellent platforms for showcasing expertise.
Leverage media relations: Build relationships with key journalists and secure interviews, expert commentary opportunities, and feature articles in respected UK publications such as The Financial Times, The Guardian, or industry-specific outlets.
Utilise social media effectively: Develop a strong social media presence for executives on platforms like LinkedIn and Twitter. Share insights, engage with industry discussions, and participate in relevant Twitter chats or LinkedIn Live sessions.
Create thought leadership campaigns: Develop comprehensive campaigns that combine multiple PR tactics to position the company and its executives as go-to sources for industry insights. For example, Deloitte's 'Power Up' campaign successfully positioned the firm as a leader in productivity and technology adoption in the UK.
Participate in industry associations: Encourage executives to take active roles in professional bodies such as the Chartered Institute of Public Relations (CIPR) or the Public Relations and Communications Association (PRCA). This involvement can lead to speaking opportunities, awards, and increased credibility.
Conduct and publish original research: Invest in proprietary research that provides valuable insights to the industry. For instance, the Edelman Trust Barometer has become a globally recognised resource, positioning the firm as a thought leader in trust and credibility.
Offer expert commentary on current events: Provide timely, insightful commentary on breaking news or industry trends. This can position executives as go-to experts for media outlets seeking informed opinions on pressing issues.
Collaborate with academic institutions: Partner with prestigious UK universities like Oxford, Cambridge, or the London School of Economics for research projects or guest lectures. This association can enhance credibility and showcase expertise.
Leverage awards and accolades: Pursue relevant industry awards and publicise any recognition received. Awards like the PR Week UK Awards or the CIPR Excellence Awards can significantly boost an executive's profile.

By implementing these strategies, PR can significantly contribute to establishing thought leadership and positioning executives as industry experts. However, it's crucial to remember that building thought leadership is a long-term process that requires consistency, authenticity, and a deep understanding of the UK market and industry landscape.

According to a 2023 study by Gartner, 74% of B2B buyers consider thought leadership content when making purchasing decisions. Moreover, LinkedIn's research shows that 58% of decision-makers read one or more hours of thought leadership content per week. These statistics underscore the importance of a well-executed thought leadership strategy in the modern business environment.

In the UK specifically, the Chartered Institute of Public Relations (CIPR) State of the Profession 2023 report highlights that 'thought leadership' is among the top five most in-demand PR skills. This emphasizes the growing recognition of thought leadership as a critical component of PR strategies in the UK market.