The Cowgirls
A female-founded creative studio, bringing the point of view that brands have been missing.
We’re a London-based creative studio working on global projects, founded by three award-winning senior female creatives with decades of experience across brand, culture and communications. We’re here for ambitious partners who want to get stuck into meaningful, high-impact work. Why is a female creative perspective important? Well, 80% of purchasing decisions are driven by women. (We’ll just leave that there.) That’s why we bring a multi-disciplinary, award-winning female team that creates work with humanity and craft, and makes an impact. We’re London-based and roaming globally. We thrive on projects that need brave creative thinking, whether that’s shaping a brand from the ground up, reframing an existing story or riding in to bring structure and energy to something that needs it. We value trusted partnerships and work that moves people as well as businesses forward.
10 people in their team
Speaks English
11 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2024
7 awards conferredServices
16 services offered by The Cowgirls
Service name
Experience level
Related reviewsStarting fromTeam
10 members in The Cowgirls's team
Story
Co-founded by Ali Alvarez, Cali Oliver and Verity Fenner. 20+ years in creative communications.
We like things diverse, quick and lean, with a fresh point of view.
We’re a growing studio: three creative leads, a small senior core (strategy + production) and a trusted network of specialists we pull in to projects.
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Awards
The Cowgirls was awarded 7 times
FWA2010-12-01
The Drum Content Awards2019-11-01Best FMCG
The Drum Content Awards. Grand Prix2020-11-01
Telly Awards Gold2022-06-01Craft, Directing, Social Issues
Reviews
4 reviews for The Cowgirls
5/5
(4 reviews)SJ
Sally JohnsonCreative Director & Co-Founder at Wolf Escape Games
- Service
- Branding & Positioning
- Sector
- Video games
- Team
- 1 - 10
Sally Johnson recommends this agency
What was the objective behind your collaboration?
We initially approached The Cowgirls Agency to explore where they could add the most value to our brand and advertising strategy.
Our first project was a brand book, which became the foundation of our messaging and defined the core values and audiences of Wolf Escape Games. We were so excited by their thinking that we didn’t hesitate to commission the next piece of work to test our favourite ideas and see how they resonated with our audience in the real world.
What did you enjoy the most during your collaboration?
Our collaboration has been genuinely enjoyable and refreshingly straightforward. We never felt sold to, which made a real difference. From the first meeting, their preparation impressed us. They understood our brand, listened closely, and shaped our voice in a way that felt unmistakably like us.
Most importantly, it worked! The ideas led to some of our strongest-performing ads to date, and we wouldn’t hesitate to recommend them.
5/5
- Budget
- Quality
- Schedule
- Collaboration
AC
Alaina CrystalCreative Strategist at Alaina Crystal LTD
- Service
- Advertising
Alaina Crystal recommends this agency
What was the objective behind your collaboration?
The Cowgirls were my creative partners (I'm a strategist) in developing and delivering a brand film for a client that I had been working with previously. The Cowgirls were responsible for taking the strategy that I had built for the brand and turning it into a compelling script and film that would bring the new positioning to life.
What did you enjoy the most during your collaboration?
The Cowgirls are an absolute dream to work with - no ego, no swim lanes, just pure collaboration and fun. I always looked forward to our calls because I knew that the work would be at such a high standard AND we would have a really enjoyable conversation simultaneously. I wholeheartedly recommend The Cowgirls for any collaboration because they are humans first, which means they really understand the human experience and develop work through that lens, and they're great fun to be around.
5/5
- Budget
- Quality
- Schedule
- Collaboration
BA
Bridget Angearfounding partner at Craig+Bridget
- Service
- Advertising
- Sector
- Marketing & Advertising
- Team
- 1 - 10
Bridget Angear recommends this agency
What was the objective behind your collaboration?
A creative idea and multiple executions to work across digital and social.
What did you enjoy the most during your collaboration?
brilliant creative minds and a joy to work with
5/5
- Budget
- Quality
- Schedule
- Collaboration
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Contact
Contact details of The Cowgirls
Details
- HeadquarterThe Cowgirls / Tottenham Court Road, London, UK
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