The 10 Best Amazon SEO Consultants in The United Kingdom - 2025 Reviews
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Top Amazon SEO Consultants in The United Kingdom

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All Amazon SEO Agencies in The United Kingdom

  • Adapts Media

    certified-flagverified-flag
    4.9
    (17 reviews)

    The Right Agency For Your Digital Marketing Needs

    Highly recommended
    Top awarded
    Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
    1 work in Amazon SEO
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for Amazon SEO
    Worked in Office/Room/Space Renting (+20)
    Speaks English, Arabic(+5)
    51-200 members

  • Pearl Lemon

    verified-flag
    4.9
    (48 reviews)

    AWARD WINNING SEO & B2B LEAD GENERATION AGENCY

    Highly recommended
    Top awarded
    Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
    2 works in Amazon SEO
    Located in London, United Kingdom (+2)
    From €3,000 for Amazon SEO
    Worked in Food (+15)
    Speaks English, Hindi(+2)
    51-200 members

  • Lyxel&Flamingo

    verified-flag
    5
    (2 reviews)

    Building for the future.

    We are one of the largest Independent Digital Media, Creative, Performance and Tech Agencies in India and work with some Stellar International and Indian brands to help them with their marketing and business objectives. We have over 500 employees and have offices across India in Gurgaon, Bangalore and Mumbai. We are one of the Top 20 Google Premier Partner agencies and the highest-tier partner for Meta, Amazon, Flipkart, Myntra and Shopify Plus in India. We are the exclusive agency partner for Flipkart, Myntra and Noon to manage search Ops and advertising for over 500 brands listed on their platform. We are also one of the few global Google-IGAP partners where we work with the Google team to help us scale international business as well as use the Google Partner Eco-system to help in other business requirements.
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Worked in Luxury Goods & Jewelry (+5)
    Speaks English
    501-1000 members

  • Amerge

    verified-flag
    4.6
    (5 reviews)

    Building the blueprint for every brand to succeed with Amazon.

    Recommended
    Top awarded
    Amerge ist eine internationale Amazon Full Service Agentur mit Deutschland-Sitz in München. Wir sind offizieller Amazon Ads Advanced Partner und einzige Agentur global, die 4 Partner Awards gewonnen hat. Wir betreuen unsere Kunden basierend auf unseren vier Säulen: Selling Partner Services (Seller & Vendor Central Support), Sponsored Ads und DSP Management mit Hilfe unserer eigenen Technologie amerge.engine, Creative Services (A+ Content, Amazon Stores Erstellung und Optimierung, Werbemittelerstellung) und Amerge View, unser Dashboard, das sämtliche Amazon-Daten an einem Ort zusammenführt. EN: Amerge is a global Amazon full-service agency based in Munich, Germany. As an official Amazon Ads Advanced Partner, we are the only agency worldwide to have won four Partner Awards. Our client services are built on four key pillars: Selling Partner Services (support for Seller & Vendor Central), Sponsored Ads and DSP Management powered by our proprietary technology, amerge.engine; Creative Services (including A+ Content, Amazon Stores creation and optimisation, ad development) and Amerge View, our comprehensive dashboard that brings all Amazon data together in one place.
    Looking for work in Amazon SEO
    Located in Munich, Germany (+1)
    From €750 for Amazon SEO
    Worked in Beauty (+7)
    Speaks English, Czech(+6)
    51-200 members

  • ProfileTree Web Design and Digital Marketing

    verified-flag
    5
    (1 review)

    Web Design and Development Agency in Belfast, with SEO,Video Production,Content and Digital Strategy

    An award-winning web design and digital marketing agency specialising in custom website development, video production, SEO , website optimisation, website ranking and local SEO agency services . Based in Belfast, serving clients in Northern Ireland, Ireland, UK and USA
    Looking for work in Amazon SEO
    Located in Belfast, United Kingdom
    From €1,000 for Amazon SEO
    Worked in Management Consulting (+1)
    Speaks English
    11-50 members

  • The Techload

    certified-flagverified-flag
    5
    (1 review)

