What are the most effective strategies for promoting a new app in the UK's competitive market?

Promoting a new app in the UK's competitive market requires a multi-faceted approach that combines local insights with global best practices. Here are some of the most effective strategies for app promotion in the United Kingdom: App Store Optimisation (ASO): Optimise your app's listing on both the Apple App Store and Google Play Store. Use UK-specific keywords, create compelling app descriptions, and design eye-catching icons and screenshots that resonate with British users. Influencer Partnerships: Collaborate with UK-based influencers and content creators who align with your app's niche. This can help you tap into established audiences and build credibility. For example, partnering with popular British YouTubers or Instagram personalities can significantly boost your app's visibility. Localised Social Media Marketing: Develop a strong presence on social media platforms popular in the UK, such as Facebook, Instagram, and Twitter. Create content that speaks to British culture and interests, and consider using UK-specific hashtags and trends. PR and Media Outreach: Engage with UK tech journalists and bloggers to secure coverage in popular British tech publications like TechCrunch UK, Wired UK, or The Guardian's technology section. This can help build credibility and increase brand awareness. Paid Advertising: Utilise targeted paid advertising channels such as Google Ads, Facebook Ads, and Apple Search Ads. Focus on geo-targeting to reach UK audiences and optimise mobile marketing campaigns based on local preferences and behaviours. Referral Programs: Implement a referral program that incentivises existing users to share your app with their friends and family. Offer rewards that appeal to the UK market, such as vouchers for popular British retailers or exclusive in-app features. Localised Content Marketing: Create blog posts, videos, and infographics that address the specific needs and interests of UK users. This can help improve your app's SEO and provide valuable content for your target audience. Participation in UK Tech Events: Attend and showcase your app at prominent UK tech events like London Tech Week or Apps World London. This can help you network with industry professionals and gain exposure to potential users and investors. Strategic Partnerships: Collaborate with complementary UK businesses or apps to cross-promote and reach new audiences. For example, if you have a fitness app, partnering with a popular British health food brand could be mutually beneficial. User-Generated Content Campaigns: Encourage UK users to create and share content related to your app. This could include running contests or featuring user stories, which can increase engagement and create authentic promotional material. Remember, the UK market has its own unique characteristics, such as a high smartphone penetration rate (87.9% as of 2023, according to Statista) and specific data protection regulations like the UK GDPR. Tailoring your app promotion strategies to address these factors will be crucial for success in the competitive British app market. By implementing a combination of these strategies and continuously analysing their performance, you can effectively promote your new app and gain traction in the UK's competitive market. Always stay updated on local trends and user preferences to refine your approach over time.

How do successful app marketing agencies in the UK determine the target audience for a specific app?

Successful app marketing agencies in the United Kingdom employ a multi-faceted approach to determine the target audience for a specific app. This process is crucial for crafting effective marketing strategies and ensuring the app reaches the right users. Here's how top UK agencies typically approach this task: Market Research and Analysis: Conduct comprehensive market research using tools like YouGov, Statista, and Office for National Statistics (ONS) data. Analyse competitor apps and their user bases to identify gaps and opportunities in the UK market. Study UK-specific app usage trends and demographics across different app categories. User Personas and Segmentation: Create detailed user personas based on demographic, psychographic, and behavioural data specific to the UK audience. Segment the potential user base into distinct groups based on factors like age, location (e.g., London vs. other regions), income, and lifestyle. App Store Analytics: Utilise data from Apple's App Store and Google Play Store to understand user preferences and behaviours in the UK market. Analyse app store ratings, reviews, and download patterns of similar apps in the UK. Social Media Insights: Leverage social media analytics tools to gather insights on potential users' interests and online behaviours. Monitor UK-specific hashtags and trends related to the app's category. Surveys and Focus Groups: Conduct online surveys and virtual focus groups with UK participants to gather direct feedback and insights. Use platforms like Qualtrics or SurveyMonkey to reach a diverse UK audience. Beta Testing and Soft Launches: Implement beta testing programs with a select group of UK users to gather real-world usage data. Consider soft launches in specific UK regions to test audience reception and refine targeting. Data Analytics and Machine Learning: Employ advanced analytics tools and AI-driven platforms to process large datasets and identify patterns in user behaviour. Use predictive modelling to forecast potential user adoption rates across different UK demographics. By combining these methods, successful app marketing agencies in the UK can build a comprehensive understanding of the target audience. This data-driven approach allows for more precise targeting, personalised marketing messages, and ultimately, higher app adoption rates in the competitive UK market. For example, a recent study by eMarketer showed that 78% of UK smartphone users aged 18-24 use social media apps daily, while only 38% of those aged 65+ do so. Such insights help agencies tailor their marketing strategies to reach the most relevant audience segments effectively. Moreover, understanding regional differences within the UK is crucial. For instance, app usage patterns in London might differ significantly from those in Edinburgh or Cardiff. Successful mobile app marketing agencies take these nuances into account when determining target audiences and crafting localised marketing campaigns.

