HUB

With over 25 years experience in the confectionery game selling other brands, we decided to take a totally different direction - we saw a gap in the market to rival a well established brand by creating our own brand that offers more value. We contacted HUB through a recommendation and shared our ideas of how we wanted to create a Brand that would sit next to the ‘big brands’ in the market and we asked for two initial designs. HUB got to work on this straight away and we couldn’t believe our eyes when we first saw the designs. They had created two different bags each under the Chooee brand and both bags had a different monster on them as a link to each other – it was clear from this point they had created a brand that had so much potential to keep growing and that’s exactly what we have done! From what started off as a couple of confectionery bags, using HUB’s amazing creativity, in just 12 months we now have an own-brand portfolio of 15 confectionery bags, 14 chewing gum products and 8 mint products! And what’s more, we have a brand that doesn’t just sit alongside the other big brands as a better value alternative, it rivals them as a brand in its own right. HUB consistently delivers us quality work; we just know whenever we sit down to see their work on a project we will be amazed – their creativity and innovation is outstanding and we are so thankful to be on this ‘Chooee’ journey with them by our sides!

VMC23 exceeded all expectations in its 10th anniversary year. These were achieved with outstanding impact from HUB. Taking the initial creative brief through branding to omni-channel execution the HUB team provided a complete package. As an extension to our in-house team they carried the load of a testing campaign and rose to every occasion without fail. It was a real pleasure to recognise the credit due to HUB and share the accolades showered on VMC23.