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Open Partners

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Manchester, United Kingdom
The Agency of Next
Open Partners is a full-service, fully independent marketing agency, offering everything ambitious brands need to scale and drive growth. Our service model combines Media, Data and Creative, superpowered by best-in-class use of AI. We handle every facet of marketing in-house to drive maximum results at unmatched speed. Open Partners is built on 3 core principles: OUR MISSION: ‘The Agency of Next’ We think about the future so our clients don’t have to. We analyse, predict, and move our clients into new opportunities faster than anyone else, so they stay ahead without looking back. OUR MODEL: The Integration of Media, Data & Creative We offer expertise in the disciplines that drive growth in modern marketing: Media, Data, and Creative. Our integration of these 3 disciplines in-house guarantees greater accountability and greater performance for our clients. OUR VALUES: Truly Open Partners We are ‘Open Partners’ and operate with integrity. We make decisions based on our clients best interests, and our partnerships are always transparent, mutually beneficial, and trusting.
150 people in their team
Speaks English
7 projects in their portfolio
Sortlist member since 2025
Founded in 2017
9 awards conferred
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Services

19 services offered by Open Partners

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  • Description
    Open Partners is an award-winning, fully independent marketing agency that offers a full-service performance model integrating Media, Data, and Creative marketing disciplines. This is supercharged by our best-in-class use of of AI, as well as our robust, in-house planning process that provides a clear roadmap to growth, identifying opportunities and strategic focus areas to help clients achieve their ambitions with clarity and speed. Our enhanced measurement capabilities, which are unique to our agency, enable us to accurately measure successes, make data-driven decisions and optimisations, and report with a level of transparency and accuracy that is unmatched by other agencies. Ultimately, our model ensures effectiveness, speed, and transparency within the client-agency partnership, with a relentless focus on meaningful outcomes (i.e. revenue based results) rather than vanity metrics. No matter the challenge, Open Partners can deliver transformative results for ambitious brands.
    Skills in Advertising (30)
    Search Engine OptimizationLead GenerationBrandingSocial Media StrategyDemand GenerationTV AdvertisingSocial AdvertisingCorporate AdvertisingSEO StrategySocial Media Campaign+20
    Works in Advertising (5)
    Over $1M and Counting for a Global Travel Brand - Advertising
    Driving Multi-Millions in Sales for a Multinational Cinema Chain - Advertising
    Driving Growth to Scale an Ambitious Meal Subscription Brand - Advertising
    Clients in Advertising (4)
    Blind: International Travel BrandTravel & Leisure | international
    Blind: Multinational Cinema ChainEntertainment & Events | international
    PrepkitchenFood | national
    INJURYLAWYERS 4ULegal Services | national
    Learn more about Advertising
  • Description
    Open Partners is an award-winning, fully independent marketing agency that offers a full-service performance model integrating Media, Data, and Creative marketing disciplines. This is supercharged by our best-in-class use of of AI, as well as our robust, in-house planning process that provides a clear roadmap to growth, identifying opportunities and strategic focus areas to help clients achieve their ambitions with clarity and speed. Our enhanced measurement capabilities, which are unique to our agency, enable us to accurately measure successes, make data-driven decisions and optimisations, and report with a level of transparency and accuracy that is unmatched by other agencies. Ultimately, our model ensures effectiveness, speed, and transparency within the client-agency partnership, with a relentless focus on meaningful outcomes (i.e. revenue based results) rather than vanity metrics. No matter the challenge, Open Partners can deliver transformative results for ambitious brands.
    Skills in Marketing (30)
    Communication StrategyAffiliate MarketingMarketing AutomationSEO Strategyhospitalityautomotivehospitality marketingGeo MarketingLuxury MarketingB2B Marketing+20
    Works in Marketing (4)
    Over $1M and Counting for a Global Travel Brand - Marketing
