How has crisis communication evolved in the digital age, and what new challenges do UK businesses face?

The digital age has dramatically transformed crisis communication in the United Kingdom, presenting both opportunities and challenges for businesses. As we navigate through 2024, the evolution of crisis communication in the digital era has become more pronounced than ever before. Key evolutionary aspects of crisis communication in the digital age: Speed of Response: The 24/7 news cycle and social media have dramatically reduced the response time window. UK businesses now need to react within minutes or hours, not days. Multi-Channel Approach: Crisis communication now spans across various digital platforms, including social media, websites, apps, and online news outlets. User-Generated Content: The public can now easily create and share content, potentially escalating a crisis rapidly. Data-Driven Strategies: Advanced analytics and AI tools are being used to monitor sentiment and guide communication strategies. Visual Communication: There's an increased emphasis on visual elements like infographics, videos, and live streams for crisis messaging. New challenges for UK businesses in the digital age: Misinformation and 'Fake News': The rapid spread of false information online can exacerbate a crisis. According to a 2023 Ofcom report, 30% of UK adults have encountered false or misleading information online about current affairs. Cybersecurity Threats: With the rise of cyber-attacks, UK businesses face the dual challenge of managing the technical aspect of a breach and communicating effectively about it. The National Cyber Security Centre reported a 31% increase in cyber incidents in the UK in 2023 compared to the previous year. Global Reach, Local Impact: Even localised crises can quickly gain international attention, requiring businesses to manage communication across different cultural contexts and time zones. Stakeholder Expectations: The public now expects transparency and real-time updates. A 2024 UK Consumer Trust Barometer showed that 78% of consumers expect companies to respond to crises on social media within an hour. Privacy Concerns: With stringent data protection laws like GDPR, UK businesses must balance transparency in crisis communication with legal obligations to protect sensitive information. Strategies for effective crisis communication in the digital age: Strategy Description Proactive Monitoring Implement advanced social listening tools to detect potential crises early. Integrated Response Teams Create cross-functional teams including PR, legal, and digital experts for comprehensive crisis management. Scenario Planning Develop and regularly update crisis communication plans for various digital scenarios. Authentic Leadership Visibility Train executives in digital communication to provide authentic, timely responses during crises. Community Building Foster a loyal online community that can act as advocates during crises. As the digital landscape continues to evolve, UK businesses must adapt their crisis communication strategies to meet these new challenges. By embracing digital tools, prioritising speed and transparency, and maintaining a proactive stance, companies can effectively navigate crises in the digital age while building trust with their stakeholders.

What role do employees play in crisis communication in the UK, and how can British organisations best prepare their staff for potential crises?

Employees play a crucial role in crisis communication within UK organisations, often serving as the frontline representatives and internal ambassadors during challenging times. Their involvement can significantly impact the effectiveness of crisis management efforts. Here's a detailed look at their role and how British organisations can prepare their staff: The Role of Employees in Crisis Communication: Information Dissemination: Employees often act as conduits for information, both internally and externally. They can help spread accurate information and counter misinformation. Brand Ambassadors: During a crisis, every employee becomes a de facto spokesperson for the organisation. Their interactions with customers, stakeholders, and the public can shape perceptions. Early Warning System: Employees can be the first to spot potential issues or receive feedback from customers, acting as an early warning system for emerging crises. Stakeholder Relations: Employees often have direct relationships with various stakeholders, which can be leveraged during crisis communication efforts. Social Media Presence: In the digital age, employees' personal social media accounts can amplify or mitigate crisis messages. Preparing Staff for Potential Crises: Comprehensive Training: Implement regular crisis communication training programmes. According to the Chartered Institute of Public Relations (CIPR), 71% of UK organisations that have crisis plans in place also conduct crisis training. Clear Communication Protocols: Establish and communicate clear guidelines on who should communicate what, when, and through which channels during a crisis. Develop a Crisis Communication Plan: Create a detailed plan that outlines roles, responsibilities, and procedures. Ensure all employees are familiar with it. Simulate Crisis Scenarios: Conduct regular crisis simulations to test and refine your organisation's response. This helps employees understand their roles in real-time. Empower Employee Advocates: Identify and train key employees to act as crisis communication advocates within their departments. Utilise Technology: Implement crisis communication software or platforms that allow for quick dissemination of information to all staff members. Foster a Culture of Transparency: Encourage open communication within the organisation to build trust and ensure employees feel comfortable reporting potential issues. Provide Media Training: Offer media training to key personnel who may need to interact with the press during a crisis. Regular Updates and Refreshers: Keep staff informed about any changes to crisis plans and provide refresher training periodically. Post-Crisis Analysis: After any crisis or simulation, conduct a thorough debrief with staff to identify areas for improvement. It's worth noting that according to a study by Deloitte, only 49% of UK organisations feel adequately prepared for a crisis. By focusing on employee preparedness, organisations can significantly enhance their crisis readiness. In conclusion, employees are integral to effective crisis communication in the UK. By investing in their preparation and empowerment, British organisations can create a more resilient and responsive crisis communication framework. This not only helps in managing immediate crises but also in building long-term trust with stakeholders and maintaining the organisation's reputation in the face of adversity.

