Dida Labs
Positioning for founder-led companies in complicated markets.
Dida Labs is a positioning studio for founder-led companies in complicated markets — fintech, payments, Web3, RWA, marketplaces and sports tech. Most companies that come to us have a real product and a market that cannot describe it back to them. The problem is rarely the product. It is that the story has fallen behind what the company has already built, and that shows up as slow sales cycles, investors who need three explanations, and campaigns that underperform for reasons nobody can name. We fix the sequence: what a stranger needs to understand first, what proof has to come next, and what can wait. Then we hand it over as something the team can run without us. How we work together: Signal Audit, from €1,200, five days. A structured teardown of how a stranger reads your homepage, your category and your proof in the first sixty seconds, with the fixes ranked by impact. Market Signal Sprint, €7,500, 30 days. Full repositioning — category definition, messaging hierarchy, proof sequencing and launch narrative. Ongoing engagement, €6,000 per month, three-month minimum. Embedded positioning and go-to-market support for teams that need a marketing lead before they are ready to hire one. Behind the work: Head of Content at The NAGA Group through its $65m ICO with 63,000 backers. Content and communications at Tipser through its acquisition by Bolt. Co-founder of IOPn, where we secured a contract with RAK DAO, the digital arm of the Ras Al Khaimah government, and a $100m joint venture with ADX-listed Phoenix Group. Co-founder and COO of Megavrse, with partnerships across Binance, Polygon, Chainlink and Filecoin, and Best Start-Up of the Year at the 2024 Arabian Business Awards. Based in Barcelona. Working in English and Spanish, across Europe and the Gulf. 1 person in their team
Speaks English, Spanish
4 projects in their portfolioSortlist member since 2026
Founded in 2025
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Services
4 services offered by Dida Labs
Description Positioning for founder-led companies in complicated markets — fintech, payments, Web3, RWA and marketplaces. Most companies that come to us have a real product and a market that cannot describe it back to them. The problem is rarely the product. It is that the story has fallen behind what the company has already built, which shows up as slow sales cycles, investor confusion, and campaigns that underperform for reasons nobody can name. Three ways to work with us: Signal Audit, from €1,200, five days. A structured teardown of how a stranger reads your homepage, your category and your proof in the first sixty seconds, with the specific fixes ranked by impact. Market Signal Sprint, €7,500, 30 days. The full repositioning: category definition, messaging hierarchy, proof sequencing and the launch narrative, delivered as something your team can execute without us. Ongoing engagement, €6,000/month, three-month minimum. Embedded positioning and go-to-market support for teams that need a marketing lead but are not ready to hire one. Behind the work: Head of Content at The NAGA Group through its $65m ICO, content and communications at Tipser through its acquisition by Bolt, co-founder of IOPn where we secured a contract with RAK DAO and a $100m joint venture with ADX-listed Phoenix Group, and co-founder and COO of Megavrse with partnerships across Binance, Polygon, Chainlink and Filecoin. Based in Barcelona, working in English and Spanish, across Europe and the Gulf.Works in Branding & Positioning (4) Clients in Branding & Positioning (4) MegavrseSports | internationalTipser (acquired by Bolt)RetailIOPnBanking & FinancialsThe NAGA Group AGBanking & Financials | international
Learn more about Branding & PositioningDescription Deciding what a fintech, payments or Web3 company should publish, and why, before anyone writes a word. Most companies at this stage do not have a content problem, they have a decision problem - three good freelancers producing three good things pointing in three directions. The work sets the narrative, the topics that belong to you rather than your category, the questions your buyers are actually searching for, and the order proof gets presented in. Output is a content strategy your existing team or agency can execute, not a retainer you cannot leave.Skills in Content Strategy (4) Content CurationSocial Content StrategySocial Media ContentContent StrategyWork in Content Strategy (1) Client in Content Strategy (1) MegavrseSports | international
Learn more about Content StrategyDescription PR strategy and messaging for fintech, payments and Web3 companies, usually where the product is strong and the story has not caught up. This is the work that happens before you brief an agency: what the company is actually claiming, which of those claims a journalist can verify, and what makes a partnership or funding announcement worth covering rather than ignoring. Includes narrative, spokesperson positioning, announcement frameworks and message discipline across the team. I have run comms through a $65m token sale and a $100m government partnership, so the drafts assume a hostile reader.Skills in Public Relations (PR) (1) Public RelationsWork in Public Relations (PR) (1) Client in Public Relations (PR) (1) MegavrseSports | international
Learn more about Public Relations (PR)Description Marketing strategy for founder-led companies in fintech, payments and Web3, usually post-raise. The work starts with what a buyer or investor can verify about you before they trust anything you claim, then rebuilds the story, the site and the sales narrative around that order. Deliverables are a positioning platform, messaging for each audience, and a plan for what to publish and where. Five-day audit or thirty-day sprint, then a handover your team or your agency can execute against.Skills in Digital Strategy (3) Marketing StrategyDigital Marketing StrategyDigital Strategy
Learn more about Digital Strategy
Team
1 member in Dida Labs's team
StoryDida Labs is one senior operator, not an account team. Nine years inside fintech and Web3 companies - a $65m token sale, an acquisition, a $100m government partnership - taught me that good products lose to worse ones with clearer stories. I fix that gap for founders, then hand it over.
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Details
- HeadquarterCarrer de Santaló, 14, Barcelona, Spain