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Primar Comunicación

Madrid, Spain
We connect brands and journalists to tell what matters
Identity Primar Comunicación, based in Madrid since 2007, is a team of communication professionals dedicated to developing the image and visibility of its clients through the media. Their experience, forged in various fields of journalism and advertising, provides a global vision of the media landscape and the current needs of the sector. Main Services Primar Comunicación offers services focused on three key areas: Corporate Communication, Brand Communication, and Media Relations. From initial analysis to activation, the agency analyzes, executes, disseminates, and enhances the information generated by its clients, adapting the message to the journalistic context and formats demanded by journalists. Our Approach The agency works with its own methodology based on direct and continuous contact with the media and the identification of communication opportunities. This practical and relational approach allows for the identification of relevant journalistic angles and connects media needs with the company's communication objectives. Mutual collaboration and teamwork are central pillars: from the outset, a close and direct relationship is established between the client and the responsible executives. Differentiators Primar Comunicación relies on human capital as its main added value. Its knowledge of the journalistic reality, combined with advertising experience, generates a balanced proposal between informational rigor and strategic creativity. The agency not only crafts messages but also activates them strategically to generate visibility and credibility in the appropriate channels. Closing With a professional approach and a methodology oriented towards contact and opportunity, Primar Comunicación accompanies its clients in building effective and sustainable communication. If you seek to transform information into relevant stories and establish trusting relationships with the media, Primar provides experience and proximity to achieve it.
20 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2007
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  • Description
    En Primar Comunicación trabajamos las relaciones con medios mediante contacto directo y detección de oportunidades, transformando información en historias que generan visibilidad y credibilidad.
    Skills in Public Relations (PR) (2)
    Public RelationsPublic Relations PR

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Team

20 members in Primar Comunicación's team

StoryDesde 2007 en Madrid, en Primar Comunicación somos un equipo de profesionales de la comunicación dedicados a construir la imagen y la notoriedad de quienes confían en nosotros. Nacimos de la experiencia acumulada en periodismo y publicidad y desde el primer día tuvimos claro que la mejor estrategia surge del diálogo continuo con los medios. En los inicios fue un reto demostrar cómo la comunicación aporta valor tangible; convertimos ese desafío en una metodología propia basada en el contacto directo con periodistas y en la detección permanente de oportunidades. Creemos en la colaboración y en el capital humano, por eso establecemos relaciones cercanas entre clientes y ejecutivos. Trabajamos para transformar información en historias relevantes y resultados medibles.
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  • Headquarter6 Calle de Doménico Scarlatti, 28003 Madrid, España