The 10 Best SEO Audit Experts in The United Kingdom - 2025 Reviews

Top SEO Audit Experts in The United Kingdom

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Elevate your online presence with top-tier SEO Audit experts in the United Kingdom. Our carefully curated list showcases experienced SEO Audit consultants ready to analyze and optimize your website's performance. Each professional's profile includes detailed portfolios and client testimonials, helping you make an informed decision. Whether you need a comprehensive technical audit, content analysis, or backlink profile assessment, you'll find specialists equipped to boost your search engine rankings. Sortlist allows you to post your specific SEO Audit requirements, enabling UK's finest SEO experts to reach out with tailored proposals that match your unique business needs. Unlock your website's full potential and stay ahead of the competition with a thorough SEO Audit from the UK's leading consultants.

Top Featured SEO Audit Experts

All SEO Audit Consultants in The United Kingdom

  • 4.9
    (12 reviews)

    The last word in digital

    Recommended
    Top awarded
    At Propaganda Solutions, we believe marketing should be accessible, effective, and built for real business growth—not just empty metrics. That’s why we’ve redefined digital marketing with a science-backed, psychology-driven approach that puts you in control. We specialize in SEO, paid media, social, web development, and performance analytics, crafting strategies that don’t just generate clicks, but drive real influence and long-term customer trust. Our unique AI-powered tools and deep expertise in human behavior and decision-making mean we don’t just market—we engineer outcomes. If you want marketing that’s built on clarity, control, and measurable success, you’re in the right place. Let’s transform your business together. 🔹 Data-led. Influence-driven. Results-proven. 🚀 Let’s talk. German Version Bei Propaganda Solutions glauben wir, dass Marketing zugänglich, wirkungsvoll und auf echtes Geschäftswachstum ausgerichtet sein sollte – und nicht nur auf leere Kennzahlen. Deshalb haben wir digitales Marketing neu definiert – mit einem wissenschaftlich fundierten, psychologisch optimierten Ansatz, der Ihnen die Kontrolle gibt. Wir sind Experten in SEO, Paid Media, Social Media, Webentwicklung und Performance Analytics – und entwickeln Strategien, die nicht nur Klicks generieren, sondern echte Einflussnahme und nachhaltiges Kundenvertrauen schaffen. Unsere KI-gestützten Tools und unser tiefes Verständnis für menschliches Verhalten und Entscheidungsfindung sorgen dafür, dass wir nicht einfach nur vermarkten – wir konstruieren Ergebnisse. Wenn Sie Marketing wollen, das auf Klarheit, Kontrolle und messbarem Erfolg basiert, sind Sie hier richtig. Lassen Sie uns Ihr Business gemeinsam transformieren. 🔹 Datenbasiert. Einflussstark. Ergebnisorientiert. 🚀 Lassen Sie uns sprechen.
    7 works in SEO Audit
    Located in Berlin, Germany (+1)
    From €1,000 for SEO Audit
    Worked in Construction (+12)
    Speaks English, German(+3)
    11-50 members
  • 5
    (5 reviews)

    Reach your digital potential

    Top awarded
    We’re GRM Digital, an award-winning, full-service web development and digital marketing agency based in Leeds, London, Sarajevo, Amsterdam and Islamabad. Since 2009, we've been helping world-leading brands grow by providing high-quality, robust web development, SEO and digital consultancy, backed by in-depth research and analysis.
    Looking for work in SEO Audit
    Located in West Yorkshire, United Kingdom (+4)
    From €1,000 for SEO Audit
    Worked in Education (+6)
    Speaks English, Croatian(+2)
    11-50 members
  • 5
    (7 reviews)

    A digital agency that fuses strong design principles with data to generate high qualities enquiries.

