Be-cause Integrated Communications

Cape Town, South Africa

We believe that understanding the core purpose of a brand is fundamental to effective communication.

At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!

6 people in their team

Speaks English

16 projects in their portfolio

1 collaboration started on Sortlist

Works remotely across the globe

Sortlist member since 2018

Founded in 2012

13 awards conferred

5/5

(25 reviews)

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Services

13 services offered by Be-cause Integrated Communications

Service name

Experience level

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Description

We put your brand at the centre of industry conversations that apply to you. By tapping into current affairs and maintaining strong media relationships, we secure coverage in relevant, top-tier publications that are trusted by your target audience. Our tailored approach involves using your expert insight and unique data to unpack complex ideas for your target audience. This ensures that we can provide real value to the media and their readers – establishing our clients as the go-to for commentary and thought leadership in their sector.

Skills in Public Relations (PR) (12)

Event

Brand Positioning

Crisis Marketing

PR Strategy

Internal Communication

Press Kit

Journalist Outreach

Online Marketing Campaign

PR Coaching

Press Relations

Works in Public Relations (PR) (11)

Traditional media: Mi-change - Public Relations (PR)

Traditional media: Nextorch - Public Relations (PR)

Traditional media: ESET - Public Relations (PR)

Traditional and social media: Red Cap Energy - Public Relations (PR)

Reviews in Public Relations (PR) (4)

Nathan Geffen

Romy Heldsinger

Rhyan O'Sullivan

Rebecca Pretorius

Clients in Public Relations (PR) (4)

Mi-changeNon-profit | national

NextorchMilitary | national

ESETInternet | international

Red Cap EnergyEnergy & Oil | national

Learn more about Public Relations (PR)

Description

Social media strategy: Our creative social strategies aim to build community, increase follower base, encourage engagement and extend our client’s online reach. This includes paid social media ad management. Digital content creation: Leveraging an in-depth understanding of the digital media landscape, we curate content schedules and rollout strategies, including creating design work and finding relevant conversations to participate in.

Skills in Social Media (13)

SM Analytics

Social Media Strategy

Social Media Management

Social Media Marketing

Facebook

Social Media Planning

Design

Social Media Analysis

Social Media Content

Works in Social Media (5)

Traditional and social media: Red Cap Energy - Social Media

Traditional and social media: Homeward Bound Projects - Social Media

Content creation: SmartStart - Social Media

Community management: Witkoppen Clinic - Social Media

Reviews in Social Media (4)

Dr Jean Bassett

Elaine Ngwenya

Catriona Loughran

Craig Buckley

Clients in Social Media (4)

Red Cap EnergyEnergy & Oil | national

Homeward Bound ProjectsNon-profit | international

SmartStartEducation | national

Witkoppen ClinicHospitals & Healthcare | local

Learn more about Social Media

Description

We always start with your ‘why’ – taking the time to understand the purpose and strategic objectives that drive our clients’ businesses. From here, the ‘how’ is easy. We identify the best-fit approach to building your brand narrative, including unpacking complex content using relatable language that resonates with your target audiences. The result is an in-depth blueprint that is unique to each client and plots the way forward with clear actions and next steps.

Skills in Branding & Positioning (7)

Brand Design

Brand Identity

Brand Positioning

Corporate Identity

Visual Identity

Target Market Definition

Messaging

Works in Branding & Positioning (10)

Traditional media: ESET - Branding & Positioning

Traditional and social media: Red Cap Energy - Branding & Positioning

Reputation management: Biovac - Branding & Positioning

Traditional and social media: Homeward Bound Projects - Branding & Positioning

Review in Branding & Positioning (1)

Ade Ashaye

Clients in Branding & Positioning (4)

ESETInternet | international

Red Cap EnergyEnergy & Oil | national

BiovacPharmaceuticals & Biotech | national

Homeward Bound ProjectsNon-profit | international

Learn more about Branding & Positioning

Description

Copywriting: We pride ourselves on delivering top tier written content across press releases, op-eds, newsletters, blog content and more. Report writing: Sharing data and research is a powerful way to establish industry expertise and secure media coverage. We work with clients to ideate and compile high-quality reports that position you as a leader in your industry. Whether you’re looking to showcase market insights, research results, or thought leadership, our team ensures that every report is well-researched, professionally written, and formatted to maximise its potential for media coverage and industry recognition.

Skills in Copywriting (7)

Article Writing

Content Development

Content Marketing

Newsletter

Blog

Creative Copywriting

Press Release Copywriting

Works in Copywriting (9)

Traditional media: Mi-change - Copywriting

Traditional media: Nextorch - Copywriting

Traditional and social media: Red Cap Energy - Copywriting

Clients in Copywriting (4)

Mi-changeNon-profit | national

NextorchMilitary | national

PayfastE-commerce | national

Red Cap EnergyEnergy & Oil | national

Learn more about Copywriting

Description

Your brand’s reputation is a critical factor when it comes to business success. Through monitoring of brand perception, managing crisis comms, and prepping flexible response plans, we help clients to maintain a positive reputation in the face of difficult and complex circumstances.

Skills in Corporate Communication (4)

Corporate Publishing

Internal Communication

Crisis communication

Public Affairs

Works in Corporate Communication (4)

Report writing: Payfast - Corporate Communication

Reputation management: Biovac - Corporate Communication

Traditional media: Air Liquide - Corporate Communication

Clients in Corporate Communication (4)

PayfastE-commerce | national

BiovacPharmaceuticals & Biotech | national

Women's World BankingBanking & Financials | international

Air LiquideEnergy & Oil | international

Learn more about Corporate Communication

Description

Our content connects you to your target audience. We don’t just fill up your social media feed with pretty pictures and surface-level posts; we create with intention. Each piece of content is an opportunity to demonstrate how your brand can add real value to a customer’s life, give them a glimpse of how things can be better with your product or service, and persuade them to take the first step.

