The 10 Best Data Driven Marketing Agencies in The United Kingdom - 2024 Reviews

Top Data Driven Marketing Agencies in The United Kingdom

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All Data Driven Marketing Consultants in The United Kingdom

  • 5
    (1 review)

    We are the brave agency for brave brands... brands which are ready to be challenged & reimagined

    Founded as an independent, full-service agency we have since evolved by bringing our successful tradition of strategic brand creation into the digital age. We have achieved this through our incredibly energetic team of creatives, digitals, programmers and client liaison professionals, including WilsonCooke’s very own, very hands-on owners. Whether we are creating beautiful websites that bring conversions or brilliantly insightful, strategic digital marketing, each member of the WilsonCooke team brings unique flair, expertise and drive to the project. We love transforming and re-energising organisations. We love inspiring relationships between brands, customers and stakeholders through engaging digital communications. We also love creating offline marketing that can work both independently or in perfect sync with online strategy. What we create has fuelled the successful, organic growth of our agency. So has how we create. We work as a brand and digital partner. That means we align ourselves with you: Your business, your industry, your objectives, your customers. This partnership approach makes finding the powerful idea that connects with your customers and stakeholders so much easier - and far more likely to deliver our shared objectives, time and time again. Our services include: SEO Email Marketing PPC (Google + Microsoft) Social Media Marketing Content Marketing Branding Campaigns Website Design and Development.
    Looking for work in Data Driven Marketing
    Located in Greater Manchester, United Kingdom (+1)
    From €1,000 for Data Driven Marketing
    Worked in Industrial Goods & Services (+1)
    Speaks English
    11-50 members
  • 5
    (1 review)

    Where ambitious brands come to grow. We make the difference.

    We are Digital Blueprints a strategic & creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Digital Blueprints is a strategic consultancy & hybrid agency that blends the best of both of our own team and a tight-knit network of experts and specialists that are top in their field. We build the perfect combination of our board-level associate consultants, creative genius & marketing professionals to match your goals and challenges to create the perfect outsourced team. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: eCommerce strategy Paid Media & shopping management SEO for ecommerce Social media management Website UX & design Branding & packaging Digital & print advertising Catalogue & direct mail
    Looking for work in Data Driven Marketing
    Located in Norfolk, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Beauty (+18)
    Speaks English
    11-50 members
  • 5
    (4 reviews)

    We specialise in building high-performance teams to power your entire marketing engine.

    A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
    Looking for work in Data Driven Marketing
    Located in Warwickshire, United Kingdom
    From €10,000 for Data Driven Marketing
    Worked in Others (+8)
    Speaks English
    11-50 members
  • 4.8
    (11 reviews)

    ENGINEERING COMPETITIVE ADVANTAGE Award-winning full-service brand consultancy.

    Top awarded
    We're a Full Service Brand Consultancy with offices in London and Preston working with SMEs , corporates , and public sector organisations looking to create awareness , generate engagement , convert opportunities , foster advocacy , attract and retain the best talent , and ultimately build a strong brand . We help Marketing Directors , Sales Directors and business owners in organisations with a real focus on growth or going through a period of fundamental change . We do this by: Helping you understand who you are, your brand DNA , galvanising your workforce around a shared purpose and ensuring how you are perceived is aligned with your ambitions . Getting marketing, sales and delivery teams working more cohesively through effective processes and clarity of their data . Communicating with cut-through by applying behavioural psychology , a flair for storytelling , and strong design across web , print , digital , film , and marketing campaigns . It’s a process we’ve developed called Brand Engineering and we do it because it’s tested, scalable, and consistently gets results .
    Looking for work in Data Driven Marketing
    Located in Greater London, United Kingdom (+2)
    From €1,000 for Data Driven Marketing
    Worked in Technology Hardware & Equipment (+13)
    Speaks English, Chinese
    11-50 members
  • 5
    (3 reviews)

    Creating brands that connect and inspire

    We’re here to help you create a brand that truly cares. A brand that stands for something, a brand that has a purpose beyond profit. A CareBrand that makes a difference in the world.
    Looking for work in Data Driven Marketing
    Located in Royal Tunbridge Wells, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Clothing & Accessories (+5)
    Speaks English
    1-10 members
  • 5
    (1 review)

    Unleashing online performance for brands that demand better.