Top Crisis Communication Agencies in the UK

Which one is the best for your company?

Takes 3 min. 100% free

Marketing Crisis Communication

108 agencies

Search location

Ratings

Budget

Navigate turbulent times with confidence by partnering with the UK's leading Crisis Communication agencies. Our curated selection features seasoned experts adept at managing reputations and steering organizations through challenging situations. Explore each agency's track record and client testimonials to find the perfect match for your crisis management needs. Whether you're facing media scrutiny, internal challenges, or unforeseen events, these firms offer strategic guidance and swift action to protect your brand. Ready to bolster your crisis preparedness? Use Sortlist to post your specific requirements, and let top Crisis Communication specialists in the UK reach out with tailored strategies to safeguard your organization's reputation and stakeholder trust.

All Crisis Communication Firms in the United Kingdom

AMBITIOUS
(0 review)
An award-winning PR agency specialising in corporate and b2b communications. Bristol-based PR Agency
Top awarded
AMBITIOUS … BY NAME AND BY NATURE. Here at AMBITIOUS we go beyond conventional PR strategies to deliver maximum results for our clients. Across all platforms. Regional, national and international. We have a diverse team who are skilled in media relations, storytelling, digital PR, content creation and SEO. They combine insight and ideas to deliver integrated campaigns with measurable impact. Since 2012, our approach is built on the understanding that your business is our business. We partner with our clients to solve their communications challenges and work hard to ensure that our clients see a valuable return on their investment. But don’t just take our word for it. The award-winning work that we deliver speaks for itself. Hear what our clients have to say about what we do best through our Recommended Agencies Register report.
Looking for work in Crisis Communication
Located in Bristol, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
11-50 members
Pagefield Communications
(0 review)
Pagefield is an independent communications consultancy who specialises in public affairs and communications. Founded in 2010 - and rapidly growing-, Pagefield is committed to understanding your business and challenges. Pagefield builds lasting relationships with our clients, and our bespoke campaigns are based on our thorough understanding of your business. We don’t take a one-size-fits-all approach – instead, we analyse each challenge carefully to ensure that we help create the right approach for you and your business.
Looking for work in Crisis Communication
Located in Greater London, United Kingdom
From €1,000 for Crisis Communication
Worked in Beverage (+1)
Speaks English
11-50 members
NB Chartered Communications
(0 review)
NB Chartered Communications was founded by Nicola Bothwell in 2009. She is the only person in Northern Ireland Chartered by both Chartered Institute of Public Relations and Chartered Institute of Marketing. She is also a Fellow of both professional organisations. Nicola is a graduate of Google Squared. From feasibility studies to marketing strategies, public relations campaigns to corporate social responsibility programmes, Nicola manages all aspects of integrated traditional and digital communications for clients throughout Ireland, United Kingdom, Europe and United States of America. Her fully integrated agency is results driven from strategy, planning and implementation to measurement and evaluation of brands, projects, campaigns and relationships. Expertise includes; health and wellbeing, sport, beauty, hospitality and tourism, manufacturing, food and drink, destination marketing; charity / voluntary, education, retail, social enterprise, professional services, financial, technology, business to business and business to consumer, corporate social responsibility, entertainment, media and broadcasting, property and public affairs. Nicola was responsible for bringing Google Digital Garage On Tour across Northern Ireland in 2016 and 2017. Services offered by NB Chartered Communications: Market research and insights: competitor analysis, market analysis, trend analysis, consumer analysis, online surveys. Auditing: digital marketing, public relations, media. Development and implementation of agile marketing and public relations campaigns: stakeholder and target customer mapping and profiling, value proposition development, brand launch or brand revitalisation and repositioning, ideas generation, creation of newsworthy corporate and consumer press materials and distribution to media, influencer marketing Media relations: broadcast, print, digital/online including blogger outreach, brand media negotiations including thought leadership profiling: documentaries, contributory and columns Website: audit and design specification Digital / Social Media: strategy, planning and management including content calendar creation, pre-scheduling and measurement Content creation: copywriting - search optimised digital content creation including website content and blog creation, script writing, speech writing, virtual 360° Google tour, professional creative and brand photography, professional videography, infographics and gifographics, slide presentation and awards submissions Design: strategic branding, offline and online collateral, branding and publication production Advertising: integrated traditional and digital media planning, buying negotiation and placement, behavioural targeting and retargeting, programmatic advertising Promotions: point of sale, competitions - negotiation and placement Events Management: awards ceremonies, gala balls, new product launches, new store launches, new business launches, media launches, stunt planning, exhibition support and roadshows. Venue sourcing, sponsor seeking, acting as RSVP centre, provision of suppliers bespoke to event theme, providing speakers, engaging/inviting political and media representation. Stakeholder relations: stakeholder engagement, internal communications, employee engagement, corporate social responsibility including community outreach and relationship marketing; investor relations Public affairs and lobbying C risis and issues management including contingency planning and reputation management S trategic engagement and alliances: Sponsorship, Affiliate and Partnership marketing – creation, negotiation, management and amplification Talent Management – liaison with agents and artistes Mentoring and training: marketing – traditional and digital, public relations, customer service, sales, media and communications training Monitoring and intelligence: analysis, measurement and evaluation including media monitoring Reporting: face to face and in writing Supply chain: assisting with tender specifications, sourcing and managing suppliers