Skills in Content Strategy (5)

Copywriting

Content Development

Content Marketing

Storytelling

Social Content Strategy

Works in Content Strategy (4)

Traditional and social media: Red Cap Energy - Content Strategy

Traditional media: Crimson Education - Content Strategy

Content creation: SmartStart - Content Strategy

Community management: Witkoppen Clinic - Content Strategy

Clients in Content Strategy (4)

Red Cap EnergyEnergy & Oil | national

Crimson EducationEducation | international

SmartStartEducation | national

Witkoppen ClinicHospitals & Healthcare | local

Learn more about Content Strategy

Description

We use social media to build brand presence, keep audiences informed, and form engaged digital communities. Whether through organic content creation or paid social media ad management, we aim to maximise your visibility, generate leads, and ensure you stand out in the crowded online space. Our social media team uses data to identify trends and understand the nuances of your audiences response, so that we can make adjustments and shape the most effective strategy as we move forward.

Skills in Community Management (14)

Community Building

Community Management

Social Media Strategy

Social Media Engagement

Instagram Community Management

LinkedIn Community Management

Facebook Community Management

Youtube Community Management

Community Management Externalization

Comment Moderation

Works in Community Management (2)

Traditional and social media: Homeward Bound Projects - Community Management

Community management: Witkoppen Clinic - Community Management

Clients in Community Management (2)

Homeward Bound ProjectsNon-profit | international

Witkoppen ClinicHospitals & Healthcare | local

Learn more about Community Management

Description

No description provided for this service.

Skills in Digital Strategy (5)

Online Marketing

Digital Media Marketing

Digital Marketing Strategy

Digital Marketing

Web Marketing

Works in Digital Strategy (3)

Traditional and social media: Homeward Bound Projects - Digital Strategy

Content creation: SmartStart - Digital Strategy

Community management: Witkoppen Clinic - Digital Strategy

Clients in Digital Strategy (3)

Homeward Bound ProjectsNon-profit | international

SmartStartEducation | national

Witkoppen ClinicHospitals & Healthcare | local

Learn more about Digital Strategy

Description

We help both local and international brands to tap into the South African market, based on the best-fit for their audience – whether it’s a big bash, an intimate gathering, or a purely digital campaign. We build launches around your target audience. The right combination of elements demonstrates that you understand your customers and what they need, making them more likely to trust whatever it is you are offering them.

Skills in Event (2)

Event Management

Conference Organisation

Works in Event (2)

Traditional and social media: DNAforAfrica - Event

Clients in Event (2)

NextorchMilitary | national

DNAforAfricaPharmaceuticals & Biotech | international

Learn more about Event

Description

Working with partners across the country, we conceptualise, script, and produce a range of live-action and animated videos to highlight our client’s impact.

Skills in Video Production (3)

Photography

Animated Video

Video Production

Work in Video Production (1)

Client in Video Production (1)

SmartStartEducation | national

Learn more about Video Production

Team

6 members in Be-cause Integrated Communications's team

Be-cause Integrated Communications cover

StoryWe bring a unique approach to communications and PR. With a strong focus on building communication frameworks, we focus on designing and implementing engaging strategies that communicate the right message, to the right people, for maximum impact. Starting with the why, we ask the hard questions to uncover the Be-cause.

Awards

Be-cause Integrated Communications was awarded 13 times

Best Brand Strategy Agency 2024 - South Africa (Global Business Insight Awards)2024-01-01

Shortlisted Best Companies to Watch 2024 (Business Insight Review)2024-01-01

Best Specialist Marketing Agency 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01

Pharma Brand Activations Company of the Year 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01

Reviews

25 reviews for Be-cause Integrated Communications

5/5

(25 reviews)

Craig BuckleyManaging Director at reOS

Service: Social Media
Sector: Real Estate
Team: 11 - 50

Working with Be-cause has been instrumental as we’ve evolved our approach on socials and PR. Over the past year, their team managed our social media strategy across LinkedIn, Facebook, and Instagram, as well as PR drives around product launches. PropTech and software can be complex and abstract, but their copywriting skills have made complicated tech easy for our audience to understand. They are agile and quick to adapt, which helped us turn our leads into new business.

5/5

Carmen DickensonNational Manager at Mi-change

Service: Public Relations (PR)
Sector: Non-profit
Team: 51 - 200

From the mayor's endorsement, to our campaign ambassador's story reaching every corner of Cape Town, Be-cause gave our launch the credibility and reach it needed. Their strategy was instrumental in growing Mi-change's brand awareness around the cashless voucher campaign.

5/5

Brad Latilla-CampbellCountry Manager, South Africa & Africa at Crimson Education

Service: Public Relations (PR)
Sector: Education
Team: 501 - 1000

We brought Be-cause on board because they already have a track record of success when it comes to working with Crimson – they understand the nuances of our positioning, and how to get us involved in the right conversations.

5/5

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Contact

Contact details of Be-cause Integrated Communications

Details

Headquarter1 Wyndover, Unit 205, 33 Belvedere Rd, Claremont, Cape Town, 7708, South Africa
Regal House, 4 Vanguard Wy, London E17 6RW, UK