How important is influencer marketing in the app promotion landscape in the UK, and how do agencies approach it?

Influencer marketing has become increasingly crucial in the app promotion landscape in the United Kingdom, with its importance growing significantly over the past few years. As of 2024, it's considered a vital component of many successful app marketing strategies. Here's why it's important and how agencies in the UK typically approach it: Importance of Influencer Marketing for App Promotion in the UK: Targeted Reach: Influencers often have niche audiences that align well with specific app demographics, allowing for more precise targeting. Trust and Credibility: UK consumers tend to trust recommendations from influencers they follow, leading to higher engagement and download rates. Cost-Effective: Compared to traditional advertising, influencer marketing can often provide better ROI, especially for startups and smaller app developers. Increased Visibility: With the saturated UK app market, influencers can help apps stand out and gain visibility quickly. Social Proof: Positive influencer endorsements serve as social proof, which is particularly valuable in the UK market where consumers are often cautious about new apps. How UK Agencies Approach Influencer Marketing for Apps: Strategic Influencer Selection: Agencies carefully choose influencers based on audience demographics, engagement rates, and relevance to the app. They often use data-driven tools to identify the most suitable influencers for each campaign. Multi-Tier Influencer Strategy: Many UK agencies employ a mix of macro-influencers (100K+ followers) for broad reach and micro-influencers (10K-100K followers) or even nano-influencers (1K-10K followers) for higher engagement rates and niche targeting. Content Collaboration: Rather than dictating content, agencies often work collaboratively with influencers to create authentic, engaging content that resonates with their audience while showcasing the app's features. Performance Tracking: UK agencies use advanced analytics tools to track key performance indicators (KPIs) such as impressions, engagement rates, click-through rates, and most importantly, app installations and user retention. Compliance with UK Regulations: Agencies ensure all influencer partnerships comply with UK advertising standards, including proper disclosure of sponsored content as per ASA (Advertising Standards Authority) guidelines. Long-term Relationships: Many agencies in the UK focus on building long-term relationships with influencers rather than one-off collaborations, which can lead to more authentic promotions and better results over time. Cross-Platform Approach: While Instagram and TikTok are popular for app promotions, UK agencies often employ a cross-platform strategy, including YouTube, Twitter, and even podcasts, depending on the target audience. According to recent data, influencer marketing spend in the UK is expected to reach £3.5 billion in 2024, with a significant portion dedicated to app promotion. Additionally, studies show that 61% of UK consumers have downloaded an app after seeing it promoted by an influencer they follow. In conclusion, influencer marketing has become an integral part of the app promotion landscape in the UK. Agencies recognise its importance and are continually refining their approaches to leverage influencer partnerships effectively. As the digital landscape evolves, we can expect to see even more innovative uses of influencer marketing in app promotion strategies across the United Kingdom.

Top App Marketing Agencies in the UK

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Elevate your app's success with the UK's leading app marketing agencies. Our curated list showcases top-tier experts dedicated to boosting your app's visibility and user acquisition. Explore each agency's portfolio and client testimonials to find the perfect match for your app's unique needs. From App Store Optimization (ASO) to user retention strategies, these specialists offer comprehensive solutions to drive your app's growth. Whether you're a startup or an established brand, you'll find agencies equipped to navigate the competitive mobile landscape. Ready to skyrocket your app's performance? Post your project requirements on Sortlist, and let the UK's finest app marketing talent reach out with tailored strategies to propel your app to new heights.