Looking for work in Crisis Communication
Located in Belfast, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Pilkington Communications
(0 review)
We are an independent Northampton-based communications agency run by former journalists and communications professionals with over 30 years’ experience in Public Relations. Passionate , dynamic and flexible , our talented team has the expertise across a range of communications disciplines to add demonstrable value and help your organisation truly grow. Whether it is producing strategic PR plans , creative social media campaigns or compelling digital content , our talented team have the skills to deliver tailored, measurable results across the marketing mix that can help you transform your business.
Looking for work in Crisis Communication
Located in Northamptonshire, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
JIN, European PR Agency
4.8
(9 reviews)
120 PR and social media experts for your European communications
Top awarded
JIN is a European boutique communication agency specializing in digital influence and media relations. Our mission : support brands to build trust with their digital communities. Since its creation in 2012 , JIN has supported more than 500 clients in the tech, agri-food, health, mobility and finance sectors. In 2022, JIN is joining forces with Opinion Act , a digital strategy consulting firm, to provide our clients with digital and PR activations reinforced by the data expertise of Opinion Act and the international dimension of JIN. Today, the JIN and Opinion Act teams have 140 employees based in Paris, Lyon, London, Berlin and New York. Our expertise : Corporate : Become a positive force online, drive your reputation forward. New Social : Integrated 360 campaigns across Content, Commerce and Influencer. Media Relations : Enter the digital age of public relations. Data and Insights : Leverage the power of data to understand communities. Ecosystem Strategy : Deploy an amplified digital experience for your audiences. Amongst our references : April, Air Liquide, Allianz, Alltrails, Arkema, Arkopharma, Asus, BEABA, Blablacar, Bonduelle, Bouygues, Casino, Cassegrain, Chipotle, Dermapharm, Duolingo, Europcar, Ferrero, GrandOptical, Jollibee, IONITY, Organon, Pantone, Plastic Omnium, Philips Hue, Samsung, Sarenza, SNCF, Tarkett, Tinder, TF1. *** JIN est une agence européenne de conseil en communication, spécialiste de l’influence digitale et des relations publiques. Notre métier : accompagner les marques pour construire un lien de confiance avec leurs communautés digitales. Depuis sa création en 2012 , JIN a accompagné plus de 500 clients des secteurs de la tech, de l’agroalimentaire, de la santé, de la mobilité et de la finance. En 2022, JIN s'associe à Opinion Act , cabinet de conseil en stratégie digitale, pour apporter à nos clients des activations digitales et RP renforcées par l'expertise data d'Opinion Act et la dimension internationale de JIN. Aujourd’hui, les équipes JIN et Opinion Act comptent 140 collaborateurs présents à Paris, Lyon, Londres, Berlin et New York. Nos expertises : Corporate : Construire la réputation du Leadership, l'engagement des communautés et de l'opinion publique. Social Media : Des campagnes intégrées qui associent contenu, social commerce et influence. Relations Médias : Des campagnes RP qui relèvent le défi de l'ère digitale. Veille & Etudes : Comprendre l'opinion et les communautés grâce à la data. Stratégie d'Ecosystème : Déployer une expérience digitale amplifiée pour vos publics. Parmi nos références : April, Air Liquide, Allianz, Alltrails, Arkema, Arkopharma, Asus, BEABA, Blablacar, Bonduelle, Bouygues, Casino, Cassegrain, Chipotle, Dermapharm, Duolingo, Europcar, Ferrero, GrandOptical, Jollibee, IONITY, Organon, Pantone, Plastic Omnium, Philips Hue, Samsung, Sarenza, SNCF, Tarkett, Tinder, TF1.
Looking for work in Crisis Communication
Located in Paris, France (+2)
From €20,000 for Crisis Communication
Worked in Hospitals & Healthcare (+10)
Speaks French, English(+4)
51-200 members
Calacus
5
(2 reviews)
Calacus expertise lies in getting to the heart of your story to inspire engagement through sport.
Calacus is a Sports PR Consultancy, specialising in PR campaigns, media training and crisis communication and management across the UK and on an international scale. Visit our website today to find out more about us and our range of services.
Looking for work in Crisis Communication
Located in Greater London, United Kingdom
Budget on request
Worked in Banking & Financials (+2)
Speaks English
1-10 members
DM Communications
5
(1 review)
DM Communications is a leading global marketing and communications agency based in London and Tel Aviv. We specialise in public relations, crisis management, online reputation management, PPC performance, SEO and social media marketing. Our success is based on a team of experts, ever-growing media connections, creative content creation and a tactical formation of sophisticated digital campaigns. Thanks to our unique abilities, we are able to influence public opinion in a positive way. DM Communications’ experience in using a variety of marketing tools and our ability to integrate them as one has given us great advantage. In today’s media world, the boundaries that mark the end of one marketing tool and the start of another are blurred. We combine tactics and methodologies from the digital, content and public relations fields to create a complete and powerful modern marketing approach. Our proficient team uses tactics from fields such as public relations, lead generation, search engine optimisation, crisis communications, online reputation management, web