PRoa Comunicación y Asuntos Públicos

Mexico City, Mexico

Protegemos y potenciamos el activo intangible más importante para nuestros clientes: su reputación.

🇲🇽👉🏻 Since 2002, we have supported companies, associations, organizations, and public entities in building, managing, and protecting their reputations. Our commitment is to create supportive environments that advance their institutional and business objectives. At PRoa, we develop strategic communications, media relations, public affairs, social media, and workshops & trainings that strengthen our clients’ image and positioning, adapting to the challenges of today’s environment with innovative and effective solutions. --- Our services: 🎯 Strategic communications: - Creation of communication identity and corporate storytelling - Establishment of communications departments - Development of communication guidelines and policies (internal/external) - Design and implementation of corporate communications strategic plans - ESG strategic communications planning - Internal communications diagnosis - Media relevance assessment through PRoa’s MIRA Index (Comprehensive Measurement of Relevance in the Media Environment) - Media risk assessment - Media benchmarking - Analysis of relevant media topics - Writing of speeches, articles, blogs, infographics, fact sheets, etc. - Development of crisis communications handbooks and guidelines - Crafting of corporate statements, key messages, Q&As, and communication playbooks 📰 Media relations: - Acting as Press Office - Planning of press conferences, forums, webinars, etc. - Crafting and issuing of press releases (national and international) - Management of interviews and publications - Editorial crafting and review of articles and op-eds - Coverage of relevant topics and events - Strategic mapping and contact with relevant media outlets - Management of media crises 🏛️ Public affairs: - Crafting of engagement and stakeholder management strategies - Storytelling for specific audiences - Mapping of key stakeholders and reputational risks - Identification and analysis of key public affairs and stakeholder management issues - Analysis of current affairs and political & economic prospects - Analysis of relevant topics and matters in media outlets - Management of strategic alliances with relevant organizations - Coverage of presidential conferences and relevant events 📲 Social media: - Design and implementation of social media strategies (including diagnosis) - Crafting of social media content - Development of social media guidelines - Identification, analysis, and monitoring of digital key opinion leaders (KOLs) - Social listening - Community management - Management of social media crises - Management of SEM and social media advertisement - Evaluation of KPI setting and achievement 📚 Trainings: - Speechwriting and delivery - Storytelling - Media training / public speaking - Key messages crafting - Crisis management - Neuro speech - Gender perspective strategies - Social media best practices - AI and prompt engineering in business communications - Personal branding and public image ⸻ Contact us: 📧 [email protected] 📞 (+52) 55 5442 4642 Ext. 10 🌐 https://proacomunicacion.mx **********************************************************************

21 people in their team

Speaks Spanish, English

4 projects in their portfolio

Works remotely across the globe

Sortlist member since 2025

Founded in 2002

1 award conferred

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Services

8 services offered by PRoa Comunicación y Asuntos Públicos

Description
Comprendemos la importancia de los medios de comunicación como difusores de información y moldeadores de percepciones. Y conocemos sus dinámicas y procesos. Por ello, somos capaces de generar puentes de comunicación entre los medios y nuestros clientes. Esto lo hacemos a través de los relacionamientos estratégicos con reporteros, editores y formadores de opinión. Estamos convencidos de que los medios son amplificadores por excelencia para legitimar narrativas que abonan al cuidado de la reputación corporativa.
Skills in Public Relations (PR) (13)
Public RelationsPublic AffairsOnline PRPR CampaignsPR CoachingPress KitInvestor RelationsB2B Public RelationsPartnership StrategyPR Search+3
Works in Public Relations (PR) (3)
Clients in Public Relations (PR) (3)
FEMSALogistics & Supply Chain | national
Viva AerobusAviation & Aerospace | international
Schneider ElectricEnergy & Oil | national
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Description
Diseñamos e implementamos estrategias de comunicación digital para un mundo que ofrece múltiples canales y audiencias. Nuestro propósito es dirigir campañas a la medida de las necesidades de nuestros clientes y sus públicos objetivos. En este sentido, enfocamos nuestros esfuerzos en visibilizar y potenciar las redes sociales respondiendo a la dinámica de influencia de cada una de ellas. De este modo, creamos contenido digital especializado, sustentado en artes y animaciones gráficas, videos adaptados a formatos tan populares como TikTok, escucha digital activa y campañas de tráfico, atención e incidencia personalizadas.
Skills in Digital Strategy (6)
Digital AnalyticsDigital Media MarketingDigital ConsultingDigital TransitionDigital MarketingWeb Marketing
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Description
Ofrecemos a nuestros clientes herramientas y metodologías para que logren un relacionamiento constante con sus grupos de interés a través de una comunicación asertiva. Esto implica desde el diagnóstico y diseño de planes de comunicación personalizados, hasta la implementación de acciones que prevengan y contengan posibles controversias públicas. El fin último es lograr una percepción e imagen institucional positiva que refuerce la reputación, credibilidad, incidencia, posicionamiento y licencia social.
Skills in Corporate Communication (3)
Corporate PublishingPublic AffairsCrisis communication
Works in Corporate Communication (4)
Clients in Corporate Communication (3)
FEMSALogistics & Supply Chain | international
Viva AerobusAviation & Aerospace | international
Schneider ElectricEnergy & Oil | national
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Description
No description provided for this service.
Skills in Content Strategy (7)
StorytellingShareable ContentSocial Content StrategyBlogging StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
Works in Content Strategy (2)
Clients in Content Strategy (2)
FEMSALogistics & Supply Chain | international
Viva AerobusAviation & Aerospace | international
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Description
No description provided for this service.
Skills in Community Management (9)
Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment ModerationContent Calendar
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Description
No description provided for this service.
Skills in Event (11)
Event MarketingEvent Content CreationEvent ManagementSponsoringPress EventsPublic EventConference PlanningPR EventsSeminar PlanningConference Organisation+1
Work in Event (1)
Client in Event (1)
Viva AerobusAviation & Aerospace | international
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Description
No description provided for this service.
Skills in Media Planning (4)
Media StrategyStrategic PlanningMedia MonitoringMedia Coverage
Works in Media Planning (2)
Clients in Media Planning (2)
FEMSALogistics & Supply Chain | national
Viva AerobusAviation & Aerospace | international
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Description
No description provided for this service.
Skills in Branding & Positioning (18)
BrandingVisual IdentityBrand StrategyBrand IdentityDigital BrandingSocial Media BrandingBrand NamingBrand DesignB2B BrandingCorporate Identity Design+8
Works in Branding & Positioning (3)
Clients in Branding & Positioning (2)
FEMSALogistics & Supply Chain | international
Viva AerobusAviation & Aerospace | international
Learn more about Branding & Positioning

Awards