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PR Central

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Mexico City, Mexico
Travel and hospitality PR agency in Mexico City
PR Central is a public relations and strategic communications agency based in Mexico City, founded in 2014 and specialized in travel, hospitality and destinations. We work with tourism boards, hotels and travel brands that want to reach Mexican travelers and the Mexican travel trade. Our work covers earned media, travel trade relations with tour operators and travel agencies, destination representation in Mexico, travel agent training, spokesperson programs, events and creator campaigns. Current clients include Fairmont Mayakoba and Destination Canada (since 2014), Destination Toronto and Northwest Territories Tourism (since 2019), Minor Hotels, FITUPAZ, Expedia Group, Destination British Columbia, Jackson Hole Mountain Resort and Hotel Dreams Estrella del Mar. Recognition: Gold SABRE Award 2020 (Travel & Leisure) for the Radar Turistico study, a Certificate of Excellence at the SABRE Awards Latin America 2019, and LUXlife magazine's Hospitality Awards 2022. Member of PRORP, the Mexican Association of Public Relations Professionals.
20 people in their team
Speaks English, Spanish
8 projects in their portfolio
Sortlist member since 2026
Founded in 2014
3 awards conferred
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Services

3 services offered by PR Central

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  • Description
    Relaciones públicas para turismo, hospitalidad y destinos en México: relación con medios de viajes, estilo de vida y negocios; comunicados y notas; viajes de prensa y con creadores de contenido; vinculación con operadores y agencias de viajes; capacitación a agentes; voceros y manejo de crisis. Trabajamos en español e inglés para clientes como Destination Canada, Fairmont Mayakoba, Destination Toronto y Minor Hotels.
    Skills in Public Relations (PR) (6)
    PR StrategyInfluencer MarketingMedia CoveragePublic RelationsKickoff EventCrisis communication
    Works in Public Relations (PR) (8)
    Visit Orlando: estrategia 360° con la industria turística - Public Relations (PR)
    Radar Turístico: Gold SABRE Award 2020 - Public Relations (PR)
    GoPro Meetup La Paz 2024: 16 creadores de contenido - Public Relations (PR)
    La Paz, Baja California Sur: relaciones públicas todo el año - Public Relations (PR)
    Clients in Public Relations (PR) (4)
    Visit OrlandoTravel & Leisure | international
    PR Central (estudio propio)Travel & Leisure | national
    FITUPAZ y GoProTravel & Leisure | national
    FITUPAZ, Fideicomiso de Turismo de La PazTravel & Leisure | national
    Learn more about Public Relations (PR)
  • Description
    Diseñamos y producimos eventos para medios y para la industria turística en México: lanzamientos de hoteles y destinos, misiones de medios, capacitaciones y workshops para agencias de viajes, viajes de prensa y viajes de familiarización. Nos encargamos de la convocatoria de periodistas e invitados, la logística, la preparación de voceros y el seguimiento de la cobertura. Ejemplos: el lanzamiento de Avani en México para Minor Hotels y el evento con GoPro para el Fideicomiso de Turismo de La Paz.
    Skills in Event (8)
    EventEvent ManagementEvent MarketingEvent OrganizationEvent ProductionPR EventsBrand EventsPress Events
    Learn more about Event
  • Description
    Planeamos y operamos la comunicación en redes sociales de destinos, hoteles y marcas de turismo: estrategia y calendario de contenidos, redacción y publicación, campañas con creadores de contenido e influencers, y seguimiento de resultados. Integramos las redes con las relaciones públicas para que cada viaje de prensa, lanzamiento o evento tenga también alcance digital.
    Skills in Social Media (5)
    Social MediaSocial Media ManagementSocial Media MarketingSocial Media CampaignSocial Media Planning
    Learn more about Social Media
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Team

20 members in PR Central's team

PR Central cover
StoryAlethia García y Jorge Morfín fundaron PR Central en 2014 en la Ciudad de México. Hoy somos un equipo de 20 personas especializado en relaciones públicas de turismo: representamos ante medios y la industria de viajes en México a destinos, hoteles y marcas de Canadá, Estados Unidos y México.
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Awards

PR Central was awarded 3 times

LUXlife Hospitality Awards 20222022-09-01Best travel-focused PR agencies in Mexico
Certificate of Excellence, SABRE Awards Latin America 20192019-09-01Travel & Leisure (Visit Orlando)
Gold SABRE Award, SABRE Awards Latin America 20202020-09-01Travel & Leisure (Radar Turístico)

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Details

  • HeadquarterSaturnino Herrán 77, San José Insurgentes, Mexico City, CDMX, Mexico