Magnetic is made up of a group of determined and passionate individuals, who work together as a team to provide creative solutions through a range of services. Our multi-disciplinary design and communication agency has grown over the past few years and we now serve clients across the globe. We operate from our London base and our studio in Istanbul, with hopes of expanding into other European cities in the near future.
Our team of multilingual designers amalgamate their creativity and passion with unrivalled technological skill to create bold, meaningful designs that go beyond client’s expectations.
At Magnetic, each project is tailor-made according to our client’s needs. Backed with extensive research, we begin each project by deciding on an appropriate mood or atmosphere, whether it is formal, playful, nostalgic, etc. Once we’ve found the right tone, we start to build on top of it, bit-by-bit, tile-by-tile... We keep our clients in the loop at all stages of their project, as we see them as partners rather than clients.
At the core of our values is creativity. We believe that by unlocking the creativity of our designers, we can provide innovative solutions to our client’s problems. Which brings us to our next point, innovation. Innovation is at the heart of our business as it is what makes us different from other design companies.
Our growing knowledge of technological advances allows us to remain aware of changes in the digital world that may benefit our clients.
Our last core value is attractiveness. We believe everything we do should look and feel perfect. Through extensive research we develop ideas that are attractive both in design and meaning, ensuring our clients are provided with bespoke solutions that cannot be created anywhere else.
What makes us different to other design companies is that we don’t simply produce a desired outcome.
We can also help you build and manage your complete communication strategy, to ensure you engage and grow your audiences as effectively as possible.
Project made for Facebook in the Internet industry for a B2B / B2C audience in 2016.Case Study Posters - Magnetic produced posters that would be gifted to brands who achieved high success rates from advertising on Facebook. By strategically arranging elements and artistically designing infographics, we were able to neatly display the results of the campaign whilst also endorsing the client and agencies that helped make the results possible.Calendar Design - Magnetic adapted the UK version of the calendar to be suitable for internal use in the Turkish office. This included adapting visuals to match Turkish public holidays and translating the text.Mailings - Magnetic created a series of HTML mailings to send reminder emails to Turkish clients about upcoming webinars.Lead Generation Summit - For the creative elements of this event, Magnetic focused on the poster culture of Facebook and displayed key messages through a number of key visuals that were hung around the venue. Inspirational posters were also designed as take-home gifts for attendees.Beauty Summit - For Facebook’s Beauty Summit, Magnetic developed a campaign identity that appealed to those within the beauty and cosmetic sector, by using feminine typography and colours.Auto Summit - Magnetic helped develop the event collateral for Facebook’s Auto Summit by creating design elements that targeted those within the automotive vertical. A key feature being an Instagram infographic board.Instagram Fashion Day - This event aimed to showcase the benefits of using Instagram to influence consumer behaviour in the fashion industry. Magnetic developed a range of creative material targeting fashion brands and bloggers.Wonders of Facebook - Facebook hosted a series of events giving hints and tips on Facebook advertising to creative agencies. Magnetic designed the invitations with a loyalty card feature that allowed attendees to collect stamps at each event. Depending on the number of stamps achieved, attendees were able to redeem a particular gift.BrandWeek - A large-scale event, Brand Week brings together Turkey’s marketing and communication industry together with the world’s most creative names, concepts, and projects. Magnetic created all the graphics for Facebook’s stand, which had 3 sections: Facebook Discover Growth, Facebook’s Juice Bar, and Instagram’s Activation Cube; each with distinct design requirements. Our focus was spread across all the print collateral including the agenda, menus, invitations leaflets and ‘Hack for Good’ certificates and questionnaires.Kristal Elma - Kristal Elma is a festival of creativity, sporting a prestigious awards ceremony for advertisement and creative agencies. Our task was to design captivating, lively and engaging visuals for Instagram’s stand at the event. Aiming to drive brand-activation for Instagram, Magnetic designed the exterior of the Instagram Coloured Cube, as well as two FootSelfie zones, and a Boomerang swing zone. Each activation was a big draw among the crowds at the festival.Real Measurements Real Results - Produced specifically for results driven marketeers, ‘Real Measurements Real Results’ was an opportunity to learn about Facebook’s present and future vision of measurement across the Facebook family of Apps and Services. All the visuals & messaging crafted by Magnetic were geared towards communicating the value of a results driven approach to marketing. That includes stage design, posters, and all related event collateral.Facebook Canvas/Carousel ads - Magnetic creates and designs Facebook Ads, usually in Canvas or Carousel format. We’ve produced Carousel Ads for ‘Safe Internet Day’, and related campaigns around removing unknown people from friends lists. Magnetic also created Canvas Ads to promote a successful Turkish case study, ‘BluTV’, targeted at Turkish marketeers
