Dawn Creative Cheadle Hulme, United Kingdom

Project made for NCC events in the Travel & Leisure industry for a B2C audience.Flights were cancelled. The great lock-in was getting too much. People were longing for an adventure, and a ‘staycation’ started to sound more appealing than ever before. This meant that the Motorhome and Caravan Show had a bigger audience than ever. People from different backgrounds and age brackets had exploded from the big ‘staycation’. People had re-discovered the UK and realised they actually quite liked it.

Project made for Above and Beyond in the Beauty industry for a B2C audience in 2021.A&B are a new, sustainable brand that aims to do things differently. Pitched at Gen Z’s and millennials, they live and breathe sustainability, choosing to come at it with a tongue-in-cheek tone and bringing fun to the sector. They approached us with some raw brand elements which became shaped by our work on the e-commerce website.

Project made for Full Metal in the Software & Computer Services industry for a B2B audience in 2021.We worked with Full Metal Software to develop their brand identity, bringing it into line with their cutting-edge products and solutions. We took them through our 18 degree process, drawing up a purpose, vision and mission that sit comfortably with the positioning of the company today. Their ability to understand complex client problems and translate them into an intuitive, fit-for-purpose solution inspired our approach to the visual brand identity. Reducing everything down to the lowest granular level, we used pixels and a binary approach to their colour palette to bring to life the essential basic key elements that are the building blocks of the bigger picture.

Ongoing project for Amplifon UK in the Hospitals & Healthcare industry for a B2C audience since 2014.We’ve worked with Amplifon for over four years helping to develop and maintain their brand across multiple touch points. Over this time we’ve created a number of B2C campaigns, both offline and online spreading across social media, video, animation, email and web.

Project made for Inspired Life in the Hospitals & Healthcare industry for a B2C audience in 2022.Inspired Life began as a boutique CBD shop in Manchester’s celebrated Afflecks Palace, building a loyal and varied customer base. The company has blossomed, with plans on the horizon to create a multi-layered lifestyle brand for their future yoga, travel and clothing offerings.

Project made for GLO in the Home Services industry for a B2C audience in 2022.We repositioned the brand for GLO to match their high-end products and services, helping them to attract the right customers which had the right budgets to afford a smart home transformation.