Ideafoster es una empresa de Innovación Rápida. Podéis ver nuestro video resumen del 2019 a través de este link - https://vimeo.com/385946182
Nuestra misión es ayudar a la empresas analizar, generar, prototipar y testear ideas de nuevos producto, servicios y procesos con el propósito de lograr un crecimiento rentable. Innovamos juntos ofreciendo soluciones para solucionar los problemas de empresas y emprendedores analizando, ideando, prototipando y testeando potenciales oportunidades de negocio. Con la ayuda de metodologías de innovación rápida podemos atacar retos complejos para perseguir tanto transformación digital como crecimiento rentable.
Nosotros empoderamos a equipos a innovar. Les ayudamos a desarrollar programas de innovación internos por y para empleados, a fin de generar, prototipar y testear ideas que aceleran el crecimiento. El proyecto Innoverse utiliza un programa de innovación totalmente funcional hecho para empoderar a los empleados de la organización a encontrar nuevas oportunidades de negocio y lanzar nuevas ideas.
Lo que nos hace destacar, aparte de nuestra experiencia y capacidades, es nuestro ecosistema de más de 40 profesionales que trabajan con el equipo de Ideafoster. Hemos creado un ecosistema de partners de vanguardia que trabajan junto con nosotros para entregar innovación de forma más ágil y eficiente. Gracias a nuestro network y nuestro equipo personalizado de desarrollo tecnológico, ayudamos a las empresas a prototipar y testear ideas mucho más rápidas que sus competidores. Hemos demostrado nuestra excelencia en áreas como UX/UI, Impresión 3D, Data, IA, Blockchain y Desarrollo de Producto Digital.
Ideafoster is a Fast Innovation company. You can check out our 2019 year in review video - https://vimeo.com/385946182
Our mission is to help companies analyze, generate, prototype, and test ideas on new products, services, and processes in order to achieve profitable growth. We innovate together, providing solutions for organizations´ challenges by analyzing, ideating, prototyping, and testing potential business opportunities. We take up complex challenges through fast innovation methodologies to pursue both digital transformation and profitable growth.
We empower teams to innovate. We help them develop in-house employee-driven innovation programs, in order to generate, prototype, and test ideas that accelerate growth. The Innoverse deploys a fully functioning innovation program aimed to empower employees within your organization, in order for them to identify new business opportunities and launch ideas that accelerate growth.
Project made for Anonymus in the Tobacco industry for a B2B audience in 2019.Ideafoster did a Fast Innovation Program focused on an internal challenge involving the management of the employee and the service available to them inside the clients' headquarters in Switzerland. A Fast Innovation Program consists of defining a challenge that the company is currently facing, preparing an internal ideation session with the employees to come up with innovative ideas, and develop usually 5 of those ideas into prototypes. the prototypes will then be tested with target audiences and check the viability of the ideas.
Project made for Anonymus in the Food industry for a B2C audience in 2020.Our client wanted to test user's interest in a new product they created, in order to see if it had viability in the market and in that case, determine the product's name and branding, detect user's flavor preference, and define the product's pricing. All this through the creation of the product’s digital presence and one week of testing through digital networks. Our commitment was to test the product's concept by creating two prototypes of the product and two media campaigns and determine by people's likelihood, comments, votings and lead registration, its viability in the market, and user's preferences. For determining product's claims we did 3 different ads with three different claims and for defining the user's price preference we did a conjoint analysis to situate the user in a real-life scenario of choosing between three options.
Project made for Anonymus in the Beverage industry for a B2C audience in 2020.Ideafoster helped the client to create 3 new products and test them in 2 different markets. In order to create those 3 new products, Ideafoster created a corporate identity for each: colors, font, logo, messaging... With this information, we could create a landing page and a packaging shown on the landing as well. Once the prototype was finished, we prepared 3 different ads for each product and tested them in two different countries. With the information collected from each ad, Ideafoster prepared a results deck where conclusions were fully explained. Our client decided to launch a refinement test based on the conclusion. The refined product turned out to be a complete success, so the client decided to create the tested product.
Project made for Anonymous in the Automotive industry for a B2C audience in 2020.Ideafoster has been supporting our client for several months and it is still an active project. We create the digital marketing strategy and the content plan in March 2020 and we will implement it in the medium/long term. Ideafoster creates and publishes all the content for the different social media platforms that we manage always confirming with the client, as our clients always make the final decisions. All the content that we post has a SEO service attached in order to optimize the content and increase the reach.
Project made for Event in the Others industry for a audience in 2017.Fast Innovation session is one of the services that Ideafoster can offer. The duration can vary from 60 minutes to 4 hours. During this session, the speaker will ask the audience about two different concepts to build a new business idea. Once the business idea is roughly defined, the speaker will contact with the remote team that will work on a prototype during the next minutes. On the meanwhile, the speaker will share with the audience different concepts about fast innovation and tips on how to innovate like a start-up even if you work for a big corporation. At the end of the session, the remote team presents the prototype.
Project made for ABInBev in the Beverage industry for a B2B audience in 2020.The day of responsible beer consumption is an initiative to promote the idea of responsible alcohol consumption. This movement was initiated by ABInBev with the vision to shape up the culture of responsible alcohol consumption. ABInBev partnered with Ideafoster to make an impact through education, in a fun and engaging way, so the message sticks! We explored and managed to utilize the rising popularity of Escape Rooms, but made it digital to reach a greater audience. Through storytelling, we crafted an experience which once completed could bring a price to the participant. We deployed a Social Media Campaign and doubled the engagement from the previous year.
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