    Top awarded
    We offer digital marketing consultancy, strategy, training and delivery. Our expertise includes SEO, Paid Media (PPC), Social Media, Content Creation and Digital PR.
    Looking for work in Data Driven Marketing
    Located in Cardiff, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Real Estate (+10)
    Speaks English
    11-50 members
  • 5
    (17 reviews)

    Digital Mastery, Delivered by Bird 🏆

    Highly recommended
    Top awarded
    Bird, a globally acclaimed, multi-award-winning digital marketing agency, with prestigious offices in London, New York, and Dubai. Renowned for our exceptional expertise in the realms of Digital Marketing , we specialize in delivering cutting-edge web design , search engine optimization (SEO) , pay-per-click (PPC) advertising, and social media management . Services Web Design: Crafting bespoke, visually stunning, and user-friendly websites that resonate with your brand's identity. SEO: Implementing cutting-edge strategies to boost your online visibility, drive traffic, and ensure long-term growth. Digital Marketing: A comprehensive suite of services including PPC, Social Media Marketing, and Email Campaigns, tailored to maximize your digital impact. E-Commerce Solutions: Integrating innovative technologies to create seamless, high-converting online stores. Branding & Creative Services: Building unique brand identities that stand out in today’s competitive market. Why Choose Bird Marketing? Award-Winning Excellence: Recognized globally for our innovative solutions and results-driven approach. Expert Team: A blend of seasoned professionals from various corners of the globe, bringing diverse insights and skills. Proven Results: A track record of elevating businesses to new heights with our tailored strategies. Bird Marketing: Your Partner for Digital Excellence Connect with us to explore how we can elevate your digital presence and drive your business forward.
    Looking for work in Data Driven Marketing
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for Data Driven Marketing
    Worked in Banking & Financials (+24)
    Speaks English
    11-50 members
  • 5
    (6 reviews)

    the only marketing agency your brand will ever need

    Top awarded
    Hello, we’re wonderwork. We are on a mission to empower brands with bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, mental well-being, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition? The answer? The wonderwork marketing wizards. We help you cover everything from marketing strategy development, content creation, copywriting, graphic design, SEO, and paid advertising. Whatever it is your brand needs to grow, we put together a tailored marketing plan that drives results and provides you with measurable success.
    Looking for work in Data Driven Marketing
    Located in Greater London, United Kingdom
    From €240 for Data Driven Marketing
    Worked in Education (+3)
    Speaks English
    11-50 members
  • 4.9
    (10 reviews)