    Recommended
    Top awarded
    Zephyr is a growth led digital marketing agency based in London. We grow businesses using powerful digital strategies that combine digital marketing and web design. We are a 2024 Netty award winning agency and a Clutch Global Award Winner.
    Looking for work in SEO Audit
    Located in Greater London, United Kingdom
    From €1,000 for SEO Audit
    Worked in Software & Computer Services (+14)
    Speaks English
    11-50 members
  • 5
    (8 reviews)

    We collaborate with purpose-driven organisations to create tech solutions that empower communities

    Top awarded
    Working together across the UK, Gaza, and the EU, we’re committed to designing and developing digital solutions that can drive positive, transformational change. We partner with non-profits, NGOs, and impact-driven businesses to create innovative solutions through technology that address societal challenges, spread knowledge, and transcend borders. If you are looking for a trusted digital partner to help amplify your impact, then get in touch. Why We Are the Partner You Need to Solve Your Problem Leverage the impact of digital with a partner you can trust You know the problems you want to solve, but it can be challenging to know how to use technology effectively. We collaborate with our partners in an open, transparent manner to identify and build digital solutions that amplify your impact and accelerate behavioral change. Create Innovative and Sustainable Solutions We are genuinely committed to tackling societal challenges with you. This means not just creating a product and moving on, but working with you over the long term—building, learning, and iterating with your community to provide lasting impact and amplify sustainability. Unlock Funding and Achieve More with Your Resources We assist our partners in finding and securing grants or investments. We create digital tools in a cost-efficient way, focusing on impact that can be tracked and demonstrated to secure the next round of funding. Our Focus Areas To achieve our mission, we have focused on a number of areas where we combine our digital expertise with partners to deliver digital solutions. Community Resilience and Wellbeing: We support organisations in simplifying complex social issues, providing digital tools for universal credit claims, personal independence payment benefits, cost of living assistance, and housing support. Our commitment lies in addressing these pressing challenges through digital innovation and user-centric design. Education and Empowerment: We believe education should be accessible to all. Our expertise spans e-learning platforms, digital literacy programmes, remote learning tools, and bespoke training resources, all designed to foster inclusive and accessible education for learners of all backgrounds. Healthcare Access and Equity: Our healthcare partnerships focus on creating groundbreaking solutions that bridge gaps in access and delivery. We develop telemedicine platforms, medical professional networks, research and evaluation systems, and other technologies that enhance patient care and streamline healthcare services for all. Advocacy and Civic Engagement: We collaborate with unions and grassroots movements to develop impactful campaigns, create digital platforms for advocacy, harness the power of crowdsourcing, and offer tools to enhance public engagement. By leveraging our expertise in public policy and digital communication, we empower organisations to drive meaningful societal change and influence policy decisions. Volunteer Mobilisation and Impact: We partner with charities and community groups to build effective volunteer engagement systems, making volunteering more accessible, meaningful, and scalable. Our work includes developing comprehensive volunteer management platforms, skills-based matching systems, and time-banking solutions that maximise the impact of volunteer programmes. Sustainable Agriculture and Environmental Stewardship: Our expertise extends to partnering with organisations focused on food security, climate action, and biodiversity conservation. We collaborate to create digital tools for sustainable farming practices, develop climate resilience strategies, and support initiatives aimed at reducing carbon footprints and promoting circular economy principles.
    Looking for work in SEO Audit
    Located in Greater London, United Kingdom
    From €3,000 for SEO Audit
    Worked in Non-profit (+5)
    Speaks English, Arabic(+2)
    11-50 members
  • (0 review)

    Inspired by marketing

    Top awarded
    Why settle for uninspiring marketing efforts and lacklustre results? TLMT® is a full-service digital marketing agency based in the UK, focused on creating impactful, ROI-driven strategies. From increasing your brand’s online visibility to driving tangible results, we’re here to transform how you connect with your target audience. Our expertise spans SEO services, Web development, Digital Marketing Services, and integrated marketing solutions. Whether you’re looking to dominate national markets, expand internationally or improve local reach, our tailored strategies position your business for success in a competitive market.
    1 work in SEO Audit
    Located in Essex, United Kingdom
    From €1,000 for SEO Audit
    Worked in Sports (+4)
    Speaks English
    11-50 members
  • 4.9
    (10 reviews)

    Digital Marketing Agency specialized in SEO, Paid campaigns, Social Media and Content Marketing.

