Gregg King
SEO and AI search visibility for UK law firms. Senior-led. Selective by design.
Gregg King is an independent SEO consultant for solicitors and law firms across the UK. SRA-compliant SEO, Google Maps and AI search visibility — done personally, on a selective basis. A maximum of four law firm clients at any one time. No account managers, no juniors, no offshore content desk, no tie-in contracts. The consultancy works exclusively with UK firms regulated by the SRA, CLC, OISC or BSB. Every recommendation is written to the SRA Code of Conduct and Transparency Rules — no unverified specialist claims, no comparative misleading copy, no AI content shipped without qualified review. Engagements cover both classic SEO (Google Search and Google Maps) and AI search visibility from day one. 77% of UK legal queries now trigger Google AI Overviews, and clients increasingly begin their research inside ChatGPT, Perplexity, Gemini or Copilot before they ring a firm. Areas of focus: SEO for solicitors, SRA-compliant AI visibility audits, local SEO and Google Business Profile, technical SEO, schema and entity SEO, practice-area content strategy, digital PR, and citation tracking across five AI platforms. Practice areas: private client (wills, probate, LPAs, trusts), family, conveyancing, commercial property, employment, personal injury, and immigration. Each has its own search behaviour and SRA-sensitivity — engagements are shaped accordingly, not borrowed from a generic legal template. Most engagements begin with the SRA-Compliant AI Visibility Audit, delivered in 14 days with a 60-minute walkthrough call, then move into a senior monthly retainer. No retainer lock-ins, no inflated reports. Based in Warrington, Cheshire. Working with UK law firms nationwide. Twenty years in search — agency, in-house, freelance, founder. 1 person in their team
Speaks English
1 project in their portfolioSortlist member since 2023
Founded in 1999
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2 services offered by Gregg King
Description SEO for UK solicitors and law firms, delivered by Gregg King personally. A maximum of four firm clients at any one time. SRA-compliant throughout: every recommendation written to the SRA Code of Conduct, the Transparency Rules and Rule 8.8, with no unverified specialist claims and no AI-generated content shipped without qualified review. The work covers Google Search, Google Maps and AI search visibility (Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot) from day one. 77% of UK legal queries now trigger AI Overviews — every engagement is built for that. Areas of focus: practice-area pillar content (private client, family, conveyancing, commercial property, employment, personal injury, wills and probate, immigration), technical SEO and Core Web Vitals, schema and entity SEO, local SEO and Google Business Profile, citation tracking across five AI platforms, ReviewSolicitors and SRA register alignment, and digital PR. Typical engagement: a 14-day SRA-Compliant AI Visibility Audit, followed by a senior monthly retainer. No tie-in contracts, no juniors, no offshore content desk. Warrington-based, working with UK firms nationwide.Skills in SEO (30) Local SEOSEO Content CreationKeyword ResearchSEO Mobile OptimizationOff-Page OptimizationOn-Page SEOSEO AnalyseTech SEOOff Page SEOSEO Analyse+20Work in SEO (1) Client in SEO (1) Confidential — UK Law FirmLegal Services | national
Learn more about SEODescription Digital strategy positioned around AI search visibility for UK law firms. The brief is narrow: how does this firm get found, cited and recommended across Google Search, Google Maps, Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot — and how does that translate into qualified instructions, not just impressions. 77% of UK legal queries now trigger AI Overviews and an increasing share of clients begin their research inside an AI assistant before they ring a firm. Strategy work covers AI visibility audit (citation share across five platforms), SRA register and ReviewSolicitors alignment, schema and entity SEO for AI retrieval, Google Business Profile optimisation, practice-area content architecture, and digital PR for citation depth. Delivered personally by Gregg King — twenty years in search, no juniors, no offshore desk, maximum four law firm clients at any one time. SRA-compliant throughout.Skills in Digital Strategy (2) Search MarketingDigital Consulting
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Team
1 member in Gregg King's team
StoryIndependent SEO consultant for UK solicitors and law firms. SRA-compliant SEO, Google Maps and AI search visibility — done by Gregg personally, on a strict cap of four firm clients at a time. Twenty years in search. No juniors, no offshore desk, no tie-in contracts.
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- Headquarter22 Foxdale Court, Warrington, UK