Change is good
CHANGE IS GOOD
Whether it’s disruptive ideas changing the future or companies evolving to make the “now” a whole lot better, at Cherish PR we believe that change is good.
We make change happen by promoting it.
As a digital PR agency, we deliver outstanding communications for the world’s most innovative brands.
We use PR to help disruptive new ideas and fast-growth startups take hold.
And we work with established businesses to regenerate their communications for digitally driven audiences.
MAKE CHANGE HAPPEN
The world is driven by word of mouth - stories and conversations that run through digital and social media, broadcast and print, through influencers, workmates, friends, family.
That’s why good PR starts with a great story; a story that achieves attention; attention that introduces opportunity; opportunity that delivers new audiences, new clients and new customers.
At Cherish PR, we combine smart, strategic communications with creative and high-profile storytelling to build awareness, create understanding and change perceptions.
These are the stories that make change happen.
Project made for Dylon in the Household Products industry for a B2C audience.DYLON Machine Dyes asked us to inspire new users to try the product for the first time, while communicating the brand’s eco credentials to young digital audiences. We commissioned research to discover that we BUY, BIN and DON’T WEAR half of what we own. People wanted to upcycle, but they needed guidance on how.So we developed a partnership with leading British sustainable fashion designer, Christopher Raeburn, to show the British public how easy it is to transform old clothes into something new, using DYLON Dyes. Christopher upcycled a t-shirt, shirt and pair of jeans and the resulting images of this process were used to create three visual tutorials hosted on the DYLON Dyes website to illustrate how easily it can be done at home.Our campaign positioned DYLON Dyes at the heart of the sustainability and upcycling conversation, delivering over 50 high-profile UK media placements, including Vogue Business, London Evening Standard, Yahoo and Fashion United.
Project made for Wix.com in the Technology Hardware & Equipment industry for a B2B audience.Cherish is the retained agency for Wix.com in the UK, working alongside Tel Aviv and New York to deliver global communications campaigns that support the web development platform as it grows.The fact that Wix is a NASDAQ listed company based in Israel is a challenge in the UK, however through a consistent focus on small business content, high-profile corporate profiling and relationship building, combined with creative and locally relevant publicity campaigns, we have built a pipeline of outstanding top tier media coverage, supplemented with bursts of timely content and creative campaigns.The results of Cherish’s media relations campaigns [https://www.cherishpr.com/services/mediarelations], which secured coverage in the FT, International Business Times, BBC, TechCrunch, Yahoo, The Next Web, Business Life and Fabulous Magazine, have helped to ensure that Wix.com is the de facto platform on which to build your website.
Project made for JaxJox in the Sports industry for a B2C audience.Connected fitness brand JAXJOX asked us to handle publicity for the launch of its Kettlebell and Foam Roller products and we responded with a launch campaign that focused on influencers across media and social channels, using stories and content product placement and reviews and sampling. Our strategy targeted fitness, tech, consumer and news media, including TV, as well as top tier influencers.Across the project, we achieved 58 placements, 87% in Tier One media, 83% contained a link and 17% were stand-alone. Highlights included The Guardian, BBC Gadget Show, Mail Online, GQ and ITV2’s Love Island. Influencers included reality star Adam Collard [https://www.instagram.com/adamcollard/] (1M+ followers), who used the Kettlebell across his Instagram channel.
Project made for JEYES in the Household Products industry for a B2C audience.In the wake of Covid-19, we were asked by household cleaning brand, Jeyes, to showcase the product range and uses to a mature audience and with a specific focus on regional media.Given the negative impact that lockdown had on many people, we decided to get Brits outside and busy in their gardens to help them feel productive and get ready for the summer ahead. We set the nation a challenge - to get out and make a change to their gardens for just 30 minutes a day. We called it the Great British Garden Spruce Up! We joined forces with BBC Gardeners’ World presenter, Mark Lane, to create an activity planner with suggested daily activities, from pressure washing the patio to cleaning the garden table and chairs. The planner was hosted on a dedicated campaign landing page where people could download it for free. We launched the campaign just ahead of National Gardening Week, delivering over 200 pieces of media coverage, of which 170 were regional newspapers and radio shows. Analytics show that the campaign website received over 2,500 unique visitors and over half of those visitors downloaded the planner.