Be-cause Integrated Communications (+ 18 reviews) | Sortlist
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Be-cause Integrated Communications

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Cape Town, South Africa
We believe that understanding the core purpose of a brand is fundamental to effective communication.
At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!
5 people in their team
Speaks English
13 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2012
8 awards conferred
5/5
(18 reviews)
Open website

Services

9 services offered by Be-cause Integrated Communications

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  • Description
    With strong media relationships across print, digital, and broadcast publications, we secure top-tier coverage for our clients to promote their brands, work, and impact. Our agency functions like a newsroom, where we keep tabs on current affairs and big news stories in each client’s industry. This ensures we are always ready to respond proactively and position our clients in the centre of conversations that apply to them.

    Our strength and key differentiator is community engagement:
    – We understand our audiences.
    – We keep up to date on current affairs.
    – We take technical jargon and make it simple and understandable for multiple audiences.
    – We position our clients in the centre of the conversations that apply to them.
    Skills in Public Relations (PR) (15)
    Interview BriefingPR CoachingJournalist OutreachPress KitCrisis CommunicationsPress ReleaseMedia RelationsBrand PositioningMedia RelationsMedia Training+5
    Works in Public Relations (PR) (10)
    Traditional media retainer: The TEFL Academy - Public Relations (PR)
    Reputation management: Biovac - Public Relations (PR)
    Social and traditional media: DNAforAfrica - Public Relations (PR)
    Traditional media retainer: Crimson Education - Public Relations (PR)
    Reviews in Public Relations (PR) (8)
    Nathan Geffen
    Rhyan O'Sullivan
    John Schooling
    Huenu Solsona
    Clients in Public Relations (PR) (10)
    SmartStartEducation | national
    Air LiquideEnergy & Oil | international
    Crimson EducationEducation | international
    Bean There Coffee CompanyBeverage | national
    Learn more about Public Relations (PR)
  • Description
    Social media strategy: Our creative social strategies aim to build community, increase follower base, encourage engagement and extend our client’s online reach. This includes paid social media ad management.

    Digital content creation: Leveraging an in-depth understanding of the digital media landscape, we curate content schedules and rollout strategies, including creating design work and finding relevant conversations to participate in.
    Skills in Social Media (8)
    Social Media Servicessocial media analyticsSocial Media MonitoringDesign WorkSocial Media ManagementLinkedInFacebookSocial Media Strategy
    Works in Social Media (4)
    Social and traditional media: DNAforAfrica - Social Media
    Traditional and social media project: HSI - Social Media
    Social media: The Birthing Team - Social Media
    Creative activation: National Coffee Day - Social Media
    Reviews in Social Media (3)
    Dr Jean Bassett
    Elaine Ngwenya
    Catriona Loughran
    Clients in Social Media (4)
    Humane Society InternationalNon-profit | international
    DNAforAfricaPharmaceuticals & Biotech | international
    The Birthing TeamHospitals & Healthcare | national
    Bean There Coffee CompanyBeverage | national
    Learn more about Social Media
  • Description
    Successful engagement with target audiences starts with a strong communications blueprint. We assist clients with developing key messaging to inform all communications across owned and earned media. We identify the most appropriate formats, platforms, tones and styles for delivering these messages and bring excellent writing skills to the table to create the needed copy.

    Quality content stands out and strategic content achieves business objectives - we deliver both.
    Skills in Content Strategy (8)
    key messaging developmentcontent marketing strategyStorytellingCopywritingIndustry ResearchNews Content WritingConsumer Content Writingcommunications blueprint development
    Works in Content Strategy (3)
    Traditional media retainer: Crimson Education - Content Strategy
    Social media: The Birthing Team - Content Strategy
    Creative activation: National Coffee Day - Content Strategy
    Clients in Content Strategy (3)
    Crimson EducationEducation | international
    Bean There Coffee CompanyBeverage | national
    The Birthing TeamHospitals & Healthcare | national
    Learn more about Content Strategy
  • Description
    Brand strategy: Storytelling is at the heart of our holistic brand strategies – we build on clients’ unique selling points to create lasting and impactful frameworks for success.

    Brand activations: Ideating and managing the rollout of unique and exciting activations.
    Skills in Branding & Positioning (8)
    Report writingBrand PositioningCorporate IdentityVisual IdentityBrand IdentityBrand DesignTarget Market DefinitionMessaging
    Works in Branding & Positioning (6)
    Traditional media retainer: The TEFL Academy - Branding & Positioning
    Reputation management: Biovac - Branding & Positioning
    Traditional media retainer: Crimson Education - Branding & Positioning
    Video production (animated): Witkoppen Clinic - Branding & Positioning
    Review in Branding & Positioning (1)
    Ade Ashaye
    Clients in Branding & Positioning (6)
    Witkoppen ClinicHospitals & Healthcare | local
    Crimson EducationEducation | international
    BiovacPharmaceuticals & Biotech | national
    The TEFL AcademyEducation | national
    Learn more about Branding & Positioning
  • Description
    From launches to media roundtables and product activations, the Be-cause team is experienced in crafting memorable world-class events.
    Skills in Event (3)
    Media roundtableConference OrganisationEvent Management
    Works in Event (5)
    Social and traditional media: DNAforAfrica - Event
    Event planning and management: Payfast - Event
    Event management: SmartStart - Event
    Social media: The Birthing Team - Event
    Clients in Event (5)
    PayfastE-commerce | national
    SmartStartEducation | national
    DNAforAfricaPharmaceuticals & Biotech | international
    Bean There Coffee CompanyBeverage | national
    Learn more about Event
  • Description
    Copywriting: We pride ourselves on delivering top tier written content across press releases, op-eds, newsletters, blog content and more.