    Your Amazon Success, Our Passion

    At The Techload, we specialize in boosting your brand's success on the world's largest e-commerce platform. Our comprehensive services cover Amazon Account Management, Amazon PPC Management, Product Ranking, Listing Optimization, Infographics & Design, Product Photography, and 3D Rendering. We're experts in growing your Amazon sales and optimizing your online presence, ensuring your brand's success Amazon Product Photography: What makes our Amazon photography services special is our obsession with fine detail and our unique process that ensures consistent quality. We’ll make constant tweaks until the image is ideally suited to your brand image and message. Also, we create a full image strategy from the get-go to ensure every image serves a purpose. Amazon 3D Product Rendering: We can model your product using 3D Rendering and create renders that are indistinguishable from actual photos Amazon Account Management: Growing Amazon sales is what we’re best at. Our full service management also known as Amazon Account Management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. Best Amazon PPC Management / Amazon Advertising Agency / Amazon Ads Agency Our Amazon PPC management is specialized for each client and include hands-on advertising specialists. Amazon Product Ranking / Amazon Keyword Ranking: We rank products on trageted keywords on top 5 search page positions in a month only, by combining our SEO, PPC and Ranking Strategies Amazon Listing Optimization Our 3-phase Amazon SEO Optimization plan is best-in-class and will show dramatic results in search rankings in 30 days. Amazon Infographics and Design / Amazon A+ Content / Amazon Storefront Design: Our designers specialize in designing for Amazon – this include A+ Content, Brand Stores, Amazon Listing Optimization & graphics. Catalog We fully optimize titles, bullets, and back end search terms to ensure search rankings.
    Looking for work in Amazon SEO
    Located in Luton, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    51-200 members

  • Dark Horse

    verified-flag
    (0 review)
    We're your no bulls**t digital marketing agency. Give your competition sleepless nights with Dark Horse. Bring on the bigger fish. Balls to Goliath.
    Looking for work in Amazon SEO
    Located in Greater Manchester, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • T&B MEDIA

    verified-flag
    (0 review)

    Your Digital Marketing Experts, Just a Click Away

    At our digital marketing agency, we pride ourselves on being industry-leading experts with a profound dedication to professionalism and excellence. Our team is composed of highly certified professionals who bring a wealth of experience and knowledge to every project. We take an almost scientific approach to marketing, meticulously analyzing data, trends, and consumer behavior to craft tailored strategies that deliver measurable results. Our commitment to continuous learning and innovation ensures that we stay ahead of the curve, providing our clients with cutting-edge solutions that drive growth and success in the digital landscape.
    Looking for work in Amazon SEO
    Located in Thornaby, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • DSEOM Ltd

    verified-flag
    (0 review)

    Your Partner For Digital Solutions

    DSEOM is more than just a digital marketing agency - we're growth partners, fueled by data and creativity. We craft impactful campaigns that capture attention, ignite engagement, and drive real results. Tired of cookie-cutter tactics? We offer custom-tailored strategies that align with your unique goals and target audience. Whether it's boosting conversions, building brand awareness, or dominating social media, we have the expertise and passion to take your business to the next level. Here's how we make magic happen: ✔ Data-driven insights: We crunch the numbers to understand your market and audience, ensuring every decision is backed by actionable intelligence. ✔ Creative storytelling: We don't just sell - we captivate with captivating content that resonates and compels action. ✔ Seamless execution: From meticulous planning to flawless implementation, we manage every step of the process, freeing you to focus on what you do best. ✔ Measurable results: We track every click, conversion, and engagement, providing transparent reports that prove the ROI of your investment. Ready to Build & Grow Your Online Potential? Contact us today for a free consultation and discover how we can help you achieve your digital dreams.
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €500 for Amazon SEO
    Worked in Consumer Electronics (+1)
    Speaks English
    51-200 members

  • Buy Service Shop

    certified-flagverified-flag
    (0 review)

    BUY BYBIT ACCOUNT, BUY BYBIT ACCOUNTS, Buy Service Shop, BUY VERIFIED BYBIT ACCOUNT,

    Buy Service Shop always provide high-quality service that guarantee, safe and 100% customer satisfaction. Your results are our goal and your satisfaction is our priority. To that end, we look forward to providing the best quality service to our customers. Our accounts are fully verified and stick reviews service from US, UK, CA, AU more countrys. We are available 24/7 customer support for any problem or if you want more information or visit : buyserviceshop.com
    Looking for work in Amazon SEO
    Located in Perth and Kinross, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • List And Found

    certified-flagverified-flag
    (0 review)

    Forget being outranked. At List & Found, we put you on the digital map.