All App Marketing Companies in the United Kingdom

Ninja Promo: A Subscription-Based Marketing Agency
5
(34 reviews)
Crystal-clear hourly billing and hundreds of marketing and creative experts at your disposal.
Recommended
Top awarded
Want to give your brand a boost in visibility, traffic, conversions, sales, and ROI? Take a look at our free marketing plan right here: https://ninjapromo.io/contact We're NinjaPromo and we're obsessed with helping brands like yours scale their marketing without the pain of hiring freelancers or dealing with detached agencies. As a Marketing-as-a-Service (MaaS) company, we’re your one-stop-shop for all things digital marketing. We give you access to the top 1% of marketers and creatives worldwide all for one monthly fee. We lift your brand higher with our multi-channel marketing, branding, and all things creative design. We're passionate about building brand identities, creating visually stunning content, and using the best and the latest tools and techniques to get your brand out there. We know how to make your social media buzz, get your SEO on point, create ads that actually get clicked, reach out to influencers, write emails that get opened, handle your PR, produce videos that tell your story, and design and develop websites that visitors love. And that's just scratching the surface. Here’s a snapshot of our services: SEO PPC SMM Influencer Marketing Email Marketing PR UX/UI Content Creation If you want to join the 250 ambitious brands that are already jump-starting their growth with our subscription-based model, then have a chat with our team today.
Looking for work in App Marketing
Located in Dubai, United Arab Emirates (+7)
From €1,000 for App Marketing
Worked in Banking & Financials (+22)
Speaks English
201-500 members
Cab Engine | Digital Agency
5
(2 reviews)
We specialise in building high-performance teams to power your entire marketing engine.
A trusted UK agency of 20 years, our unique partnership model has been the foundation for our client's success. Working with brands all over the world, our dedicated digital teams have driven significant results for our clients tech platforms and performance marketing.
Looking for work in App Marketing
Located in Warwickshire, United Kingdom
From €10,000 for App Marketing
Worked in Others (+8)
Speaks English
11-50 members
Bullshark
4.7
(14 reviews)
We deliver 360-degree growth, powered through digital.
Recommended
Established in late 2020, Bullshark has grown to become a leading 360-degree digital services provider. We empower businesses to achieve revenue growth and operational efficiency through our integrated solutions across strategy, technology, marketing, and data. OUR SERVICES We deliver expertise and capabilities across 4 key service areas: (1) Strategy: We immerse ourselves into our clients’ businesses, unpacking their challenges and objectives to develop a strategic roadmap for growth. (2) Technology: An unparalleled technological offering that spans websites through to complex custom software. Our approach essentially means there are no barriers or limitations to what we can create. This enables value delivery across the board, creating a true competitive advantage for our clients. (3) Marketing: We support our clients with a fully managed marketing service, aggregating capabilities that range from content creation all the way through to performance marketing. The scope of our marketing services is the enablement of customer acquisition, retention, and lifetime value maximisation. (4) Data: We implement robust data acquisition tools across each touch point, enabling the transitioning of our clients’ businesses to a data-driven decision-making culture, fostering intelligence and profitability. OUR TRACK RECORD We have built a robust client base exceeding 150 brands, earning trust and recognition from globally renowned names including Wolt, Juventus Academy, The Government of Malta, Bioderma, Pfizer, Farsons, Thirteen Group, and more. Our portfolio showcases successful client engagements across diverse industries and regions, including the UK, Malta, USA, Europe, and UAE. OUR PRESENCE Headquartered in Malta, with a strategic presence in the UK, Bullshark combines local expertise with a global outlook to deliver tailored digital solutions that drive tangible results for our clients.
Looking for work in App Marketing
Located in Birkirkara, Malta (+1)
From €1,000 for App Marketing
Worked in Human Resources (+4)
Speaks English, Italian(+1)
11-50 members
TOML™ Collective
5
(3 reviews)
A TALENT-DRIVEN BOUTIQUE CREATIVE AGENCY.
We are a London-based collective of carefully curated designers, directors, strategists, producers, image-makers, and storytellers, collaborating to create impactful content and narratives for global brands and visionary organisations. Specialising in branding, marketing strategy, and video production , we’ve partnered with a diverse array of clients—from industry giants like UBS, X-Box, Accenture, and McKinsey & Company , to trailblazing organisations such as UK Research Institute , Save the Children , ETH Zürich Space and Ashoka Changemakers . We also team up with leading global production agencies, including Unit9 Group , Red Bull Media House, and IDEO , among others. Our strength lies in our diversity: a global roster of talent bringing unique cultures, styles, and expertise to every project. With our extensive network and experience, we build a handpicked team for every brief , delivering solutions that are not only creative but also agile and cost-effective.
Looking for work in App Marketing
Located in Greater London, United Kingdom
From €1,000 for App Marketing
Worked in Marketing & Advertising (+11)
Speaks English, Italian
11-50 members
Kozo Creative
5
(1 review)
Compelling design that builds powerful startups and growing businesses
Kozo Creative is a digital-first agency based in Essex. We work with growing businesses to improve their presence online, using stunning web design, modern development skills and engaging branding.
Looking for work in App Marketing
Located in Southend-on-Sea, United Kingdom
From €1,000 for App Marketing
Worked in Legal Services (+4)
Speaks English
1-10 members
Bird Marketing
5
(17 reviews)
Digital Mastery, Delivered by Bird 🏆
Highly recommended
Top awarded