    Game-Changing Strategic Growth for A Leading Hospitality Chain - Marketing
    AI Powered Ads that Drive Performance in Automotive - Marketing
    Clients in Marketing (4)
    Blind: International Travel BrandTravel & Leisure | international
    INJURYLAWYERS 4ULegal Services | national
    Blind: HospitalityRestaurants | national
    Blind: AutomotiveAutomotive | national
    Learn more about Marketing
  • Description
    Open Partners are innovators in AI led marketing. Our integration of Media, Data, and Creative, optimised and scaled through best-in-class use of AI, enables clients to stay ahead of the curve as the industry moves at breakneck speed. We have developed our own proprietary AI technologies to boost performance marketing, generative search, and creative outcomes for our clients. We feed and train the algorithms what they need to perform, ensuring our clients stay ahead of their competition and their strategies are at the cutting edge. We have thorough expertise in AI-first marketing and optimisation across all major advertising platforms and channels including Google, Meta, TikTok, and Amazon. Our clients benefit from modern, AI-ready marketing and digital growth strategies, delivering better performance outcomes at a lower cost than slower, legacy advertising methods.
    Skills in Artificial Intelligence (27)
    Machine LearningDeep LearningAI MarketingAI DevelopmentAI AlgorithmAI ExpertiseScalability OptimizationChatGPT ConsultingAI ResearchGenerative AI+17
    Works in Artificial Intelligence (3)
    Doubling Presence in AI Search for a Leading Insurer - Artificial Intelligence
    Driving Multi-Millions in Sales for a Multinational Cinema Chain - Artificial Intelligence
    AI Powered Ads that Drive Performance in Automotive - Artificial Intelligence
    Clients in Artificial Intelligence (3)
    Blind: InsuranceInsurance | national
    Blind: Multinational Cinema ChainEntertainment & Events | international
    Blind: AutomotiveAutomotive | national
    Learn more about Artificial Intelligence
  • Description
    At Open Partners, our social media and influencer offering is a core part of our integrated performance model. We don't see social media as a standalone activity; we see it as a direct and powerful channel for driving tangible business results. Our approach is built on a foundation of Media, Data, and Creative all working together seamlessly. For paid and organic social media, we develop and manage campaigns across major platforms like Meta and TikTok. We understand that creative is the now the biggest ROI lever in modern marketing, which means every piece of social content we create is designed to perform, not just to look good. We use AI to power creative production and testing at scale, helping us quickly identify what resonates with your audience and optimise campaigns for maximum effectiveness and efficiency. When it comes to influencer marketing, we treat it as a direct revenue-generating channel. Our integrated approach allows us to find the perfect influencers who align with your brand and audience, and we track their performance with the same rigor we apply to all our media. This ensures that every partnership delivers a measurable return on investment, making sure your spend is not just on brand awareness but on a strategy that drives real business growth. As close partners with all the major media platforms (including Meta and TikTok), our clients also get first-hand access to the latest developments, products, and opportunities in the social media advertising space.
    Skills in Influencer Marketing (19)
    TikTok AdvertisingInstagram AdvertisingInfluencerSocial Media GrowthInstagram MarketingB2B Influencer MarketingInstagram InfluencerSocial Media StrategySocial Content StrategySocial Media Content+9
    Work in Influencer Marketing (1)
    Over $1M and Counting for a Global Travel Brand - Influencer Marketing
    Client in Influencer Marketing (1)
    Blind: International Travel BrandTravel & Leisure | international
    Learn more about Influencer Marketing
  • Description
    Our in-house SEO experts understand the foundational principles of traditional SEO, but we also recognise how the rise of AI is fundamentally changing the search landscape. We are actively helping brands navigate this transition by moving beyond legacy frameworks to embrace a new era of search. By focusing on Generative Engine Optimisation (GEO), we ensure our clients' brands not only maintain visibility but also get ahead of competitors. Our strategies are designed to ensure your brand is cited and featured in AI-generated answers, which are rapidly replacing traditional search results. This forward-looking approach positions your brand as a trusted authority, helping you capture lost visibility and secure a prominent place in the future of search.