    Looking for work in Amazon SEO
    Located in Greater Manchester, United Kingdom
    From €5,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • SEO Company in London

    certified-flagverified-flag
    (0 review)

    Rank Higher with SEO Company in London – Your Trusted SEO Experts

    Want to improve your Google rankings and generate more qualified leads? SEO Company in London specializes in proven SEO strategies that help businesses like yours get noticed and attract the right customers online.
    Looking for work in Amazon SEO
    Located in City of Edinburgh, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    51-200 members

  • SEO Agency For Startups

    certified-flagverified-flag
    (0 review)

    SEO Agency London

    We are a dynamic team of digital marketing professionals based in London, dedicated to driving your business growth through innovative and results-driven strategies. Our expertise spans SEO, PPC, social media, content marketing, and more, ensuring a comprehensive approach to elevate your online presence. With a passion for creativity and a commitment to excellence, we tailor our services to meet the unique needs of each client, delivering measurable results and maximizing ROI. Partner with us and experience the power of cutting-edge digital marketing solutions designed to propel your business to new heights.
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • Amazon-Consultant

    certified-flagverified-flag
    (0 review)

    Maximize Your E-commerce Success

    Amazon Consultant is your go-to partner for comprehensive e-commerce solutions. We specialize in Amazon, Shopify, eBay, Walmart, and other online platforms. With a proven track record of success, we offer expert services such as Account Management, Brand Enhancement, Advertising, and Listing Optimization. Our team is dedicated to empowering businesses of all sizes, driving sales growth, and enhancing brand visibility. With over five years of e-commerce excellence, Amazon Consultant is a trusted industry leader, delivering tailored strategies to navigate and succeed in the dynamic digital marketplace. Elevate your online presence with us – your key to unlocking e-commerce success
    Looking for work in Amazon SEO
    Located in Stretford, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English, Hindi(+2)
    11-50 members

  • White Snow Ads

    verified-flag
    (0 review)
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • Nexa Growth

    certified-flagverified-flag
    (0 review)

    Innovative Strategies for Limitless Growth.

    Nexa Growth is a UK-based digital marketing agency offering comprehensive services, from SEO and PPC to specialized Amazon, Pinterest, and TikTok advertising. We're here to support every aspect of your business’s online growth.
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    11-50 members

  • The One Stop Marketing

    verified-flag
    5
    (4 reviews)

    We help your company grow its online presence by improving its visibility using digital methods.

    One stop to grow your online presence. This is one stop marketing, the agency that helps you find a wide range of services for digital marketing and promotion in one place. We offer a team of highly specialised professionals, who are able to provide transversal knowledge and skills. Multidisciplinary, synergy, professionalism: this is the secret of our success, everything you really need. A world of opportunities, in one place.
    1 work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Worked in Restaurants (+5)
    Speaks English, Italian(+1)
    11-50 members

  • Wired Wisdom Media

    certified-flagverified-flag
    (0 review)

    Social Hacking at speed

    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English, French(+2)
    201-500 members

  • Pinnacle Internet Marketing

    certified-flag
    (0 review)
    Cardiff Internet Marketing Company specialising in SEO Services. We are a Specialist Search Engine Optimisation Agency with over 10 years of advanced digital marketing experience.
    Looking for work in Amazon SEO
    Located in Cardiff, United Kingdom
    From €1,000 for Amazon SEO
    Works in multiple industries
    Speaks English
    1-10 members

  • BraveGroupe

    verified-flag
    3.7
    (1 review)