    The last word in digital

    Recommended
    Top awarded
    PS is a full-service digital marketing Agency that excels in providing tailor-made, ROI-focused marketing solutions. Our core competency lies in delivering a comprehensive suite of services that include SEO, SMM, PPC, content marketing, email marketing, web design/development, and analytics. We have a dedicated team of experts who work tirelessly to understand your business, create bespoke strategies, and ensure your marketing investment yields significant returns. Our success is reflected in our diverse portfolio that spans multiple industries, solidifying our reputation for versatility, reliability, and strategic thinking. With a strong commitment to long-term partnerships, transparency, and maximizing your ROI, we are your trusted partner for all your digital marketing needs. Welcome to PS! ------------------------------------------------- PS ist eine Full-Service-Digital-Marketing-Agentur, die sich auf maßgeschneiderte, ROI-fokussierte Marketinglösungen spezialisiert hat. Unsere Kernkompetenz liegt in der Bereitstellung eines umfassenden Angebots an Dienstleistungen, darunter SEO, SMM, PPC, Content-Marketing, E-Mail-Marketing, Webdesign und Analytik. Wir verfügen über ein engagiertes Team von Experten, die unermüdlich daran arbeiten, Ihr Geschäft zu verstehen, maßgeschneiderte Strategien zu erstellen und sicherzustellen, dass Ihre Marketinginvestition erhebliche Renditen erzielt. Unser Erfolg spiegelt sich in unserem vielfältigen Portfolio wider, das mehrere Branchen umfasst und unseren Ruf für Vielseitigkeit, Zuverlässigkeit und strategisches Denken festigt. Mit einem starken Engagement für langfristige Partnerschaften, Transparenz und Maximierung Ihres ROI sind wir Ihr vertrauenswürdiger Partner für alle Ihre digitalen Marketingbedürfnisse. Willkommen Bei PS!
    Looking for work in Data Driven Marketing
    Located in Greater London, United Kingdom (+1)
    From €1,000 for Data Driven Marketing
    Worked in Marketing & Advertising (+10)
    Speaks English, German
    11-50 members
  • 5
    (5 reviews)

    A digital agency that fuses strong design principles with data to generate high qualities enquiries

    Top awarded
    Zephyr is a growth led digital marketing agency based in London. We grow businesses using powerful digital strategies that combine digital marketing and web design. We are a 2024 Netty award winning agency and a Clutch Global Award Winner.
    Looking for work in Data Driven Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Transportation (+13)
    Speaks English
    11-50 members
  • 5
    (4 reviews)

    Performance Marketing Agency in Dubai & UK

    Recommended
    Top awarded
    Digital marketing is complicated. Finding the right agency shouldn’t be. TIDAL Digital is an award winning Performance Marketing Agency who focus on conversion, efficiency and ROI. At the core of our business is a reliance on data- driven decision making and using data to drive campaign performance. Incorporated in 2019, TIDAL has been making waves in the performance marketing sphere and were recent winners in various awards categories at the Global Search Awards, Global Digital Excellence Awards, UK Search Awards and the MENA Search Awards.
    Looking for work in Data Driven Marketing
    Located in Dubai, United Arab Emirates (+1)
    From €1,000 for Data Driven Marketing
    Worked in Entertainment & Events (+3)
    Speaks English, Arabic
    11-50 members
  • 5
    (3 reviews)

    Everything brilliant brands need, all in one place.

    Strategy and insight. Performance and digital. Creative services and media planning. In-house photography studios. A diverse portfolio. This is HUB. We’ve been elevating brands across the world since 2007, with hard work and great ideas inspiring our integrated approach from the get-go. Prolific North Top 50 Integrated Agency 2024 | Google Partners | Adobe Partners
    Looking for work in Data Driven Marketing
    Located in Calverley, United Kingdom (+1)
    From €1,000 for Data Driven Marketing
    Worked in Toys (+8)
    Speaks English
    51-200 members
  • 4.8
    (3 reviews)

    The Digital Growth Experts

    Top awarded
    The SEO Works are an award-winning provider of digital marketing, websites and social for leading brands and prospering SME's across the UK. We help businesses measure, understand, and maximise their online potential. Our expert team is made up of content managers, link builders, brand managers, web techies and experienced online marketers who work together to provide measurable results for our clients. We pride ourselves on delivering top-quality results that are based on proven techniques and an intimate, dynamic knowledge of ethical online marketing practices. The SEO Works is a certified Google Partner for search advertising (SEO) and Google Adwords (PPC). We are also part of the exclusive Google elevator programme. “Best B2C marketing campaign” - Drum Search Awards "Marketing Effectiveness Winner" - Summit International Awards “Excellence in Professional Services” - Chambers of Commerce Awards "Platinum Award for B2C" - AVA Digital Awards
    Looking for work in Data Driven Marketing
    Located in South Yorkshire, United Kingdom (+1)
    From €3,000 for Data Driven Marketing
    Worked in Hospitals & Healthcare (+6)
    Speaks English
    51-200 members
  • 4.9
    (17 reviews)