development, social media marketing, analytics and more to establish a full, unique and more suitable solution for today’s ever-changing communications world. We help companies and businesses achieve brand awareness, quality positioning and valuable communication with their target audience. Our overall goal is to help you establish a long-term and fruitful relationship with your market and encourage active engagement whilst safeguarding your interests in the process. In 2010, founder and senior partner, David Malits planted the DM Communications seed which went on to become a pioneering service in the PR, marketing and communications landscape, one that would redefine the role of a public relations and digital marketing agency. Until today, the company serves dozens of clients from diverse fields and provides cutting-edge solutions that combine unique tools, a broad vision and creative thinking. Adherence, excellence, creativity and productivity are just a few of our core values which enable us to help clients reach their goals and build beneficial relationships with their target audience.
Looking for work in Crisis Communication
Located in Tel Aviv-Yafo, Israel (+1)
From €1,000 for Crisis Communication
Worked in Banking & Financials (+3)
Speaks English, Hebrew
11-50 members
Brossman Communications
(0 review)
Let's make headlines.
Our full-service agency specializes in public relations, social media, branding and graphic design, and community outreach. From securing headlines in top-tier media outlets, to developing engaging social media content, creating eye-catching brands and graphics, connecting with the community, inspiring action and converting customers, we’ve done it all. Ready to find out what this award-winning agency can do for you? Drop us a line.
Looking for work in Crisis Communication
Located in Greater London, United Kingdom
From €500 for Crisis Communication
Worked in Transportation (+3)
Speaks English
1-10 members
Reeves Media
(0 review)
Consult. Create. Connect.
An independent full-service public relations agency working with the best B2B and consumer brands. Continually evolving and combining solid communications experience with emerging talent, we consistently deliver stories, content and video in the most effective way for our clients’ consumers to receive them. Our approach is bespoke, and our solutions pragmatic and effective. We choose our industry sectors around interest and expertise, so at the forefront is the built environment along with transport and mobility, manufacturing, food and retail and education at all levels. Not your usual combination, but it’s what we’re interested in and what we’re really good at. Public Sector clients find us highly effective, but sorry financial services, you’re not on the list.
Looking for work in Crisis Communication
Located in West Midlands, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Truth Ltd
(0 review)
Truth combines strategy, creativity, digital, content and motion that makes a difference to your business.
Welcome to Truth. A Manchester creative, brand communications agency. We specialise in design, branding, PR, marketing, advertising, digital and social media.
Looking for work in Crisis Communication
Located in Manchester, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
11-50 members
Whistle PR
(0 review)
National PR agency based in the Midlands. Consultancy that gives clients a competitive edge.
Whistle PR is an independent reputation consultancy. We believe that your reputation is your most important asset. What others think of you has an impact on every single area of your business. And ultimately its success. We work in partnership with clients to create and deliver strategic communications programmes that enhance reputation and meet specific business objectives. We have a strong track record in both business-to-business and consumer offering: • Audit & consultancy • Public relations • Social media • Engagement • Internal communications We pride ourselves on an impressive reputation of our own. Our senior team of consultants work as a strategic partner and inject creativity into your communications. And because we believe what we do adds real commercial value, we won’t work for any of your competitors. Let us look after your reputation. Contact us today.
Looking for work in Crisis Communication
Located in West Midlands, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Rewired PR
(0 review)
Supercharged PR, marketing, content and events.
We improve our clients’ connectivity.. . From driving visitors to generating stand-out, managing reputations to delivering unforgettable experiences, our creative approach to PR, marketing and event management will grow your audience, your profile and your bottom line. . . Our services include:. PR. Event management. Social media strategy and training. Copywriting . Marketing strategy and delivery. Media training.
Looking for work in Crisis Communication
Located in Birmingham, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Positive Story PR Consultancy
(0 review)
Promoting And Protecting Reputations
Positive Story is a B2B public relations consultancy in Sussex, UK, focused on engineering, industrial tech and infrastructure firms. We're passionate about using strategic B2B PR to help clients win business and investment from their target audiences. Our key services include PR strategy, media relations, PR campaigns, crisis communication, issues management and media training.
Looking for work in Crisis Communication
Located in Framfield, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Social Element
(0 review)
Making social better, for everyone
Social Element is a social media agency located in the UK and US that provides global services to hundreds of brands such as Keurig Dr Pepper, Mondelez International, Visa, Nissan, SonyPlaystation, Westfield, Mind, Cracker Barrel, Molson Coors and Diageo. Offering a full portfolio of social media services including social strategy, social-first creative content, fan engagement, influencer management and brand safety its number one focus is to Make Social Better. Founded by Tamara Littleton, a serial entrepreneur, Fellow of The Marketing Society, co-host of The Genuine Humans podcast and proud member of the LGBTQ+ community who is regularly featured in the Outstanding Top 100 Global LGBTQ+ Executives list, Social Element has been the pioneer of social since 2002. The agency is led by strong values and prides itself on being an inclusive, connected and passionate place to work.
