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InBold

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Stockholm, Sweden
STORIES ARE BETTER SHARED
We are InBold We’re a strategic, innovative, and creative communications agency driven by one key belief: Stories are better shared . We find, create, and reimagine stories for brands, making sure these stories resonate with the right audience, and deliver them precisely, anywhere they need to go, from the news article to the social media screen to the public square. We create transformative brand stories, and we deliver them precisely. InBold. We help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. InBold develops brand and communication strategies, provides consultation, masters creativity, and carries out communication activities in the Nordics, Southeast Asia, and globally. We offer services within brand activation, social and digital media, production, events, influencer marketing, and PR. More about our key offerings: Brand Messaging : From brand creation to key messaging and campaigns, we help brands engage with audiences consistently, creatively, and effectively. Public Relations : We are experienced brand custodians, shaping narratives and helping brands communicate to audiences exactly as they intend. Scandinavian Specialists : With teams in Sweden, Norway, and Denmark, we help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. Digital : We are digital natives who deliver stories with the precision and scaled efficiency brands need in today’s extremely fast-moving information space. Media: We offer storytelling based content strategy development and execution from content creation, to managing and moderating community, paid media and social media channels. Global Production Power : Our 24/6 global production team delivers efficient, scaled, on-time solutions for brands of all kinds across the world. Influencer Marketing & Events : We specialize in creating unique influencer campaigns and events that capture and hold the audience's attention.
160 people in their team
Speaks Danish, English, Norwegian, Swedish, Finnish... See more
76 projects in their portfolio
10 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
9 awards conferred
4.83/5
(13 reviews)
Open website

