Dreferencia
We unite innovation and communication so your brand is seen as it should be.
Who is DReferencia DReferencia is a brand repositioning company based in Madrid, founded in 2017. Its identity is born from the convergence of expertise in business innovation and solid communication practice: two areas that the company understands as inseparable for organizations to be seen as they wish by their audiences.
Scope of Work and Focus DReferencia focuses on brand repositioning, helping companies align their external perception with their strategic reality. It works from a deep understanding of the business and its innovative capacity, and translates that understanding into messages, narratives, and presence before different audiences to increase coherence and recognition.
Method and Proposal Its method combines diagnosis, listening, and strategic construction: it first identifies how internal innovation affects the value proposition; then it articulates that proposition in communicational terms that can be understood and valued by clients, partners, and other stakeholders. The fusion of the two worlds—innovation and communication—allows for the design of perception changes that are both credible and actionable.
Differentiators DReferencia stands out for its integrated approach: it doesn't just tweak messages, but seeks for the discourse to reflect the organization's real capabilities. Its team prioritizes coherence between what the company does and what it communicates, avoiding superficial solutions and opting for sustainable positioning over time.
Conclusion For companies that need their image and strategic reality to walk in the same direction, DReferencia offers an approach designed to translate innovation into perception. Its objective is clear: for brands to be seen as they truly want to be seen. No review yetBe the first to write one
This profile is not managed by the agency owner. You are the owner? Claim this agency
Services
4 services offered by Dreferencia
Description Reposicionamos marcas mediante diagnóstico y escucha, traduciendo innovación interna en relatos creíbles y coherentes que elevan reconocimiento y percepción.Skills in Branding & Positioning (2) Brand DifferentiationBrand Consulting
Learn more about Branding & PositioningDescription Analizamos capacidades innovadoras y conectamos iniciativas internas con el posicionamiento externo, definiendo propuestas comunicables y accionables para stakeholders.Skills in Innovation (1) Innovation Consulting
Learn more about InnovationDescription Diseñamos campañas de marketing que articulan innovación y relato, reforzando la coherencia entre la propuesta estratégica y la percepción del público objetivo.Skills in Marketing (1) Innovative Marketing
Learn more about MarketingDescription Gestionamos relaciones con stakeholders y medios, traduciendo activos intangibles en relatos claros, creíbles y sostenibles para mejorar el reconocimiento institucional.Skills in Public Relations (PR) (1) Public Relations PR
Learn more about Public Relations (PR)
Team
3 members in Dreferencia's team
StoryDesde Madrid, en 2017, dimos vida a DReferencia porque creíamos que muchas marcas no se veían como realmente querían. Somos un equipo formado en dos mundos que crecieron para necesitarse: la innovación dentro de la empresa y la comunicación hacia fuera. Al empezar, nos reuníamos durante horas para alinear ideas técnicas con relatos que emocionaran a los públicos; esas conversaciones marcaron nuestro método. Nos mueve la pasión por convertir activos intangibles —valores, propuestas, cambios estratégicos— en percepciones claras y coherentes. Cada proyecto nos recuerda que reposicionar no es un cambio superficial, sino una traducción honesta entre lo que una empresa es y cómo quiere ser percibida.
Reviews
No review for Dreferencia yet
Worked with Dreferencia?
Share your experience with us.
Write a review
Contact
Contact details of Dreferencia
Details
- Headquarter10 Calle del Pez, 28004 Madrid, España