Bird, a globally acclaimed, multi-award-winning digital marketing agency, with prestigious offices in London, New York, and Dubai. Renowned for our exceptional expertise in the realms of Digital Marketing , we specialize in delivering cutting-edge web design , search engine optimization (SEO) , pay-per-click (PPC) advertising, and social media management . Services Web Design: Crafting bespoke, visually stunning, and user-friendly websites that resonate with your brand's identity. SEO: Implementing cutting-edge strategies to boost your online visibility, drive traffic, and ensure long-term growth. Digital Marketing: A comprehensive suite of services including PPC, Social Media Marketing, and Email Campaigns, tailored to maximize your digital impact. E-Commerce Solutions: Integrating innovative technologies to create seamless, high-converting online stores. Branding & Creative Services: Building unique brand identities that stand out in today’s competitive market. Why Choose Bird Marketing? Award-Winning Excellence: Recognized globally for our innovative solutions and results-driven approach. Expert Team: A blend of seasoned professionals from various corners of the globe, bringing diverse insights and skills. Proven Results: A track record of elevating businesses to new heights with our tailored strategies. Bird Marketing: Your Partner for Digital Excellence Connect with us to explore how we can elevate your digital presence and drive your business forward.
Looking for work in App Marketing
Located in Dubai, United Arab Emirates (+4)
From €1,000 for App Marketing
Worked in Banking & Financials (+24)
Speaks English
11-50 members
foxmarketeer.com✅
5
(17 reviews)
Quickly unlock where the problems are!
Highly recommended
Top awarded
At Foxmarketeer – A leading digital marketing consulting firm, we provide Agile marketing solutions to respond quickly to marketing changes & business demand. Go beyond well-known practices to boost your speed and quickly fill your marketing gap. We live and breathe marketing. Digital marketing isn’t just what we do—it’s who we are.. We’re dedicated to providing top-notch solutions that empower our clients to turbocharge their businesses. Through strategic consulting, comprehensive services, training, & help you to hire best marketing talents. Our aim is to deliver tangible results, surpassing expectations and fostering enduring partnerships based on trust, transparency, and mutual growth. A uniquely collaborative culture full of passionate people who care more about your success. We bring a fresh perspective and infectious energy to every client relationship. Our emphasis on teamwork, trust and tolerance for diverging opinions helps clients focus on their opportunities, build their capabilities and win the future. Together, we achieve results that bridge what is with what can be. What Sets Us Apart We frequently hear that working with us feels different. Why? An extraordinary collaborative culture, driven by dedicated individuals that put your success first. We provide a new perspective and dynamic energy to each client engagement. Our emphasis on collaboration, trust, and tolerance for opposing viewpoints enables clients to focus on their possibilities, develop their skills, and win the future. Together, we generate achievements that connect what is and what can be.
Looking for work in App Marketing
Located in Dubai, United Arab Emirates (+8)
From €1,000 for App Marketing
Worked in Real Estate (+4)
Speaks English, Georgian(+2)
11-50 members
iDigitalize.net
4.9
(6 reviews)
✉ - [email protected]🌎 US, UK, UAE📞+1 737 710 1095 / Europe - +355 69 409 55
Highly recommended
Top awarded
A full-service, performance-first agency with 15+ years of experience, 75+ full-time professionals, and 90% referral revenue from digital, creative, and technology services and solutions. As the best digital marketing company in India, we work around the globe, enabling us to stay at the top of our game worldwide.
Looking for work in App Marketing
Located in Tirana, Albania (+9)
From €1,000 for App Marketing
Worked in Media (+7)
Speaks English, Albanian(+2)
51-200 members
Pickle
(0 review)
We’re a social media and influencer marketing agency that creates meaningful connections.
Top awarded
We bring Social Media, Influencer Marketing, and Talent Management services under one roof. Our mission is simple: help brands rise above the noise and make a lasting impact in the digital world. Since the inception of social media, Pickle has been at the forefront of creative and passionate talents dedicated to enhancing social media communication. Our unique workspace encourages collaboration and innovation, enabling us to develop impactful strategies and engaging content that drive brand success on a global scale.
Looking for work in App Marketing
Located in 1181, Netherlands (+3)
From €1,000 for App Marketing
Worked in Clothing & Accessories (+11)
Speaks Dutch, English(+2)
11-50 members
T&B MEDIA
5
(1 review)
Websites That Convert. Marketing That Scales.
Top awarded
At our digital marketing agency, we pride ourselves on being industry-leading experts with a profound dedication to professionalism and excellence. Our team is composed of highly certified professionals who bring a wealth of experience and knowledge to every project. We take an almost scientific approach to marketing, meticulously analyzing data, trends, and consumer behavior to craft tailored strategies that deliver measurable results. Our commitment to continuous learning and innovation ensures that we stay ahead of the curve, providing our clients with cutting-edge solutions that drive growth and success in the digital landscape.
Looking for work in App Marketing
Located in Thornaby, United Kingdom
From €1,000 for App Marketing
Worked in Architecture & Planning (+5)
Speaks English
1-10 members
wonderwork
5
(5 reviews)
The only marketing agency your brand will ever need
Top awarded
Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
Looking for work in App Marketing
Located in Greater London, United Kingdom
From €240 for App Marketing
Worked in Education (+3)
Speaks English
11-50 members
Evangelist Apps
5
(3 reviews)
Best App Development Agency in the UK
Top awarded
At Evangelist Apps, we're not just app developers; we're pioneers in crafting mobile solutions. Our ethos revolves around guiding clients with innovative solutions and industry best practices in specialized app development. Our journey in app development is marked by adherence to stringent quality standards and a commitment to delivering cost-effective, efficient, and high-quality solutions. Our portfolio boasts a diverse range of apps, each showcasing our ability to handle complex challenges with ease. We stand out as a dynamic app development company, boasting a skilled team and an impressive global client roster, including British Airways, BBC, UBS, KLM Airlines, Hastens, Virgin Money, News International, Channel 4, and BMJ. Our offshore development model not only ensures cost-effective solutions but also guarantees superior software quality. Why Us Over 2 decades of specialized expertise. A robust app development team. Cost-effective solutions without compromising quality. Agile methodology ensuring regular updates and builds. Comprehensive end-to-end project delivery. Our Expertise Proficient in developing apps across all platforms: Native iOS, Android and Cross Platform (React Native and Flutter) Develop user centric UX/UI designs Utilizing the latest app development toolkit and best practices. Dedicated to quality with specialized teams for testing, configuration management, and project management.
