LJK
LJK Consulting is a Seoul-based boutique firm helping foreign businesses succeed in Korea. We provide tailored consulting in market entry, compliance, branding, and partnerships by combining global strategy with deep local insight to drive real, measurable results.
3 people in their team
Speaks English, Korean, Chinese, Hindi, French
Sortlist member since 2025
Founded in 2023
1/5
Services
5 services offered by LJK
Description Marketing consulting at LJK is about building actionable, market-specific plans that support brand growth and commercial goals. We help foreign companies structure their marketing approach in Korea from the ground up, including channel strategy, campaign planning, influencer or KOL outreach, CRM selection, and performance tracking. Our team understands the nuances of Korea’s digital ecosystem (Naver, Kakao, Instagram, and beyond) and can guide clients in prioritizing budget and effort based on realistic growth opportunities. We also help set up and manage your marketing team or agency relationships if you don’t have a local presence yet.Skills in Marketing (7) B2B MarketingMarketing ConsultingMarketing ServicesB2C MarketingGeo MarketingMarketing Channel OptimizationMarketing Mix Optimization
Learn more about MarketingDescription Branding and positioning are at the heart of any successful market entry. At LJK, we help companies clarify what makes their brand distinct and how to communicate that difference within the Korean cultural and competitive context. We audit your existing brand assets, analyze your key competitors in Korea, and then co-create a positioning framework that reflects both your identity and the values that resonate locally. From there, we advise on visuals, naming, messaging tone, and key storytelling angles that will give your brand a clear and compelling presence in Korea.Skills in Branding & Positioning (7) Branded ContentBrand ManagementBrand StorytellingBrand MarketingBrand NarrativeBrand StrategyBrand Consulting
Learn more about Branding & PositioningDescription Event consulting is one of our most hands-on services, supporting international clients who want to create in-person impact in Korea through pop-ups, tastings, trade show activations, launch parties, or private networking events. We work closely with venue partners, production agencies, and PR teams to ensure every event aligns with your brand goals and is culturally appropriate. We also advise on event messaging, attendee mix, and post-event follow-up to help convert interest into ongoing relationships. Whether you’re organizing a wine tasting for hotel F&B managers or showcasing a product at COEX, we manage both the strategy and the execution.Skills in Event (4) Event ConceptualizationEvent PlanningWebinar OrganizationInternal Company Event
Learn more about EventDescription Our PR consulting services focus on helping international companies build visibility and credibility in Korea’s media and business ecosystem. We assist with press release writing, local media pitching, spokesperson training, and building relationships with Korean journalists, trade editors, and business publications. Whether you're announcing a market entry, launching a new product, or responding to local inquiries, we make sure your message is clearly understood and well-received. In industries like wine, F&B, or tech, where perception plays a key role in adoption, our localized PR strategies help shape the narrative before the market does it for you.Skills in Public Relations (PR) (5) Public RelationsPR ConsultingPR MarketingInvestor RelationsPublic Speaking
Learn more about Public Relations (PR)Description Copywriting is more than just translation: it’s about telling your story in a way that resonates with your Korean audience while staying true to your global voice. Our bilingual content team crafts high-impact copy across brand materials, product descriptions, websites, investor decks, press releases, and more. We also offer localization support for slogans, campaign taglines, and packaging language, ensuring cultural nuance and clarity. With a focus on clarity, tone, and strategic alignment, our copywriting services support every other part of your entry and marketing strategy.Skills in Copywriting (8) Content EditionContent DevelopmentCreative CopywritingTranslation ServicesLocalized ContentCreative CopywritingPersuasive CopywritingOutsourced Writing
Learn more about Copywriting
Team
3 members in LJK's team
StoryLJK Consulting was founded in Seoul to help global brands enter Korea with clarity, speed, and confidence. We combine deep local knowledge and global strategy to guide clients through market entry, compliance, branding, and growth without the guesswork.
Reviews
1 review for LJK
1/5
(1 reviews)
HJ
Hutin JeremyCréateur de contenus vidéo et contributeur au développement commercial at PHILIMEN STUDIO
What was the objective behind your collaboration?Contribuer au développement de CosmeKorea, présenté comme un projet de LJK Consulting, par la création de vidéos et de descriptions pour les réseaux sociaux, ainsi que par la recherche de clients potentiels et de fournisseurs en France pour des produits coréens.
What did you enjoy the most during your collaboration?Expérience très décevante de notre collaboration. Mon bilan est négatif et je ne retiens pas de point positif à souligner.
Are there any areas for improvements?Clarifier et formaliser les engagements économiques ainsi que les conditions de séparation. Après environ un an de création de contenus, je n’ai reçu aucun paiement. Le partage économique à 50/50 discuté entre nous reste contesté. Mes contenus ont été rétablis et restent diffusés malgré ma demande de retrait. Je ne recommande pas cette collaboration.
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Contact
Contact details of LJK
Details
- Headquarter18-1 Changgyeonggung-ro, Jung District, Seoul, South Korea