    The Right Agency For Your Digital Marketing Needs

    Highly recommended
    Top awarded
    Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
    Looking for work in Data Driven Marketing
    Located in Dubai, United Arab Emirates (+3)
    From €1,000 for Data Driven Marketing
    Worked in Restaurants (+16)
    Speaks English, Arabic
    51-200 members
  • 4.9
    (48 reviews)

    AWARD WINNING SEO & B2B LEAD GENERATION AGENCY

    Highly recommended
    Top awarded
    Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
    Looking for work in Data Driven Marketing
    Located in London, United Kingdom (+2)
    From €3,000 for Data Driven Marketing
    Worked in Food (+15)
    Speaks English, Hindi
    51-200 members
  • (0 review)

    Make apps that make a difference

    A mobile app partner that helps high-volume businesses positively impact customers, society and stakeholders. Partner with us and get an instant end-to-end software team on your side experienced in high-scale apps that generate revenue and drive customer growth. HOW WE HELP We provide the advice and technical capability to help you develop market-leading products that improve your customers' lives across mobile, cloud, and AI. Planning: Avoid costly planning blunders. How will you account for hidden app development costs? What are the right technologies? How will you scale? When will you see ROI? Viability: Make stuff people will actually use. How do you ensure customers will engage with your app? What insight will inform your roadmap? How will you measure user satisfaction? Growth: Build your app as a growth machine. How will you incorporate network effects and K-Factor? What's your target ROAS? How will you drive up conversions and retention? Delivery: Create apps and software platforms What data drives your solutions? How will it be integrated into other services? What payment technologies will you use? How will you approach security and privacy? ABOUT US Since 2012, we have helped established businesses and scaleups in their business journeys. Some trust us to design, develop, and manage apps that transact over £100m in annual revenues. We're a human-centric partner, pushing for a "one team" approach that leverages everyone's unique expertise whilst reducing the stress on busy executives responsible for their app vision. Day to day, you'll work with researchers, technologists, and marketing growth hackers. Our industry experience spans: Ground Transportation, Manufacturing, Delivery, Mobile Workforce, Electronics, Pharmaceuticals, Medical Devices, Label Printers, Ticketing and more. How we help our clients: * Developing mobile strategies to achieve business goals * Conduct user research to understand pain points * Selecting the best ideas, then validating them * Designing digital products and services * Analysing data to inform future improvements * Running growth experiments and marketing campaigns * Supporting digital products to keep them running 24/7 We combine strategic planning, design thinking and agile delivery to our clients to help them create products that get results.
    Looking for work in Data Driven Marketing
    Located in West Yorkshire, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Household Products (+2)
    Speaks English
    11-50 members
  • (0 review)

    Execution. Performance. Results.

    Award-winning digital performance marketing agency. Creating commercially focused marketing campaigns that deliver ROI.
    Looking for work in Data Driven Marketing
    Located in Leicestershire, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Banking & Financials (+6)
    Speaks English
    11-50 members
  • (0 review)

    Performance and growth. It's our forte.

    Award winning performance and growth marketing specialist of over 12 years experience. Transforming revenue, return and growth for SME's and start ups UK wide. We are Google, Microsoft and Meta partners and adhere to all best practices. We also offer an easy, transparent consulting and reporting service. No fluffy sales talk, just results. Performance and growth. It's our forte.
    Looking for work in Data Driven Marketing
    Located in Chirk, United Kingdom
    From €1,000 for Data Driven Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (1 review)