Looking for work in App Marketing
Located in Hampshire, United Kingdom
From €2,000 for App Marketing
Worked in Banking & Financials (+2)
Speaks English
11-50 members
Synergy Labs
4.9
(14 reviews)
#1 Boutique App Development Agency
Highly recommended
Top awarded
At Synergy Labs, we believe that building a great app is more than just writing code—it’s about creating a digital experience that elevates your brand. Founded over six years ago, we’ve grown into a boutique development studio delivering over 50 custom projects for clients like Forbes Council , Minnect , and Clapper . Our journey started when our founder, Sardor, faced the same challenges as our clients: balancing quality with cost-effective development. That experience inspired us to create a smarter way to build apps—one that bridges the gap between the agility of freelancers and the bureaucracy of large firms. Our collaborative approach ensures you’re informed and in control at every step, with a dedicated team working as an extension of your business. What Sets Us Apart: Fixed Cost : One upfront price covers your project from start to finish—no surprises, just clarity and peace of mind. Dedicated Team : A single point of contact and a dedicated developer focus solely on your project, ensuring a seamless and personalized collaboration. Your Build, Your Ownership : Everything we create—from the code to the hosting—is entirely yours, offering long-term scalability and control. Our expertise spans custom mobile apps for iOS and Android , as well as web applications , all designed with your unique vision in mind. Whether you need a membership app like Forbes Council’s, an expert marketplace like Minnect’s, or a dynamic social platform like Clapper’s, we’re here to help you stand out. Let’s connect and explore how we can bring your vision to life or check us out at: www.synergylabs.co
Looking for work in App Marketing
Located in Dubai, United Arab Emirates (+23)
From €1,000 for App Marketing
Worked in Hospitals & Healthcare (+4)
Speaks English, Arabic
11-50 members
Outfly
4.9
(6 reviews)
The Acceleration Agency | Certified B Corp 💙 🌍
Top awarded
Outfly is London's leading acceleration agency, helping corporates innovate and guiding startups to scale. Since 2012, we have positioned, branded, launched and scaled 100+ businesses from our home in Queen Elizabeth Olympic Park at Europe’s largest innovation hub. We’re not here to deliver a brief. But to spot and unlock true potential and ROI. From brand and strategy to product and growth, we join the team, look under the hood, and get involved in everything you do. Our blend of left/right brain design thinking, along with our history of award-winning brands, campaigns, strategies and serial-entrepreneurship allow us to help businesses to understand and reach their potential. We work with organisations of various scales, from early stage startups to larger scaleups raising Series A. We also provide innovation consulting services to global corporations. Sector agnostic, our team has accelerated growth across Mobility, Cybersecurity, F&B, Climate, Health, AI, Social Impact, Telco, Tourism and Wellbeing, to name but a few. If you're looking to build a long-term, win-win relationships, get in touch.
Looking for work in App Marketing
Located in Greater London, United Kingdom
From €10,000 for App Marketing
Worked in Industrial Goods & Services (+12)
Speaks English
11-50 members
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4.8
(4 reviews)
The Best Powerful Spiritual Herbalist Man And Native Doctor In Nigeria +2348156950703
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Looking for work in App Marketing
Located in Leicester, United Kingdom
From €1,000 for App Marketing
Worked in Marketing & Advertising (+4)
Speaks English, Afrikaans
11-50 members
Asolytics
4.9
(3 reviews)
App optimization for boosting app owners' revenue
Asolytics is an app marketing and optimization service. It provides app owners and developers with time-saving tools to monitor app performance, analyze competitors and the market. Based on AI, Asolytics helps with app optimization and tracking its success. With Asolytics, you can: Collect effective semantic core Optimize your app's text assets Get more organic installs Analyze competitors & market Make smarter decisions Save time along the way You can try all of these possibilities for free now.
Looking for work in App Marketing
Located in Greater London, United Kingdom
From €0 for App Marketing
Works in multiple industries
Speaks English
11-50 members
Pearl Lemon
4.9
(48 reviews)
AWARD WINNING SEO & B2B LEAD GENERATION AGENCY
Highly recommended
Top awarded
Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
Looking for work in App Marketing
Located in London, United Kingdom (+2)
From €3,000 for App Marketing
Worked in Food (+15)
Speaks English, Hindi(+2)
51-200 members
OggaDoon PR and Digital Marketing
(0 review)
We are OggaDoon PR and Digital Media, a Bristol-based digital marketing agency
We’re a PR and Digital Marketing agency, with a difference. A Bristol based Digital Marketing and PR agency, our growing team works with people and businesses that have a passion and a purpose on a national and international level. As a team, we are collectively motivated and driven by creating a positive impact – this is what makes us and our work different. Through our guerrilla marketing and PR actions, we promote businesses that contribute to society positively and through their products and services, make a difference to their customers.
2 works in App Marketing
Located in Bristol, United Kingdom
From €500 for App Marketing
Worked in Publishing (+5)
Speaks English
1-10 members
Adapts Media
4.9
(17 reviews)
The Right Agency For Your Digital Marketing Needs
Highly recommended
Top awarded
Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
Looking for work in App Marketing
Located in Dubai, United Arab Emirates (+3)
From €1,000 for App Marketing
Worked in Consumer Electronics (+20)
Speaks English, Arabic(+5)
51-200 members
Navicosoft
5
(10 reviews)
Where Ambitions Become Achievements - A Premier Digital Marketing and Branding Partner
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Top awarded
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Customer reviews about App Marketing Agencies in The United Kingdom