Looking for work in Crisis Communication
Located in London, United Kingdom
From €1,000 for Crisis Communication
Worked in Marketing & Advertising
Speaks English
201-500 members
Sookio
(0 review)
Confident communication through digital content
Top awarded
Sookio is an award-winning digital marketing agency based in Cambridge, UK. We’re an essential partner for marketing teams and agencies, who rely on us for strategic support, digital marketing training, and attention-grabbing content in the form of copywriting, social media, video, and design. Maybe you just don’t have the time or skills in-house to create killer content. Or you need external expertise to build an effective strategy and keep up with the latest industry trends. From our creative hub in Cambridge, the Sookio team will lighten your load. We’ll help you achieve your business goals – more leads, more sales, more growth. Strategy: A tailored strategy to kickstart your web and social media presence, plus brand guidelines and social media policies. Content creation: Lively and engaging digital content which attracts users and keeps them coming back for more. Like copywriting, video, podcasting and social media campaigns Training : Workshops in social media, SEO and writing for the web. Practical advice, built around your business.
Looking for work in Crisis Communication
Located in Cambridge, United Kingdom
From €1,000 for Crisis Communication
Worked in Non-profit (+7)
Speaks English
1-10 members
Interpublic Group (IPG)
(0 review)
Values-based, Data-fueled, Creatively-driven
Interpublic Group is a global provider of marketing solutions. With over 57,000 employees in all major world markets, our companies specialize in advertising, digital marketing, communications planning, media, public relations and specialty marketing. We are a values-based, future-facing and client-centric holding company, which means we support and invest in our brands. Our people are the heart and soul of our company and want to be part of a company with a strong culture and unique value proposition that aligns with their own. The excellence of our people continues to drive our success amid the significant changes taking place in our industry and the environment in which we operate. We believe that each and every consumer is unique, with a finely tuned set of passions, behaviors and motivations. We turn these disparate data points into human understanding and create more relevant and effective marketing. We call this approach human-centered marketing. Thinking beyond demographics to connect, engage and interact with humans on a personal level to drive performance. Using data to identify real people and build engaging marketing experiences across all touchpoints. We are the holding company that is transforming marketing by connecting with individuals in a more meaningful way by delivering marketing at the speed and with the scale needed to accelerate business performance.
Looking for work in Crisis Communication
Located in Manchester, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
1-10 members
Luminous PR
(0 review)
Specialist b2b and tech PR agency delivering strategic communication services to support business growth.
We're Luminous PR, a specialist b2b and tech PR agency. For over a decade, we’ve been delivering strategic communication services to drive business growth for a range of clients, including startups, scaleups and established brands across Europe and globally. From supporting businesses looking to launch and build authority to enhancing brand awareness, growing talent and supporting lead generation, we are a trusted and long-term PR partner for businesses who have challenges to accomplish. Our team consists of expert communicators and ex-journalists who are commercially aware and recognise the importance of ensuring PR budgets are used effectively to create impact in ways that truly matter to a business.
Looking for work in Crisis Communication
Located in London, United Kingdom
From €3,000 for Crisis Communication
Works in multiple industries
Speaks English
11-50 members
BCM Public Relations
(0 review)
BCM is a global B2B PR agency specialising in the aerospace, energy, manufacturing and transport sectors.
BCM is a leading B2B public relations agency specialising in the automation, energy, manufacturing and transportation sectors. For over 35 years, BCM has developed strategic campaigns that have built, promoted, and safeguarded brand reputation. Our clients trust us to deliver result-driven solutions worldwide to any communications challenges.
Looking for work in Crisis Communication
Located in Greater London, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Wonderland Agency
(0 review)
Creative Events + Production Agency
As a full-service event production agency, Wonderland Agency produces bespoke experiences that inspire and engage. Our approach combines strategic insight, creative design, and flawless execution to deliver memorable live, hybrid, and digital events. From concept development to on-site management, Wonderland ensures each element of an event reflects the client’s unique brand identity. We specialise in experiential marketing, offering immersive brand activations that generate emotional connections with audiences. Our global portfolio of clients demonstrates our ability to deliver world-class brand experiences with precision and style.
Looking for work in Crisis Communication
Located in Greater London, United Kingdom
From €1,000 for Crisis Communication
Works in multiple industries
Speaks English
51-200 members
OLIVER
(0 review)
The world's first company to design, build and run bespoke in-house agencies and marketing ecosystem
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team. In 2020 we were ranked #1 in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year. We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.
Looking for work in Crisis Communication
Located in London, United Kingdom
From €1,000 for Crisis Communication
Worked in Beauty
Speaks English
1001-5000 members