    Recommended
    UniK SEO specializes in driving organic and paid traffic from popular search engines such as Google, Bing, and Yahoo. With offices in Portugal and the United Kingdom, our team consists of twenty international professionals who are tech-savvy and innovative. We offer comprehensive services including Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, Social Media Management, and content creation. Our primary goal is to optimize Return on Investment (ROI), increase online visibility, and drive online sales. We go the extra mile for our customers, always focusing on finding effective ways to achieve their objectives. As an international team, we are proficient in English, French, Spanish, Italian, and Portuguese, which allows us to help penetrate new markets and establish brands in various regions. At UniK SEO, we have a holistic approach to SEO. Our services include extensive auditing such as: keyword research, technical audits, on-page audits and optimizations, content creation, and link building. We work with an extensive network of publications to offer high-quality guest posts, and we manage content creation internally with industry-specialized copywriters. Depending on the sector and target audience, we can develop and optimize paid campaigns on platforms such as Google, Social Media, and Programmatic advertising. We constantly monitor and optimize campaigns to ensure the best results for our clients. With a dedicated content team in-house, we manage all blog posts and on-page optimizations. Additionally, our social media team is skilled in creating appealing and interactive content for platforms such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Thanks to our technical expertise, we can effectively manage content on popular website platforms such as WordPress, Shopify, Wix, and Squarespace. Our portfolio includes a diverse range of customers, from eCommerce websites to service-based businesses. We value building strong partnerships with new brands and staying updated with the fast-paced changes of Search Engine Updates. Overall, UniK SEO offers comprehensive SEO, PPC, Social Media, and content creation services with a customer-centric approach, expertise in multiple languages, and a commitment to staying up-to-date with industry changes. ---------------- UniK SEO est une agence de marketing numérique spécialisée dans l'augmentation du trafic sur les moteurs de recherche tels que Google, Bing et Yahoo. Nous offrons des services uniques de SEO (Search Engine Optimization), Pay-Per-Click (PPC ou campagnes payantes), Social Media Management et Content Marketing pour votre marque et votre site web. Nous créons des stratégies numériques personnalisées et les mettons en œuvre pour optimiser les résultats. Notre équipe est jeune et internationale, parfaitement formée aux nouvelles technologies. Nous sommes basés à Lisbonne (Portugal) et en Cornouailles (Royaume-Uni), mais nous collaborons avec des clients dans de nombreux pays, car nous travaillons en quatre langues : anglais, français, espagnol et portugais. Grâce à notre expérience, nous avons obtenu de très bons résultats et nous avons des clients de longue date. Notre objectif est de développer des résultats à long terme pour nos clients, ainsi qu'un bon retour sur investissement et une augmentation du trafic sur leur site web. Nous aimons travailler de manière transparente et professionnelle avec tous nos partenaires. Cela nous permet d'établir des relations solides avec différentes marques. Nous sommes passionnés par ce que nous faisons et nous nous efforçons d'être toujours à la pointe des dernières innovations en matière de moteurs de recherche.
    4 works in SEO Audit
    Located in Falmouth, United Kingdom (+2)
    From €500 for SEO Audit
    Worked in Banking & Financials (+13)
    Speaks English, French(+2)
    11-50 members
  • 4.9
    (17 reviews)

    The Right Agency For Your Digital Marketing Needs

    Highly recommended
    Top awarded
    Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
    Looking for work in SEO Audit
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for SEO Audit
    Worked in Food (+20)
    Speaks English, Arabic(+5)
    51-200 members
  • 5
    (1 review)

    Unleashing online performance for brands that demand better.