James FramptonTechnology | London, UK

Choosing this UK-based App Marketing Agency was the best decision for our mobile app launch. Their tailored strategies significantly boosted our app’s visibility and downloads. The team's expertise in app store optimization and user acquisition strategies made it clear why they're leaders in the app marketing industry.

Edward ClarksonEducation | Birmingham, UK

This App Marketing Agency in the UK has been instrumental in scaling our app across new markets. Their innovative marketing techniques and comprehensive market research exceeded our expectations. Their commitment to quality and impressive results makes them a go-to agency for any serious app developers.

Sophia PatelHealth & Wellness | Manchester, UK

Working with this top App Marketing Company from the United Kingdom led to a remarkable increase in our app engagement and retention rates. Their approach to analytics and continuous improvement helped us understand our audience better and refine our marketing tactics. Truly a professional team dedicated to app success.

Insights from a Local Expert: Navigating App Marketing Agencies in the United Kingdom

The United Kingdom, a hub of innovation and digital prowess, is home to a thriving app marketing scene. As technology continues to evolve, UK agencies specialising in app marketing are at the forefront, helping brands climb the app store ranks and increase their user base. With an impressive database showcasing 33 successful projects and 60 client reviews, the local expertise is evident.

A Glimpse into Successful Collaborations

Diverse Client Roster

UK app marketing agencies have an impressive track record, working with a range of clients from innovative startups to global powerhouses. These agencies manage campaigns that not only resonate with local audiences but also appeal on a global scale, proving their ability to adapt and succeed in the dynamic mobile app market.

Achievements and Acknowledgments

Their work has not gone unnoticed, earning multiple accolades such as the "Best in App Marketing" at various national digital awards ceremonies. This recognition highlights their commitment to excellence and innovation in app marketing strategies.

Strategic Advice on Budgeting

Setting Realistic Budget Expectations

Budgeting is a critical aspect of any marketing plan. In the UK, app marketing services can vary significantly in price based on the agency’s size, reputation, and the scale of the campaign. Here are a few budgeting tips tailored to different types of businesses:

Startups and Small Enterprises: Opting for small to medium-sized agencies or specialised boutiques could be a wise move. These firms often offer competitive rates while providing specialised services. Basic app marketing packages might range from £1,000 to £5,000.

Mid-sized to Larger Enterprises: Companies with more complex requirements or larger user acquisition goals might consider agencies with broader capabilities and a proven track record. Comprehensive app marketing campaigns could cost anywhere from £10,000 to £50,000, depending on the breadth and depth of the services required.