Struggling to choose? Let us help.

Post a project for free and quickly meet qualified providers. Use our data and on-demand experts to pick the right one for free. Hire them and take your business to the next level.

Customer reviews about Crisis Communication Agencies in The United Kingdom

Michael ReidTechnology | United Kingdom

Our technology firm was in urgent need of a crisis communication strategy. The professionals at the UK-based Crisis Communication Firm exceeded our expectations with their insightful advice and strategic planning. They rapidly assessed the situation and implemented an effective response plan that calmed our shareholders and clients. Their experience and calm demeanor during a potential crisis were invaluable to us. We cannot thank them enough for their remarkable service.

Jane FosterRetail | United Kingdom

We recently faced a significant PR crisis and reached out to a Crisis Communication Agency in the United Kingdom. Their team immediately took control and formulated a comprehensive strategy that mitigated the negative publicity. They were available 24/7, showing exceptional dedication and expertise. Their proactive approach turned a potential disaster into a manageable situation, and our brand reputation remained intact. Highly recommended for any business facing public relations challenges.

Sarah MitchelsonFinance | United Kingdom

After a sudden media storm, we enlisted the help of a top-tier Crisis Communication Agency in the United Kingdom. Their team was incredibly responsive and equipped us with clear communication protocols and strategies. This proactive approach not only managed the current crisis but also prepared us for potential future challenges. Their expertise in crisis communication is unparalleled, and I commend their professionalism and commitment to excellence.

Why Choose a Crisis Communication Agency?

1. Reputation Management and Crisis Response

Protecting a brand's reputation is crucial during a crisis situation.
Crisis communication agencies are equipped to handle reputational damage swiftly and effectively.
They help maintain trust and credibility among key stakeholders, including customers, investors, and board members.

2. Strategic Communications and Media Relations

Crafting the right message is vital in managing a crisis.
Message development and communications strategy ensure consistent and clear communication.
Agencies manage media relations, broadcast media, and interactions with investigative journalists to control narratives.

3. Internal and External Communications

Successful crisis management involves effective internal communications with employees and executives.
External communications maintain public trust and ensure brand transparency.
Crisis communications teams coordinate messaging across all channels, maintaining alignment and avoiding confusion.

Key Services Offered by Crisis Communication Agencies

1. Crisis Management and Risk Mitigation

Rapid response and crisis management to address potential threats.
Risk mitigation strategies to minimise damage and protect brand value.
Issues management to handle ongoing crises and maintain public trust.

2. Reputation Management and Media Monitoring

Reputation management to protect brand identity and credibility.
Media monitoring to track public sentiment and identify potential threats.
Proactive narrative control to maintain a positive brand image.

3. Media Training and Strategic Counsel

Media training for executives and spokespersons to handle public statements and interviews.
Strategic counsel to navigate complex crises and maintain leadership authority.
Message development to ensure consistent and impactful communication.

4. Digital Footprint and Social Media Crisis Management

Managing a brand's digital footprint to control online narratives.
Monitoring social media channels to address potential issues before they escalate.
Implementing proactive and reactive strategies to protect brand reputation.

How to Choose the Right Crisis Communication Agency

Expertise and Experience – Does the agency have a proven track record of managing complex crises and reputational damage?

Comprehensive Services – Do they offer a full suite of services, including media relations, reputation management, and internal communications?

Proactive and Reactive Solutions – Do they provide both risk mitigation and crisis response solutions tailored to your business needs?

Why Crisis Communication Matters

A well-managed crisis can protect a brand's credibility, maintain stakeholder trust, and minimise long-term damage. Crisis communications play a crucial role in shaping public perception and ensuring business continuity.

With effective communications strategy and reputation management, companies can navigate complex crises, protect their brand, and emerge stronger. Crisis communication agencies are invaluable partners in achieving these goals.

Partner with Sortlist to Find the Right Agency

At Sortlist, we connect you with the best crisis communication agencies in the UK. Whether you need reputation management, media relations, or strategic counsel, our network of agencies has the expertise to protect your brand.

Contact us today to find the right partner to safeguard your brand’s reputation and ensure effective crisis management.

Conclusion

In today's interconnected world, a brand's reputation can be impacted by unforeseen crises or negative publicity. Partnering with a crisis communication agency ensures that your brand is prepared to handle any crisis situation with confidence.