    Top awarded
    We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
    Looking for work in SEO Audit
    Located in Cardiff, United Kingdom
    From €1,000 for SEO Audit
    Worked in Real Estate (+10)
    Speaks English
    11-50 members
  • 5
    (7 reviews)

    Full Service Marketing Experts

    We’re a top full service marketing agency in London offering full-service digital marketing, from innovative video production to effective social media and PPC campaigns. With us, you gain a unified solution for elevating your marketing presence and achieving tangible digital marketing results. We pride ourselves on being a top marketing agency in London that delivers unparalleled expertise and cutting-edge solutions tailored to your needs.
    1 work in SEO Audit
    Located in Greater London, United Kingdom
    From €2,500 for SEO Audit
    Worked in Travel & Leisure (+13)
    Speaks English
    1-10 members
  • 5
    (2 reviews)

    Elevate your Online Presence: SEO, Paid Campaigns, Social Media and Website Design and Development

    Founded with a mission to help businesses achieve online success, our Digital Marketing & Creative Agency with a presence in London, UK and in Lille, France, serves as your one-stop-shop for all your needs. With over 10 years of combined experience in digital marketing and creative knowledge, our team is well-equipped to drive exceptional growth for your business. Our goal is to be a reliable and trustworthy agency that you can count on to help you achieve your business objectives. We prioritise your best interests and strive to deliver service excellence, utilising our expertise and experience to drive outstanding results. We work closely with our clients to understand their unique goals and develop a comprehensive strategy to help them achieve success. Whether it’s increasing website traffic, boosting sales, or growing brand awareness, our team of professionals will tailor their approach to fit the specific needs of your business.
    1 work in SEO Audit
    Located in Greater London, United Kingdom (+1)
    From €500 for SEO Audit
    Worked in Non-profit (+5)
    Speaks English, French(+1)
    1-10 members
  • 5
    (12 reviews)

    Priodev is a new type of Digital Agency, except we’ve been around for years.

    Priodev is more than just a digital services company. Our team are experts in the latest technologies. We provide consultancy on everything from websites, social media, marketing campaigns – even digital events! And if you need help with your branding or logo, our graphic designers will be happy to help you out…
    1 work in SEO Audit
    Located in Worcestershire, United Kingdom
    From €1,000 for SEO Audit
    Worked in Legal Services (+9)
    Speaks English
    11-50 members
  • 5
    (1 review)

    Websites That Convert. Marketing That Scales.

    Top awarded
    At our digital marketing agency, we pride ourselves on being industry-leading experts with a profound dedication to professionalism and excellence. Our team is composed of highly certified professionals who bring a wealth of experience and knowledge to every project. We take an almost scientific approach to marketing, meticulously analyzing data, trends, and consumer behavior to craft tailored strategies that deliver measurable results. Our commitment to continuous learning and innovation ensures that we stay ahead of the curve, providing our clients with cutting-edge solutions that drive growth and success in the digital landscape.
    Looking for work in SEO Audit
    Located in Thornaby, United Kingdom
    From €1,000 for SEO Audit
    Worked in Architecture & Planning (+5)
    Speaks English
    1-10 members
  • 5
    (3 reviews)

    Ambitious? So are we!

    Welcome to Colewood Digital, where we make digital marketing an exciting and profitable experience for our clients! Since 1999, we have been leading the way as an omni-channel digital agency, harnessing our unique blend of creativity and technical expertise to help our clients dominate their markets and boost their return through various digital marketing channels.
    Looking for work in SEO Audit
    Located in Stockton-on-Tees, United Kingdom
    From €1,000 for SEO Audit
    Worked in Travel & Leisure (+7)
    Speaks English
    11-50 members
  • 5
    (12 reviews)

    A results-driven, full-service agency driving growth and performance through pioneering marketing solutions.

    Top awarded
    Transforming the traditional agency model, we are one of the fastest growing end to end agencies in the UK, with a key focus on building brands, not businesses. Innovation, results, ROI and industry-leading service sit at the core of our operation. We continue to push boundaries and execute impactful and disruptive marketing campaigns for both international brands and local ambitious start-ups. We believe that an agency is only as good as the people within it and therefore over the years have invested heavily in the very best talent across our departments. Alignment, consistency and cohesion are fundamentals in developing and executing any part of a brand strategy and therefore we provide one team, full-time across your operation without the time, cost and risk of recruiting your own.
    Looking for work in SEO Audit
    Located in London, United Kingdom
    From €1,000 for SEO Audit
    Works in multiple industries
    Speaks English, Chinese(+2)
    11-50 members
  • 5
    (5 reviews)

    The only marketing agency your brand will ever need

    Top awarded
    Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
    Looking for work in SEO Audit
    Located in Greater London, United Kingdom
    From €240 for SEO Audit
    Worked in Education (+3)
    Speaks English
    11-50 members
  • (0 review)

    Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR.