    Let's Elevate Your Brand's Digital Presence

    Unlock Your Brand's Full Potential with our Cutting-Edge Digital Marketing Services! 🚀 🔥 Are you ready to skyrocket your online presence and drive unstoppable growth? Look no further! At Rafay Innovations , we're your trusted partner in the ever-evolving digital landscape. 💡 Why Choose Us? 📊 Proven Results: We deliver tangible ROI and measurable success for businesses of all sizes. 📈 Tailored Strategies: Our experts craft custom marketing strategies that fit your unique goals. 🌐 Full-Service Solutions: From SEO and PPC to Social Media and Web Design, we've got you covered. 🤝 Client-Centric Approach: Your success is our priority, and we're with you every step of the way. 🌟 Join hands with us, and watch your brand thrive! Let's chat about your digital dreams today. 📞 Contact us for a free consultation.
    Looking for work in Data Driven Marketing
    Located in Lytchett Matravers, United Kingdom
    From €1,000 for Data Driven Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Building projects that make an impact, creating solutions that drive success...

    With over 250 successful projects and 180+ satisfied customers worldwide, we have a proven track record of delivering exceptional results. Our team of experts is dedicated to providing top-notch solutions that empower our clients' brands and drive their success. At Mudimedia, we are passionate about creating websites that make an impact and delivering results that exceed expectations. Have an idea? Let us make it happen.
    Looking for work in Data Driven Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Data Driven Marketing
    Worked in Consumer Electronics (+2)
    Speaks English, Turkish
    11-50 members
12

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Transform Your Business Through Insights: Top Data Driven Marketing Agencies in the UK

In today's world, data driven marketing refers to and is essential for predicting trends, understanding audiences and driving successful campaigns. It's about utilising customer information for the best possible outcomes.

The benefits of data driven marketing are plentiful: accurate targeting, improved customer experience, increased customer loyalty, better return on investment, and so much more.

We've gathered a list of leading data driven marketing agencies in the United Kingdom. Each has a track record of delivering measurable results to clients across sectors. Whether you're looking to improve your SEO results, drive targeted campaigns on social media, or anything in between, these agencies can help turn your data into results.

Leveraging Data for Successful Marketing Strategies: An Overview of Data Driven Marketing Agencies in the United Kingdom

A data driven marketing agency is a specialised entity that utilises data, in-depth analysis and an array of advanced technological tools to develop effective marketing strategies. The primary aim of this type of data driven agency is to leverage the power of data to optimise marketing efforts, subsequently improving client success and profitability. The scope of services offered by such agencies typically includes customer segmentation, predictive analytics, personalisation, programme evaluation and much more.

In the age of digital transformation, businesses are increasingly leveraging the immense capabilities of these agencies for their marketing needs. Organisations utilise these services to transform raw data into valuable insights, which then inform their data driven marketing campaigns, making them more effective and targeted. Consequently, this approach results in efficient spending of marketing budgets and superior return on investment.

Maintaining its focus on delivering real value through the use of data and technology, a data driven marketing agency in the United Kingdom would aim to understand its clients' specific needs and objectives thoroughly before creating tailored strategies. The specialists at these agencies use robust statistical techniques to decipher trends, patterns and relationships within collected data, which provides the foundation for marketing decision-making.

Further, as part of their offerings, these information driven marketing agencies also take up the task of consolidating data from various sources into a single, easy-to-understand platform. This not only simplifies the process but also allows for more accurate forecasting, thus giving businesses a competitive edge in their respective markets.

In summary, a data driven marketing agency operates with the conviction that every decision related to marketing should be underpinned by solid data rather than intuition or hunches. This method eliminates guesswork and places an emphasis on making informed decisions that maximise outcomes for businesses.

Understanding Different Types of Data Driven Marketing Consultants in the UK

A data driven marketing consultant is a professional who uses data to determine market trends, analyse techniques and develop data driven strategies that can improve a company's marketing efforts. There are several different types of data driven marketing consultants, each with their own unique set of skills and responsibilities.

The first type is the Data Analyst. This professional analyses large amounts of data to identify patterns, trends and insights that can help guide marketing strategies. They use different analytical tools and software to collect and interpret data, providing clear reports and recommendations based on their findings.