With expert reputation management, strategic messaging, and effective internal and external communications, these agencies protect brand credibility and minimise reputational damage.

Safeguard your brand’s reputation and maintain stakeholder trust with the right crisis communication strategy. Start your journey today and navigate crises with confidence!

Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 25-03-2025

Latest Projects Submitted to Crisis Communication Firms in The United Kingdom

Crisis Response Training for a Healthcare ProviderNational Healthcare Service£50,000 | 2025-02-26A healthcare provider seeks a crisis communication agency to conduct training sessions and workshops for their staff, focusing on crisis response and media interaction during health-related emergencies. Prior work in the healthcare industry is essential.

Reputation Management for a Telecommunications CompanyLeading Telecom Provider£85,000 | 2025-02-26The company is looking for a crisis communication firm to help manage and restore their brand reputation following a recent service outage. The firm should be equipped to handle media relations and customer communication, using strategies that align with the telecommunications industry.

Crisis Management Plan for a Technology FirmInnovative Tech Startup based in London£60,000 | 2025-02-26A technology startup is in need of a crisis communication firm to design a comprehensive crisis management plan. The ideal agency should demonstrate experience with tech companies and provide strategic guidance on managing public relations during challenging times.

Crisis Communication Strategy for a Retail GiantLeading Retail Enterprise in the UK£75,000 | 2025-02-26The company is seeking a specialized crisis communication agency to develop a robust strategy to manage potential crisis scenarios that could affect their brand reputation. The partner should have a proven track record in handling high-profile crisis situations within the retail sector.

Public Relations Crisis Resolution for a Financial InstitutionMajor UK-based Bank£100,000 | 2025-02-26The bank is interested in partnering with a crisis communication agency to develop a tailored crisis resolution approach, ensuring swift and effective communication with stakeholders during financial disturbances. Experience with large financial organizations is preferred.

Frequently Asked Questions.

The digital age has dramatically transformed crisis communication in the United Kingdom, presenting both opportunities and challenges for businesses. As we navigate through 2024, the evolution of crisis communication in the digital era has become more pronounced than ever before.

Key evolutionary aspects of crisis communication in the digital age:

Speed of Response: The 24/7 news cycle and social media have dramatically reduced the response time window. UK businesses now need to react within minutes or hours, not days.
Multi-Channel Approach: Crisis communication now spans across various digital platforms, including social media, websites, apps, and online news outlets.
User-Generated Content: The public can now easily create and share content, potentially escalating a crisis rapidly.
Data-Driven Strategies: Advanced analytics and AI tools are being used to monitor sentiment and guide communication strategies.
Visual Communication: There's an increased emphasis on visual elements like infographics, videos, and live streams for crisis messaging.

New challenges for UK businesses in the digital age:

Misinformation and 'Fake News': The rapid spread of false information online can exacerbate a crisis. According to a 2023 Ofcom report, 30% of UK adults have encountered false or misleading information online about current affairs.
Cybersecurity Threats: With the rise of cyber-attacks, UK businesses face the dual challenge of managing the technical aspect of a breach and communicating effectively about it. The National Cyber Security Centre reported a 31% increase in cyber incidents in the UK in 2023 compared to the previous year.
Global Reach, Local Impact: Even localised crises can quickly gain international attention, requiring businesses to manage communication across different cultural contexts and time zones.
Stakeholder Expectations: The public now expects transparency and real-time updates. A 2024 UK Consumer Trust Barometer showed that 78% of consumers expect companies to respond to crises on social media within an hour.
Privacy Concerns: With stringent data protection laws like GDPR, UK businesses must balance transparency in crisis communication with legal obligations to protect sensitive information.

Strategies for effective crisis communication in the digital age:

Strategy	Description
Proactive Monitoring	Implement advanced social listening tools to detect potential crises early.
Integrated Response Teams	Create cross-functional teams including PR, legal, and digital experts for comprehensive crisis management.
Scenario Planning	Develop and regularly update crisis communication plans for various digital scenarios.
Authentic Leadership Visibility	Train executives in digital communication to provide authentic, timely responses during crises.
Community Building	Foster a loyal online community that can act as advocates during crises.

As the digital landscape continues to evolve, UK businesses must adapt their crisis communication strategies to meet these new challenges. By embracing digital tools, prioritising speed and transparency, and maintaining a proactive stance, companies can effectively navigate crises in the digital age while building trust with their stakeholders.

Employees play a crucial role in crisis communication within UK organisations, often serving as the frontline representatives and internal ambassadors during challenging times. Their involvement can significantly impact the effectiveness of crisis management efforts. Here's a detailed look at their role and how British organisations can prepare their staff:

The Role of Employees in Crisis Communication:

Information Dissemination: Employees often act as conduits for information, both internally and externally. They can help spread accurate information and counter misinformation.
Brand Ambassadors: During a crisis, every employee becomes a de facto spokesperson for the organisation. Their interactions with customers, stakeholders, and the public can shape perceptions.
Early Warning System: Employees can be the first to spot potential issues or receive feedback from customers, acting as an early warning system for emerging crises.
Stakeholder Relations: Employees often have direct relationships with various stakeholders, which can be leveraged during crisis communication efforts.
Social Media Presence: In the digital age, employees' personal social media accounts can amplify or mitigate crisis messages.

