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COM & HEALTH
Com&Health, l’agence de communication santé grand public Aujourd’hui, la communication Santé vit de profonds changements. Face à une réglementation toujours plus stricte, les laboratoires ont tendance à privilégier un discours centré sur la pathologie plutôt que sur le produit. Dans ce nouveau modèle de communication, il est essentiel de maîtriser une nouvelle langue : celle du patient. Ou plutôt celles des patients, tant leur niveau d’information, d’observance ou d’accès aux connaissances sont divers. Les marques sont nombreuses à vouloir parler Patient. Mais ont-elles le bon interprète ? Com & Health, agence de communication santé grand public multi-canal, est spécialisée dans l’approche patient. BRANDING ET STRATÉGIE Réflexion stratégique de marque : institutionnel / produit / environnement Etudes professionnels de santé & patients Conception et gestion de campagnes marketing multicanal BtoB et Bto C Campagnes environnementales Stratégie média (Etude média et achat d’espace) E-MARKETING ET DIGITAL Stratégie e-Marketing e-Learling, e-Detailing Campagne digitale, réseaux sociaux, community management Web design, e-ADV, applications mobiles…. MARKETING OFFICINAL ET RETAIL Campagnes et accompagnement des forces de vente (outils de sell-in / sell-out) Formations des équipes officinales Dynamisation du point de vente (trade marketing, animation…) Packaging Education thérapeutique et programme d’accompagnement patient Campagne d’observance Programme de fidélisation et CRM L’EXPERTISE DU PHARMACIEN CONSEIL associé L’agence Com&Health s’appuie quotidiennement sur l’expertise d’un pharmacien conseil associé, fort d’une expérience en officine et en industrie pharmaceutique. Expert de l’officine Spécialiste de l’industrie OTC Réseau de pharmaciens indépendants et intégrés à un groupement Recommandation stratégique Focus group
13 people in their team
Speaks Arabic, English, French
2 projects in their portfolioWorks remotely across the globe
Sortlist member since 2017
Founded in 2000
No review yetBe the first to write one
Services
17 services offered by COM & HEALTH
Description Client : Laboratoire Bayer / BU Santé de la femme
Nature ; Création Key visual et claim + Réalisation campagnes print et digital et contenus + relais salle d'attentes
Problématique : Comment sensibiliser des patientes sur l'offre de contraception et les avantages des stérilets ?Works in Content Strategy (2) Clients in Content Strategy (2) SUNSTAR GUMPharmaceuticals & Biotech | internationalBAYER GroupPharmaceuticals & Biotech | national
Learn more about Content StrategyDescription Client : SUNSTAR GUM
Problématique : Comment repositionner de la plateforme de marque sur l'avantage concurrentiel dans un paysage ultra concurrentiel de la santé bucco dentaire en pharmacie.
Stratégie : Repositionner la marque sur l'avantage multi spécialiste et la mise en avant de gammes expertes par indications
Actions : Branding, campagne TV, développement de l'eco systeme digital, affichage, médiatisationSkills in Branding & Positioning (1) Key VisualWorks in Branding & Positioning (2) Clients in Branding & Positioning (2) SUNSTAR GUMPharmaceuticals & Biotech | internationalBAYER GroupPharmaceuticals & Biotech | national
Learn more about Branding & PositioningDescription Clients : Laboratoire ARKOPHARMA
Actions : Création suivi réalisation production de l’ensemble des campagnes TV (spot Institutionnel et produits )Work in Video Production (1) Client in Video Production (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about Video ProductionDescription No description provided for this service.
Works in Advertising (2) Clients in Advertising (2) SUNSTAR GUMPharmaceuticals & Biotech | internationalBAYER GroupPharmaceuticals & Biotech | national
Learn more about AdvertisingDescription No description provided for this service.
Work in Web analytics/Big data (1) Client in Web analytics/Big data (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about Web analytics/Big dataDescription No description provided for this service.
Works in Website Creation (2) Clients in Website Creation (2) SUNSTAR GUMPharmaceuticals & Biotech | internationalBAYER GroupPharmaceuticals & Biotech | national
Learn more about Website CreationDescription No description provided for this service.
Work in Social Media (1) Client in Social Media (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about Social MediaDescription No description provided for this service.
Work in Media Planning (1) Client in Media Planning (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about Media PlanningDescription No description provided for this service.
Work in SEO (1) Client in SEO (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about SEODescription No description provided for this service.
Work in Online Advertising (1) Client in Online Advertising (1) SUNSTAR GUMPharmaceuticals & Biotech | international
Learn more about Online Advertising
Team
13 members in COM & HEALTH's team
Awards
COM & HEALTH was awarded 0 times
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Contact
Contact details of COM & HEALTH
Details
http://www.comandhealth.com/
- Headquarter23 Rue le Peletier, 75009 Paris, France
- 41 Avenue Hector Otto, 98000 Monaco
- 18 Rue Paul Chenavard, 69001 Lyon, France