    Empowering Your Digital Journey

    BraveGroupe is a dynamic and innovative marketing agency that offers comprehensive digital solutions to help businesses grow and thrive in the ever-evolving digital landscape. With a team of creative professionals and strategic thinkers, BraveGroupe combines cutting-edge technology, data-driven insights, and a deep understanding of consumer behavior to develop customized marketing strategies that drive results. As a full-service agency, BraveGroupe specializes in a wide range of digital marketing services, including brand development, web design, and development, search engine optimization (SEO), social media marketing, content creation, and digital advertising. They work closely with their clients to understand their unique goals and challenges, and then tailor their strategies to deliver maximum impact and return on investment. With a commitment to staying ahead of the curve, BraveGroupe constantly explores emerging trends and technologies to ensure their clients stay at the forefront of their industries. They leverage the power of data and analytics to optimize campaigns and drive meaningful insights, enabling businesses to make informed decisions and achieve sustainable growth. Whether it's establishing a strong online presence, generating qualified leads, increasing brand awareness, or driving conversions, Brave Groupe has the expertise and creativity to deliver exceptional results. They pride themselves on their collaborative approach, transparent communication, and unwavering dedication to client success.
    Looking for work in Amazon SEO
    Located in Greater London, United Kingdom
    From €599 for Amazon SEO
    Works in multiple industries
    Speaks English, Arabic(+1)
    1-10 members
12

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Insights from a UK Expert: Amazon SEO Strategies to Boost Your Presence

When exploring the terrain of Amazon SEO in the United Kingdom, businesses are gifted with a variety of specialized agencies that have intricately adapted to the nuances of ranking within Amazon's competitive marketplace. These agencies, having completed 14 works and accumulating 24 client reviews, serve as pivotal resources for successful Amazon market penetration.

Spotlight on Successful Collaborations and Achievements

Diverse Clientele and Award-winning Campaigns

UK-based agencies specializing in Amazon SEO have managed projects across a wide spectrum of industries, including retail, electronics, and personal care products. Some have even garnered industry accolades such as the E-commerce Awards, highlighting their proficiency in boosting product visibility and sales on Amazon.

These agencies have an extensive track record of elevating client metrics — assisting a variety of businesses from nascent startups to established brands looking to dominate their respective categories on Amazon.

Key Reviews from Clients

The testament to any agency's success lies heavily on its client feedback. With 24 client reviews, the narrative consistently praises agencies for their strategic insights, customer-focused approaches, and impactful results, which have notably enhanced product rankings and driven increased sales.

Strategizing Your Amazon SEO Investment

Estimating Your Budget

Amazon SEO investment is crucial and often varies depending on the scope of your market ambition. UK agencies offer a variety of tailor-made packages to suit different budgets and goals. Here are some recommendations for businesses approaching Amazon SEO:

Small Businesses

If you're a smaller operation or a startup, consider medium-sized or niche agencies known for budget-friendly yet impactful campaigns. Initial SEO setups can range from £1,500 to £5,000.

Mid to Large Sized Businesses

For more established businesses with broader product ranges or those in highly competitive markets, comprehensive strategies including ongoing optimization and aggressive marketing might cost between £5,000 to £20,000 or more.

Examining Past Successes

When selecting an Amazon SEO agency, reviewing 14 completed works can offer valuable insights into their approach and prowess. Each project detail can guide you to understand how their strategies mold into tangible results tailored to each client's specific needs.

Selecting Agency Specialization

Some agencies have carved out particular niches within Amazon SEO, such as focusing on specific product categories or integrating AI-driven analytics. Opting for an agency whose strengths align with your product’s requirements is essential for achieving optimal outcomes.

Enhance Your Amazon Front with UK's Top SEO Experts

With a robust structure of specialized Amazon SEO agencies, the UK offers a fertile ground for companies aiming to penetrate or expand their presence on Amazon efficiently. With comprehensive capabilities, evident from numerous well-executed projects and strong client satisfaction, partnering with a local expert can substantially move your products up the Amazon ranking ladder, driving visibility and sales. As an expert from Sortlist in the United Kingdom, I encourage you to explore the dynamic options available and leverage these strategic avenues to maximize your Amazon success.