Preparing Staff for Potential Crises:

Comprehensive Training: Implement regular crisis communication training programmes. According to the Chartered Institute of Public Relations (CIPR), 71% of UK organisations that have crisis plans in place also conduct crisis training.
Clear Communication Protocols: Establish and communicate clear guidelines on who should communicate what, when, and through which channels during a crisis.
Develop a Crisis Communication Plan: Create a detailed plan that outlines roles, responsibilities, and procedures. Ensure all employees are familiar with it.
Simulate Crisis Scenarios: Conduct regular crisis simulations to test and refine your organisation's response. This helps employees understand their roles in real-time.
Empower Employee Advocates: Identify and train key employees to act as crisis communication advocates within their departments.
Utilise Technology: Implement crisis communication software or platforms that allow for quick dissemination of information to all staff members.
Foster a Culture of Transparency: Encourage open communication within the organisation to build trust and ensure employees feel comfortable reporting potential issues.
Provide Media Training: Offer media training to key personnel who may need to interact with the press during a crisis.
Regular Updates and Refreshers: Keep staff informed about any changes to crisis plans and provide refresher training periodically.
Post-Crisis Analysis: After any crisis or simulation, conduct a thorough debrief with staff to identify areas for improvement.

It's worth noting that according to a study by Deloitte, only 49% of UK organisations feel adequately prepared for a crisis. By focusing on employee preparedness, organisations can significantly enhance their crisis readiness.

In conclusion, employees are integral to effective crisis communication in the UK. By investing in their preparation and empowerment, British organisations can create a more resilient and responsive crisis communication framework. This not only helps in managing immediate crises but also in building long-term trust with stakeholders and maintaining the organisation's reputation in the face of adversity.

Cultural differences significantly influence crisis communication strategies for multinational companies operating in the United Kingdom. As a diverse and multicultural society, the UK presents unique challenges and opportunities for crisis communication. Here's how cultural factors impact these strategies:

1. Language and Communication Style

British English nuances: While English is the primary language, British English has its own idioms, expressions, and humour that differ from other English-speaking countries.
Understatement and politeness: The British often prefer a more reserved and understated communication style, which can affect how crisis messages are perceived.

2. Media Landscape

Diverse media outlets: The UK has a variety of influential national and local media, including the BBC, tabloids, and broadsheets, each with its own audience and style.
Social media usage: Platforms like Twitter and Facebook are widely used for news consumption, requiring tailored crisis communication approaches.

3. Regulatory Environment

Post-Brexit considerations: New regulations following Brexit may affect how multinational companies communicate during crises, especially in industries like finance or pharmaceuticals.
Data protection: The UK's interpretation of GDPR (General Data Protection Regulation) influences how companies handle and communicate about data-related crises.

4. Cultural Values and Expectations

Transparency and accountability: British audiences generally expect high levels of transparency and accountability from corporations during crises.
Class consciousness: Although less pronounced than in the past, class awareness can still influence how messages are received by different segments of UK society.

5. Regional Differences

Devolved nations: Scotland, Wales, and Northern Ireland have distinct cultural identities and sometimes different regulatory environments, requiring tailored approaches.
North-South divide: Economic and cultural differences between regions can affect how crisis messages are perceived and should be communicated.

6. Multicultural Considerations

Diverse communities: Major cities like London, Birmingham, and Manchester have large multicultural populations, necessitating culturally sensitive crisis communication.
Religious diversity: Awareness of various religious practices and holidays is crucial when timing and crafting crisis messages.

To effectively navigate these cultural nuances, multinational companies should consider the following strategies:

Localise crisis communication teams with UK-based experts who understand the cultural landscape.
Conduct regular cultural audits to stay updated on shifting societal norms and expectations.
Develop crisis communication plans that account for regional differences within the UK.
Utilise local language experts to ensure messages are culturally appropriate and avoid unintended misinterpretations.
Engage with diverse community leaders to gain insights and build trust before crises occur.
Adapt global crisis communication strategies to align with UK-specific media practices and regulatory requirements.

According to a 2023 study by the Chartered Institute of Public Relations (CIPR), 78% of UK consumers expect companies to respond to crises within the first hour of them becoming public. This underscores the importance of swift, culturally attuned crisis communication in the UK market.

In conclusion, multinational companies must recognise and adapt to the UK's unique cultural landscape to effectively manage crises. By understanding and respecting these cultural differences, companies can maintain trust, protect their reputation, and navigate challenging situations more successfully in the United Kingdom.