The second type is the Marketing Strategist. After the analysts do their job, it's up to the strategists to turn those insights into actionable plans. They create comprehensive marketing strategies based on analysed data, identifying the best channels and methods for reaching target audiences.

The third type is the Customer Insight Specialist. These specialists focus on understanding customer behaviour using data-driven insights. They analyse demographic information, buying habits and feedback to understand what drives customer decisions. Their insights are crucial in developing personalised marketing campaigns that resonate with customers.

The last type is the Market Researcher. Market researchers use data to understand industry trends, competitor activity and market conditions. Their analysis helps companies to position themselves within the marketplace and make informed business decisions.

All these professionals play a crucial role within a business in the United Kingdom, ensuring that marketing efforts are precise, targeted and effective. Regardless of the type, a data driven marketing consultant brings significant value to any organisation by utilising data for well-informed decision making in marketing practices.

The Benefits of Hiring a Data-Driven Marketing Consultant in the United Kingdom

Operating in the modern business world, one that's infused with an abundance of data and digital marketing touchpoints, demands a robust understanding of data interpretation for decision-making. This assertion rings especially true for businesses situated in the United Kingdom, widely recognised as a hotbed of innovation and competition. One service that can help such firms unlock their full potential is a data driven marketing consultant.

A data driven marketing consultant specialises in harnessing the power of data to devise digital marketing strategies catered specifically to your target audience's preferences, behaviour, and needs. In the business landscape of the United Kingdom, this targeted approach is invaluable, considering the diverse market demographics. These experts apply advanced analytics techniques to interpret complex customer data, enabling them to predict consumer trends accurately and tailor marketing efforts accordingly.

The benefits of employing a data driven marketing consultant extend beyond just tailored data driven marketing strategy creation. First, these consultants can help save time by automating data collection and analysis processes, leaving you more hours to concentrate on other pressing business needs. Second, they significantly reduce the risk of making costly marketing blunders borne out of guesswork or assumptions. By basing every action on hard evidence provided by data, you assure that your decisions are grounded on solid foundations.

Beyond that, in a world where personalisation is king, these consultants offer the unique benefit of enhancing customer experiences by ensuring that all interactions with your brand are relevant and curated to individual customer preferences. This level of personalisation remarkably boosts customer loyalty and engagement, thereby improving overall profitability.

In summary, hiring a data driven marketing consultant in the United Kingdom empowers businesses with data-led insights that drive effective marketing decisions, enrich customer experiences and optimise business performance.

6 Key Questions to Ask When Choosing a Data Driven Marketing Agency

When considering a data driven marketing agency, it is essential to know exactly what you're getting. Here are five questions to ask, ensuring they align with your business needs:

  • What kind of data analytics tools and methodologies does your agency use?
  • How can your agency personalise my marketing campaigns based on customer data?
  • Can you provide examples of how your agency has generated actionable insights from data analysis for businesses similar to mine?
  • What measures does your agency take to ensure data security and compliance with privacy regulations?
  • How will your agency measure the success of the data driven marketing strategies implemented for my business?
  • Can you show me a similar data driven marketing project that you have worked on before?

7 Essential Services Provided by a Data Driven Marketing Agency

A data driven marketing agency offers a wide range of services to leverage the power of data in marketing efforts. Key services include:

  • Collecting, analysing, and interpreting large volumes of data to provide valuable insights.
  • Creating targeted marketing strategies based on consumer behaviour and preference data.
  • Implementing predictive analytics to forecast future trends and consumer behaviours.
  • Improving customer segmentation using data analysis, enabling more personalised marketing efforts.
  • Establishing KPIs (Key Performance Indicators) based on data to measure data driven marketing campaign success.
  • Using A/B testing to optimise marketing tactics and strategies.
  • Providing comprehensive data visualisation to make complex data understandable and usable for decision-making processes.

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