Assessing Past Performance

Reviewing an agency’s previous work, represented by 33 projects, provides valuable insights into their style and effectiveness. It’s an essential step to ensure their strategic approach aligns with your app’s goals and expected outcomes.

Finding Your Ideal App Marketing Partner in the UK

With a variety of highly skilled agencies, each with their own specialties and innovative approaches, the UK offers great potential for app brands aiming to expand their reach or enter new markets. From securing top spots in app stores to crafting engaging marketing campaigns, UK agencies excel at driving results. As your local Sortlist expert, I recommend considering these insights and strategies to harness the full potential of the UK's app marketing expertise for your brand’s success.

Written by Ray Baijings Sortlist Expert in The United KingdomLast updated on the 20-05-2025

Latest Projects Submitted to App Marketing Companies in The United Kingdom

Optimization of App User Acquisition StrategyFast-growing fintech startup>£30,000 | 10-2024A fintech startup is seeking an app marketing agency to optimize their user acquisition strategy to increase their app downloads and user base in the UK market.

International Expansion Strategy for Educational AppEducational technology startup>£40,000 | 10-2024The edtech startup requires a marketing agency to create a comprehensive strategy for launching and promoting their app in new educational markets globally.

Launch Marketing Campaign for a New Mobile GameEmerging game development studio>£20,000 | 10-2024The company is looking for an experienced app marketing firm to handle the full launch strategy, aimed at maximizing early player adoption and fostering community engagement.

ASO Strategy Implementation for Lifestyle AppLifestyle services provider>£15,000 | 10-2024This project involves working with an agency specialized in App Store Optimization to improve the visibility and discoverability of a newly designed lifestyle app.

Retention Campaign Design for Health & Wellness AppHealth and wellness platform>£25,000 | 10-2024A health platform seeks an app marketing agency to develop effective retention strategies to maintain and engage their existing app user base.

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Frequently Asked Questions.

Promoting a new app in the UK's competitive market requires a multi-faceted approach that combines local insights with global best practices. Here are some of the most effective strategies for app promotion in the United Kingdom:

App Store Optimisation (ASO): Optimise your app's listing on both the Apple App Store and Google Play Store. Use UK-specific keywords, create compelling app descriptions, and design eye-catching icons and screenshots that resonate with British users.
Influencer Partnerships: Collaborate with UK-based influencers and content creators who align with your app's niche. This can help you tap into established audiences and build credibility. For example, partnering with popular British YouTubers or Instagram personalities can significantly boost your app's visibility.
Localised Social Media Marketing: Develop a strong presence on social media platforms popular in the UK, such as Facebook, Instagram, and Twitter. Create content that speaks to British culture and interests, and consider using UK-specific hashtags and trends.
PR and Media Outreach: Engage with UK tech journalists and bloggers to secure coverage in popular British tech publications like TechCrunch UK, Wired UK, or The Guardian's technology section. This can help build credibility and increase brand awareness.
Paid Advertising: Utilise targeted paid advertising channels such as Google Ads, Facebook Ads, and Apple Search Ads. Focus on geo-targeting to reach UK audiences and optimise mobile marketing campaigns based on local preferences and behaviours.
Referral Programs: Implement a referral program that incentivises existing users to share your app with their friends and family. Offer rewards that appeal to the UK market, such as vouchers for popular British retailers or exclusive in-app features.
Localised Content Marketing: Create blog posts, videos, and infographics that address the specific needs and interests of UK users. This can help improve your app's SEO and provide valuable content for your target audience.
Participation in UK Tech Events: Attend and showcase your app at prominent UK tech events like London Tech Week or Apps World London. This can help you network with industry professionals and gain exposure to potential users and investors.
Strategic Partnerships: Collaborate with complementary UK businesses or apps to cross-promote and reach new audiences. For example, if you have a fitness app, partnering with a popular British health food brand could be mutually beneficial.
User-Generated Content Campaigns: Encourage UK users to create and share content related to your app. This could include running contests or featuring user stories, which can increase engagement and create authentic promotional material.

Remember, the UK market has its own unique characteristics, such as a high smartphone penetration rate (87.9% as of 2023, according to Statista) and specific data protection regulations like the UK GDPR. Tailoring your app promotion strategies to address these factors will be crucial for success in the competitive British app market.

By implementing a combination of these strategies and continuously analysing their performance, you can effectively promote your new app and gain traction in the UK's competitive market. Always stay updated on local trends and user preferences to refine your approach over time.

Successful app marketing agencies in the United Kingdom employ a multi-faceted approach to determine the target audience for a specific app. This process is crucial for crafting effective marketing strategies and ensuring the app reaches the right users. Here's how top UK agencies typically approach this task:

Market Research and Analysis:

Conduct comprehensive market research using tools like YouGov, Statista, and Office for National Statistics (ONS) data.
Analyse competitor apps and their user bases to identify gaps and opportunities in the UK market.
Study UK-specific app usage trends and demographics across different app categories.