    Top awarded
    Manchester based performance marketing agency specialising in SEO, Paid Advertising & Digital PR. We work with businesses ranging from start-ups, to independently owned, to multinationals, helping to deliver effective performance marketing strategies across the board. 🏆PPC Agency Of The Year 2023 🏆Search Agency Of The Year 2023/24 🏆5 x UK Search Awards (2023) 🏆2 x European Search Awards (2023)
    Looking for work in SEO Audit
    Located in Greater Manchester, United Kingdom
    From €3,000 for SEO Audit
    Worked in Legal Services (+12)
    Speaks English
    11-50 members
  • 5
    (3 reviews)

    Get Online. Get Noticed.

    Cranberry Marketing is a results-driven digital marketing agency for startups, helping businesses gain maximum recognition online.
    Looking for work in SEO Audit
    Located in Hertfordshire, United Kingdom
    From €1,000 for SEO Audit
    Worked in E-commerce (+2)
    Speaks English
    1-10 members
  • 5
    (11 reviews)

    We drive organic traffic through Search Engine Optimization, Link Building and SEO Content.

    Highly recommended
    Founded in 2015, Luxeo was built on a single mission: to revolutionize internet marketing by bringing advanced, cutting-edge SEO solutions to businesses. Our goal is to provide the most effective strategies for Organic website promotion and results forecasting, leveraging the best of approaches. At Luxeo, we utilize data-driven SEO, predictive analytics, and modern methodologies in semantic clustering, text analysis, and link building. Our proprietary tools allow us to swiftly analyze competitor growth, identify key factors, and apply these insights to elevate our clients' online presence. By continuously refining our techniques and staying ahead of industry trends, Luxeo ensures that our clients not only keep up but lead in their respective markets. We are committed to delivering exceptional results through innovation, expertise, and a relentless focus on success. Why Choose Luxeo SEO Agency? Proven Expertise: Specialized in competitive niches, delivering rapid growth through tailored SEO solutions. KPI Focused : Aligned with client KPIs for measurable results. Transparent Reporting: Regular progress updates with SCRUM-based two-week sprints. Personalized Approach: Teams adapt quickly to each project's unique goals. Clear Financial Terms : Transparent pricing with no hidden fees. ACHIEVEMENTS 🚀 6X conversions in 1 year for a web development company 186% traffic growth for a SaaS product 10X traffic increase for a game development studio 300% traffic growth for a real estate portal 3X conversions for a software development company Ready to elevate your SEO? Contact Luxeo today to transform your online presence!
    5 works in SEO Audit
    Located in Merseyside, United Kingdom
    From €1,000 for SEO Audit
    Worked in Software & Computer Services (+6)
    Speaks English, Russian(+1)
    11-50 members
  • 5
    (4 reviews)

    Fuel Your Growth with Proven SEO.