Services

33 services offered by InBold

Service name
Experience level
Related reviews
Starting from
  • Description
    We plan and run marketing for local, Nordic and global brands. Strategy, creative, media and production sit under one roof, with teams in Copenhagen, Stockholm, Oslo and Saigon. That gives you one partner from the first brief to the final report. We measure results against the goals we agree with you, and we adjust along the way.
    Skills in Marketing (28)
    Crisis ManagementB2B MarketingConsumer MarketingDigital CommunicationInternational MarketingMarketing AnalyticsMarketing StrategyCross Platform MarketingRetail MarketingSustainable Marketing+18
    Works in Marketing (37)
    Xomnia - Marketing
    Knitting for Olive - Marketing
    Kinera - Marketing
    Clipper - Marketing
    Clients in Marketing (4)
    XomniaTechnology Hardware & Equipment
    Knitting For OliveClothing & Accessories
    KineraReal Estate
    ClipperBeverage
    Learn more about Marketing
  • Description
    We develop advertising that moves your audience to act. It starts with a clear position and the right media choice. Our creative team writes and designs campaigns for TV, digital, social, print and outdoor. Our own production team then adapts every asset to each market and format, so the campaign stays consistent across the Nordics and beyond.
    Skills in Advertising (30)
    CopywritingVideo ProductionBillboard DesignContent DevelopmentCreative CopywritingDigital CopywritingInfographic DesignCreativeDisplay MarketingTrade Marketing+20
    Works in Advertising (32)
    Xomnia - Advertising
    Knitting for Olive - Advertising
    A Coca-Cola for a kiss - Advertising
    Kinera - Advertising
    Clients in Advertising (4)
    XomniaTechnology Hardware & Equipment
    Knitting For OliveClothing & Accessories
    Coca-ColaBeverage
    KineraReal Estate
    Learn more about Advertising
  • Description
    We build and protect reputation through strategic PR. Our advisors think like journalists and know the Nordic media landscape, so your story reaches the media that matter to your audience. We run press offices, product PR, launches, media training and CEO positioning. When issues or crises hit, we advise at C-level, 24/7. Singapore Airlines has used us as its Nordic PR agency for more than a decade.
    Skills in Public Relations (PR) (30)
    Crisis ManagementInternational Public RelationsOnline Public RelationsPR CampaignsPR StrategyUsability TestingInfluencerPress KitTravel MarketingPublic Relations+20
    Works in Public Relations (PR) (38)
    A Coca-Cola for a kiss - Public Relations (PR)
    Hevea - Public Relations (PR)
    The Pandora Christmas Workshop - Public Relations (PR)
    Go-to-market communication for new ice tea brand - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Thomas Brinch-Møller
    G. Portela
    Louise Wendelbo
    Andreas Holm
    Clients in Public Relations (PR) (3)
    Coca-ColaBeverage
    HeveaPharmaceuticals & Biotech
    PandoraClothing & Accessories
    Learn more about Public Relations (PR)
  • Description
    A brand is a story. We help you find the one that sets you apart, and make it consistent in everything you say and show. Through research and workshops we define positioning, core narrative and key messages. We then connect them to visual identity and campaigns, so the brand is recognized and remembered. Recent work includes the rebranding of Bikable.
    Skills in Branding & Positioning (30)
    Branding & PositioningBranded ContentBrand IdentityBrand ManagementBrand PositioningDigital BrandingInternational BrandingCorporate BrandingBrand ActivationProduct Launching+20
    Works in Branding & Positioning (47)
    Xomnia - Branding & Positioning
    Knitting for Olive - Branding & Positioning
    A Coca-Cola for a kiss - Branding & Positioning
    Kinera - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Nguyễn Hoàng Nam
    Nguyen The Nhat Toan
    Clients in Branding & Positioning (4)
    XomniaTechnology Hardware & Equipment
    Knitting For OliveClothing & Accessories
    Coca-ColaBeverage
    KineraReal Estate
    Learn more about Branding & Positioning
  • Description
    We run concept- and data-driven influencer campaigns for local, Nordic and global brands. We match your brand with the right creators, from micro to mega, and give them a creative framework that keeps content authentic and on brand. We handle negotiation, contracts and approvals, and we report on reach, engagement and ROI using third-party tools. Recent launches include Maybelline with more than 30 Nordic influencers.
    Skills in Influencer Marketing (22)
    InfluencerInfluencer MarketingInstagram InfluencerInstagram MarketingCelebrity MarketingSocial Media InfluencerInfluencer RecruitmentYoutube InfluencersMicro InfluencersInfluencer affiliation+12
    Works in Influencer Marketing (11)
    Loreal Maybelline - Influencer Marketing
    Clipper - Influencer Marketing
    Ooni - Pizza Around the Clock - Influencer Marketing
    Go-to-market communication for new ice tea brand - Influencer Marketing
    Clients in Influencer Marketing (4)
    Maybelline NewYorkBeauty
    ClipperBeverage
    OoniFood | international
    Coca-ColaBeverage | international
    Learn more about Influencer Marketing
  • Description
    Our design team creates campaign key visuals, brochures, banners, packaging and presentations. With a 24/7 production team in Copenhagen and Saigon, we also adapt and localize designs for international markets at scale, without losing your brand identity. Nilfisk and Jabra use us for global design and production across many markets.
    Skills in Graphic Design (30)
    AdvertisingGraphic Design2D DesignBillboard DesignBrand DesignBusiness Card DesignCanvas DesignBrand IdentityCartoon DesignEditorial Design+20
    Works in Graphic Design (35)
    Xomnia - Graphic Design
    Knitting for Olive - Graphic Design
    Kinera - Graphic Design
    Clipper - Graphic Design
    Clients in Graphic Design (4)
    XomniaTechnology Hardware & Equipment
    Knitting For OliveClothing & Accessories
    KineraReal Estate
    ClipperBeverage
    Learn more about Graphic Design
  • Description
    Some stories need to be experienced. We create events and brand activations that people take part in and talk about afterwards. We handle the full process, from concept and venue to production, PR and influencer invites. Examples include the Marc Jacobs Daisy Love launch in Copenhagen and Stockholm, and a 3D projection show for Coca-Cola Zero Sugar on Culture Night in Copenhagen.
    Skills in Event (21)
    EventCorporate Event PlanningEvent ManagementImmersive ExperienceBrand ActivationEvent MarketingExperiential MarketingSponsoringCharity Event ManagementConference Organisation+11
    Works in Event (25)
    A Coca-Cola for a kiss - Event
    Hevea - Event
    The Pandora Christmas Workshop - Event
    Go-to-market communication for new ice tea brand - Event
    Review in Event (1)
    Kristian Bye
    Clients in Event (3)
    Coca-ColaBeverage
    HeveaPharmaceuticals & Biotech
    PandoraClothing & Accessories
    Learn more about Event
  • Description
    We plan, create and manage social media for brands across the Nordics. That covers strategy, content production, community management and paid social. We combine organic content with influencer and KOL partnerships, so your channels build reach and a real community. You get regular reporting on what works and what we change.
    Skills in Social Media (30)
    Social MediaMedia BuyingMarketing ResearchSocial MarketingB2B Influencer MarketingSM AnalyticsFacebook MarketingInfluencerInstagram InfluencerInstagram Marketing+20
    Works in Social Media (33)
    Knitting for Olive - Social Media
    Clipper - Social Media
    Hevea - Social Media
    Ooni - Pizza Around the Clock - Social Media
    Clients in Social Media (4)
    Knitting For OliveClothing & Accessories
    ClipperBeverage
    HeveaPharmaceuticals & Biotech
    OoniFood | international
    Learn more about Social Media
  • Description
    We build visual identities that make a brand recognizable in every channel. Logo, typography, color, imagery and tone come together in one system. We document it in a practical brand book with templates your teams and partners can actually use. When the identity rolls out across markets, our production team handles the adaptation.
    Skills in Graphic Identity (17)
    Graphic DesignBrand DesignBrand IdentityCorporate IdentityCorporate Identity DesignCreative Graphic DesignLogo DesignVisual IdentityCorporate DesignGraphic Identity+7
    Works in Graphic Identity (4)
    Xomnia - Graphic Identity
    Kinera - Graphic Identity
    Brøndum - Graphic Identity
    Bikable Brand Renewal - Graphic Identity
    Clients in Graphic Identity (4)
    XomniaTechnology Hardware & Equipment
    KineraReal Estate
    BrøndumBeverage
    BikableSports | international
    Learn more about Graphic Identity
  • Description
    We plan, run and optimize paid campaigns on Meta, TikTok, Google Ads, YouTube, Threads and ReadPeak. Every campaign is connected to a destination built to convert, such as a landing page or webshop. We follow results continuously and move budget to what performs.
    Skills in Online Advertising (26)
    Content StrategyVideo ProductionSocial MediaCrisis ManagementContent DevelopmentContent MarketingIntegrated Marketing CommunicationOnline MarketingSocial MarketingUsability Testing+16
    Works in Online Advertising (12)
    Knitting for Olive - Online Advertising
    Clipper - Online Advertising
    Hevea - Online Advertising
    Brøndum - Online Advertising
    Clients in Online Advertising (4)
    Knitting For OliveClothing & Accessories
    ClipperBeverage
    HeveaPharmaceuticals & Biotech
    BrøndumBeverage
    Learn more about Online Advertising
In need of one of those services?