Project made for Fly-Inn Beach Club in the Entertainment & Events industry for a B2B / B2C audience in 2018. * Website Design - Magnetic designed a website that embodied the brand’s key values: youthful, colourful and energetic. The use of drone footage for video backgrounds combined with large imagery helped to showcase the venue’s amazing beach-side location. A colour palette of blue, white and gold painted the scene of crystal blue waters and golden sands to give the site a fresh and summery feel. The website was easy to navigate and fully-responsive, making the user experience simple and straightforward, and was designed in two languages. * Menu Design - Initially Fly-Inn Beach had a number of individual menus for each of the several restaurants, cafés and bars inside the venue. Magnetic created a new menu that combined all the different products under one unified menu. The menu was enriched with Augmented Reality technology to reveal exciting content such as a recipe for the cocktail of the month, teaser videos of upcoming events and links to social media channels. * Venue Map, Signage and Wayfinding - Magnetic created a variety of tools that would help people locate the venue and find their way around once they got there. These included outdoor direction signs, a venue map and new signage. * Outdoor/Billboard Advertising - Magnetic created a range of outdoor advertisements in line with the brand’s vibrant and vivid identity. These visuals adopted colours and imagery that established a fresh and summery feel, and used minimal design elements to achieve a clean and crisp finish. By adopting fresh colours we emphasised Cesme’s clear waters and blue skies. The outdoor ads also included a series of posters to announce the dates of upcoming gigs. * Magazine Advertisement - Magnetic also produced a series of print designs to be used as magazine ads. * Social Media - Magnetic designed a range of bespoke visuals to be used in social media posts and for banners and headers. We also created social media banners to announce the details of upcoming gigs and events. * Sponsorship Presentation Pitch Deck - Magnetic designed a presentation to showcase the benefits of being a sponsor at Fly-Inn Beach. * Feel Good Designs - Magnetic were responsible for developing a variety of visual communications to encourage a relaxing atmosphere at FlyInn Beach. These included feel-good banners, posters and beach flags that helped generate a memorable experience at the venue. The photographic nature of these designs encouraged people to take photos of them and share on social media. Even many months after the summer period, these designs continue to be shared on social media, showing high levels of social media engagement and brand interaction.
Project made for Jumeirah Hotels, Resorts and Residences in the Construction industry for a B2B / B2C audience in 2018.
Project made for Hovarda Restaurant in the Restaurants industry for a B2C audience in 2019.
Project made for Toy Room in the Entertainment & Events industry for a B2C audience in 2019.
Project made for Tuta Kids in the Clothing & Accessories industry for a B2C audience in 2018.Our multi-disciplinary design and communication agency, Magnetic, was appointed by Tuta to design their brand from scratch, using our ‘Zero to Hero’ service.First, Magnetic were tasked with developing a brand for Tuta that would be cool and trendy. Magnetic decided on a colour palette and typeface that would reflect the company’s luxurious quality whilst remaining fun and amiable. Baby blue was decided as the primary colour, with black, white and pastel yellow as secondary colours, as these echoed the bright and friendly nature of the company.Magnetic designed a logo in response to a brief. Tuta means ‘Moon’ in an ancient language and so it was important for the client that moon imagery was included in the logo. The logo was created using an image of a new moon with some stars, adopting the above colour scheme to create a consistent identity.Magnetic’s services also extended to designing and producing all printed material for Tuta. Magnetic created washing instruction labels, discount vouchers, catalogues, packaging and corporate stationery, all of which were consistent with the company’s branding.Magnetic also designed the e-commerce website for Tuta to sell their clothing products. The website was eye-catching and user-friendly. To this day, Magnetic continue to provide design and communication consultancy to Tuta, whilst also regularly designing visuals for online advertisements and social media posts.