    Recommended
    Top awarded
    Boost your website Traffic, Leads & Sales in the next 6 Months - Multiple award-winning search engine optimization agencies delivering outstanding results. Top SEO Service is a Global SEO company that specializes in boosting online visibility through tailored SEO strategies. We focus on helping businesses improve search engine rankings, drive organic traffic, and optimize website performance . By offering customized solutions for businesses of any size, they aim to deliver measurable results and enhance brand presence across multiple channels. With an emphasis on transparency, communication, and client success, Top SEO Service positions itself as a reliable partner in growing digital footprints. With a team of experienced professionals and a proven track record, TopSEOService.net is dedicated to optimizing your online presence. Count on TopSEOService.net to drive the results you need and elevate your SEO performance. Top SEO Service by the number 50+ The SEO Dream Team 5+ Years in Business 75+ International clients 85% Retention Rate What makes us unique? High Retention Rate High Client Satisfaction Transparency with Clear Reporting Trusted SEO Company to Reach Your Goals Our Solutions Technical SEO Services E-commerce SEO Services Local SEO Services SEO Services SEO Audit Services SEO for Small Businesses Enterprise SEO Services SEO Consultancy Services Get a Free Consultation to Boost Your Business Discover opportunities to enhance your marketing strategy and overall business performance. Our free consultation will provide you with: A detailed review of your current marketing efforts Personalized recommendations for improvement Insights on how to increase the traffic, leads, and sales A roadmap to better online visibility and business growth
    10 works in SEO Audit
    Located in Melbourne, Australia (+8)
    From €1,000 for SEO Audit
    Worked in Home Services (+7)
    Speaks English
    51-200 members
  • 5
    (2 reviews)

    Shaping Tomorrow's Brands

    NU Creative is a strategic brand, design and digital marketing agency in London. We help to create, launch and grow ambitious businesses by helping to attract and convert more of your ideal customers. We’re an agency that's obsessed providing value and impact. We want to help you grow by being an integral part of your team, driving real and measurable impact for your business. We’re relentlessly proactive as a digital marketing team and we aim to show you exactly the things you should be doing in order to grow faster, increase market share and attract more of the right customer.
    Looking for work in SEO Audit
    Located in Greater London, United Kingdom
    From €1,000 for SEO Audit
    Worked in Logistics & Supply Chain (+3)
    Speaks English, Italian(+1)
    11-50 members

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Insights from Our Local Expert: SEO Audit Agencies in the United Kingdom

The United Kingdom, renowned for its cutting-edge technology and marketing prowess, also excels in providing top-notch SEO Audit services. As a hub for digital innovation, agencies across the UK present a robust portfolio with 175 projects and 64 client reviews, reflecting their expertise and success in enhancing online visibility for diverse businesses.

Key Players & Their Achievements

A Diverse Array of Agencies

In the UK, SEO audit agencies range from large-scale operators to specialized boutiques, each bringing their unique style and expert insights to the forefront. This diversity ensures that every business can find a partner that aligns perfectly with their specific needs and goals.

Clients and Prestigious Awards

UK agencies have partnered with notable clients, including major global corporations and up-and-coming local brands, demonstrating their ability to handle both expansive and focused SEO campaigns. Recognition in the form of industry awards, such as the European Search Awards and UK Search Awards, further highlights the high standards of excellence these agencies uphold.

Choosing the Right SEO Audit Agency

Evaluating Your Budget

Budget considerations are crucial when selecting an SEO audit agency. In the UK, fees can vary widely based on the agency’s size and reputation. Defining your budget and expectations clearly from the start is essential. Here are a few tips based on business size:

Small Businesses and Startups:

For smaller enterprises or startups, mid-sized or specialized agencies can offer competitive rates while still providing quality services. A basic SEO audit might cost between £1,000 and £5,000.

Mid-sized Enterprises:

Medium businesses with more complex requirements could benefit from agencies that have robust teams and varied expertise. Comprehensive SEO audits, including on-page and off-page analysis, could range from £5,000 to £20,000.

Large Enterprises and Corporations:

Larger companies might require intricate, tailored strategies that only top-tier agencies can provide. These comprehensive services could start at £20,000 and go up depending on the depth and breadth of the audit.

Reviewing Past Work

Examining a prospective agency's portfolio is key. With 175 projects displayed across numerous profiles, reviewing past successes and styles can help match your company’s needs with the right agency's vision and capabilities.

Enhance Your Online Presence with UK SEO Audit Experts

The UK remains a beacon for superior SEO auditing capabilities, with a plethora of skilled agencies ready to assist businesses of all sizes. With a wealth of capable agencies, remarkable achievements, and detailed client testimonials, finding the perfect agency for your SEO audit is more feasible than ever. As a local Sortlist expert based in the UK, I encourage you to explore the options and trust the specialized expertise available here to elevate your brand's SEO strategy.