Ray Baijings
Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 15-02-2025

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Frequently Asked Questions.

Customer reviews and ratings play a crucial role in Amazon SEO for UK sellers, significantly impacting product visibility and sales performance. Here's a detailed look at their importance and ethical strategies to encourage positive feedback:

Importance of Customer Reviews and Ratings:
  • Search Ranking: Products with higher ratings and more reviews tend to rank better in Amazon UK search results.
  • Conversion Rates: Positive reviews increase customer trust, leading to higher conversion rates.
  • Buy Box Eligibility: Reviews contribute to your overall seller performance, affecting Buy Box eligibility.
  • Customer Insights: Reviews provide valuable feedback for product improvement and customer service enhancement.
Ethical Ways to Encourage Positive Feedback:
  1. Provide Exceptional Product Quality and Service: The foundation of positive reviews is delivering a great product and customer experience.
  2. Use Amazon's 'Request a Review' Button: This feature allows you to send automated review requests to customers within Amazon's guidelines.
  3. Optimize Product Packaging: Include a thank you note with a polite request for an honest review.
  4. Leverage Amazon Vine Programme: For new products, consider enrolling in Amazon Vine to get initial reviews from trusted reviewers.
  5. Respond to All Reviews: Engage with both positive and negative reviews professionally, showing that you value customer feedback.
  6. Utilize Email Follow-ups: If you use Amazon's Brand Registry, you can send follow-up emails to customers, but be cautious not to violate Amazon's communication guidelines.
  7. Offer Excellent After-Sales Support: Promptly address any issues or questions, potentially turning a negative experience into a positive one.
Important Considerations:
Do's Don'ts
Ask for honest feedback Offer incentives for reviews
Follow up within Amazon's guidelines Use aggressive or pushy language
Focus on overall customer satisfaction Ask for removal of negative reviews
Monitor and analyse review trends Create fake reviews or use review manipulation services

Remember, as of 2024, Amazon UK has strict policies against review manipulation. Violating these can result in account suspension. Always prioritise ethical practices that focus on genuine customer satisfaction and organic feedback.

By implementing these strategies, UK Amazon sellers can ethically encourage positive reviews, improve their SEO performance, and build a strong reputation on the platform. This approach not only boosts visibility but also fosters long-term customer relationships and brand loyalty in the competitive UK e-commerce market.

Amazon's A9 algorithm, which powers the search function on Amazon.co.uk and other Amazon marketplaces, differs significantly from traditional search engine algorithms like Google's. Understanding these differences is crucial for effective Amazon SEO in the United Kingdom. Here's a breakdown of the key distinctions and the unique strategies required:

Differences between A9 and traditional search engines:
  • Purchase intent: A9 is designed for e-commerce and assumes users have a high purchase intent, whereas traditional search engines cater to a broader range of queries.
  • Ranking factors: A9 heavily weighs sales performance and conversion rates, while traditional SEO focuses more on content quality and backlinks.
  • Index size: A9 works with a smaller, product-specific index compared to the vast web index of traditional search engines.
  • User behaviour: A9 considers unique e-commerce metrics like add-to-cart rates and customer reviews, which aren't applicable to traditional search engines.
Unique strategies for effective Amazon SEO in the UK:
  1. Optimise product titles: Include essential keywords, brand name, and key product features within the 200-character limit for UK listings.
  2. Craft compelling bullet points: Use all five bullet points to highlight unique selling propositions and incorporate relevant keywords for the UK market.
  3. Maximise backend search terms: Utilise all 250 bytes in the backend search terms, including UK-specific terminology and alternate spellings (e.g., 'colour' vs 'color').
  4. Enhance product images: Use high-quality images that comply with Amazon UK's guidelines, including lifestyle shots that resonate with British consumers.
  5. Encourage and manage reviews: Implement strategies to garner genuine reviews, as they significantly impact search rankings and conversion rates.
  6. Optimise pricing strategy: Regularly analyse competitor pricing and adjust accordingly, as price competitiveness directly affects search rankings.
  7. Improve sales velocity: Implement promotional strategies like Lightning Deals or vouchers to boost sales, which in turn improves search rankings.
  8. Enhance click-through rates: Create compelling product titles and main images that stand out in search results to improve click-through rates.
  9. Utilise Amazon Advertising: Leverage Sponsored Products and Sponsored Brands campaigns to increase visibility and sales, indirectly boosting organic rankings.
  10. Focus on product relevance: Ensure your products closely match search queries by using accurate category classifications and product attributes.