    Report writing: Sharing data and research is a great way to secure coverage and establish industry expertise – we assist clients with ideating and compiling high quality reports.
    Skills in Copywriting (7)
    Report WritingArticle Writingblog contentCreative CopywritingPress Release CopywritingNewsletterContent Writing
    Works in Copywriting (5)
    Traditional media retainer: The TEFL Academy - Copywriting
    Reputation management: Biovac - Copywriting
    Report writing: Payfast - Copywriting
    Traditional media retainer: Crimson Education - Copywriting
    Clients in Copywriting (5)
    Humane Society InternationalNon-profit | international
    BiovacPharmaceuticals & Biotech | national
    The TEFL AcademyEducation | national
    Crimson EducationEducation | international
    Learn more about Copywriting
  • Description
    Using the specific voice of each client, we respond to messages and requests on social pages – as well as flag any crisis comms as soon as they appear.
    Skills in Community Management (14)
    Content CalendarLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment ModerationCommunity ManagementSocial Media GrowthCommunity BuildingSocial Media EngagementInstagram Community Management+4
    Learn more about Community Management
  • Description
    Working with partners across the country, we conceptualise, script, and produce a range of live-action and animated videos to highlight our client’s impact.
    Skills in Video Production (3)
    PhotographyAnimated VideoVideo Production
    Works in Video Production (3)
    Video content creation: SmartStart (live-action) - Video Production
    Event management: SmartStart - Video Production
    Video production (animated): Witkoppen Clinic - Video Production
    Clients in Video Production (3)
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    SmartStartEducation | national
    Learn more about Video Production
  • Description

    No description provided for this service.

    Learn more about Digital Strategy
In need of one of those services?

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Team

5 members in Be-cause Integrated Communications's team

Be-cause Integrated Communications cover
StoryWe bring a unique approach to communications and PR. With a strong focus on building communication frameworks, we focus on designing and implementing engaging strategies that communicate the right message, to the right people, for maximum impact. Starting with the why, we ask the hard questions to uncover the be-cause.
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Awards

Be-cause Integrated Communications was awarded 8 times

Best Brand Strategy Agency 2024 - South Africa (Global Business Insight Awards)2024-1-1
Best Brand Strategy Agency 2023 - South Africa (MEA Business Awards)2023-12-1
Best Impact-Driven Communications Agency 2023 (Healthcare and Pharmaceutical Awards)2023-7-1
Best Healthcare and PR & Marketing Agency 2021 - South Africa (MEA Business Awards)2021-10-31
Most Dynamic Brand Strategy Agency 2021 - South Africa (Global Business Awards)2020-9-30
Most Dynamic Brand Strategy Agency 2020 - South Africa (Media Innovator Awards)2020-5-31
Brand Strategy Agency of the Year 2020 - South Africa (Corporate LiveWire Global Awards Guide)2020-8-31
Best Integrated Marketing & PR Agency 2020 - South Africa (MEA Business Awards)2020-10-30

Reviews

18 reviews for Be-cause Integrated Communications

5/5
(18 reviews)
CL
Catriona LoughranCommunications and Stakeholder Engagement Manager at Homeward Bound
ServiceSocial Media
SectorNon-profit
Team11 - 50
5/5

Be-cause has been a brilliant partner in amplifying our storytelling. Their strategic and solutions-oriented approach to social media kept our community and wider audiences informed and connected throughout our Antarctic expedition and brought our story and the participants’ journey to life in real time. They truly understand what Homeward Bound is all about: leadership, collaboration and championing women and non-binary leaders with backgrounds in STEMM to work together on sustainability initiatives for the collective good. Their passion and dedication have been key to inspiring the next wave of participants to step forward and start their leadership journey with us.

ServiceSocial Media
SectorNon-profit
Team11 - 50
EN
Elaine NgwenyaBusiness Development Manager International Liaison at Witkoppen Clinic
ServiceSocial Media
SectorHospitals & Healthcare
Team51 - 200
5/5

It’s great to work with a team that genuinely cares about our work and the impact we’re making. The Be-cause team has been an invaluable partner in growing our social media presence. They’ve built a community of engaged followers on both Facebook and LinkedIn, helping us connect with our audience in a meaningful way. Through these platforms, Be-cause unpacks complex healthcare topics and articulates them in a way that resonates with our diverse audience, made up of patients and donors.

ServiceSocial Media
SectorHospitals & Healthcare
Team51 - 200
NG
Nathan GeffenEditor at GroundUp
ServicePublic Relations (PR)
SectorMedia
Team11 - 50
5/5
Verified review

The Be-cause team demonstrated an in-depth understanding of our work, the way we operate, and why we do what we do. Their campaign strategy was tailored to GroundUp's ethos and our particular way of doing things. They are meticulous, and a pleasure to work with.

ServicePublic Relations (PR)
SectorMedia
Team11 - 50
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Contact

Contact details of Be-cause Integrated Communications

Details

http://be-cause.global
  • Headquarter1 Wyndover, Unit 205, 33 Belvedere Rd, Claremont, Cape Town, 7708, South Africa
  • Regal House, 4 Vanguard Wy, London E17 6RW, UK
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