Ray Baijings
Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 23-03-2025

Discover what other have done.

Get inspired by what our experts have done for other companies.

Real Estate SEO | $120k+ In Additional Revenue

Real Estate SEO | $120k+ In Additional Revenue

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SEO For A Magazine Website | 93% Increase In Users

Link Building For a HR Software Company

Link Building For a HR Software Company


Frequently Asked Questions.


A comprehensive SEO audit is crucial for businesses in the United Kingdom looking to improve their online visibility and search engine rankings. As an SEO Audit Expert with extensive experience in the UK market, I can outline the key components that should be included in a thorough SEO audit:

  1. Technical SEO Analysis
    • Site speed and performance (especially important with Google's Core Web Vitals)
    • Mobile-friendliness (critical for UK's mobile-first indexing)
    • HTTPS security (a must for UK e-commerce sites)
    • XML sitemap and robots.txt configuration
    • Crawlability and indexation issues
  2. On-Page SEO Evaluation
    • Title tags and meta descriptions (optimised for UK audience)
    • Header tags (H1, H2, etc.) structure
    • Internal linking strategy
    • URL structure and optimisation
    • Content quality and relevance (tailored to British English and local context)
  3. Off-Page SEO Assessment
    • Backlink profile analysis (focus on UK-based and authoritative links)
    • Brand mentions and citations
    • Social media presence and engagement
  4. Local SEO Factors (crucial for UK businesses)
    • Google My Business optimisation
    • Local citations and NAP (Name, Address, Phone) consistency
    • Reviews and ratings on UK-specific platforms
  5. Competitor Analysis
    • Identifying top UK competitors in search results
    • Analysing their SEO strategies and performance
    • Identifying gaps and opportunities in the UK market
  6. Content Audit
    • Content relevance and quality for UK audience
    • Keyword optimisation (including UK-specific terms and spellings)
    • Content gaps and opportunities
  7. User Experience (UX) Analysis
    • Site architecture and navigation
    • Mobile responsiveness (crucial for UK's high mobile usage)
    • Page load times and Core Web Vitals performance
  8. E-A-T Assessment (Expertise, Authoritativeness, Trustworthiness)
    • Author credentials and expertise
    • Site's reputation in the UK market
    • Trust signals (certifications, awards, UK-specific trust badges)

It's worth noting that as of 2024, search engines like Google are placing increased emphasis on user experience, mobile-first indexing, and content relevance. In the UK market, factors such as local SEO, compliance with GDPR, and adaptation to post-Brexit digital landscape changes are particularly important.

A recent study by Moz found that technical SEO issues account for approximately 30% of ranking factors, highlighting the importance of a thorough technical audit. Moreover, according to BrightLocal's Local Consumer Review Survey, 93% of UK consumers used the internet to find a local business in 2023, underscoring the significance of local SEO components in an audit.

By covering these key components, an SEO Audit Expert can provide a comprehensive analysis of a website's search engine optimisation status and develop a strategic plan to improve its performance in the competitive UK digital marketplace.



SEO audits play a crucial role in assessing and enhancing content quality and relevance for UK websites. As search engines continue to prioritise user experience and valuable content, a thorough SEO audit addresses these aspects through various methods:

  1. Content analysis: SEO audits examine the depth, breadth, and uniqueness of your content. They assess whether your pages provide comprehensive information on topics relevant to your UK audience, considering local terminology and cultural nuances.
  2. Keyword optimisation: The audit evaluates how well your content aligns with targeted keywords and phrases specific to the UK market. This includes analysing keyword density, placement, and relevance to ensure your content meets user intent.
  3. Readability assessment: Content is scrutinised for its readability, ensuring it's easily digestible for your target UK audience. This includes checking sentence structure, paragraph length, and the use of headings and subheadings to improve scannability.
  4. Mobile optimisation: With mobile search being predominant in the UK, audits assess how well your content performs on mobile devices, including load times and formatting.
  5. User engagement metrics: SEO audits analyse metrics such as time on page, bounce rate, and click-through rates to gauge how engaging and relevant your content is to visitors.
  6. Internal linking structure: The audit examines how well your content is interlinked, ensuring that related pages are connected to provide a comprehensive user journey and distribute link equity effectively.
  7. Content freshness: Regular updates and the creation of timely content are assessed, as search engines favour websites that consistently provide fresh, relevant information.
  8. Localisation: For UK-focused websites, the audit checks for proper localisation, including the use of British English spelling and references to UK-specific concepts, locations, or regulations.