    Skills in SEO (26)
    Search Engine OptimizationLocal SEOLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEO+16
    Works in SEO (3)
    Doubling Presence in AI Search for a Leading Insurer - SEO
    Over $1M and Counting for a Global Travel Brand - SEO
    Clients in SEO (3)
    Blind: InsuranceInsurance | national
    Blind: International Travel BrandTravel & Leisure | international
    INJURYLAWYERS 4ULegal Services | national
    Learn more about SEO
  • Description
    At Open Partners, our social media strategy is built to drive real business results, not just likes and shares. We see social as a powerful, integrated part of your marketing ecosystem. Our approach unites media, data, and creative into a seamless engine that delivers tangible outcomes. We develop and manage both paid and organic social campaigns across major platforms like Meta and TikTok. We know that creative is the most significant lever for ROI in modern marketing, which is why we ensure every piece of content we produce is built to perform. Our use of AI allows us to rapidly produce and test creative at scale, helping us quickly identify what resonates with your audience. This data-driven process lets us optimize campaigns for maximum effectiveness and efficiency, ensuring your social spend directly contributes to your bottom line. We also integrate influencer marketing into our strategy, treating it as a direct revenue-generating channel. By applying the same data-driven rigor we use for our media buys, we find and partner with influencers who genuinely align with your brand and audience. We meticulously track the performance of these partnerships to ensure a measurable return on investment. As a close partner with all the major social media platforms, including Meta and TikTok, we give our clients first-hand access to the latest developments, products, and opportunities in the social advertising space. This ensures your brand is always at the forefront of what's next.
    Skills in Social Media (30)
    Social Media MarketingSocial Media ManagementSocial Media StrategySocial Media AnalysisSocial Media ContentSocial Media ServicesSocial Media CampaignFacebook MarketingSocial Media CopywritingSocial Marketing+20
    Work in Social Media (1)
    Game-Changing Strategic Growth for A Leading Hospitality Chain - Social Media
    Client in Social Media (1)
    Blind: HospitalityRestaurants | national
    Learn more about Social Media
  • Description
    Open Partners is an award-winning, fully independent marketing agency that offers a full-service performance model integrating Media, Data, and Creative marketing disciplines, covering the entire online advertising landscape. This is supercharged by our best-in-class use of of AI, as well as our robust, in-house planning process that provides a clear roadmap to growth, identifying opportunities and strategic focus areas to help clients achieve their ambitions with clarity and speed. Our enhanced measurement capabilities, which are unique to our agency, enable us to accurately measure successes, make data-driven decisions and optimisations, and report with a level of transparency and accuracy that is unmatched by other agencies. Ultimately, our model ensures effectiveness, speed, and transparency within the client-agency partnership, with a relentless focus on meaningful outcomes (i.e. revenue based results) rather than vanity metrics. No matter the challenge, Open Partners can deliver transformative results for ambitious brands.
    Skills in Online Advertising (30)
    Facebook AdsRetargetingDigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingVideo AdvertisingMobile AdvertisingGoogle Advertising+20
    Works in Online Advertising (6)
    Over $1M and Counting for a Global Travel Brand - Online Advertising
    Driving Multi-Millions in Sales for a Multinational Cinema Chain - Online Advertising
    Driving Growth to Scale an Ambitious Meal Subscription Brand - Online Advertising
    Clients in Online Advertising (4)
    Blind: International Travel BrandTravel & Leisure | international
    Blind: Multinational Cinema ChainEntertainment & Events | international
    PrepkitchenFood | national
    INJURYLAWYERS 4ULegal Services | national
    Learn more about Online Advertising
  • Description