User Personas and Segmentation:

Create detailed user personas based on demographic, psychographic, and behavioural data specific to the UK audience.
Segment the potential user base into distinct groups based on factors like age, location (e.g., London vs. other regions), income, and lifestyle.

App Store Analytics:

Utilise data from Apple's App Store and Google Play Store to understand user preferences and behaviours in the UK market.
Analyse app store ratings, reviews, and download patterns of similar apps in the UK.

Social Media Insights:

Leverage social media analytics tools to gather insights on potential users' interests and online behaviours.
Monitor UK-specific hashtags and trends related to the app's category.

Surveys and Focus Groups:

Conduct online surveys and virtual focus groups with UK participants to gather direct feedback and insights.
Use platforms like Qualtrics or SurveyMonkey to reach a diverse UK audience.

Beta Testing and Soft Launches:

Implement beta testing programs with a select group of UK users to gather real-world usage data.
Consider soft launches in specific UK regions to test audience reception and refine targeting.

Data Analytics and Machine Learning:

Employ advanced analytics tools and AI-driven platforms to process large datasets and identify patterns in user behaviour.
Use predictive modelling to forecast potential user adoption rates across different UK demographics.

By combining these methods, successful app marketing agencies in the UK can build a comprehensive understanding of the target audience. This data-driven approach allows for more precise targeting, personalised marketing messages, and ultimately, higher app adoption rates in the competitive UK market.

For example, a recent study by eMarketer showed that 78% of UK smartphone users aged 18-24 use social media apps daily, while only 38% of those aged 65+ do so. Such insights help agencies tailor their marketing strategies to reach the most relevant audience segments effectively.

Moreover, understanding regional differences within the UK is crucial. For instance, app usage patterns in London might differ significantly from those in Edinburgh or Cardiff. Successful mobile app marketing agencies take these nuances into account when determining target audiences and crafting localised marketing campaigns.

Influencer marketing has become increasingly crucial in the app promotion landscape in the United Kingdom, with its importance growing significantly over the past few years. As of 2024, it's considered a vital component of many successful app marketing strategies. Here's why it's important and how agencies in the UK typically approach it:

Importance of Influencer Marketing for App Promotion in the UK:

Targeted Reach: Influencers often have niche audiences that align well with specific app demographics, allowing for more precise targeting.
Trust and Credibility: UK consumers tend to trust recommendations from influencers they follow, leading to higher engagement and download rates.
Cost-Effective: Compared to traditional advertising, influencer marketing can often provide better ROI, especially for startups and smaller app developers.
Increased Visibility: With the saturated UK app market, influencers can help apps stand out and gain visibility quickly.
Social Proof: Positive influencer endorsements serve as social proof, which is particularly valuable in the UK market where consumers are often cautious about new apps.

How UK Agencies Approach Influencer Marketing for Apps:

Strategic Influencer Selection: Agencies carefully choose influencers based on audience demographics, engagement rates, and relevance to the app. They often use data-driven tools to identify the most suitable influencers for each campaign.
Multi-Tier Influencer Strategy: Many UK agencies employ a mix of macro-influencers (100K+ followers) for broad reach and micro-influencers (10K-100K followers) or even nano-influencers (1K-10K followers) for higher engagement rates and niche targeting.
Content Collaboration: Rather than dictating content, agencies often work collaboratively with influencers to create authentic, engaging content that resonates with their audience while showcasing the app's features.
Performance Tracking: UK agencies use advanced analytics tools to track key performance indicators (KPIs) such as impressions, engagement rates, click-through rates, and most importantly, app installations and user retention.
Compliance with UK Regulations: Agencies ensure all influencer partnerships comply with UK advertising standards, including proper disclosure of sponsored content as per ASA (Advertising Standards Authority) guidelines.
Long-term Relationships: Many agencies in the UK focus on building long-term relationships with influencers rather than one-off collaborations, which can lead to more authentic promotions and better results over time.
Cross-Platform Approach: While Instagram and TikTok are popular for app promotions, UK agencies often employ a cross-platform strategy, including YouTube, Twitter, and even podcasts, depending on the target audience.

According to recent data, influencer marketing spend in the UK is expected to reach £3.5 billion in 2024, with a significant portion dedicated to app promotion. Additionally, studies show that 61% of UK consumers have downloaded an app after seeing it promoted by an influencer they follow.

In conclusion, influencer marketing has become an integral part of the app promotion landscape in the UK. Agencies recognise its importance and are continually refining their approaches to leverage influencer partnerships effectively. As the digital landscape evolves, we can expect to see even more innovative uses of influencer marketing in app promotion strategies across the United Kingdom.