To illustrate the impact of content quality and relevance on SEO performance, consider the following data:

Content Factor Average Impact on UK Rankings
Comprehensive, in-depth content +35% improvement in rankings
Proper keyword optimisation +25% increase in organic traffic
Enhanced readability and structure -15% reduction in bounce rate
Mobile-optimised content +40% increase in mobile search visibility

By addressing these aspects, SEO audits help UK websites improve their content quality and relevance, leading to better search engine rankings, increased organic traffic, and improved user engagement. Remember, while these strategies are effective, it's essential to tailor your approach to your specific industry and target audience within the United Kingdom for optimal results.



SEO audits for e-commerce websites and content-based sites in the United Kingdom have distinct focuses due to their different structures and goals. Here's a comparison of the key differences:

Aspect E-commerce Websites Content-based Sites
Site Structure Complex, with product categories, subcategories, and individual product pages Often simpler, with a focus on articles, blog posts, and informational pages
Technical SEO Emphasis on faceted navigation, URL structure, and handling out-of-stock products Focus on content organization, internal linking, and topic clusters
On-page Optimization Product descriptions, specifications, and user-generated content (reviews) Long-form content, meta descriptions, and header tag optimization
User Experience Site speed, mobile responsiveness, and checkout process optimization Readability, content engagement, and time on page
Local SEO (for UK) Focus on local inventory ads and 'near me' searches for physical stores Emphasis on local content and region-specific information

For e-commerce websites in the UK, an SEO audit would pay special attention to:

  • Schema markup: Implementing product schema to enhance visibility in UK search results and Google Shopping.
  • Site speed: With UK consumers expecting fast load times, optimizing image sizes and leveraging browser caching is crucial.
  • Mobile optimization: As mobile commerce continues to grow in the UK, ensuring a seamless mobile experience is essential.
  • Brexit considerations: Addressing any changes in shipping, pricing, or regulations that may affect SEO strategy post-Brexit.

For content-based sites in the UK, an SEO audit would focus more on:

  • Content quality: Ensuring content meets the E-A-T (Expertise, Authoritativeness, Trustworthiness) criteria set by Google.
  • Keyword research: Identifying UK-specific language variations and search trends.
  • Internal linking: Creating a logical content hierarchy that guides users through related topics.
  • Local relevance: Tailoring content to address UK-specific interests, laws, and cultural nuances.

Both types of sites would benefit from:

  • HTTPS implementation: Ensuring secure connections, which is particularly important for UK consumers concerned about data protection.
  • Backlink analysis: Focusing on acquiring high-quality, UK-relevant backlinks to boost domain authority.
  • Core Web Vitals optimization: Addressing Google's page experience signals, which are crucial for both e-commerce and content sites.

According to a recent study by Statista, e-commerce sales in the UK are projected to reach £260.3 billion by 2024, highlighting the importance of robust SEO strategies for online retailers. Meanwhile, content-based sites in the UK are seeing increased competition, with the Content Marketing Institute reporting that 86% of UK organizations are using content marketing, emphasizing the need for thorough SEO audits to stand out in search results.

In conclusion, while both e-commerce and content-based sites in the UK require comprehensive SEO audits, the focus areas differ significantly. E-commerce audits prioritize technical aspects and conversion optimization, while content-based site audits emphasize information architecture and engagement metrics. A tailored approach, considering the unique aspects of the UK market, is essential for success in either case.