    At Open Partners, our media planning capabilities are designed to bridge strategy and execution, ensuring every pound or dollar spent drives measurable impact. Our team leverages advanced data analysis and first-party insights to identify high-value audiences, optimise media mix, and allocate budgets efficiently across search, social, display, video, and connected TV. Importantly, we provide full transparency: clients have complete visibility of all investments, campaign performance, and media costs, with any rebates returned directly to them. We are capable of integrating offline and online measurement, connecting digital campaigns to in-person activity to track true ROI. Combined with continuous testing and optimisation of creative, messaging, and placements, this approach ensures campaigns are agile, performance-driven, and aligned with business outcomes - all while maintaining the highest standards of client trust and transparency.
    Skills in Media Planning (9)
    Media BuyingMedia StrategySocial Media BuyingMedia MarketingOffline MediaDigital Media BuyingTV Media BuyingOnline Media BuyingMedia Planning And Buying
    Works in Media Planning (4)
    Over $1M and Counting for a Global Travel Brand - Media Planning
    Driving Growth to Scale an Ambitious Meal Subscription Brand - Media Planning
    Game-Changing Strategic Growth for A Leading Hospitality Chain - Media Planning
    AI Powered Ads that Drive Performance in Automotive - Media Planning
    Clients in Media Planning (4)
    Blind: International Travel BrandTravel & Leisure | international
    PrepkitchenFood | national
    Blind: HospitalityRestaurants | national
    Blind: AutomotiveAutomotive | national
    Learn more about Media Planning
  • Description
    Our PR offering is built for the modern marketing landscape. We go beyond traditional public relations to deliver tangible growth, focusing on digital PR that measurably impacts business outcomes. We view PR as a powerful component of our Generative Engine Optimization (GEO) strategy. In an era where AI-powered search engines are providing direct answers, a brand's visibility is increasingly dependent on the credibility and frequency of its citations across the web. Our PR experts specialise in securing high-quality, authoritative placements that serve as a crucial signal to AI models. This ensures your brand is not just present but is actively cited and featured in AI-generated responses, helping you secure share of search and position your brand as a trusted authority. While we handle all aspects of traditional PR, our focus is on harnessing this modern opportunity to drive measurable growth and ensure our clients stay ahead of the competition.
    Skills in Public Relations (PR) (22)
    PRPublic RelationsPublic AffairsPress ReleasePress Release CopywritingPR StrategyOnline PRpublic communicationPR ManagementPR Campaigns+12
    Work in Public Relations (PR) (1)
    Doubling Presence in AI Search for a Leading Insurer - Public Relations (PR)
    Client in Public Relations (PR) (1)
    Blind: InsuranceInsurance | national
    Learn more about Public Relations (PR)
  • Description

    No description provided for this service.

    Skills in Market Research (8)
    growth strategyMarketing BenchmarkCompetitive AnalysisMarket ExpansionTarget Audience DefinitionCompetitive Intelligencemarket researchICP
    Works in Market Research (2)
    Over $1M and Counting for a Global Travel Brand - Market Research
    Game-Changing Strategic Growth for A Leading Hospitality Chain - Market Research
    Clients in Market Research (2)
    Blind: International Travel BrandTravel & Leisure | international
    Blind: HospitalityRestaurants | national
    Learn more about Market Research
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Team

150 members in Open Partners's team

Open Partners cover
StoryOpen Partners was founded in 2017 to be The Agency of Next. Designed to be constantly focussed on the future, we think ahead for our clients, quickly pivoting them to new areas of opportunity as they arise. We are now one of the fastest growing and biggest independent agencies in the UK.
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Awards

Open Partners was awarded 9 times

Digital Agency of the Year - Prolific North2026-05-01
Independent Agency of the Year - Prolific North2026-05-01
IPA Effectiveness Accredited 2025-20272025-09-01
Prolific North: Top 50 Agencies 20252025-07-01

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Details

  • Headquarter18 Lower Byrom Street, Manchester M3 4AP, UK