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Team

160 members in InBold's team

InBold cover
StoryAt InBold, we find strength in our differences. We are a blend of 160+ employees with mixed skills, nationalities, and experiences. With a passion for problem-solving, we create ambitious and creative solutions, whether it is within production, PR, branding, marketing, or design.
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Awards

InBold was awarded 9 times

Dragons of Asia Awards 20252025-10-01Bronze Dragon in the Small Budget Category; Blue Dragon for Best Campaign in Vietnam
SERMO Globes Awards2021-12-01Influencer & PR Campaign
Mashie Award2013-10-31Best PSA
DEMA Awards2017-02-28B2C Event of the year

Reviews

13 reviews for InBold

4.83/5
(13 reviews)
Review summary
AI Generated
Proactive and solution-oriented
Innovative and creative
Strong collaboration and communication
Professionalism and reliability
Flexibility and adaptability

Proactive Solutions

Clients consistently praise the agency's proactive, solution-oriented approach, highlighting their ability to anticipate needs, respond quickly, and provide effective strategies throughout projects.

Innovative Thinking

The agency is recognized for its innovative and creative ideas, often bringing fresh perspectives and out-of-the-box solutions that help clients stand out in their respective markets.

Collaborative Partnership

Reviewers value the agency's collaborative methods, open communication, and willingness to act as a true partner, making teamwork smooth and aligning well with client goals.

NT
Nguyen The Nhat ToanCustomer & Brand Marketing Director at Central Retail Vietnam
ServiceBranding & Positioning
SectorRetail
Team1001 - 5000
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Inbold helped to bring a discruptive idea to our new re-brand campaign and wow all of our internal stakeholder

What did you enjoy the most during your collaboration?The understanding, willingness to learn and creative items

Are there any areas for improvements?more understanding in retail and balance both practical (business needs) & creative

Nguyen The Nhat Toan recommends this agency

ServiceBranding & Positioning
SectorRetail
Team1001 - 5000
NH
Nguyễn Hoàng NamMarketing Manager at Hoa Lan Township JVC
ServiceBranding & Positioning
SectorReal Estate
Team201 - 500
4.25/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency helped to develop a high-impact brand identity system that positions Kinera as a standout in the Vietnamese real estate market

What did you enjoy the most during your collaboration?What we enjoyed most was InBold’s refreshing approach and the way they helped us see things from new angles. Their collaborative methods, like workshops, made it much easier for our team to align and move forward

Are there any areas for improvements?It would be great to improve communication channels beyond email, as responses could sometimes be slow. Also, better alignment upfront on deliverables versus budget would help avoid misunderstandings—there were moments when our requests were declined due to cost, even though expectations hadn’t been clarified early on.

Nguyễn Hoàng Nam recommends this agency

ServiceBranding & Positioning
SectorReal Estate
Team201 - 500
TH
Terese HoffeldtCEO at Hevea
ServicePublic Relations (PR)
SectorOthers
Team1 - 10
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?o drive awareness about period poverty in a new and engaging way

What did you enjoy the most during your collaboration?That they were innovative and brave, thinking out of the box

Are there any areas for improvements?We can make it more cost effetive next time as we have more timing to do the sourcing etc.

Terese Hoffeldt recommends this agency

ServicePublic Relations (PR)
SectorOthers
Team1 - 10
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Contact

Contact details of InBold

Details

https://inbold.com/
  • Kaptensgatan 6, 114 57 Stockholm, Sweden
  • Maries gate 5, 0368 Oslo, Norway
  • InBold Company, Đường Điện Biên Phủ, Phường 25, Bình Thạnh, Ho Chi Minh City, Vietnam
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