To illustrate the impact of these strategies, consider the following data from a recent study on Amazon UK:

StrategyAverage Improvement in Search RankingAverage Increase in Conversion Rate
Optimised product titles32%18%
Enhanced bullet points24%15%
Improved product images28%22%
Increased positive reviews41%35%

By implementing these Amazon-specific SEO strategies, UK sellers can significantly improve their product visibility and sales performance on Amazon.co.uk. Remember that A9 is constantly evolving, so staying updated with the latest algorithm changes and Amazon UK policies is crucial for maintaining and improving your search rankings.

As an Amazon SEO expert with over a decade of experience in the UK market, I've observed several common mistakes that businesses make when optimising their product listings for Amazon's search engine. These errors can significantly impact visibility, conversions, and overall performance on the platform. Let's explore the most prevalent issues:

  1. Neglecting keyword research: Many UK businesses fail to conduct thorough keyword research specific to the Amazon marketplace. They often rely on general SEO keywords or guess what customers might search for, missing out on valuable Amazon-specific search terms.
  2. Keyword stuffing: In an attempt to rank for multiple terms, some sellers overload their listings with keywords, resulting in unnatural and difficult-to-read content. This practice can lead to poor user experience and potential penalties from Amazon.
  3. Ignoring British English spelling and terminology: Failing to adapt product titles and descriptions to British English can result in missed opportunities. For example, using 'color' instead of 'colour' or 'soccer' instead of 'football' can affect search relevance for UK customers.
  4. Underutilising backend search terms: Many sellers don't take full advantage of the 250 characters available for backend search terms, missing opportunities to rank for additional relevant keywords.
  5. Poor quality images: Subpar product images not only affect conversion rates but can also impact search rankings. Amazon's A9 algorithm considers customer engagement metrics, which are heavily influenced by image quality.
  6. Neglecting product titles: Crafting an effective product title is crucial. Common mistakes include:
    • Exceeding the recommended character limit (200 characters for most categories)
    • Failing to include essential information like brand, product line, material, colour, size, and quantity
    • Not placing the most important keywords at the beginning of the title
  7. Inconsistent use of bullet points: Bullet points are prime real estate for highlighting key product features. Many sellers don't structure these effectively or fail to include relevant keywords naturally within the text.
  8. Ignoring customer reviews: Feedback from UK customers can provide valuable insights into the language and features they value most. Neglecting to incorporate this information into listings is a missed opportunity for optimisation.
  9. Failing to optimise for mobile: With over 65% of UK online shoppers using mobile devices, not optimising listings for mobile viewing can significantly impact sales. This includes using mobile-friendly images and concise, scannable text.
  10. Neglecting A+ Content: Brand-registered sellers often underutilise A+ Content (formerly Enhanced Brand Content), missing out on the opportunity to showcase their products with rich media and extended descriptions, which can boost conversion rates and potentially improve organic ranking.

To avoid these pitfalls, UK businesses should invest time in understanding Amazon's A9 algorithm, conduct thorough UK-specific keyword research, and regularly analyse their listings' performance. It's also crucial to stay updated with Amazon's best practices and guidelines, which can change periodically.

According to recent data, optimised Amazon listings can see up to a 50% increase in conversion rates compared to non-optimised listings. Furthermore, products that appear in the top 3 search results capture approximately 64% of clicks, highlighting the importance of effective Amazon SEO strategies.

By addressing these common mistakes and implementing a comprehensive Amazon SEO strategy, UK businesses can significantly improve their product visibility, attract more relevant traffic, and ultimately boost their sales on the platform.