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R/GA is a global digital product and marketing company that harnesses design, technology, data, and creative strategy to generate new value for brands and their consumers.

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Digital workout collection

Women ≠ MenSportswear brands had been ignoring the fact that women’s bodies are fundamentally different to men’s. Evidence shows that understanding your body and adapting your training to your menstrual cycle could help improve performance. That’s why we partnered with Nike to create Nike Sync: a new digital workout collection for people with periods helping you train to the key phases of your cycle.The first-ever cycle syncing training collection on the Nike Training Club AppWe worked with global expert on female athletes, Dr. Stacy Sims, PhD, to develop digital workouts that are tailored to each phase of the menstrual cycle and help women learn more about their physiology. In app, we published editorial content that leaned into key topics whilst also busting taboos with NAQs (Never Asked Questions). Nike Sync also featured on fashion model Adwoa Aboah’s podcast ‘The Gurls Talk,’ spreading the word to her 297k+ subscribers.Making a differenceThe digital workout collection experienced a higher engagement rate than the average collection and the Nike Training Club App saw a dramatic increase in female retained weekly members. To top things off, Nike Sync was supported in social by female coaches and athletes the world over - all helping to normalise conversations around periods and fitness. And in June 2022, Nike Sync took home the Cannes Lions Grand Prix award in the ‘Entertainment Lions for Sport, Diversity &amp; Inclusion in Sport’ category.

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